{"id":1354,"date":"2017-12-06T21:59:04","date_gmt":"2017-12-06T21:59:04","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1354"},"modified":"2017-12-06T21:59:04","modified_gmt":"2017-12-06T21:59:04","slug":"5-site-analysis-tips-for-optimizing-your-fitness-business-website","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/12\/06\/5-site-analysis-tips-for-optimizing-your-fitness-business-website\/","title":{"rendered":"5 Site Analysis Tips for Optimizing your Fitness Business Website"},"content":{"rendered":"<p>An SEO project isn&#8217;t complete without at least a basic technical site analysis.<\/p>\n<p>Though it&#8217;s not as hot a topic as SEO is, it&#8217;s just as important for identifying your site&#8217;s shortcomings and how to address them so you can improve your page rank, conversion rates, and visitor satisfaction.<\/p>\n<p>Little issues under the hood of your site can reduce performance in tests more than you think, and your page&#8217;s success will follow these results.<\/p>\n<p>Do not fret. This article will help you identify some key factors and show you how to deal with them.<\/p>\n<h2>1. Make a Good First Impression with Page Speed<\/h2>\n<p>You&#8217;ve got less than ten seconds on average to give visitors a good impression of your site, and show them why you&#8217;re the right website for them.<\/p>\n<p>The average person will look elsewhere if you haven&#8217;t convinced them within that timeframe.<\/p>\n<p>You don&#8217;t just lose sales. It can <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\">harm your PageRank.<\/a><\/p>\n<p>Checking page speed should be the first step of your site analysis. It&#8217;s even better to <a href=\"https:\/\/www.siteuptime.com\/services.php\">have your page speed continuously monitored.<\/a><\/p>\n<h2>2. Optimize Under the Hood<\/h2>\n<p>Improve page loading and search engine indexing by optimizing metatags tags, sitemap, and robots text.<\/p>\n<p>The title tag defines the blue link on SERPs and the meta description tags contain the summary underneath. Make them catchy and relevant.<\/p>\n<p>An XML sitemap gives search engines a thorough list of pages and locations on your site. If you haven&#8217;t added one yet, it&#8217;s time to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/183668?hl=en\">make one.<\/a><\/p>\n<p>The <a href=\"http:\/\/www.robotstxt.org\/robotstxt.html\">robots.txt file<\/a> guides crawlers and bots and lets you decide what to show them. This makes site analysis more efficient.<\/p>\n<p>Easier crawling leads to more visibility and potential traffic.<\/p>\n<h2>3. Ensure Great Content with Content Monitoring<\/h2>\n<p>With how much work you put into producing quality content and making it presentable to your audience, it would be a shame if it doesn&#8217;t show up consistently.<\/p>\n<p>All the elements containing your precious guides, links and products like supplements, mats and <a href=\"https:\/\/www.amazon.com\/Resistance-DynaPro-Workout-Equipment-Adjustable\/dp\/B00GVLJLS4\/ref=sr_1_26?s=sporting-goods&amp;ie=UTF8&amp;qid=1508348652&amp;sr=1-26&amp;keywords=resistance%2Bbands&amp;th=1\">workout bands<\/a> may not be compatible with all devices.<\/p>\n<p>Missing elements on a loaded page aren&#8217;t uncommon and can turn people away.<\/p>\n<p>The answer to this is called content monitoring works by regularly checking on different systems.<\/p>\n<p>This can be <a href=\"https:\/\/www.siteuptime.com\/faq\/questions.php?questionid=82\">done automatically, continuously.<\/a><\/p>\n<h2>4. Keep Your Links Alive<\/h2>\n<p>Links don&#8217;t always last, because sites and directories change all the time.<\/p>\n<p>You&#8217;ve probably put a lot of effort into supplying a lot of good links to help your customers find information, and to boost your page rank and relevance. So, of course, dead links are unacceptable.<\/p>\n<p>Searching your site for broken links manually is a big task, so a <a href=\"https:\/\/www.deadlinkchecker.com\/\">link checking tool<\/a> is recommended.<\/p>\n<p>Let&#8217;s get started on your site analysis.<\/p>\n<h2>5. Know if Your Site is Down<\/h2>\n<p>You probably know the great importance of keeping your site active with new material and inbound links. But this is all pointless if your site is down.<\/p>\n<p>Do you know how often your site is down? Or for how long? Or when and where?<\/p>\n<p>You can <a href=\"https:\/\/www.siteuptime.com\/users\/quickcheck.php\">run a check here<\/a> to see if your site is down, and get more details on performance.<\/p>\n<h2>Use Continuous Site Analysis<\/h2>\n<p>Regular checking and testing take a lot of time that you could put into making more content, products, and sales.<\/p>\n<p>It&#8217;s better to let a monitoring system <a href=\"https:\/\/www.siteuptime.com\/users\/register.php\">handle it for you.<\/a><\/p>\n<p>SiteUptime checks your website every 2 minutes, from 8 locations on 5 continents, and lets you know when it goes down.<\/p>\n<p>For more information, <a href=\"https:\/\/www.siteuptime.com\/contact.php\">read our blog<\/a> or <a href=\"https:\/\/www.siteuptime.com\/contact.php\">contact us.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing website performance is key for any business. A detailed analysis lets you make the necessary changes. Let us help you with your site analysis today.<\/p>\n","protected":false},"author":5,"featured_media":1355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,109,106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Site Analysis Tips for Optimizing your Fitness Business Website | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Optimizing website performance is key for any business. A detailed analysis lets you make the necessary changes. 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