{"id":1278,"date":"2017-11-22T14:55:25","date_gmt":"2017-11-22T14:55:25","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1278"},"modified":"2025-09-15T10:09:40","modified_gmt":"2025-09-15T10:09:40","slug":"7-affiliate-marketing-mistakes-sabotaging-your-seo-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/11\/22\/7-affiliate-marketing-mistakes-sabotaging-your-seo-how-to-fix-them\/","title":{"rendered":"7 Affiliate Marketing Mistakes Sabotaging Your SEO (How to Fix Them)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An amazing <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/04\/21\/how-affiliate-networks-have-taken-affiliate-marketing-mainstream\/#18b32c4d569d\"><span style=\"font-weight: 400;\">16% of online sales <\/span><\/a><span style=\"font-weight: 400;\">can now be attributed to affiliate marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses with something to sell, it\u2019s the way to leverage someone else\u2019s influence to drive traffic to your site. For those with a high traffic website, it\u2019s the way to monetize traffic by earning ad clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affiliate marketing and SEO go hand in hand. But they don\u2019t always \u201cplay nice\u201d. To succeed at affiliate marketing, you have to know how to earn those clicks without threatening your ranking and traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore 7 common affiliate marketing mistakes you may be making and how to fix them.<\/span><\/p>\n<h2><b>1) Underestimating Your Competition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your traffic can be here today and gone tomorrow if competitors edge in on the action and steal your market share. Competitor sites are always on the prowl. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re successful, you will become a target.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re just starting out, complete a competitor analysis. Look to see who\u2019s in the running to usurp your throne. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you continue to gain traction, keep a consistent side-eye on the competition. And stay on the lookout for new players.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who\u2019s targeting your keywords and trying to 1 Up your content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, it\u2019s not all about you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the chess game of affiliate marketing, your competitions\u2019 moves mean as much as yours do. And their move may require a counter.<\/span><\/p>\n<h2><b>2) Living in the Field of Dreams<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many aspiring affiliate marketers make affiliate marketing mistakes like expecting people to find their content without any help from SEO, social media or other strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upwards of <\/span><a href=\"http:\/\/www.worldometers.info\/blogs\/\"><span style=\"font-weight: 400;\">5 million blogs<\/span><\/a><span style=\"font-weight: 400;\"> and other content are published each and every day. The Internet is filled to the brim with options. Why should anyone visit your site? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without those visitors, you don\u2019t have the opportunity to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rise in SERPs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop a following<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earn those clicks that payoff<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You need a solid strategy to drive traffic to your website. This should involve a combination of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And possibly even your own participation in affiliate programs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Properly promote your site to make affiliate marketing worth your while.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you begin to pick up steam, you\u2019ll find that your website begins to do much of the work for you. But you have to take those steps to increase your traffic. And then maintain it to get results with affiliate marketing that pay your back many times over in the long run.<\/span><\/p>\n<h2><b>3) Mistreating Your Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Are your ads covering up the content? Are they slowing down the page? Is your page jumping around like a rat terrier who\u2019s too happy to see you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re creating a bad visitor experience, this will negatively impact you and your SEO in several ways. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google cracked down on intrusive advertising with its 2017 rollout of the <\/span><a href=\"https:\/\/www.searchenginejournal.com\/how-to-recover-from-googles-mobile-interstitials-penalty\/188461\/\"><span style=\"font-weight: 400;\">intrusive interstitials update<\/span><\/a><span style=\"font-weight: 400;\">. Even if your website hasn\u2019t suffered yet, this demonstrates their commitment to the user experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t value it, rankings will suffer both today and with future algorithm updates. You may even find your site penalized, losing all visibility in searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, people will bounce off your site further damaging your rankings. If they can\u2019t enjoy your content because they\u2019re overwhelmed with ads, why would they stay?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, almost <\/span><a href=\"https:\/\/www.mediapost.com\/publications\/article\/268266\/60-of-all-mobile-banner-ad-clicks-are-accidents.html\"><span style=\"font-weight: 400;\">2\/3 of ad clicks<\/span><\/a><span style=\"font-weight: 400;\"> are mistakes according to analysts. If your website is hard to navigate, you\u2019ll earn more accidental clicks for your affiliates. They won\u2019t want to keep their ads on your page long if they\u2019re paying for nothing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Value your audience. Invest some time into understanding who they are and why they visit your site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create <\/span><a href=\"https:\/\/www.alreadycontent.com\"><span style=\"font-weight: 400;\">compelling content<\/span><\/a><span style=\"font-weight: 400;\"> that your target audience loves. Whether you\u2019re writing blogs, producing videos or creation slideshows, give them a reason to stay, come back and share. