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If your website struggles with server lags or occasional downtime issues, it can hinder your biz. But if your site becomes inaccessible without your knowledge<\/em>, you may end up facing a much harsher set of consequences: lost revenue, disappearing data, angry customers \u2013 or worse<\/em>. Moreover, nothing gives a website a bad rep in an industry like frequent outages and server slowdowns.<\/p>\n These are all great reasons to employ a website uptime monitoring service<\/a>. However, you should also stay on top of the actual factors that could potentially lead to website downtime. Of course, there\u2019s the obvious stuff: keeping an eye out for traffic spikes, staying up-to-date with your server status, and routinely checking for errors or other on-site issues.<\/p>\n Here\u2019s what most webmasters don\u2019t<\/strong><\/span> know: cloud services have the unique ability to disrupt a website\u2019s otherwise smooth uptime track record. It\u2019s a newer problem, so it\u2019s been largely ignored. Recently, however, a few well-known websites have done an excellent job of bringing some much-needed attention to the matter.<\/p>\n Read Write<\/a> recently published an excellent write-up about cloud services, and the author expertly laid out the mechanics of their effect on website uptime. He pointed out that a great many websites rely heavily upon external (cloud) services. Think apps such as social media feeds, advertising plugins, or even third-party analytics. If any one of these cloud services happen to punk out, your website could pay dearly in the form of slow loading speeds, empty pages, or even by going offline.<\/p>\n The article pointed to the recent (and now infamous) Amazon and GoDaddy site downtime incidents that triggered a wave of panic and lost revenue following the blackout last year. Sites such as these are considered \u201ctoo big to fail,\u201d but at the end of the day, they\u2019re just websites like yours. As their unexpected downtime proved, outages can happen to the big guns, too. It doesn\u2019t matter how well known the company behind the cloud service on your site may be \u2013 if it crashes, you could still<\/em> go down with the ship.<\/p>\n In the piece, readers were also reminded about an incident back in May that stemmed from the widespread use of a defective Facebook \u201cLike\u201d button. When webmasters attempted to add the button to one of their pages, it would prevent the entire page<\/em> from loading for visitors.<\/p>\nCloud Services: Risky for Your Website<\/h1>\n
Don\u2019t Shortchange Your Customers<\/h1>\n