{"id":2194,"date":"2019-03-30T18:25:04","date_gmt":"2019-03-30T18:25:04","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/2019\/03\/30\/6-tips-on-data-literacy-for-webmasters"},"modified":"2025-01-28T12:50:08","modified_gmt":"2025-01-28T12:50:08","slug":"6-tips-on-data-literacy-for-webmasters","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2019\/03\/30\/6-tips-on-data-literacy-for-webmasters\/","title":{"rendered":"6 Tips on Data Literacy for Webmasters"},"content":{"rendered":"

You might not realize this, but you have more responsibilities in your job as a webmaster or developer. It\u2019s not enough to know code\u00a0and keep websites secure.<\/p>\n

You might be surprised to learn that 53% of companies<\/a> are using data to make major decisions around the direction of the company.<\/p>\n

What does that mean for you in your job as a webmaster? People are going to be relying on your expertise to interpret data to help guide them in their decisions. You need to understand data literacy as a part of your job.<\/p>\n

Read on to learn what data literacy is and how you can become more data literate in your job.<\/p>\n

What is Data Literacy?<\/strong><\/h2>\n

Data literacy is a term that\u2019s used to describe two groups of people. The general public and businesses.<\/p>\n

For the general public, data literacy can be defined as the ability to determine fake news from actual facts. It could be as simple as fact-checking an article before you share it. It could also mean checking your sources and relying from reputable outlets for your information, not just social media.<\/p>\n

For businesses, data literacy has a completely different meaning. Companies can track almost every aspect of their business. They can track productivity, sales, conversions, impressions, and marketing effectiveness.<\/p>\n

There could be a million different data points for businesses. That can become a nightmare to work through. Data literacy means that companies distill the data down into smaller chunks to be able to make decisions.<\/p>\n

Companies are encouraging all of their employees to become data literate so that decisions aren\u2019t only made at the top. You can read more here<\/a> to learn how companies are educating their employees.<\/p>\n

Since consumers often view a company\u2019s website as the first point of contact with a company, your role as a webmaster will expand to be able to understand the data related to the website.<\/p>\n

How to Become Data Literate<\/strong><\/h2>\n

You\u2019re already an expert in putting a website together and maintaining it. You might even have a degree in computer science.<\/p>\n

The good news about data literacy is that you don\u2019t need another degree in statistics to read and understand data. You just need to follow these tips.<\/p>\n

1. Know What\u2019s Important to Track<\/strong><\/h2>\n

It doesn\u2019t matter if you\u2019re reading data for a client or for your employer, you need to know what\u2019s important to track.<\/p>\n

As a webmaster, your main concerns should be with basic website analytics<\/a>, such as bounce rate and time on site.<\/p>\n

If you use Google analytics, you can dig deeper into user behavior and see how they use the website. You can see how they use the site and which pages are most important to them.<\/p>\n

You can go down the rabbit hole there\u2019s so much information available. That\u2019s why your team needs to decide what metrics are the most important.<\/p>\n

2. Know What Your Assumptions Are<\/h2>\n

When you analyze data, you\u2019re going to make certain assumptions about user behavior. It\u2019s important to note these assumptions when you\u2019re analyzing data. It will help in the decision making process down the road.<\/p>\n

If you\u2019re to look at your site\u2019s analytics and see that you have a high bounce rate and the time on site is only a few seconds, you can make a few assumptions about the website.<\/p>\n

One assumption would be that your website is slow to load\u00a0since people aren\u2019t staying on your site. Another assumption that you can make is that the content on the site isn\u2019t quite what the person is looking for or expected to see.<\/p>\n

3. Use Data Visualization Skills<\/h2>\n

As a webmaster, your design skills are pretty sharp. Those skills are going to come in very handy. You\u2019re likely going to be presenting your data to other people, whether that\u2019s the marketing team or company executives. Effective data presentation<\/a> is crucial in ensuring that your audience not only understands the information but also engages with it meaningfully.<\/p>\n

People process data visually much faster than text, so you\u2019re going to want to brush up on your data visualization skills.<\/p>\n

4. Educate and Empower<\/h2>\n

As part of data literacy, you want to use data to educate and empower people. Take the time to not just present what the data is, but what it means.<\/p>\n

When you take the time to educate the people around you about what the data means, you empower them to make better strategic decisions.<\/p>\n

5. Get Comfortable Making Recommendations<\/h2>\n

People are going to look at you as an expert whether you like it or not. That means that you need to be able to present your findings and be able to make recommendations.<\/p>\n

It\u2019s a powerful position to be in because your recommendations can guide the strategic decisions of the company. Not everyone is comfortable with that level of responsibility.<\/p>\n

It\u2019s a position that you need to be comfortable with if you\u2019re going to be relied on to interpret data.<\/p>\n

6. Data Tells a Story<\/h2>\n

When you look at data, think of it as a story. It tells the story of customers and potential customers and how they use the website.<\/p>\n

One way to tell a powerful story with website data is to match it up with the buyer\u2019s journey. You know that when people are online, they have certain intentions. Some have the intention to educate themselves and others have the intention to make a purchase.<\/p>\n

You can match your website\u2019s data with the intention of users and tell the story of your customers.<\/p>\n

Data Literacy Isn\u2019t Rocket Science<\/strong><\/h2>\n

One of the results of working in a connected world is that there is a ton of data to sort through. As a webmaster, you\u2019re going to be relied on by company executives to read and interpret the data that\u2019s related to their website.<\/p>\n

Data literacy is important for webmasters, and it\u2019s not too difficult to do. When you\u2019re looking at data and interpreting it, know what your assumptions are. You also want to create charts that help others interpret the data easily so they can make important company decisions.<\/p>\n

Are you ready to get started with data literacy? Check out these 10 web analytics tools<\/a> so you can understand user behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"

You might not realize this, but you have more responsibilities in your job as a webmaster or developer. It\u2019s not enough to know code\u00a0and keep websites secure. You might be surprised to learn that 53% of companies are using data to make major decisions around the direction of the company. What does that mean for […]<\/p>\n","protected":false},"author":5,"featured_media":2195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\n6 Tips on Data Literacy for Webmasters | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"You might not realize this, but you have more responsibilities in your job as a webmaster or developer. 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