{"id":36,"date":"2012-12-21T01:12:58","date_gmt":"2012-12-21T01:12:58","guid":{"rendered":"http:\/\/www.siteuptime.com\/blog\/?p=36"},"modified":"2012-12-21T01:12:58","modified_gmt":"2012-12-21T01:12:58","slug":"how-to-prepare-for-traffic-surges-when-your-content-goes-viral","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2012\/12\/21\/how-to-prepare-for-traffic-surges-when-your-content-goes-viral\/","title":{"rendered":"How to Prepare for Traffic Surges When Your Content Goes Viral"},"content":{"rendered":"

Every webmaster dreams of the day that they finally post that special article \u2013 the one that suddenly takes on a viral life of its own and pulls in the traffic like gangbusters. The really good ones follow this path and eventually wind up on a major website or online news organization.<\/p>\n

When that happens, it\u2019s supposed <\/em>to be the most exciting day of your online career. Unfortunately, many site owners miss out on the feeding frenzy because their website simply can\u2019t handle the traffic. People begin to have trouble accessing the site, frustrate, and click away to something else.<\/p>\n

When that happens, how will you know? What can you do? Fortunately, you can take some precautions before<\/em> your site crashes under the weight of all that new traffic.<\/p>\n

Planning for Traffic Surges<\/h1>\n

If you\u2019re just getting started, then it will likely take some time for your website content to circulate widely enough for a potentially viral piece to take flight. The more places your content and links to your site show up, the more chances people will stumble upon something great you\u2019ve just written. If no one knows your website exists, then, that great piece may never see the light of day.<\/p>\n

Once you\u2019re established, have a reputation, and you\u2019re becoming known for generating cutting-edge stuff, it\u2019s time to think about taking some precautions. You need to have services on standby that can step in and handle any traffic surges that may slow down or temporarily disable your site.<\/p>\n

For example, Amazon\u2019s AWS (Amazon Web Services) Storage Gateway<\/a> offers solutions for just such a crisis. The service allows webmasters to leverage Amazon EC2\u2019s on-demand compute capacity to mirror data in case they need a boost of capacity during traffic surges. It may be worth considering if you have a site with a unique concept that seems to be catching on rather quickly. That\u2019s a sign that you may become popular more quickly than you originally expected.<\/p>\n

Website Monitoring Services<\/h1>\n

Now that we\u2019ve talked about how to handle unexpected traffic surges after they\u2019ve happened, let\u2019s focus on how to monitor your website uptime. It\u2019s important to watch for downed pages and slow load times consistently<\/em> in order to prevent your site from missing out on a rush of new visitors. Think about it: a percentage of that traffic is almost guaranteed<\/em> to convert to loyal readers if you keep setting the bar higher for your content quality. However, if you fail to accommodate for the initial traffic spike, you may just lose every one of those new visitors.<\/p>\n

But who has the time to monitor their website\u2019s uptime all day and night? Certainly not you if you\u2019re busy creating all that great content. That\u2019s why using an affordable website uptime monitoring service like SiteUptime<\/a> is so vital. SiteUptime can curb your website downtime through its wildly popular free and advanced remote monitoring services. When your website goes down, you get an instantaneous notification via email or text so you can take action right away. That will give you the chance to correct problems instantaneously \u2013 before<\/em> you lose all those precious new readers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every webmaster dreams of the day that they finally post that special article \u2013 the one that suddenly takes on a viral life of its own and pulls in the traffic like gangbusters. The really good ones follow this path and eventually wind up on a major website or online news organization. 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