We often hear about how important SEO and site upkeep are when it comes to digital marketing. Rarely do we hear about the importance of finding reliable hosting for your website.<\/p>\n
It’s true that proper SEO and site upkeep earn your site traffic. In turn, that traffic becomes leads. Leads become conversions.<\/p>\n
High conversion rates mean high pay-out rates for you.<\/p>\n
As such, you don’t want your web hosting services to hurt your site in any way.<\/p>\n
SEO (search engine optimization<\/a>) is a web development process. Web developers use it to influence search engine results. For more on SEO, check out a digital marketing firm such as Robo WP<\/a>.<\/p>\n Search engines take into consideration a lot of things when ranking a site. Common factors include credible links, keyword usage, and content quality. Other factors taken into account are site speed, site availability, and server location.<\/p>\n No one sticks around for websites that take forever to load.<\/p>\n If you find that a website you’ve clicked on can’t seem to load, you close the tab. Plain and simple.<\/p>\n And search engine programmers know that.<\/p>\n The goal of search engines is to help Internet users find the content that they want. In essence, search engines are a tool of convenience.<\/p>\n For that reason, search engines take site speed into account when ranking websites.<\/p>\n Sites that don’t load quickly or at all are ranked lower than those that load quickly.<\/p>\n Constant availability indicates that someone is maintaining your website. It also suggests that you went through the trouble of finding reliable hosting for your site.<\/p>\n In contrast, spotty availability suggests no one is maintaining your site. As a result, search engines deem it unreliable and untrustworthy.<\/p>\n Seeming unreliable and untrustworthy isn’t the only negative effect of site unavailability.<\/p>\n When your site isn’t available, search engines can’t find it.<\/p>\n Search engines utilize special bots to read code on a website. When the website goes down, the bots can’t read the code.<\/p>\n As a result, your website gets overlooked.<\/p>\n When your site gets overlooked, it doesn’t rank. And when it doesn’t rank, it doesn’t appear in search engine results.<\/p>\n Search engines also rank sites based on IP addresses. IP addresses are granted based on geographic location.<\/p>\n In essence, search engines rank partially based on geographic location.<\/p>\n Many Internet users who use search engines do so to find local businesses and places of interest. This ranking algorithm is included to help them through the process.<\/p>\n Picking a non-local server can affect more than just your target audience.<\/p>\n Part of any contract between a business and a web hosting service is communication.<\/p>\n When your web hosting service lives out of the area, you might not be able to communicate with them efficiently.<\/p>\n In a worst-case scenario, they could take your payment information and never return your messages. Your site could be experiencing problems for weeks before they get back to you.<\/p>\n If they get back at all.<\/p>\n Websites deemed unreliable and untrustworthy don’t receive a high rank from search engines. They are placed at the bottom of the search results list, where a typical user wouldn’t bother to look.<\/p>\n In fact, websites determined to be very unreliable and untrustworthy aren’t ranked at all. They are blacklisted.<\/p>\n Websites that are blacklisted are moved from all future search engine results.<\/p>\n Removal from search engine results is devastating for your website’s performance.<\/p>\n Your website could successfully implement every other SEO tactic. If your site is blacklisted due to not having reliable hosting, it won’t matter.<\/p>\n Traffic and potential leads won’t be able to find you. And if they can’t find you, they can’t purchase your products or services.<\/p>\n There are a few different measures you should take when choosing a web hosting services. These measures will help you ensure you’re getting reliable hosting that doesn’t hurt your SEO efforts.<\/p>\n The measures are as follows.<\/p>\n No host is perfect. Power outages and system glitches are inevitable.<\/p>\n However, that is not to say they should be common occurrences for your web hosting service. Shoot for hosting that maintains availability at least 99.9% of the time.<\/p>\n On that note, be wary of any company that guarantees 100% coverage. Any host who’s been in the game long enough knows that 100% coverage is not possible.<\/p>\n Forbes reports that 88% of customers read reviews<\/a> prior to making a purchase. And for good reason, too.<\/p>\n Reviews give you a snapshot of how the company really does business. Sure, you can talk to a representative of the company. That representative will give you all the details concerning the company’s procedures, pricing<\/a>, and billing process.<\/p>\n But you won’t know for yourself until you’re actually going through the motions with the company.<\/p>\n You won’t know, that is, unless you read other clients’ reviews of the company.<\/p>\n By reading reviews, you can get a sense of the company’s strengths and weaknesses. You also can get an idea of how it treats its clients.<\/p>\n Most importantly, you can find out whether the company is reliable and trustworthy.<\/p>\n A quick search on Google can reveal where your prospective host has placed their servers.<\/p>\n Sometimes, hosts will list their physical addresses. If not, you’ll have to check out their IP address.<\/p>\n An IP address is simple enough to look up. You need only an IP checker. You can find numerous free IP checkers online.<\/p>\n More than likely, a host will use its own server to host its official website. Once you’ve found an IP checker, copy and paste the host’s site URL into the checker.<\/p>\n The checker will list all locations for that URL’s server.<\/p>\n At Site Uptime, we make fast connections our business. We provide our clients with a variety of resources on site speed, site monitoring, and other aspects of web development.<\/p>\nSite Speed<\/h3>\n
Site Availability<\/h3>\n
Server Location<\/h3>\n
The Negative Results Of Not Having Reliable Hosting<\/h2>\n
Choosing Reliable Hosting<\/h2>\n
Uptime Statistics<\/h3>\n
Reviews<\/h3>\n
IP Address Search<\/h3>\n
Need More Information On Reliable Hosting? Contact Us!<\/h2>\n