{"id":1076,"date":"2017-10-10T20:41:31","date_gmt":"2017-10-10T20:41:31","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1076"},"modified":"2026-03-31T13:57:10","modified_gmt":"2026-03-31T13:57:10","slug":"5-user-friendly-design-tips-for-business-websites","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/10\/10\/5-user-friendly-design-tips-for-business-websites\/","title":{"rendered":"5 User Friendly Design Tips For Business Websites"},"content":{"rendered":"<p>After months of creating a beautiful web design, your business site still isn&#8217;t seeing the traffic you&#8217;d hoped for.<\/p>\n<p>Likely, this is because you are neglecting to take into account user-friendliness. User-friendliness is just as important as having a beautiful design, yet it&#8217;s something many businesses neglect.<\/p>\n<p>A website that is user friendly will help provide customers with the ultimate online experience, which can increase site traffic and potentially increase sales and revenue.<\/p>\n<p>But, how do you ensure that your site is user-focused?<\/p>\n<p>In this article, we&#8217;ll cover the top five user friendly design tips for business websites.<\/p>\n<h2>1. Well-Formatted Content<\/h2>\n<p>When it comes to website content, you need to remember that your users aren&#8217;t coming to your site in search of an 18th-century novel.<\/p>\n<p>Users read websites differently than they read other forms of content. Instead of reading word for word, users tend to skim content for the main points. Therefore, to create a user-friendly design, you need to make sure your content is easy to scan and structured clearly a principle that also supports <a href=\"https:\/\/www.apexure.com\/custom-website-redesign-services\/\">modern website redesign solutions<\/a> focused on improving usability and engagement.<\/p>\n<p>This means instead of writing huge blocks of text, you&#8217;ll need to break up your content with headings, subheadings, short paragraphs, bullets, and lists.<\/p>\n<h2>2. Mobile-Friendly<\/h2>\n<p>A mobile-friendly website is no longer an added bonus, it&#8217;s a necessity.<\/p>\n<p>In fact, according to a study by the internet monitoring firm StatCounter, mobile use has <a href=\"https:\/\/techcrunch.com\/2016\/11\/01\/mobile-internet-use-passes-desktop-for-the-first-time-study-finds\/\">officially surpassed<\/a> desktop use.<\/p>\n<p>To make sure your site is mobile-friendly, you&#8217;ll first want to test it by using Google&#8217;s mobile site tester. And, there are web-based mobile site builders available that can help you put together a mobile version of your site free of charge.<\/p>\n<h2>3. Quick Loading Times<\/h2>\n<p>Out of all the things that users find frustrating about websites, a slow loading time is perhaps at the top of the list.<\/p>\n<p>In fact, <a href=\"http:\/\/insights.wired.com\/profiles\/blogs\/47-of-consumers-expect-a-web-page-to-load-in-2-seconds-or-less#axzz4ugimR2Rh\">47% of users<\/a> want a site to load in two seconds or less and 40% of users will abandon a site if it takes more than three seconds to load.<\/p>\n<p>A slow site not only affects your user&#8217;s experience. It also has a direct influence on your site&#8217;s ranking and its <a href=\"https:\/\/www.siteuptime.com\/blog\/2017\/10\/05\/how-website-speed-can-prevent-a-high-bounce-rate\/\">bounce rate<\/a>. There are many free tools out there to test the speed of your site so make sure to take advantage of them.<\/p>\n<p>Limiting the use of third-party site plugins as well as widgets can help improve your speed.<\/p>\n<h2>4. Easy Navigation<\/h2>\n<p>Making your website easy to navigate is a huge aspect of creating a user friendly design.<\/p>\n<p>If you&#8217;re looking for a navigation menu that is simple to use and appears consistently on all browsers, JavaScript and HTML menus tend to be the best.<\/p>\n<p>Your navigation should also be free of clutter. Limiting the number of options in your menu can help ensure this. Only use sub-navigation menus if you have a large site with lots of information.<\/p>\n<h2>5. White Space<\/h2>\n<p>While all the information on your site is important, there are certainly some elements you want to pop out to your users more than others.<\/p>\n<p>This is where white space comes in.<\/p>\n<p>White space refers to the empty space on your page that helps highlight the page&#8217;s most important elements. White space allows you to get creative with the other colors you use without creating chaos.<\/p>\n<p>Any industry niche can take advantage of the benefits that white space has to offer. Need an example? This <a href=\"https:\/\/www.hmhship.com\/\">parcel forwarding service<\/a> site makes excellent use of this design tactic.<\/p>\n<h2>Wrap Up on User Friendly Design<\/h2>\n<p>Follow these tips for website user-friendliness, and you&#8217;ll be well on your way to increasing your site&#8217;s traffic and conversion rates.<\/p>\n<p>Of course, user-friendliness is only one of the many ways to increase your site&#8217;s traffic and rank. For more ways to do so, <a href=\"https:\/\/www.siteuptime.com\/blog\/2017\/10\/03\/5-ways-a-local-seo-expert-can-help-your-health-site-rank\/\">check out our tips<\/a> about how hiring a local SEO expert can help improve your rank!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a user friendly website is key to the customer&#8217;s experience. Click here for 5 user friendly designs tips you must have for your business website.<\/p>\n","protected":false},"author":5,"featured_media":1077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 User Friendly Design Tips For Business Websites | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Having a user friendly website is key to the customer&#039;s experience. 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