Potential customers are all around. But if they don’t know you exist, they’ll never spend a dollar with you. That’s where local HVAC SEO comes into play.<\/p>\n
Even if you’ve engaged in all the best SEO practices for your site, if you ignore local SEO you’re missing out on business.<\/p>\n
Local SEO is the science of ranking as highly as possible in local search results.<\/p>\n
Almost half of all Google searches are for local services and products<\/a>. What does that mean to your HVAC business?<\/p>\n Simply stated, your local HVAC SEO better be good.<\/p>\n Here, we’ll take a look at 7 ways you can improve your local visibility and drive more business.<\/p>\n Let’s get started.<\/p>\n This is where it all starts<\/a>.<\/p>\n People searching locally are mostly looking for a location and address. This free tool enables you to list you NAP (name, address and location) and some additional information like directions and hours.<\/p>\n This information goes directly on Google Search and Google Maps.<\/p>\n Google will verify you by sending a letter or giving you a call. After you’re approved, you’ll get basic data on how customers find you and where they come from.<\/p>\n You can use this data to further inform your local SEO strategy moving forward.<\/p>\n Starting in June of 2017, Google introduced Google Posts for every GMB account.<\/p>\n This allows you to update local offerings, post about deals and announce upcoming events through your GMB account.<\/p>\n Keeping up with your GMB listing isn’t enough. You need to make sure your location and contact information is consistent and updated across all your online platforms.<\/p>\n These include:<\/p>\n If any of these contain inaccurate or inconsistent information, Google’s search algorithms won’t look favorably on it.<\/p>\n This is a code<\/a> you embed into your website’s HTML that improves the way your page is presented in search results.<\/p>\n It helps Google recognize elements of your page and lets them know what the content of your page means.<\/p>\n If you don’t have the knowledge to do this yourself, look for a freelance developer that can help.<\/p>\n Your Content, Tags, URL, headers and meta descriptions need to include your city or region and the target keyword for the page.<\/p>\n This lets Google know what location your page is relevant to and the content of the page. It’ll help them get your page properly indexed for searches.<\/p>\n Kaiser AC<\/a> does a great job of this on their site.<\/p>\n Strong link profiles<\/a> are vital to performing well in searches.<\/p>\n This strategy is definitely a long-term tactic. If someone tells you they can get a bunch of links fast, beware.<\/p>\n Before people decide where to take their business, they look at reviews and testimonials<\/a> of your past work. This makes getting your HVAC business on all the relevant review sites absolutely critical.<\/p>\n These include:<\/p>\n If customers can’t find reviews of your work, chances are they won’t bring you their business.<\/p>\n If you’re missing the boat on your local SEO, you’re missing out on business that could push you to the next level.<\/p>\n But remember, even with the best SEO, if your site isn’t up when a customer lands on it, you’ll lose them.<\/p>\n Optimizing your HVAC business for local search is vital, and a crucial step in achieving this is having a specialist in HVAC consulting<\/a> by your side. An expert in offering dedicated support and business performance analysis. Their knowledge can help you build a scalable and sustainable HVAC company, attracting more customers and boosting your business.<\/p>\n1. Boost Your HVAC SEO By Getting Listed On Google My Business (GMB)<\/h2>\n
2. Utilize Google Posts In Your GMB<\/h2>\n
3. Keep Your NAP Consistent And Updated Across All Channels<\/h2>\n
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4. Use Schema Markup<\/h2>\n
5. Optimize Your Content, Tags and URL<\/h2>\n
6. Work on Local Link Building<\/h2>\n
7. Get Your Business On Review Sites<\/h2>\n
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Local HVAC SEO Is Critical To Your Success<\/h2>\n