{"id":3282,"date":"2024-05-09T09:07:22","date_gmt":"2024-05-09T09:07:22","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=3282"},"modified":"2025-06-04T13:16:33","modified_gmt":"2025-06-04T13:16:33","slug":"how-to-list-your-woocommerce-products-on-google-shopping","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2024\/05\/09\/how-to-list-your-woocommerce-products-on-google-shopping\/","title":{"rendered":"How to List Your WooCommerce Products on Google Shopping"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As online shopping continues to rolling in popularity, businesses are increasingly turning to online advertising platforms to reach their target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among these platforms, Google Shopping stands out with around <\/span><b>76.4% of retail searches<\/b><span style=\"font-weight: 400;\"> in the entire e-commerce landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s the reason why every e-commerce owner wants to rule on this platform and take their online businesses to the next level.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3283 aligncenter\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p1.png\" alt=\"\" width=\"797\" height=\"442\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p1.png 512w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p1-300x166.png 300w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<p><b>But, did you know, around <\/b><a href=\"https:\/\/searchengineland.com\/top-data-errors-that-cause-google-shopping-to-disapprove-products-433993\"><b>7%<\/b><\/a><b> of all products submitted to Google Shopping are disapproved due to improper product listings?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Apparently, it may seem low, but this 7% can lead to a significant number of missed sales and frustrated customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if somehow you manage to add your products to shopping ads with such poor listings, there is no chance you\u2019ll rank on top.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, eventually, you\u2019ll end up spending time and money on your ads, but get zero clicks.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, I&#8217;ll explore the step-by-step process of effectively integrating your WooCommerce products with Google Shopping to place higher. You\u2019ll get to know not only the free listing, but also paid to ensure your products stand out in the competitive marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, Let&#8217;s dive in!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Does Google Shopping product listing work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know that, Google Shopping is a comparison shopping platform integrated with Google Search. It provides users with a convenient way to browse through products, view prices from different sellers, and make purchases directly through the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get a clear understanding with the image below. Here, I\u2019ve searched for <\/span><b>running shoes<\/b><span style=\"font-weight: 400;\"> in the Google Shopping tab, and it gives me all the available options with images, prices, ratings, and other details.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3284 size-full\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p2.png\" alt=\"\" width=\"512\" height=\"244\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p2.png 512w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p2-300x143.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you take a closer look, you can see there are different stores positioned at different places for \u201crunning shoes\u201d in the search result page.<\/span><\/p>\n<p><b>Do you think, it\u2019s just a random positioning of products?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, it\u2019s a big NO!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like general Google searches, Google shopping also prioritizes the user\u2019s search intent and search engine optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when someone searches for a product on Google Shopping, it shows the most relevant and optimized product listings at the top of the search results page.<\/span><\/p>\n<p><b>Now tell me, when you search for any product on Google, which store do you visit first?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I bet it\u2019s within the top 5 stores. Right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, studies also show that the top 3 search results receive more than two-thirds (<\/span><b>68.7%<\/b><span style=\"font-weight: 400;\">) of all clicks on the Google Search page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, that\u2019s where <\/span><b>Google Shopping product listings<\/b><span style=\"font-weight: 400;\"> come into play.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t properly list your products on Google Shopping, there is no chance to rank and get any clicks, no matter how good your products are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the more relevant your product listing is, the more chances you have to rank at the top of the Google Shopping tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you won\u2019t believe that, improving your shopping listings can <\/span><b>boost around 36% of how often your products appear on Google<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huge, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, as a Woocommerce store owner, you better know how important it is to list products for Google Shopping in the most optimized way.<\/span><\/p>\n<p><b>But, do you really know how to exactly list your Woocommerce products for Google Shopping to rank higher?