{"id":1888,"date":"2018-07-18T09:40:12","date_gmt":"2018-07-18T09:40:12","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=1888"},"modified":"2018-07-24T15:13:55","modified_gmt":"2018-07-24T15:13:55","slug":"are-your-web-pages-slow-to-load-how-fast-your-website-should-load-in-2018","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2018\/07\/18\/are-your-web-pages-slow-to-load-how-fast-your-website-should-load-in-2018\/","title":{"rendered":"Are Your Web Pages Slow to Load? How Fast Your Website Should Load in 2018"},"content":{"rendered":"

Three seconds of load delay on a website. That’s all it takes to repel as much as 57% of customers<\/a>.<\/p>\n

There’s no question about it: It’s a massive loss. For start-ups, it means lost business.<\/p>\n

Now, imagine a website going down for an hour. Think of Twitter’s technical difficulties<\/a> back in April and how it agitated many of their users (most likely even you!).<\/p>\n

Of course, Twitter is a huge company, so they minimized the backlash. But smaller businesses suffer big losses when they have web pages slow to load.<\/p>\n

Both problems are a hassle, and it’s more daunting to face them as a small website owner.<\/p>\n

Don’t worry! You aren’t without solutions. This post will show you how you can deal with these slow loaders (plus downtime tips), so keep reading!<\/p>\n

Dealing with Web Pages Slow to Load<\/h2>\n

As Internet access becomes faster globally, user impatience is becoming a major hurdle. If it takes your website more than 3 seconds to load, you stand to lose 53% of mobile users<\/a>.<\/p>\n

The question is, why do websites slow down?<\/p>\n

Slow load times can happen because of your website’s built<\/a>. Clunky design and code are factors that cause inefficiency. Sometimes, it’s because your website host is distant, relative to the user.<\/p>\n

Don’t pull your hair out in worry yet. Try out these six solutions first that can speed up your business site.<\/p>\n

1. Finding the Right Type of Server<\/h2>\n

Every businessman dreams of gaining wide international reach. For start-ups, that goal is achievable, but you need to be wise about server selection.<\/p>\n

Free Servers<\/h3>\n

Free servers need you to compromise page space for their ads. At the same time, your site will need to be lightweight.<\/p>\n

The daily bandwidth cost you’re allotted can be lacking. Sometimes you’ll have to foot the bill when you surpass their limit.<\/p>\n

It’s also possible for them to disable your site for a short period of time.<\/p>\n

In any case, it’s a limited solution for e-commerce sites. But its good way for individuals to make an initial impression without breaking the bank.<\/p>\n

Paid Servers<\/h3>\n

Paid servers are much better at maintaining your online presence. They provide consistent website speed and stay live almost all the time (think 99% uptime).<\/p>\n

Like looking for a free server, selecting the right provider is a must. If a service offers unlimited bandwidth or disk space, don’t assume it’s true.<\/p>\n

There are always limits on how much bandwidth your website can consume before you have to pay extra.<\/p>\n

Look out for secure servers<\/a> (HTTPS not HTTP) as well. That added level of protection is a must for e-commerce websites.<\/p>\n

There are other things to consider in your server choice<\/a>, such as hardware, physical space, and even number of employees. Shopping around for offers and research is your best friend here.<\/p>\n

2. Your Media Assets Can Never Be Small Enough<\/h2>\n

You only have seven seconds<\/a> to stand out and make a great first impression. As such, you need an award-winning website that can satisfy even the most critical eyes.<\/p>\n

Using beautiful HD images of product is great for bringing in customers. Video demonstrations of your services can also make for good first impressions.<\/p>\n

But they can also compound in size and hamper page load speed.<\/p>\n

Proper image compression cuts down on image load times. After all, you don’t need all your product photos to be in 4k.<\/p>\n

Disabling hot links to your images is a must. People who use those links add to your bandwidth.<\/p>\n

Hosting your videos on a rented server is also a mistake. Not only do they slow your page down, but they’ll also make your bandwidth consumption skyrocket.<\/p>\n

Pro Tips: It’s much easier to make a company YouTube channel and embed your videos on your pages. Also, take the time to learn more about<\/a> web design and media assets. This way, you can balance quality and speed to meet your website visitors’ demands.<\/p>\n

3. A Good CDN helps Your Foreign Customers<\/h2>\n

When it comes to going international, content delivery networks are your best friend. They function as nodes which store certain data from your website.<\/p>\n

Objects like images and PDFs go into caches. This then spread across many different nodes.<\/p>\n

If a user is browsing your site across the world, a CDN will check data caches that are closest to their location. This prevents your web pages loading slow.<\/p>\n

4. Using Minification to Tighten and Lighten Your Code<\/h2>\n

Code compilation plays a major role in website speed. Cluttered lines of code occur for many reasons.<\/p>\n

For instance, white spaces and comments compile along with the important parts of your code.<\/p>\n

Minification cuts out unnecessary spaces and comments. Rather than having four for one function, a simpler, single line replaces it.<\/p>\n

Minifying is best used with CSS and Javascript files that exist outside of the main code.<\/p>\n

5. Picking the Right Options for WordPress<\/h2>\n

WordPress is a fantastic content management system that offers many user-friendly tools. Opting to use their services makes web page creation a breeze.<\/p>\n

But if you’re a beginner, a WordPress site can still load like a snail.<\/p>\n

The first thing to do is to delete plug-ins that you don’t need. Some features like spam filters are redundant because of other programs like Disqus.<\/p>\n

Choosing and sticking with a specific SEO plug-in means disabling WordPress’ own SEO.<\/p>\n

Building tools that help you at the start aren’t necessary for your finished product.<\/p>\n

Adding new tools to optimize your page<\/a> should be a top priority for you. But make sure that none of them conflict with other elements in your website.<\/p>\n

6. Website Downtime and How You Can Deal It<\/h3>\n

Downtime is inevitable for almost any business. Whether it’s because of a server problem or a DDOS attack, your site will go down somewhere along the line.<\/p>\n

But you’re not completely helpless when it happens. The best way to cope is vigilant about the issue.<\/p>\n

There are services which keep track if your site is live or not. The best of them also check website availability according to locality.<\/p>\n

You can never have enough information when it comes to downtime. That way, you won’t have worry about losing potential conversions because of a minor slip-up.<\/p>\n

The Benefit of Different Viewpoints<\/h2>\n

Sometimes, problems like web pages slow to load can persist regardless of what you do. It’s easy to overlook issues that plague your business.<\/p>\n

But that’s not always your fault.<\/p>\n

That’s why having a different perspective is so important to web design. Fresh eyes can spot optimization problems and offer creative solutions.<\/p>\n

We can give you new insight into how you can evolve your business. Learn more about what new ideas can benefit you by paying our blog a visit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Three seconds of load delay on a website. That’s all it takes to repel as much as 57% of customers. There’s no question about it: It’s a massive loss. For start-ups, it means lost business. Now, imagine a website going down for an hour. Think of Twitter’s technical difficulties back in April and how it […]<\/p>\n","protected":false},"author":5,"featured_media":1884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nWeb Pages Slow to Load? How Fast Your Website Should Load in 2018<\/title>\n<meta name=\"description\" content=\"Are your web pages slow to load? Having a fast loading site is what your site users have come to expect. But how fast is fast enough? 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