{"id":1091,"date":"2017-10-13T20:24:01","date_gmt":"2017-10-13T20:24:01","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1091"},"modified":"2024-12-19T21:18:13","modified_gmt":"2024-12-19T21:18:13","slug":"how-to-attract-adventure-seekers-with-your-travel-web-design","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/10\/13\/how-to-attract-adventure-seekers-with-your-travel-web-design\/","title":{"rendered":"How to Attract Adventure Seekers with Your Travel Web Design"},"content":{"rendered":"<p>Did you know that effective travel web design is quite different than web design for most other industries? The travel and tourism industry is a huge piece of the worldwide economic pie. In fact, it accounted for <a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\">$7.6 trillion<\/a> in 2016 alone.<\/p>\n<p>What that means to your travel website is a lot of opportunities and a lot of competition.<\/p>\n<p>Can you believe that the average traveler checks out <a href=\"https:\/\/skift.com\/2013\/08\/26\/travelers-visit-38-sites-before-booking-a-vacation-study-says\/\">38 different websites<\/a> before deciding on their next vacation?<\/p>\n<p>That means your site needs to stand out from the crowd.<\/p>\n<p>In this article, we&#8217;ll take a look at 4 travel web design secrets that&#8217;ll help you book more customers.<\/p>\n<h2>How to Use Content Blocks<\/h2>\n<p>Content blocks are a flexible way to display all kinds of information on a user&#8217;s screen while giving each tidbit of information its own area and identity.<\/p>\n<p>The <a href=\"https:\/\/theromanguy.com\/tours\/Florence-Tuscany\/Florence-walking-tour-with-david\">Florence walking tour<\/a> website is a great example of this.<\/p>\n<p>Content blocks can:<\/p>\n<ul>\n<li>Contain text<\/li>\n<li>Contain images<\/li>\n<li>Have a combination of images and text<\/li>\n<li>Be used in interactive <a href=\"https:\/\/www.siteuptime.com\/blog\/2017\/09\/15\/the-role-of-ux-in-contact-form-design\/\">contact forms<\/a><\/li>\n<li>Include animations or rollover effects causing color changes, callouts, and text and image changes<\/li>\n<li>Be presented to the user as a basic grid or collage style grid<\/li>\n<\/ul>\n<p>Each option gives the user a different experience that&#8217;s interactive and fun.<\/p>\n<h2>Use Subdued Fonts and Colors<\/h2>\n<p>The colors and fonts you use are the basic design elements that will affect the weight of the interface for the user.<\/p>\n<p>Travel sites often become very cluttered with words and images, especially when showcasing options like accommodations, activities, and <a href=\"https:\/\/businessclassexperts.com\/blog\/how-to-review-business-class-consolidator\/\">business\u00a0class\u00a0flights<\/a>. You&#8217;re trying to get as much information out there as you can.<\/p>\n<p>By choosing a monochrome design or using muted and subdued fonts and colors, you&#8217;ll &#8220;soften up&#8221; a cluttered user experience.<\/p>\n<p>This makes content such as activity guides easier to browse and your main call-to-action buttons stand out. This is especially true when you contrast your calls-to-action in a bold color like red.<\/p>\n<h2>Full-Screen Images Are Worth More Than a Thousand Words<\/h2>\n<p>Are you going to buy music without hearing it first? Would you spend hard-earned money on food you&#8217;ve never tasted?<\/p>\n<p>This is no different in the travel industry.<\/p>\n<p>Big, robust images are an absolutely essential ingredient in travel web design. If you want your user to book with you, they&#8217;re going to want a powerful visual experience on your website.<\/p>\n<p>Give it to them.<\/p>\n<p>Big images entice travelers and get them excited about a potential trip. They can also be a powerful storytelling tool.<\/p>\n<p>Use less text and more images on the interface. Carefully select the images you want to use.<\/p>\n<p>It&#8217;ll make for a much more effective user experience.<\/p>\n<h2>Transparencies Create Layers<\/h2>\n<p>When you use transparencies, you can tackle several needs at the same time.<\/p>\n<p>First, users can see through different layers of content. It creates a layering effect that builds anticipation of what they&#8217;ll see when they&#8217;re with you in person.<\/p>\n<p>You can also use transparencies as rollover effects. There are many <a href=\"http:\/\/www.hongkiat.com\/blog\/websites-creative-mouse-over-effects\/\">ways to do this<\/a> that can be incorporated into your design.<\/p>\n<p>Transparencies can also help to soften up images and lend refinement to otherwise dull images.<\/p>\n<h2>Travel Web Design That Works<\/h2>\n<p>It&#8217;s important to remember that a travel website is nothing like a website that sells widgets. You&#8217;re selling a visual experience.<\/p>\n<p>Once your website is designed and rolled out, it&#8217;s also important to remember to get <a href=\"https:\/\/siteuptime.com\/users\/register.php\">reliable website monitoring<\/a>.<\/p>\n<p>It&#8217;ll keep you abreast of any downtimes that could cost you business.<\/p>\n<p>We hope you&#8217;ll make use of this design information, and we&#8217;ll see you soon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>World travelers are always looking for new and exciting places to visit and your travel web design can entice and attract visitors. Here are tips to succeed!<\/p>\n","protected":false},"author":5,"featured_media":1092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Attract Adventure Seekers with Your Travel Web Design | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"World travelers are always looking for new and exciting places to visit and your travel web design can entice and attract visitors. 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