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Mortgage brokers are a crucial cog in the home buying process. They help prospective home buyers secure home loans that suit their budget.<\/p>\n
Sounds an easy job, right? Well, not exactly.<\/p>\n
First, the 2008 market crash adversely affected the real estate industry. As a result, banks and other mortgage providers tightened loan eligibility requirements, effectively shutting out millions of potential buyers. In fact, homeownership today is at 63.4 percent<\/a>, down from 69 percent in 2004!<\/p>\n As a mortgage broker, this means you have to burn more fuel to get customers and stay in business.<\/p>\n One of the best ways to stay ahead of the competition? Build a secure site for your brokerage firm.<\/p>\n Here’s how to do it.<\/p>\n The process of building a secure brokerage site begins with your web host.<\/p>\n You see, web hosts come in all shapes and sizes, some powerful and more complex than others. It’s understandable that the temptation to settle for a cheap web host can be so strong, but you’ll be doing your site – and its users – a great disservice.<\/p>\n You get what you pay for. Cheap web hosts don’t invest in highly secure servers, so your site will be very vulnerable to attacks.<\/p>\n On the other hand, the best web hosts<\/a> offer features such as RAID, secure file transfer protocol, and backups. These features are pricey, but they guarantee you a secure site and 100 percent uptime.<\/p>\n Do your research before choosing a hosting service provider. Read online reviews and ask for recommendations from other site owners.<\/p>\n Your brokerage site is an important sales tool.<\/p>\n After users land on it, you’ll expect them to either contact you, use a mortgage calculator or apply for a mortgage. Users can’t trust you with such confidential information if you don’t have a secure site. Consequently, you’ll keep losing potential customers to your competitors.<\/p>\n Protecting your site with HTTPS not only tightens your site security, but also shows users you care about their privacy.<\/p>\n What’s more, Google Chrome<\/a>, the world’s most popular browser, displays a “Not Secure” warning on sites that don’t use HTTPS. But if a site uses HTTPS, it will display “Secure.”<\/p>\n Just look at the New Florida Mortgage<\/a> website, for instance. At the top left corner of your Chrome browser, you can see the word “Secure.” This gives users the confidence to proceed and engage with the website freely.<\/p>\n It’s inevitable that you’ll want to add content to your brokerage site. After all, sites with compelling, high-quality content receive 7.8 times more traffic<\/a> and easily establish themselves as industry leaders.<\/p>\n This means you will need to add a blog to your site, and with that comes the need to use a content management system (CMS).<\/p>\n Unfortunately, insecure CMSs account for the vast majority of cyber attacks.<\/p>\n To prevent making your site an easy target, use a secure CMS. WordPress, Joomla, and Drupal are the most common CMSs.<\/p>\n Even though Drupal is considered the most secure CMS, WordPress is by far the most popular, powering over 20 percent of websites<\/a>.<\/p>\n Regardless of the one you choose among the three, be sure to stay on top of updates. New vulnerabilities are discovered regularly, and the developers issue updates to patch them.<\/p>\n Like smartphone apps, there are website plugins for almost anything.<\/p>\n Want to schedule content? There is Content Scheduler. Want to build an email list? There is Easy Sign Up. Want to implement a slide-in or pop up? Sleeknote has your back.<\/p>\n The bad news, though, is plugins open a new world of vulnerabilities for websites owners and administrators.<\/p>\n To maintain a secure site, you must ensure all the plugins you install on your site won’t pose a threat. In addition to this, update the plugin as soon as new versions hit the web, and uninstall plugins your no longer use.<\/p>\nChoose a Reputable Web Host<\/h2>\n
Secure It with HTTPS<\/h2>\n
Use a Secure Content Management System<\/h2>\n
Vet Plugins Before Installing<\/h2>\n
Enforce a Strong Password Policy<\/h2>\n