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No, worries. Let\u2019s jump into the step-by step guidelines for listing up Google shopping products in the best way possible, along with some bonus tips and cautions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">List Your WooCommerce Products on Google Shopping (Free and Paid)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before going to the steps, let\u2019s discuss the methods you can use for listing your Woocommerce products on Google Shopping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, Google Shopping offer two types of product listings:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free Product Listing (Organic)<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Product Listing (Paid Ads)<\/b><\/li>\n<\/ul>\n<p><b>Free Product Listing: <\/b><span style=\"font-weight: 400;\">In simple words, free product listings appear naturally in search results when they match what people are searching for. This is an organic listing that ranks only for search engine optimization and user intent, where you have to spend nothing on advertising.<\/span><\/p>\n<p><b>Paid Product Listings:<\/b><span style=\"font-weight: 400;\"> On the other hand, paid product listings involve advertisers paying for high placement in the shopping ad section of Google search results. Advertisers bid on keywords, and their products are displayed prominently when users search for those terms.\u00a0<\/span><\/p>\n<p><b>Note:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you\u2019ve paid listing, surely Google\u2019ll show your products at the top row, but with a small indicator \u201c<\/span><b>Sponsored<\/b><span style=\"font-weight: 400;\">\u201d to tell the users that these are paid listings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how Google Shopping shows <\/span><b>free and paid listings<\/b><span style=\"font-weight: 400;\"> of your products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3285 size-full\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p3.png\" alt=\"\" width=\"1600\" height=\"891\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p3.png 1600w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p3-300x167.png 300w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p3-1024x570.png 1024w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p3-768x428.png 768w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p3-1536x855.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You get it, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, all the products under the <\/span><b>Sponsorder<\/b><span style=\"font-weight: 400;\"> tag are paid listings. Again, if you look at <\/span><b>Nike<\/b><span style=\"font-weight: 400;\"> which is ranking on the 2nd, it\u2019s the free listing rank only for the brand value, and obviously for optimized product listing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both free and paid Google shopping product listings are worth for your business to increase visibility and drive traffic to your online stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s jump into the product listing steps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Set up Google Shopping feed for WooCommerce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every merchant needs a product feed tailored to their specific advertising goals and platform. Google Shopping is no exception.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While WooCommerce stores have a lot of flexibility in how they present their products, Google Shopping requires a specific format for its product feed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This format ensures that Google can understand your products and display them accurately in search results.<\/span><\/p>\n<p><b>But, where you can find this Google Shopping product feed format?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, you can find the official Google Shopping product feed format specifications in the <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?hl=en\"><b>Google Merchant Center Help Center<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There, you\u2019ll find detailed information about the required and optional attributes for your product data, along with specific formatting guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know what product specifications you need on Google Shopping, let\u2019s start setting up your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, wait, first find out the ways you can set up your products on Google Shopping:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using Plugin\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can choose any of the methods. But somehow, are you thinking of manually doing so?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, I\u2019d never recommend this. It\u2019s because, manually setting up products for shopping isn\u2019t too much time consuming and error-prone as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, if you manually start adding product attributes in this very first step, it\u2019s going to be a total hassle and further delay your next steps too.<\/span><\/p>\n<p><b>So, what\u2019s the solution?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s always with the plugins. But, you mau ask, which plugin?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be confusing, as there are certain plugins that can do this job for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, most WooCommerce owners, and even I personally use <\/span><a href=\"https:\/\/webappick.com\/woocommerce-google-shopping-product-feed-plugin\/\"><b>WooCommerce Google Shopping Product Feed Plugin<\/b><\/a><span style=\"font-weight: 400;\">, \u201c<\/span><b>CTX Feed<\/b><span style=\"font-weight: 400;\">\u201d to\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">automatically set up all the necessary fields for Google Shopping in seconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, you don\u2019t have to worry about any missing required data and get rejections from shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, you can add custom fields to provide any extra or special features for your products.\u00a0<\/span><\/p>\n<p><b>And the best part?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This freemium plugin allows you to set up your Woocommerce product feed for more than 130+ channels. Along with Google Shopping, it ensures optimized product feed for Facebook, Instagram, and other highly demanding advertising platforms .