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Have you ever noticed some URL’s start with HTTP while others have HTTPS? This single letter isn’t a minor variation. It makes all the difference in your website’s security<\/a> and ranking.<\/p>\n But what is it, exactly?<\/p>\n More importantly, how do you get that little “s” to be part of your URL?<\/p>\n Discover everything you need to know about HTTP vs HTTPS, from how to acquire this essential extra letter to what it does for you and your site visitors.<\/p>\n There is a big hint beside your URL that reveals the major difference between HTTP and HTTPS. If you look closely, you’ll notice a keylock graphic along with the words “Secure” or “Not Secure” beside it.<\/p>\n The “S” in HTTPS signifies the website you’re viewing has a Secure Socket Layer<\/a>, often referred to as an SSL. It’s a form of security that protects your users by encrypting data exchanged between the web server and the user’s browser.<\/p>\n HTTP doesn’t have this highly secure addition, which leaves the data provided by the customer vulnerable. This is especially important if your website deals with sensitive information, such as credit card information used to complete an online transaction.<\/p>\n The subtlety of your SSL’s presence may make it seem like a minute detail, yet its crucial to many things, including:<\/p>\n Without it, you put sensitive data at risk while incurring penalties from Google’s algorithm.<\/p>\n We already touched briefly on how SSL’s impact your site’s security. However, let’s dig a little deeper. SSL’s use two keys in order to establish a secure connection between the website’s server and the user’s browser: a private key and a public key.<\/p>\n Both keys reside on your server. By working together, the pair encrypts data exchanged between the two locations so that others can’t intercept it.<\/p>\n Every SSL has a “subject” that identifies the website’s owner.<\/p>\n You acquire your certificate and keys through a Certificate Authority, or CA, who has been legally authorized to distribute SSL’s. This ensures your SSL’s security while maintaining accountability.<\/p>\nWhat’s the Difference Between HTTP vs HTTPS?<\/h2>\n
Why Does an SSL Matter?<\/h2>\n
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How SSL’s Impact Security<\/h3>\n
Why Your SSL is Important to Your Online Credibility<\/h3>\n