{"id":1094,"date":"2017-10-13T20:33:43","date_gmt":"2017-10-13T20:33:43","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1094"},"modified":"2025-03-28T12:34:29","modified_gmt":"2025-03-28T12:34:29","slug":"how-social-advertising-on-facebook-can-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/10\/13\/how-social-advertising-on-facebook-can-grow-your-email-list\/","title":{"rendered":"How Social Advertising on Facebook Can Grow Your Email List"},"content":{"rendered":"<p>It probably feels like you&#8217;ll be old and gray before you have a good sized email list. You may have even accepted this as fact. But with social advertising, you can grow your email list much faster than you think.<\/p>\n<p>If watching your list grow is sort of like watching paint dry, that doesn&#8217;t mean something is wrong with you. People are out there. You just need to know how to find them.<\/p>\n<p>You need a shortcut that you haven&#8217;t tried yet. You want a method so simple that it almost feels like cheating.<\/p>\n<p>Social advertising is your answer. In this article, we&#8217;ll show you how it&#8217;s done.<\/p>\n<h2>Buying Subscribers<\/h2>\n<p>You read that right. The key to building your list is by buying subscribers. It needs to be a part of your <a href=\"https:\/\/www.siteuptime.com\/blog\/2017\/09\/14\/how-to-create-a-successful-digital-marketing-campaign\/\">digital marketing campaign<\/a>.<\/p>\n<p>Things like mastering SEO, writing epic blog posts or commenting on other popular blogs will get you nowhere when it comes to building your list. Especially if you&#8217;re a beginner.<\/p>\n<p>You can guest blog all day, interview a dozen influencers in your industry or reach out to A-list bloggers all you want. It&#8217;s not going to build your <a href=\"https:\/\/kickbox.com\/\">email list<\/a> as fast as you hoped.<\/p>\n<p>Those are great things to do, but it takes months to get a few hundred subs.<\/p>\n<p>You&#8217;re probably thinking that buying subscribers sounds completely crazy or is some sort of a scam. But don&#8217;t worry, we&#8217;re not referring to buying a huge list of spam emails and slamming them with posts.<\/p>\n<p>This is far more respectable and much more effective.<\/p>\n<h2>Learn From Pint-Sized Entrepreneurs<\/h2>\n<p>When you were a kid, you might have had a lemonade stand. If you did, you know that location was critical.<\/p>\n<p>It&#8217;s no different for building your email list. You can&#8217;t grow it just by adding a sign-up page to your site and hoping people stumble by. Most people you want to reach don&#8217;t know about you and will never find you.<\/p>\n<p>So you want to set up shop in the &#8220;busy part of town&#8221;. These days, that&#8217;s Facebook.<\/p>\n<p>Facebook has a boatload of people who would be interested in your business if they knew about you. But you&#8217;ll need to pay a little bit to reach those people.<\/p>\n<p>That&#8217;s where Facebook social advertising comes into play.<\/p>\n<h2>Facebook Social Advertising is Perfect, Even If You&#8217;re Almost Broke<\/h2>\n<p>You might dismiss the idea of advertising for subscribers for a couple reasons:<\/p>\n<ol>\n<li>You shouldn&#8217;t have to spend money for subs, it should happen on its own<\/li>\n<li>Facebook advertising is expensive<\/li>\n<li>The learning curve is too steep<\/li>\n<\/ol>\n<p>The reality is that none of this is true. Have you spent money on website themes, development, or list-building plugins? Then there&#8217;s no reason not to spend money for subs.<\/p>\n<p>You probably didn&#8217;t end up at that last safety seminar by chance. Somebody probably spent a little money on Facebook to let you know about it.<\/p>\n<p>While it&#8217;s true that Facebook advertising takes <a href=\"https:\/\/www.entrepreneur.com\/article\/235015\">awhile to master<\/a>, you don&#8217;t have to be a master to spend a little money and get immediate results.<\/p>\n<p>Then, you can learn more as you go.<\/p>\n<h2>Creating an Enticing Facebook Ad<\/h2>\n<p>First, you need to set up your Facebook ad account in <a href=\"https:\/\/www.facebook.com\/business\/help\/1428785834029669\">Facebook Business Manager<\/a>.<\/p>\n<p>Once that&#8217;s done, you&#8217;re ready to create your first ad.<\/p>\n<p>For best results when starting out, you&#8217;ll want to focus on three essential elements of your ad. These are:<\/p>\n<ol>\n<li>An attractive incentive to sign up with a landing page that showcases the incentive<\/li>\n<li>An image that engages the audience<\/li>\n<li>Ad copy that&#8217;s intimate and not for &#8220;the masses&#8221;<\/li>\n<\/ol>\n<p>Your incentive should be something that&#8217;s in line with what your business does and has a lot of perceived value.<\/p>\n<p>Then decide on the demographics you want to target and how much you want to spend. You can get decent reach for as little as $20.<\/p>\n<h2>You&#8217;re On Your Way<\/h2>\n<p>There&#8217;s a lot more than can be said about social advertising. It&#8217;s a great way to quickly build your list.<\/p>\n<p>But this information should convince you that it&#8217;s worth the time and effort and get you on your way.<\/p>\n<p>One last thing: when sending thousands of new users to your site, you&#8217;ll want to make sure your site is up and active.<\/p>\n<p>If you want to be the first to know when your site goes down, <a href=\"https:\/\/siteuptime.com\/users\/quickcheck.php\">create a monitor <\/a>that&#8217;ll alert you.<\/p>\n<p>When the traffic starts showing up, you&#8217;ll be glad you&#8217;re in the know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social advertising is an awesome way to market your product, service or website. Facebook, the kind of social media, can help grow your email list. Learn more!<\/p>\n","protected":false},"author":5,"featured_media":1095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Social Advertising on Facebook Can Grow Your Email List | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Social advertising is an awesome way to market your product, service or website. Facebook, the kind of social media, can help grow your email list. 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