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, come to the main part, and let\u2019s jump into the steps to add your products on Google Shopping with the CTX feed plugin.\u00a0<\/span><\/p>\n<h4><b>Free Setting up Google Shopping feed with CTX-Feed:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First, install and activate the CTX Feed plugin. Simply go to your site\u2019s dashboard and go to <\/span><b>Plugins&gt; Add New Plugin.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Then, in the search bar, type <\/span><b>ctx feed<\/b><span style=\"font-weight: 400;\"> and press <\/span><b>Enter<\/b><span style=\"font-weight: 400;\">. You\u2019ll find it at the very first entry like the image.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, hit on <\/span><b>Install<\/b><span style=\"font-weight: 400;\"> and then <\/span><b>activate<\/b><span style=\"font-weight: 400;\"> to add the plugin in your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve installed the plugin successfully, you\u2019ll find it in the left panel of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply click on <\/span><b>CTX Feed&gt;Make Feed. <\/b><span style=\"font-weight: 400;\">You\u2019ll find the exactly same interface like below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Well, now it\u2019s time to adjust the settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see that here are some fields like <\/span><b>country, template, file name<\/b><span style=\"font-weight: 400;\">, etc. Just select your country where you\u2019ve your Woocommerce store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here come\u2019s the magic part, <\/span><b>Template.<\/b><span style=\"font-weight: 400;\"> Just click on the drop-down menu, and you\u2019ll find 130+ advertising channels for generating product feeds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019re listing products for Google Shopping, so simply click on Google Shopping from the list.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3288 size-full\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p6.png\" alt=\"\" width=\"1600\" height=\"683\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p6.png 1600w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p6-300x128.png 300w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p6-1024x437.png 1024w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p6-768x328.png 768w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p6-1536x656.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For the File name, you can set any name you prefer. Here, I set the File name as <\/span><b>MyGoogleFeed<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, when you set File type, you\u2019ll have options like\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CSV,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XLS,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TXT,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XLSL,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TSV,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JSON.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I generally use CSV or XML, but it\u2019s totally up to you what format you need.<\/span><\/p>\n<p><b>Now, just wait a moment and think about the products in your store?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Are all of them in the same variant? I mean, if you\u2019re <a href=\"https:\/\/www.printful.com\/make-your-own-shirt\">selling T-shirts<\/a>, then do all your products come in same size, same color, or even the same design?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s definitely not, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here, comes the excellent feature, <\/span><b>Include Variants<\/b><span style=\"font-weight: 400;\">. In this field, you can select your product variants based on different types.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just think about what type of customers you\u2019re targeting. For example, if you\u2019re targeting customers with tight budget, then choose <\/span><b>Cheapest Variation<\/b><span style=\"font-weight: 400;\"> from the list to show your low priced products first at the listing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll grab the attention for all the cost conscious customers and you&#8217;ll eventually get the attention of a specific but broader group of people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, hey, if you\u2019 re still confused about your target audience, just keep it as default \u201c<\/span><b>All Variations<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, you can separate each variations with a delimiter and an enxlouser as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, your half job is done.\u00a0 Just scroll down and see the magic. A optimized Google Shopping product feed is generated for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply provide the attributes according to your products, and once done, hit on the <\/span><b>Update And Generate Feed<\/b><span style=\"font-weight: 400;\"> button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3291 size-full\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p9.png\" alt=\"\" width=\"1600\" height=\"566\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p9.png 1600w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p9-300x106.png 300w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p9-1024x362.png 1024w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p9-768x272.png 768w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/p9-1536x543.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><b>Now, what if you want to include some additional attributes in your Shopping feed?