It’s trendy to smash your visitor with pop-ups the moment they arrive on your site, urging them to join mailing lists or receive your free stuff. But in many cases, these are counterintuitive.<\/p>\n\n\n\n

Readers have to click through these obtrusive messages before they even find out who you are. And many people will click through them without ever reading them, so the more complex they are, the more frustrating they make the user experience.<\/p>\n\n\n\n

Add additional pop-ups like cookie notifications and (for Europeans) GDPR notices, and it can take an extra half a minute just to access your homepage.<\/p>\n\n\n\n

8. Don’t Dig Too Deep<\/h2>\n\n\n\n

Theseus may have loved a maze, but your regular customers will feel like they’ve been thrown to the Minotaur if they can’t find where they want to go.<\/p>\n\n\n\n

Complex, nested menus will leave visitors lost in the winding corridors of your site. They’ll struggle to find the information they’re looking for if they even bother to stick around. Keep your menus no more than a level deep for the sake of navigation.<\/p>\n\n\n\n

9. Feeling Listless<\/h2>\n\n\n\n

Lists are a fantastic way to impart information in a readable format. But if you use them, then keep them short.<\/p>\n\n\n\n

The problem with long lists is that humans are impatient. We see a long list, and we read the top few items before skipping straight to the bottom \u2014 missing out on everything in between.<\/p>\n\n\n\n

10. The Social Network<\/h2>\n\n\n\n

In an online world defined by social media, a good landing page is about more than a sales conversion. It’s also a chance for your customers to connect with you on an ongoing basis.<\/p>\n\n\n\n

Make your social media buttons loud and proud. You could also choose to include social media feeds on your homepage. This is a great chance to also share glowing reviews of your service, killing two birds with one stone.<\/p>\n\n\n\n

Web Design Tips for a Killer Website<\/h2>\n\n\n\n

These web design tips can transform a weak site into a killer one. By following these tips, you can boost both your retention and your conversion rate, turning your site from a laborious money sink into a money-maker.<\/p>\n\n\n\n

Want to make sure downtime doesn’t kill your site? Contact us today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Any designer will tell you that everyone’s a design expert \u2014 or at least they think they are. But there’s a good reason web designers make the big bucks. There are thousands of websites out there failing to meet their true potential thanks to poor design. Don’t get caught out by the basics. Here are 10 […]<\/p>\n","protected":false},"author":5,"featured_media":2327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\n