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t take visitors for granted. <\/span><\/p>\n<p><a href=\"https:\/\/www.siteuptime.com\/blog\/2017\/11\/16\/4-benefits-of-having-a-site-analysis-performed-on-your-seo-website\/\"><span style=\"font-weight: 400;\">Test your site<\/span><\/a><span style=\"font-weight: 400;\"> for speed and navigation issues regularly to ensure it\u2019s providing the right customer experience. <\/span><\/p>\n<h2><b>4) Disregarding the Law of Proportions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How much space do your ads take up? If they\u2019re taking up more space than your content, your site looks like spam. That\u2019s not the image you need for long-term success with visitors or search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create sufficient content to make them that appear to be the page\u2019s primary focus. Keep ad space non-intrusive and limited. Having 20 ads on a page doesn\u2019t do anything for your visitors or those advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies have shown that fewer more relevant ads are more likely to get seen and get clicked. On pages with multiple ads, only about <\/span><a href=\"http:\/\/www.businessinsider.com\/heres-the-exact-number-of-ads-web-pages-should-show-to-get-100-of-users-to-look-at-them-2012-6#the-whole-project-was-to-determine-if-a-clean-approach-with-a-single-large-ad-was-more-effective-than-several-ads-on-the-same-page-1\"><span style=\"font-weight: 400;\">31% of the ads<\/span><\/a><span style=\"font-weight: 400;\"> are actually seen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One highly relevant ad will be seen close to 100% of the time. Despite what some may taut, less is more in affiliate marketing. Bombarding your visitors with ads is among the top affiliate marketing mistakes that can destroy SEO.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be mindful of content to promotion ratios. Keep them in perspective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t overwhelm your page with ads. <\/span><\/p>\n<h2><b>5) Choosing the Wrong Affiliate Programs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Haphazardly choosing affiliate programs makes you feel like you need more ads to get decent returns. This can cost you in lost revenues and ranking.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some programs pay you for qualified leads even if they don\u2019t buy on the click through. Some will pay a little for each click. Some are better than others at placing highly relevant ads on your page. Some are engaged in remarketing, which <\/span><a href=\"http:\/\/www.cmo.com\/features\/articles\/2013\/11\/20\/15_Stats_Retargeting.html\"><span style=\"font-weight: 400;\">increases ad response by 400%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means more clicks and conversion for you to cash in on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you know what they\u2019re showing on your page and how they choose what to show. Be sure that you understand their payment structure. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose affiliate programs that offer you the best return for less ad space. Avoiding these common affiliate marketing mistakes creates a win-win-win for everyone.<\/span><\/p>\n<h2><b>6) Not Valuing Analytics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the affiliate marketing mistakes that can really cost you is not taking time to <\/span><a href=\"https:\/\/www.siteuptime.com\/blog\/2017\/11\/16\/4-benefits-of-having-a-site-analysis-performed-on-your-seo-website\/\"><span style=\"font-weight: 400;\">analyze your performance<\/span><\/a><span style=\"font-weight: 400;\">. How do you know what\u2019s working and what isn\u2019t? Are you in the best programs? Are you missing out?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Track and review your analytical data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, take a look at your website. You need to know things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"># of Visitors (organic, referral, social)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who\u2019s visiting your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top referring sources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average Site Speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, you need to know how the ads are performing<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click through rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Program-Specific metrics that impact payments<\/span><\/li>\n<\/ul>\n<h2><b>7) Not Optimizing For Success<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, one of the top affiliate marketing mistakes is failing to optimize. Some have a set it and forget it attitude. They never circle back to see where they can improve and what they can learn from their own unique affiliate marketing mistakes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Fix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To fix it, review the analytical data. Determine what it\u2019s telling you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you need better content? Are the ads on the page lacking relevance? Determine what steps and <a href=\"https:\/\/referralrock.com\/affiliate-marketing-software\/\">affiliate management software<\/a> you need to fix the leak in your affiliate marketing strategy to maximize returns.<\/span><\/p>\n<h2><b>Learn From Your Affiliate Marketing Mistakes to Get Results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Affiliate marketing can be very rewarding. But it does take some investment in the health of your website. The above mistakes can sabotage your SEO and your success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Know your competition. Treat your audience well. And choose the right affiliate ad programs to succeed. Know what\u2019s happening on your website. And when it comes to affiliate or referral programs, platforms like ReferralCandy can simplify program management while ensuring your partners are motivated to bring you quality traffic and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your site goes down, how can you earn through affiliate programs? We track your site\u2019s up time and provide a detailed report. If you\u2019re not currently tracking uptime, you may be surprised how often people can\u2019t access your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for a<\/span><a href=\"https:\/\/siteuptime.com\/users\/demo_login.php\"><span style=\"font-weight: 400;\"> free demo<\/span><\/a><span style=\"font-weight: 400;\"> to see how it works.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An amazing 16% of online sales can now be attributed to affiliate marketing. For businesses with something to sell, it\u2019s the way to leverage someone else\u2019s influence to drive traffic to your site. For those with a high traffic website, it\u2019s the way to monetize traffic by earning ad clicks. Affiliate marketing and SEO go [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Affiliate Marketing Mistakes Sabotaging Your SEO (How to Fix Them) | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"An amazing 16% of online sales can now be attributed to affiliate marketing. 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