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With CTX Feed, it\u2019s a matter of a click. To include a new attribute, just click on the <\/span><b>+ icon<\/b><span style=\"font-weight: 400;\"> and a new section will add up immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, to remove any, hit on the <\/span><b>delete icon<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, your feed is ready. Though CTX feed generates an optimized feed for you, again still there needs some additional optimization to rank highest on Google ads.<\/span><\/p>\n<p><b>Want to know? Let\u2019s then discuss it in brief.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">2. Optimizing Product Data\u00a0 Feed for Google Shopping<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure your product data feed is optimized, start by ensuring that all product information is accurate and up to date. This includes details like <\/span><b>product names, descriptions, prices, and images<\/b><span style=\"font-weight: 400;\">, etc. Double-check for any errors or inconsistencies in your data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, use <\/span><b>relevant keywords and attributes<\/b><span style=\"font-weight: 400;\"> to improve searchability and categorization. Insert the most related keywords into <\/span><b>product titles and descriptions <\/b><span style=\"font-weight: 400;\">as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you write optimized titles and descriptions, Google gets a more clear idea of exactly what your product is and boosts your organic ranking accordingly. Consistent optimization also strengthens visibility across marketing efforts, including <a href=\"https:\/\/fatjoe.com\/pr-campaigns\/\">pr campaigns<\/a>, making your products more discoverable.<\/span><\/p>\n<p><b>Now, if you\u2019d be a customer, what is the first thing you notice in a product?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s the product image. A high quality image is always a game changer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s because, product images are not only for Google, it\u2019s the first thing your customers notice and make a instant decision to or not to click on your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, the image optimization isn\u2019t just about the quality, it also needs to be in the proper size. So, when you <a href=\"https:\/\/upscale.pro\/\">optimize images<\/a> for Woocommerce in the best way to balance quality and size, you can easily win people\u2019s attention and the search engine&#8217;s as well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Sign up a Free Google Merchant Center account<\/span><\/h3>\n<p><b>Now, your optimized product feed is ready, but, how will Google Shopping find your feed and show it to the targeted audience?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, Google Shopping doesn\u2019t have any particular section for product feed submission.<\/span><\/p>\n<p><b>So, how to do it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, it\u2019s through the <\/span><b>Google Merchant Center<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You just\u2019ve to submit your product feed to Google Merchant Center, where it undergoes review to ensure your feed meets Google&#8217;s policies and standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once approved, Google automatically indexes your product data and makes it available in <a href=\"https:\/\/www.rb.com.au\/blog\/google-shopping-management-guide\/\">Google Shopping Ads<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, don\u2019t worry. Signing up into Google merchant center and submit your feed it totally<\/span><b> free and super easy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s get into the steps of signing up for Google merchant center. Well, actually it\u2019s now the <\/span><b>Google Merchant Center Next<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you don\u2019t know, Google Merchant Center Next is the next or you can say updated version of Google Merchant Center.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main advantage of this version is that you don\u2019t have to upload your product feed manually to Google. It\u2019ll automatically detect your website and pull all the data on the platform. This update is expected to be released within the first half of 2024.<\/span><\/p>\n<p><b>Free sign up in Google Marchent Center:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, before sign up for Google merchent, you need a gmail account for it. In case, you don\u2019t, simple create one. If you already have you can directly jump into the steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, go to <\/span><a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\"><span style=\"font-weight: 400;\">Google Merchant Center<\/span><\/a><span style=\"font-weight: 400;\"> and then click on \u2018<\/span><b>Sign up for Free<\/b><span style=\"font-weight: 400;\">\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, add the Required Business Information like business name, address, location, contact details, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you need to verify the ownership of your website. Verifying your website ownership might sound tough, but don&#8217;t panic!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Merchant Center offers 5 different ways to get it done. That means you can choose the method that works best for you. Let&#8217;s explore those options in the image below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose any one you want. However, I prefer \u201c<\/span><b>Get a code sent to your business email<\/b><span style=\"font-weight: 400;\">\u201d or \u201c<\/span><b>Use Google Analytics<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><b>Bonus Tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While not mandatory, you can configure settings for shipping, taxes, and product information upload methods at this point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you\u2019re done. What can be easier than it, right? Let\u2019s move on to the next step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Upload your\u00a0 feed to Google Marchent Center (GMC)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, you just\u2019ve to upload your feed to google marchent center (GMC). Luckily, GMC gives you 5 different ways to upload your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, if you\u2019re confused or even need a hassle-free way, I always recommend you to go with <\/span><b>Add products form a file<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s because, this method only requires a link of your feed file. Just copy the URL of your feed and paste it here.