When Orville and Wilbur Wright made their first successful flight of a heavier-than-air motorized machine they instantly became national heroes.<\/p>\n
Often referred to as the “fathers of modern aviation” the Wright brothers were considered pioneers of technology. Their innovations and developments inspired people worldwide.<\/p>\n
Once they had built the first successful prototype they continued making changes and improvements. Not once during their career as engineers and businessmen did they hit autopilot.<\/p>\n
A website is similar to the Wright brothers. To earn guaranteed website traffic you’ve got to do much, much more than simply build it then expect it to fly unmanned.<\/p>\n
The question is, with over 3 million<\/a> blog posts written daily, how can you be heard through all the air traffic control noise?<\/p>\n We’ve developed a guide highlighting 4 important tips to keep your website out of a holding pattern.<\/p>\n The boarding call is required to inform passengers it’s time to enter the plane. Without passengers, the plane has no reason to leave the terminal.<\/p>\n The same is true for a website. Without website visitors getting “on board” there’s no sense having a site.<\/p>\n The boarding call of website traffic: content.<\/p>\n Which is typically in the form of a blog.<\/p>\n If you’re looking for a source of guaranteed website traffic, this is the place to start. In fact, in a survey of companies that produce regular blog content, 71% reported an increase<\/a> in visibility within their industry.<\/p>\n Here are some quick ideas for topics you can cover in blog posts:<\/p>\n Create content to address the needs or problems of the ideal customer. This not only attracts qualified prospects, it sets your business up as a credible source of information.<\/p>\n Building trust this way means you’ll be top-of-mind when a customer needs to hire a charter.<\/p>\n But don’t think that all your blogs need to be entertaining and fun. It’s important to include articles that pertain to your specific industry<\/a>. Google notices that type of content.<\/p>\n Articles describing the style, layout and cabin dimensions of the aircraft you have available for charter. For instance, if you have a Pilatus PC 12 charter<\/a> sitting in the hangar, give potential customers details.<\/p>\n Maintaining a comfortable cruising speed is terrific during an intercontinental flight. When it comes to your website, though, it can always go faster.<\/p>\n Where does speed come into play more often in today’s ultra-connected world?<\/p>\n You probably guessed right. Mobile devices.<\/p>\n A non-responsive (nonmobile-friendly) site is the kiss of death for guaranteed website traffic. Here are some convincing reasons why a mobile-friendly website should be a priority:<\/p>\n That’s a lot of guaranteed website traffic to miss out on. Time to get responsive<\/a>.<\/p>\n The Fixed Base Operator is a place to refuel, relax, and check in with other aviation types.<\/p>\n Social media is the FBO of your online brand identity. It is here professionals and the general public congregate. They use it to stay up-to-date about things they “like.”<\/p>\n One of the best FBOs online is Facebook. It’s the place where 1.4 billion people gather every day. And it’s the Crystal Skye of social media advertising.<\/p>\n Look at this checklist:<\/p>\n Is that the perfect client, or what? Imagine if you could send a direct message to a large group of that exact persona.<\/p>\n Well, you can.<\/p>\n All you have to do is set up a Facebook Business Page<\/a>, and you’ve revved your sire up for some serious guaranteed website traffic.<\/p>\n When you radio someone a “Roger Wilco” you’re telling them “I heard what you said and I will comply.” (Wilco).<\/p>\n This is what your website needs to “say” to Google. “I will comply. I will abide by Google’s standards and follow the Webmaster Guidelines<\/a>.”<\/p>\n Here are some “black hat” SEO techniques to absolutely avoid:<\/p>\n To use any type of shady technique is to entertain the possibility of flying into the Bermuda Triangle — never to be seen again.<\/p>\n The journey has almost come to end. The flight was smooth. Not a hitch, no turbulence, and you’re even arriving ahead of schedule.<\/p>\n But what happens if your instrument panel suddenly goes down? What do you do when your communications to the tower are interrupted?<\/p>\n It’s the same with a website. (Maybe not as stressful, but the consequences can still cause a lot of anxiety.)<\/p>\n When a website goes down you not only lose potential customers, but it’s a ding on your reputation as well. And the only way to prevent an unfortunate situation from becoming a catastrophe is to monitor your website’s uptime<\/a>.<\/p>\n1) Boarding Call for All Bloggers<\/h2>\n
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2) Mach Speed: Is It Fast Enough?<\/h2>\n
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3) FBO<\/h2>\n
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4) Wilco<\/h2>\n
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The Final Approach to Guaranteed Website Traffic<\/h2>\n