{"id":2277,"date":"2019-07-15T17:14:20","date_gmt":"2019-07-15T17:14:20","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=2277"},"modified":"2019-07-16T12:00:57","modified_gmt":"2019-07-16T12:00:57","slug":"blogging-and-vlogging-which-is-the-best-for-business","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2019\/07\/15\/blogging-and-vlogging-which-is-the-best-for-business\/","title":{"rendered":"Blogging and Vlogging: Which Is The Best For Business?"},"content":{"rendered":"

Content marketing gets three times more<\/a> leads per dollar than paid search. So there’s no question about whether or not your brand should be working on a content marketing strategy.<\/p>\n

The real question arises when it’s time to choose which types of content you should invest in. Nowadays, there are countless content strategies and it can be a little bit overwhelming to choose one, particularly when you’re on a tight budget.<\/p>\n

Two of the most popular content strategies are blogging and vlogging. With such similar names, what are actually the differences between the two? And more: what is the best one for your business?<\/p>\n

Those are the questions that we’ll be addressing in today’s article, so keep on reading!<\/p>\n

Blogging and Vlogging: What’s the Difference?<\/h2>\n

Only one letter separates the two concepts and although the rationale behind the two is similar, they are different.<\/p>\n

Blogging is old-school. It’s short for “weblog” and it’s been around since the nineties. In short, when you blog, you use words (and sometimes images).<\/p>\n

Blogging started as something personal, almost like a diary that you’d have online. With time it also became a big part of the digital marketing strategy of a lot of businesses.<\/p>\n

So a blog is (or should be) updated regularly with newly written pieces, that start some kind of conversation with the readers. Hence why most times there’s a comment section on each post.<\/p>\n

Vlogging is a lot more recent. If you know how popular video has gotten over the past few years, you can guess that the “v” in vlogging represents the video aspect of it.<\/p>\n

A vlog is similar to a blog, in the sense that it also intends to start a discussion and it’s also a type of content that is released on a regular basis. The big difference is that it’s in video format.<\/p>\n

Now that you are familiar with these differences<\/a>, you might want to use both strategies. That’s great! In fact, blog posts with videos have the potential to increase your organic traffic by 157%<\/a>.<\/p>\n

But of course, you need to have time and money to do that. If you don’t, it might be a good idea to reflect on each of the approaches and decide which one makes more sense for your business at this point.<\/p>\n

To make that job easier for you, we gathered a list of the pros and cons of both blogging and vlogging.<\/p>\n

Blogging: Pros & Cons<\/h3>\n

Most companies have a blog section on their website by now. When they don’t it almost feels like an essential part of the website is missing.<\/p>\n

This is not a coincidence, as more and more statistics prove the importance of creating written content as a brand. For instance, 61% of people<\/a> have bought a product\/service after reading a blog post. It’s a pretty good number, isn’t it?<\/p>\n

Some reasons why blogging might be a good idea for your brand are:<\/p>\n