<\/span><\/p>\n<p><b>You may ask, Where you get the feed url?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, you created your feed with CTX Feed, right? Then, just go to <\/span><b>CTX Feed<\/b><span style=\"font-weight: 400;\"> on your site, and from the drop down, select <\/span><b>Manage Feeds<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the manage feed section, click on the <\/span><b>Copy icon<\/b><span style=\"font-weight: 400;\"> of your generated feed for Google shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, again back to the marchent center and simply paste it into the \u201c<\/span><b>Enter a link to your file<\/b><span style=\"font-weight: 400;\">\u201d section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google merchant will include the file to it\u2019s database and review it.<\/span><\/p>\n<p><b>Now, what if you continuously update your products?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No issues. You can schedule the time period after which GMC will come to your feeds and check for any updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set it to 24 hours, weekly or even monthly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Done! You\u2019ve successfully upload your feed on GMC. And you\u2019re just one step back from complete the process.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Link Google Ads with GMC (Final Step)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, you\u2019ve upload your feed file in GMC, but how Google shopping will aware of your products?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you\u2019ve to link the Google Ads with GMC to make Google shopping know about your products. After this, your products will automatically show up in Googls Ads.<\/span><\/p>\n<p><b>Thinking how long it would take?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll be done in just 1 minute. In the GMC, click on the \u201c<\/span><b>Ad campaigns<\/b><span style=\"font-weight: 400;\">\u201d on the right panel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, check the image below and hit the <\/span><b>Link<\/b><span style=\"font-weight: 400;\"> button to link to Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, you&#8217;ll be directed to the next page. From there, all you have to do is link your Google Ads account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll notice that your account is successfully linked with Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Done! You\u2019ve completed to list your Woocommerce products on Google Shopping. Now, let\u2019s make the free listing available on the very last step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Free Listing Google Shopping products:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, you\u2019re on the final step. Just enable the <\/span><b>free listing<\/b><span style=\"font-weight: 400;\"> on Google Ads and you\u2019ll be done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple go to the <\/span><b>Google Merchant Center Next<\/b><span style=\"font-weight: 400;\"> and click on <\/span><b>Free listing<\/b><span style=\"font-weight: 400;\">. Once you\u2019re there, make sure the free listing option is enabled here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Awesome!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s now verify it&#8217;s working in Google merchant center. On the left-hand\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">menu go to <\/span><b>products<\/b><span style=\"font-weight: 400;\"> and then <\/span><b>feeds<\/b><span style=\"font-weight: 400;\">. You can see here that it shows free listings for the feed.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3293 size-full aligncenter\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/6.png\" alt=\"\" width=\"512\" height=\"256\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/6.png 512w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/6-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can then click on the <\/span><b>feed name (country API)<\/b><span style=\"font-weight: 400;\"> and here you&#8217;ll see that free listings are checked for this country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Congratulations! Your free listing is done and you&#8217;re now live!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Paid listing for Google Shopping products (Bonus Step)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While free listing can make a huge impact on your online business, still a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">question i often get asked, why would you ever pay for google shopping when you can just keep running free listings instead?<\/span><\/p>\n<p><b>The answer is sales and scale.<\/b><span style=\"font-weight: 400;\"> For my clients, I often see that free listings only make up (1-3)% percent of the total sales that paid shopping brings in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s say you&#8217;re making 2k per month in sales from your free google shopping listings. Well if you then set up paid google shopping ads you could be making 200 to 600 000 in sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you will have to pay for the clicks but with the right optimization and management, this can be extremely profitable for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s check out the steps to do paid listing for Google ShoppingAds:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, go to Google Ads. On the <\/span><b>New Campaign<\/b><span style=\"font-weight: 400;\"> page, enter your site name and hit <\/span><b>Next<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you run paid campaign for