{"id":1608,"date":"2018-02-14T13:52:11","date_gmt":"2018-02-14T13:52:11","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1608"},"modified":"2018-02-14T13:52:11","modified_gmt":"2018-02-14T13:52:11","slug":"4-signs-that-a-hosting-business-needs-a-website-upgrade","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/","title":{"rendered":"4 Signs That a Hosting Business Needs a Website Upgrade"},"content":{"rendered":"<p>It could cost <a href=\"https:\/\/www.forbes.com\/sites\/ilyapozin\/2013\/08\/07\/how-much-does-a-website-cost\/#1a8d3da7416d\">nearly $5,000<\/a> for a small business to get even a minor website upgrade.<\/p>\n<p>That&#8217;s the number one reason many hosting businesses will put off an upgrade, even when it&#8217;s badly needed. But a website that is failing to hit the mark could be costing you even more than that.<\/p>\n<p>A website isn&#8217;t a static thing. Once it&#8217;s built, you need to manage SEO, server space, admin access, and databases just to keep it going. Plus, an upgrade could require a whole lot of time and money spent on employee training.<\/p>\n<p>If you&#8217;re hesitant toward getting a website upgrade, consider these signs that you need one:<\/p>\n<h2>1. Your Company Has Pivoted<\/h2>\n<p>If you&#8217;re in the middle of a rebranding or you&#8217;ve been acquired by a larger company, you should consider an upgrade.<\/p>\n<p>The same goes if you&#8217;ve <a href=\"http:\/\/smallbusiness.chron.com\/importance-logos-business-577.html\">created new logos<\/a>, added partners, or tweaked your brand&#8217;s colors.<\/p>\n<p>Perhaps the focus of your company has changed. If once you were focusing on a domestic market and now you&#8217;ve expanded globally, your site should reflect that.<\/p>\n<p>In case your e-commerce engine is getting old, it could be time for a website upgrade. This will ensure you&#8217;re pivoted toward the future.<\/p>\n<h2>2. You&#8217;re Slow or Behind<\/h2>\n<p>Any website that&#8217;s over five years old probably isn&#8217;t optimized for mobile use.<\/p>\n<p>If your site is unusable on mobile devices, you&#8217;re leaving a lot of customers behind. You need a layout like <a href=\"https:\/\/www.bluehosting.cl\/\">www.bluehosting.cl<\/a>, which focuses on a narrow screen size.<\/p>\n<p>Check your load times and make sure you&#8217;re well under five seconds. Some customers will leave you behind after just a couple of seconds. If your images and media are unnecessarily large, optimize loading by decreasing file size.<\/p>\n<p>To make sure your site is as fast as it can be, check out our guide for how to <a href=\"https:\/\/www.siteuptime.com\/blog\/2018\/01\/16\/10-tips-to-increase-the-speed-of-your-small-business-website\/\">increase page loading speed<\/a>.<\/p>\n<h2>3. Your Menus Aren&#8217;t Working Well<\/h2>\n<p>When everything else fails, follow the three click rule. You should be able to get to any place on your site in three clicks or less.<\/p>\n<p>If you&#8217;ve got complicated menus that don&#8217;t display on tablets or phones, you&#8217;ve got a problem.<\/p>\n<p>You&#8217;ll also find that your site won&#8217;t show up at the top of search results if it&#8217;s too complicated. Search engines prefer sites that are easy to navigate and have simple hierarchies.<\/p>\n<p>An older site filled with dead links is just begging for an upgrade.<\/p>\n<h2>4. You Can&#8217;t Edit It Yourself<\/h2>\n<p>You shouldn&#8217;t have to contact a webmaster every time you need a small thing added to your site. You should be able to set it up with a simple CMS (Contact Management System) that allows you to make your own edits.<\/p>\n<h2>A Website Upgrade Will Bring in Customers<\/h2>\n<p>Being at the cutting edge will show current customers that you care about staying relevant. You&#8217;ll also be presenting a forward-looking image to potential clients.<\/p>\n<p>If you&#8217;re ready for a website upgrade, <a href=\"https:\/\/siteuptime.com\/contact.php\">contact us today<\/a> for more information!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It could cost nearly $5,000 for a small business to get even a minor website upgrade. That&#8217;s the number one reason many hosting businesses will put off an upgrade, even when it&#8217;s badly needed. But a website that is failing to hit the mark could be costing you even more than that. A website isn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Signs That a Hosting Business Needs a Website Upgrade<\/title>\n<meta name=\"description\" content=\"Modern hosting businesses simply cannot afford to have an outdated website. Learn to recognize when you need a website upgrade by clicking here.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Signs That a Hosting Business Needs a Website Upgrade\" \/>\n<meta property=\"og:description\" content=\"Modern hosting businesses simply cannot afford to have an outdated website. Learn to recognize when you need a website upgrade by clicking here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteUptime Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-14T13:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2018\/02\/Website-Upgrade.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1597\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Site Uptime Tips, Tricks, and Hacks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\",\"name\":\"Site Uptime\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2016\/11\/logo.png\",\"width\":268,\"height\":67,\"caption\":\"Site Uptime\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"name\":\"SiteUptime Blog\",\"description\":\"Website Monitoring\",\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.siteuptime.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2018\/02\/Website-Upgrade.jpeg\",\"width\":2000,\"height\":1597,\"caption\":\"Website Upgrade\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#webpage\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/\",\"name\":\"4 Signs That a Hosting Business Needs a Website Upgrade\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#primaryimage\"},\"datePublished\":\"2018-02-14T13:52:11+00:00\",\"dateModified\":\"2018-02-14T13:52:11+00:00\",\"description\":\"Modern hosting businesses simply cannot afford to have an outdated website. Learn to recognize when you need a website upgrade by clicking here.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#\/schema\/person\/0c5da25d1e73b52a001cde949f064a84\"},\"headline\":\"4 Signs That a Hosting Business Needs a Website Upgrade\",\"datePublished\":\"2018-02-14T13:52:11+00:00\",\"dateModified\":\"2018-02-14T13:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2018\/02\/14\/4-signs-that-a-hosting-business-needs-a-website-upgrade\/#primaryimage\"},\"articleSection\":\"Website Monitoring\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#\/schema\/person\/0c5da25d1e73b52a001cde949f064a84\",\"name\":\"Site Uptime Tips, Tricks, and Hacks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9225861cfb200610ac9071a40b5dc27?s=96&d=mm&r=g\",\"caption\":\"Site Uptime Tips, Tricks, and Hacks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/1608"}],"collection":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":1,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"predecessor-version":[{"id":1610,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/1608\/revisions\/1610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/media\/1609"}],"wp:attachment":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}