As your website jockeys for rank in search engine results, you probably wonder what separates the top five sites from everyone else.<\/p>\n
There’s no one thing that does it. Site ranking is based on a complex combination of factors. That said, one thing all of the top sites share is a deep well of the most powerful backlinks.<\/p>\n
The good news is that backlinks are something you have more control over than a lot of other ranking factors. You can take actions that help to create powerful backlinks for your site.<\/p>\n
Before we dive into the tips for creating backlinks, though, let’s take a look at the different kind of links.<\/p>\n
Let’s go!<\/p>\n
If you’re new to the world of SEO and site building, you might feel overwhelmed by all the terminology. After all, it’s hard to spot the most powerful backlinks if you can’t define a backlink. So let’s do a quick recap of two main kinds of links: internal and external.<\/p>\n
Internal links point from one spot on your site to another spot<\/a> on your site. You can check out a good example of internal linking on this custom flags<\/a> site. In SEO terms, it’s a good way to show search engine algorithms your site is consistently on topic.<\/p>\n External links or backlinks come from another site to your site. So, let’s say someone loves your custom flags. They post a link on their blog to the product page of the flag they bought.<\/p>\n Boom! That’s a backlink.<\/p>\n Organic backlinks are the most powerful backlinks, which makes them the gold standard<\/a>.<\/p>\n In simple terms, an organic backlink is one you got with little to no direct action. You didn’t buy the link or trade links with another company. Someone just linked to your content because they thought it was good.<\/p>\n For example, let’s say you put up a blog post about the different durability of flag materials. The CEO of a fabric manufacturer reads it and thinks it’s the best thing she’s ever read on the subject. She links to it in her next blog post.<\/p>\n Getting organic backlinks starts with creating quality content. A series of 200-word blog posts that flog your latest custom flag won’t cut it. Those are glorified ads.<\/p>\n Quality content captures audience attention. In most cases that means it’s useful, informative, or entertaining. A post about material durability falls between useful and informative.<\/p>\n If you wanted to be entertaining, you could write a blog post titled: 5 Ways to Prank Your Friends with Custom Flags. A post like this draws attention from people who like pranks. If you do a good job, they’ll share the link.<\/p>\n Sometimes people will mention a brand or product, but don’t include a link. This is a golden opportunity to get an easy backlink.<\/p>\n You’ll need to do a bit of legwork to find these sites. Once you find them, it’s just a matter of shooting a quick email. It could be something like this:<\/p>\n “Hi Blogger Q. Public,<\/p>\n I’m Jay Smith, owner of Custom Flagorama. Thanks so much for mentioning us in your post (insert post title here)! I really appreciate it.<\/p>\n I noticed you didn’t link out to our homepage. I was curious if you’d be willing to add a link to help people find us.<\/p>\n If you are, here is the current link: www.flagorama.com<\/p>\n Thanks,<\/p>\n Jay”<\/p>\n This approach has good odds. The person already mentioned you, so they probably won’t mind adding the link. If they don’t want to add the link, you’re no worse off in terms of backlinks.<\/p>\n People spend a lot of time sharing on, reading on or posting to social media. It’s anyone’s guess how much value search engines give links on social media. Even if links shared via social media don’t count for much as backlinks, you should still share them there.<\/p>\n Why?<\/p>\n It gets that link in front of a lot of people’s eyes. That dramatically increases the odds that someone will include the link in a way that search engines do count as valuable.<\/p>\n Of course, even among the most powerful backlinks, there’s a hierarchy. You hope that your content will get noticed and linked by someone who writes for a high authority site.<\/p>\n For practical purposes, high authority sites publish credible information and command sizeable audiences. Think of major business magazine websites as good examples.<\/p>\n There’s no guarantee it’ll work. Still, getting that link in front of a lot of eyes tilts the odds in your favor.<\/p>\n Did you know that around 56% of people<\/a> will shell out a little more for environmentally-friendly products. Consumers also prefer to buy from environmentally-conscious businesses everything else being equal.<\/p>\n If your custom flag business buys from green businesses or runs as a green business, it’s an avenue to getting the most powerful backlinks.<\/p>\nOrganic Backlinks from Quality Content<\/h2>\n
Backlink Reclamation<\/h2>\n
Social Sharing<\/h2>\n
Go Green<\/h2>\n