Did you know that 99% website uptime still breaks down to almost seven hours per month that your site is out of commission? Scary thought, no? It\u2019s a frightening prospect, but the unfortunate news is that most website hosting companies can\u2019t promise 100% uptime, even under the most favorable of conditions.<\/p>\n
That\u2019s why it\u2019s vital \u2013 imperative<\/em> \u2013 to utilize a service that keeps a close eye on the uptime of your online biz 24\/7. When you do, you increase your chances of minimizing downtime by correcting problems that may exist on your end swiftly and decisively before they spiral out of control.<\/p>\n It doesn\u2019t matter whether your business is a local mom-and-pop shop, a corporate enterprise, or a fully online venture. Branding is a crucial component of making it on the Web today, and it\u2019s your job to do everything in your power to protect your online image.<\/p>\n The Internet has a funny way of spreading information virally. You don\u2019t want news of a downed website to travel to your potential customers\u2019 ears. It\u2019s the equivalent of a brick-and-mortar shop that’s closed for business during peak hours \u2013 your company risks appearing unprofessional to visitors who stop by your site.<\/p>\n When it comes to your existing and repeat customers, nothing shakes the faith like a website that\u2019s out of commission. This holds especially true for customers who have subscriptions to your products and services that they can only access through your website. Frequent unresolved downtime is a recipe for a refund-demanding mob. Hence, monitoring your website\u2019s uptime is a must<\/em> if you have ongoing memberships on your site.<\/p>\n Website downtime costs your business money. Let\u2019s do a little math, shall we? In 2007, Amazon reported a net revenue of $14.8 billion. That breaks down to about $29,000 per minute. In June ’07, Amazon had a period of downtime that lasted a mere two hours. Guess how much those 180 minutes cost the megasite?<\/p>\n $3.48 million. <\/em><\/p>\n You likely don’t have sales of this magnitude (yet), but even scaled down, outages that last even a short time can cost you major <\/em>bucks in the long run.<\/p>\n Google doesn’t like downtime. In fact, if your website experiences consistent downtime for a day or more at a stretch, your website will take a rankings hit – a big one<\/strong><\/em>. Google is very transparent about frequent website downtime. In fact, the search giant lists it openly as one of the biggest negative ranking factors in the book.<\/p>\n If your website is down, even for just a few minutes, it could be happening for a variety of reasons. One reason on the rise is hackers. If a hacker derails your site\u2019s uptime and injects some malicious code, you may have no idea that the event has even happened if you\u2019re not monitoring your site closely for blips on the radar.<\/p>\n#1 \u2013 You Have a Reputation to Protect<\/strong><\/h3>\n
#2 \u2013 Confident Consumers are Happy Customers<\/strong><\/h3>\n
#3 \u2013 Lost Money? Bad for Your Bottom Line.<\/strong><\/h3>\n
#4 \u2013 Your SEO Can\u2019t Afford to Suffer<\/strong><\/h3>\n
#5 \u2013 Hackers Are More Sophisticated Than Ever<\/strong><\/h3>\n