{"id":1627,"date":"2018-03-03T07:43:39","date_gmt":"2018-03-03T07:43:39","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1627"},"modified":"2018-03-05T17:31:51","modified_gmt":"2018-03-05T17:31:51","slug":"how-a-faster-website-benefits-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2018\/03\/03\/how-a-faster-website-benefits-digital-marketing\/","title":{"rendered":"How a Faster Website Benefits Digital Marketing"},"content":{"rendered":"

There’s nothing more frustrating in the modern age than a slow loading website.<\/p>\n

If you’re a website operator hoping to attract people to your site, the last thing you want to do is remind them of their dial-up days.<\/p>\n

When we want information, and we want it now. Studies have proven<\/a> that people will spend less time on a slow website, and Google has stated<\/a> that website speed affects where sites land in their search results.<\/p>\n

Running a slow website can kill your chances of being seen by a wide audience.<\/p>\n

If you’re a digital marketer, it is imperative that you ensure your website is up to speed. Literally.<\/p>\n

If you’re running behind, don’t worry. We’ll break down a few essential tips to increase website speed below.<\/p>\n

Checking Your Speed<\/h2>\n

Maybe you’re not sure exactly what speed your website is running at. PageSpeed Insights<\/a> is the easiest and quickest way to find out.<\/p>\n

Not only will it give you exact stats on both your website and mobile speeds, it will also give you personalized recommendations on how to increase website speed.<\/p>\n

It’s a great one-stop resource.<\/p>\n

Compressing Images<\/h2>\n

One of the major factors of a slow website can be loading images.<\/p>\n

Having a large amount of high quality images can put a great deal of weight on a website. Lossless image compression<\/a> is a process that can decrease image size without reducing quality.<\/p>\n

If your website is slow attempting to load big pictures, try compressing them using tools such as Image Optim<\/a> or Tiny JPG<\/a>.<\/p>\n

Minify Your HTML Codes<\/h2>\n

Poorly coded HTML (or Java, CSS, etc.) can seriously slow your site’s performance.<\/p>\n

The process of minification removes unnecessary or redundant data from your website’s code.<\/p>\n

If you’re not tech-savvy enough to dig into code yourself, Google provides a number of minification resources<\/a> that cover many different kinds of code.<\/p>\n

These tools should help get your site sped up in no time.<\/p>\n

Redirects and Broken Links<\/h2>\n

You should always be checking your site for potential optimizations.<\/a> In this process, you may find aspects of your site that are no longer functioning properly.<\/p>\n

In restructuring your site, you may have created too many redirects, or maybe accidentally broken links. These can cause poor performance and drastically hurt your SEO.<\/p>\n

Outsource Your Optimization<\/h2>\n

Keeping your website at its full potential can be a full-time job.<\/p>\n

There are plenty of organizations online that can help to keep your site on its toes so you can get your rest.<\/p>\n

Whether a digital marketing agency<\/a> or a tech support service, there are plenty of resources to turn to if your website is running slow.<\/p>\n

Succeed & Increase Website Speed<\/h2>\n

Keeping your website speed can make all the difference in keeping your potential audience engaged.<\/p>\n

You can utilize the above tips and get your website back on the track to success.<\/p>\n

If you need assistance in monitoring your website, Siteuptime is happy to provide the peace of mind of a functioning and healthy site.<\/p>\n

Take a look at some of our features<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s nothing more frustrating in the modern age than a slow loading website. If you’re a website operator hoping to attract people to your site, the last thing you want to do is remind them of their dial-up days. When we want information, and we want it now. Studies have proven that people will spend […]<\/p>\n","protected":false},"author":5,"featured_media":1625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nIncrease Website Speed and Improve Digital Marketing<\/title>\n<meta name=\"description\" content=\"What's the best way to improve your digital marketing efforts? Increase website speed! 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