{"id":642,"date":"2017-07-08T19:17:33","date_gmt":"2017-07-08T19:17:33","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=642"},"modified":"2017-06-22T19:17:53","modified_gmt":"2017-06-22T19:17:53","slug":"how-a-faster-server-can-bring-more-revenue","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/07\/08\/how-a-faster-server-can-bring-more-revenue\/","title":{"rendered":"How A Faster Server Can Bring More Revenue"},"content":{"rendered":"

So, you’ve spent tons of time on your business’s new website, carefully crafted the content, and even optimized it for SEO<\/a>. But, for whatever reason, you’re not making money even though you know the market for your product is there.<\/p>\n

Have you considered the speed of your website or server to be the problem?<\/p>\n

In this article,\u00a0you’ll learn how to determine the speed of your website, how a slow server kills your conversion rate, and how a faster server generates more revenue for your online business.<\/p>\n

Take a Speed Test<\/h2>\n

The first step you should take if you think your website is slow is to test your website’s speed. Website speed refers to how long it takes from a hosting server receiving a request (i.e. a visitor clicking on your website from a Google results page) and displaying the website on the visitor’s screen.<\/p>\n

There are tons of free options available on the web through which you can test your website. Simply Google “test website speed,” and select a test site.<\/p>\n

If you worry about your server’s reliability after using a speed test, you can choose to change hosting sites or set up a website monitoring service<\/a>. These services alert you whenever\u00a0your\u00a0website slows down too much or goes offline.<\/p>\n

How a Slow Server Slows You Down<\/h2>\n

Having a slow server and a slow website, by consequence, can damage your online business in many ways.<\/p>\n

A slow website deters customers because people tend to be impatient when it comes to slow loading times. Impatient customers leaving your site signals to search engines that you have a high bounce rate.<\/p>\n

Having a high bounce rate causes your search result ranking to drop. This makes it harder for potential customers to find your business organically.<\/p>\n

Your slow website can also indicate to a visitor that your business is not reliable if you cannot afford to host your site on a better server. This creates distrust between you and your potential customers who will end up shopping on your competitor’s sites.<\/p>\n

Faster Server for More Revenue<\/h2>\n

Did you know that a 1-second delay in your website’s load time can lead to a decrease of 7%<\/a> in conversions? Luckily, that precious 7% is something you can easily recover by investing in a faster server.<\/p>\n

If you are using a shared hosting site, that is your first easily addressable problem. Shared hosting sites typically host upwards of 1000 sites on their server.<\/p>\n

All those websites are competing for the server’s resources. Unfortunately, a website with a heavy code base can use up the necessary server space for other websites on the server.<\/p>\n

The next step up from shared hosting is a virtual private server<\/a> (VPS). VPS is most commonly used by small to medium sized businesses. A VPS costs a bit more than a shared hosting server, but it means you have access to a server of no more than 20 other websites.<\/p>\n

Switching to a VPS will help reallocate resources to your website and increase the speed. This increased speed will make your website load faster, will keep your customers’ trust, and increase your revenue.<\/p>\n

Stop Losing Money<\/h2>\n

If you know your website is slow, there is no time to lose to increase its speed and performance. In many cases, a faster server will solve your loading time issues and bring your potential customers back.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are quite a few factors when it comes to site speed and success. Discover how a faster server can bring more revenue to your site in this post.<\/p>\n","protected":false},"author":5,"featured_media":643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nHow A Faster Server Can Bring More Revenue | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"There are quite a few factors when it comes to site speed and success. 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