{"id":1386,"date":"2017-12-12T18:14:50","date_gmt":"2017-12-12T18:14:50","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1386"},"modified":"2018-04-23T15:40:23","modified_gmt":"2018-04-23T15:40:23","slug":"how-your-real-estate-website-can-benefit-from-a-site-analysis","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/12\/12\/how-your-real-estate-website-can-benefit-from-a-site-analysis\/","title":{"rendered":"How Your Real Estate Website Can Benefit from a Site Analysis"},"content":{"rendered":"<p>If you&#8217;re interested in helping more people in your area become homeowners, you need to have all hands on deck with your branding.<\/p>\n<p>The website is the most important part of your brand &#8212; especially in a hyper-local, social field like real estate.<\/p>\n<p>Getting a site analysis from web experts will help you to get the best performance from your real estate website.<\/p>\n<p>As a Florida real estate expert, you would do well to follow the tips below to make the most out of your website.<\/p>\n<h2>A Site Analysis Helps With Search Engine Optimization<\/h2>\n<p>Search engine optimization is the most critical marketing tool you have at your disposal right now.<\/p>\n<p>Since Jacksonville real estate grew by <a href=\"https:\/\/www.trulia.com\/real_estate\/Jacksonville-Florida\/market-trends\/\">8 percent<\/a> in recent years and is continuously on the rise, you&#8217;ll need to carve out a piece of the market by reaching your audience.<\/p>\n<p>Search engine optimization can be complex and requires constant assessment. With a site analysis, you&#8217;re able to know how effective your SEO efforts are, and can tweak them accordingly.<\/p>\n<p>Real estate companies especially need to be diligent at SEO efforts because there&#8217;s so much competition. For instance, <a href=\"http:\/\/jaxhomeoffer.com\/sell\/cash-buyers-in-jacksonville-florida\">Cash Home Buyers<\/a> in Jacksonville must maintain blogs, research keywords and stay active on social media to draw in serious sellers.<\/p>\n<p>No matter what sort of focus you have in the real estate market, understanding where your SEO stands is essential.<\/p>\n<h2>Your Site Will Become More Navigable<\/h2>\n<p>Bringing people to your site is one thing &#8212; you also need to be sure that they&#8217;re comfortable navigating your site once they find it.<\/p>\n<p>This means tweaking your page layouts and design in order to find out which is the most comfortable for your viewers. Getting a site analysis will help you audit your current design while understanding how people use your site.<\/p>\n<p>You can get information related to what people are clicking, how long they&#8217;re navigating and how successful your conversion rates are.<\/p>\n<p>Getting a site analysis will also help you to test out the site on different platforms, such as tablets and smartphones. Since there are more than <a href=\"https:\/\/www.statista.com\/statistics\/201182\/forecast-of-smartphone-users-in-the-us\/\">2 billion<\/a> smartphone users worldwide, you&#8217;ll want to optimize your website for these platforms.<\/p>\n<h2>You&#8217;ll Be Able To Add Multimedia<\/h2>\n<p>Simply put, your site doesn&#8217;t stand a chance unless you make it stand out with some stellar multimedia.<\/p>\n<p>Consider hiring a photographer to deliver professional quality photos of your homes. You&#8217;ll also owe it to yourself to use virtual walkthroughs to give people more of an idea of what it&#8217;s like to live in the home.<\/p>\n<p>Make sure to mix in plenty of useful video content as well, providing people information on everything from the home buying process to home maintenance.<\/p>\n<p>A site analysis will let you know how your multimedia is performing and will let you tweak it until you get excellent results.<\/p>\n<h2>A Site Analysis Audits Your Design Principles<\/h2>\n<p>The way that you design your real estate site will dictate how people use it.<\/p>\n<p>Today&#8217;s attention span is about <a href=\"https:\/\/www.statisticbrain.com\/attention-span-statistics\/\">8 seconds<\/a> and is getting shorter by the year. By stripping your website down to a minimalist approach and using some great design principles, you&#8217;ll find success.<\/p>\n<p>When you get an analysis, you&#8217;ll figure out how to make your site thrive, changing anything from template to font.<\/p>\n<h2>Competitors Are Assessed<\/h2>\n<p>Getting your site analyzed is about more than just your own web presence &#8212; it also involves researching the competition.<\/p>\n<p>When you see how other real estate agents in the area are finding success with their sites, you&#8217;re better able to implement those same ideas with your own.<\/p>\n<p>During this assessment, web professionals will also research your company reputation. This way, you&#8217;re able to ensure that people are enjoying your brand and can improve the brand by responding to criticism.<\/p>\n<p>They can help you see the best ideas executed by others in your field so that you&#8217;re able to incorporate them for your own success.<\/p>\n<h2>It Helps Local Home Buyers Find You<\/h2>\n<p>When you&#8217;re interested in improving your local real estate site, you need to focus on drawing in shoppers in your area.<\/p>\n<p>Understanding these techniques lets you make your site more findable as a whole.<\/p>\n<p>The worst thing you would want is to endure downtime with your website. You can look into a <a href=\"https:\/\/siteuptime.com\/users\/quickcheck.php\">site uptime listing<\/a> to know when yours or other sites are down, so you can get them back up to speed at once.<\/p>\n<p>Any time your site is down, you&#8217;re losing out on potential real estate customers. Ensure that you&#8217;re embracing local terms and keywords so that people are able to find the Jacksonville homes that you have to offer.<\/p>\n<p>Since listings come and go as you publish them and take them off the market, you&#8217;ll need to know how locals are finding your properties.<\/p>\n<h2>Site Speed And Performance Will Improve<\/h2>\n<p>Site analysis helps you to improve your website by leaps and bounds. By improving the performance, your users are better able to have a great experience and return as they shop around.<\/p>\n<p>When your website is well kept, you also greatly reduce the likelihood of downtime.<\/p>\n<p>This is critical since even a 1 percent per month downtime can cause you to lose <a href=\"https:\/\/siteuptime.com\/services.php\">7 hours<\/a> worth of business.<\/p>\n<p>Having someone analyze your website keeps it running well and makes it a useful tool for your real estate company.<\/p>\n<h2>Contact Our Company For Your Site Analysis Needs<\/h2>\n<p>If you need another set of eyes on your website, we&#8217;re the company that you need to reach out to.<\/p>\n<p>Not only will you give an idea of your site&#8217;s uptime, we&#8217;ll also help to make your website faster and ensure that you&#8217;re using the best keywords to help people find your site.<\/p>\n<p>When you think you&#8217;re ready to get the most out of your real estate website performance, <a href=\"https:\/\/siteuptime.com\/contact.php\">get in touch<\/a> with us to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want your website to be optimized and in great working order? Here&#8217;s how your real estate website can benefit from a site analysis.<\/p>\n","protected":false},"author":5,"featured_media":1387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Real Estate Website Can Benefit from a Site Analysis | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Do you want your website to be optimized and in great working order? 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