{"id":1008,"date":"2017-09-15T16:25:26","date_gmt":"2017-09-15T16:25:26","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1008"},"modified":"2017-09-15T16:25:26","modified_gmt":"2017-09-15T16:25:26","slug":"3-medical-seo-mistakes-your-practice-could-be-making","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/09\/15\/3-medical-seo-mistakes-your-practice-could-be-making\/","title":{"rendered":"3 Medical SEO Mistakes Your Practice Could be Making"},"content":{"rendered":"

As a medical practice, chances are that some of your business comes from word of mouth referrals.<\/p>\n

But, in today’s digital world, having an online presence is a must. Online referrals can boost your clientele and increase awareness of your practice.<\/p>\n

Is your website search engine optimized<\/a>? Medical SEO is a must if you want users to be able to find information about your practice.<\/p>\n

The key to online success is to use proper search engine optimization techniques. Don’t let your practice’s content go unnoticed for any longer.<\/p>\n

Keep reading to learn about 3 medical SEO mistakes that you may be making.<\/p>\n

1. Poorly Designed Website<\/h2>\n

Website visitors have high expectations. They want pages that load within 3 seconds. They also\u00a0expect a sleek and well-designed layout.<\/p>\n

The bottom line is that your practice’s website needs to be user-friendly. From the images you choose\u00a0to the ease of navigation, every element matters.<\/p>\n

Your website also needs to be optimized for mobile use. This year, more than 44% of the world’s population<\/a> will own a smartphone.<\/p>\n

This means that a growing number of people are using mobile devices to find information about your practice. Without mobile-optimization, patients are less likely to spend time on your site. This in turn increases bounce rate and decreases conversions.<\/p>\n

2. Using the Wrong Metrics<\/h2>\n

With SEO, most company’s focus on search engine result rankings. For example, Biological Health Services<\/a> may rank high when users search for “health services in Australia.”<\/p>\n

But, as a medical practice, website ranking isn’t as critical of a metric. Instead of focusing on ranking, focus on conversation rates.<\/p>\n

Conversion is all about getting patients to make the call to schedule an appointment. As a medical practice, this is the best measure of success.<\/p>\n

Other metrics to track include:<\/p>\n