{"id":2501,"date":"2020-12-18T20:15:09","date_gmt":"2020-12-18T20:15:09","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/"},"modified":"2021-01-05T16:03:55","modified_gmt":"2021-01-05T16:03:55","slug":"top-tips-for-improving-your-business-site-speed","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/","title":{"rendered":"Top Tips for Improving Your Business Site Speed"},"content":{"rendered":"<div style=\"width:0px;height:0px\">\u00a0<\/div>\n<div style=\"width:0px;height:0px\">\u00a0<\/div>\n<div style=\"width:0px;height:0px\">\u00a0<\/div>\n<p>Imagine queuing at a checkout to buy something and the cashier is moving slower than a snail on holiday. Would you hang around waiting all day, or would you simply shop somewhere else instead?<\/p>\n<p>Well, the same goes for online. If your website is taking too long to load, visitors will go elsewhere. But if losing customers wasn\u2019t enough, slow site speeds can even be detrimental to your Google ranking, meaning additional traffic loss.<\/p>\n<p>As you can see, the speed of your site is crucial to user experience and your business. That\u2019s why today you\u2019ll discover some top tips to improve your site speed and make every second count.<\/p>\n<h2>What Determines Site Speed?<\/h2>\n<p>There are a number of factors at play here such as content, code, servers, and caching. It can be tricky determining what might be slowing your site down, so it\u2019s essential to run a test using something like the PageSpeed Insights tool.<\/p>\n<p>This will give you a speed score and show you what else is causing any issues. Once identified, you can start trying out the tips below. Then you can begin to do <a href=\"https:\/\/www.zellermedia.com\/blog\/dos-and-donts-of-medicare-lead-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">more about<\/a> getting those leads and traffic to your site again.<\/p>\n<h2>Optimize Your Images<\/h2>\n<p>Images can help to enhance the user experience and make your site more attractive to visitors. But if you have too many, or the file sizes are too big, the page is going to take much longer to load. In order to avoid this, you\u2019ll need to <a href=\"https:\/\/themeisle.com\/blog\/best-online-image-optimizer-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">compress the images<\/a> to a smaller size.<\/p>\n<p>This can be done with most image editors like Photoshop. Generally, the best size for images is 2Mb or below so as not to compromise on speed. However, you may have to experiment with this as lower file sizes can also affect the quality of the image and distort it.<\/p>\n<h2>Browser Caching<\/h2>\n<p>When someone loads your site, their browser must gather up all of the page resources, from images to code, in order to view it. To save doing this every time, browser caching will remember those resources and make the next visit super speedy.<\/p>\n<p>If you have a Word Press site, a popular tool to use is W3 Total Cache. Or there\u2019s Tools.Pingdom, which will help reveal any caching issues and help you to fix them with ease.<\/p>\n<h2>Minify HTML<\/h2>\n<p>If there\u2019s a lot of code on your site, it also affects loading times. Minifying the code is where you reduce the amount there, thus speeding up various processes. You can get tools like HTML Minify that identifies unused code, fix it, format it, and shorten it. It\u2019s like taking a load of long, hard-to-read text and making it more concise and easier to read.<\/p>\n<h2>Accelerated Mobile Pages<\/h2>\n<p>Last up we have Accelerated Mobile Pages (AMP) which helps pages load faster on mobile devices. It does this by reducing unnecessary content and features that slow down performance.<\/p>\n<p>About half of people browse the internet on mobile devices, so doing this is not only a way to improve your site speed, but Google prefers it too, and will rank you higher for it too!<\/p>\n<h2>Boost Your Site Speed Today<\/h2>\n<p>If your traffic has been slow recently, it may well be down to your site speed. With these tips, you should be able to determine exactly what\u2019s causing your slow speeds and implement ways to improve it significantly.<\/p>\n<p>For more website tips and tricks, be sure to check out what else we have on offer for you today!<\/p>\n<div>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 Imagine queuing at a checkout to buy something and the cashier is moving slower than a snail on holiday. Would you hang around waiting all day, or would you simply shop somewhere else instead? Well, the same goes for online. If your website is taking too long to load, visitors will go [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Tips for Improving Your Business Site Speed | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"\u00a0 \u00a0 \u00a0 Imagine queuing at a checkout to buy something and the cashier is moving slower than a snail on holiday. Would you hang around waiting all day, or\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tips for Improving Your Business Site Speed | SiteUptime Blog\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0 Imagine queuing at a checkout to buy something and the cashier is moving slower than a snail on holiday. Would you hang around waiting all day, or\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteUptime Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T20:15:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-05T16:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2020\/12\/8b84d9808935b90eb0815c0c1c9c6921.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1325\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Site Uptime Tips, Tricks, and Hacks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\",\"name\":\"Site Uptime\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2016\/11\/logo.png\",\"width\":268,\"height\":67,\"caption\":\"Site Uptime\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"name\":\"SiteUptime Blog\",\"description\":\"Website Monitoring\",\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.siteuptime.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2020\/12\/8b84d9808935b90eb0815c0c1c9c6921.jpg\",\"width\":2000,\"height\":1325,\"caption\":\"Improving Your Business Site Speed\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/#webpage\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/\",\"name\":\"Top Tips for Improving Your Business Site Speed | SiteUptime Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2020\/12\/18\/top-tips-for-improving-your-business-site-speed\/#primaryimage\"},\"datePublished\":\"2020-12-18T20:15:09+00:00\",\"dateModified\":\"2021-01-05T16:03:55+00:00\",\"description\":\"\\u00a0 \\u00a0 \\u00a0 Imagine queuing at a checkout to buy something and the cashier is moving slower than a snail on holiday. 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