more sales, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, on the next page just hit \u201c<\/span><b>Get more website sales or leads<\/b><span style=\"font-weight: 400;\">\u201d and move to next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you\u2019ll find multiple campaign types for running paid listing Ads.As, you\u2019ve a Woocommerce store, select the shopping type as \u201c<\/span><b>Shopping<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Shopping always wants to rank your products in the most specific category, so that your site will show up to a highly targeted audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why Google Shopping sets up a <\/span><b>subcategory section<\/b><span style=\"font-weight: 400;\"> to narrow down your products\u2019s listing type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple scroll down a little bit and you\u2019ll find the subcategory section. Here, you\u2019ve two options and you can choose any according to your products type.<\/span><\/p>\n<p><b>Bonus Tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you choose <\/span><b>Performance max campaign<\/b><span style=\"font-weight: 400;\">, Google will automatically show your products based on category. But, most Woocommerce user, even I personally go with <\/span><b>Standard shopping campaigns<\/b><span style=\"font-weight: 400;\"> and get full control over my ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to control your ad\u2019s ranking, you\u2019ve to go for bids. You may be thinking, if you bid higher than your competitors, you\u2019ll rank on top.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually not just bid in a high amount, you\u2019ve to bid strategically for better ranking in the ad listing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, we\u2019re going to select our bid, and as this is a new account for Google shopping, we&#8217;re just going to have <\/span><b>manual CPC<\/b><span style=\"font-weight: 400;\"> and <\/span><b>optimize for conversion<\/b><\/p>\n<p><b>value<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to add your budget. As you\u2019ve just new in paid listings, I recommend you to set this from $20 to $30 a day for starting.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3294 size-full\" src=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/7.png\" alt=\"\" width=\"1494\" height=\"770\" srcset=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/7.png 1494w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/7-300x155.png 300w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/7-1024x528.png 1024w, https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2024\/05\/7-768x396.png 768w\" sizes=\"(max-width: 1494px) 100vw, 1494px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s better not to go down into a <\/span><b>Targeting<\/b><span style=\"font-weight: 400;\"> setting until you&#8217;ve got some greater campaign data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, set the location of people for whom you want to do campaign. Here, I\u2019m going to target the United States.<\/span><\/p>\n<p><b>Bonus Tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here is a thing you need to unterstand. If you\u2019ve a store in USA, then obviously\u00a0 you want to target people who are currently in United States not the outside people just showing interest in your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s because, paid campaign is all about getting sales, it\u2019s not to make people know about your store. So, when you target outside people far from your location, there is a poor chance to buy from your store with additional shipping cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, just create your ad group and hit on <\/span><b>Create Campaign<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, you\u2019re successfully live for a paid product listing.<\/span><\/p>\n<p><b>Bonus Tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s best to set different products in different ad groups. The reason is, you can do two things with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One is, you can change your target rows by ad groups. And then, if you see one of your product groups performing really well and you want to add some extra spending to it, you can break it out into a separate budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even I do it for the clients of our company, <\/span><a href=\"http:\/\/webappick.com\"><span style=\"font-weight: 400;\">Webappick.com<\/span><\/a><span style=\"font-weight: 400;\"> and it gives me more control over the paid ads and make it easy to customize them separately.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, that&#8217;s how you can list your products on Google Shopping. A proper listing can really help you get more people looking at your products and buying from your online store. Just follow the steps, and you&#8217;ll be able to show off your stuff to lots more potential customers who are searching for things like what you sell. Keep an eye on how well your listings are doing, and don&#8217;t be afraid to tweak things to make them even better.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As online shopping continues to rolling in popularity, businesses are increasingly turning to online advertising platforms to reach their target audience.\u00a0 Among these platforms, Google Shopping stands out with around 76.4% of retail searches in the entire e-commerce landscape. And that\u2019s the reason why every e-commerce owner wants to rule on this platform and take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to List Your WooCommerce Products on Google Shopping | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"As online shopping continues to rolling in popularity, businesses are increasingly turning to online advertising platforms to reach their target\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siteuptime.com\/blog\/2024\/05\/09\/how-to-list-your-woocommerce-products-on-google-shopping\/\" \/>\n<meta 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