{"id":1282,"date":"2017-11-22T18:21:09","date_gmt":"2017-11-22T18:21:09","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1282"},"modified":"2017-11-22T18:21:09","modified_gmt":"2017-11-22T18:21:09","slug":"5-reasons-why-you-need-to-invest-in-intuitive-design-for-your-website","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/11\/22\/5-reasons-why-you-need-to-invest-in-intuitive-design-for-your-website\/","title":{"rendered":"5 Reasons Why You Need to Invest in Intuitive Design for your Website"},"content":{"rendered":"

A fantastic looking website is a must. And of course, it needs to load quickly as well. But there’s one design element that stands above the rest: intuitive design.<\/p>\n

In this instance, think of intuitive as easy to use. Really, it’s that simple!<\/p>\n

At the end of the day, visitors are willing to forgive a site’s flaws as long as it’s intuitive and easy to use<\/a>. Still not convinced? Here are 5 reasons to implement an intuitive design.<\/p>\n

1. There’s No Need To Reinvent The Wheel<\/h2>\n

When a business is told its site needs a redesign, they really hear, “Your website needs to be built back up from scratch.”<\/p>\n

But a new design doesn’t necessarily mean a revolutionary overhaul.<\/p>\n

Many think that a usability overhaul means scrapping everything from the current website. Ultimately, this isn’t necessarily how it always pans out.<\/p>\n

There are likely plenty of great things about a site that can be incorporated into the new, more usable site.<\/p>\n

It isn’t always necessary to reinvent the wheel. When it comes to web design, simplicity is king.<\/p>\n

2. Intuitive Design Factors Into SEO<\/h2>\n

Regardless of scope and size, every website needs to focus on SEO. Ultimately, if a site wants to land on the much-cherished front page of Google, they’re going to need to play by Google’s rules.<\/p>\n

Google understands<\/a> that the user’s experience matters more than anything else.<\/p>\n

That’s why it has tweaked its algorithm to encourage websites to create easy to use websites. Should a site focus on usability and design, it’s possible that the site may see a boost in ranking.<\/p>\n

But should a business neglect intuitive design, there may be consequences. Namely, the business’ SERPs will be lowered dramatically, or de-indexed entirely.<\/p>\n

3. An Intuitive Design Leads To Better Conversion Rates<\/h2>\n

Imagine a trip to the grocery store. After crossing everything off of the grocery list, it’s finally time to check out.<\/p>\n

After placing everything on the belt, the cashier smiles at you and says, “Great, now just create an account. Then, wait for the confirmation email. Then, continue with the transaction.”<\/p>\n

Sounds like a nightmare, doesn’t it? But this is how many eCommerce sites<\/a> function. And worst of all, there’s no reason for a cumbersome checkout.<\/p>\n

Businesses that want to see increased conversion rates<\/a> need to put design first. Think about the end user and their needs.<\/p>\n

Make things as easy as possible for them — it’ll pay off in the end.<\/p>\n

4. Great Design Often Translates To Mobile<\/h2>\n

As of two years ago, more people search for goods and services on mobile<\/a> devices than on desktops.<\/p>\n

Accordingly, a usable site doesn’t stop with a desktop experience. Most site creation tools allow for 1:1 desktop to mobile parity.<\/p>\n

No need to worry about whether or not that great new site will look good on a phone!<\/p>\n

5. Great Design Places The Customer First<\/h2>\n

Great design needs to focus on one thing and one thing only: the end user. If this sounds familiar, it’s because this is one of the keystone concepts of business.<\/p>\n

The customer always comes first, and that shouldn’t exclude the digital world. An intuitive site shows that a business cares about its customers and values their time.<\/p>\n

And people will notice, have no doubt. This Betterment review<\/a> specifically refers to how easy the program is to use. Don’t ignore great design, because customers certainly aren’t.<\/p>\n

Customers Crave Usability<\/h2>\n

An intuitive site is an absolute must for businesses of all sizes. Whether serving a few or a few thousand, it’s important to keep the customer in mind at all times.<\/p>\n

And part of keeping the customer in mind is making sure they have access to a site at all times. Therefore, it’s important to invest in regular, thorough website monitoring.<\/p>\n

Sign up a free account today, or get in touch<\/a> with any questions or concerns.<\/p>\n

<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

User experience counts for a lot these days. If you want to run a successful business online, then let us help you invest in intuitive design for your website.<\/p>\n","protected":false},"author":5,"featured_media":1283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,109,106],"tags":[],"yoast_head":"\n5 Reasons Why You Need to Invest in Intuitive Design for your Website | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"User experience counts for a lot these days. 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