{"id":658,"date":"2017-07-20T21:42:10","date_gmt":"2017-07-20T21:42:10","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=658"},"modified":"2017-06-27T21:42:30","modified_gmt":"2017-06-27T21:42:30","slug":"why-you-need-to-run-a-speed-check-for-your-site","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/07\/20\/why-you-need-to-run-a-speed-check-for-your-site\/","title":{"rendered":"Why You Need to Run a Speed Check for Your Site"},"content":{"rendered":"

Maybe your site has it all. The great content, glossy images, and a beautiful, easy-to-use UI. It’s possible that your site rarely suffers from downtime<\/a>. Yet you’re still not getting the traffic you deserve.<\/p>\n

Why?<\/p>\n

It may boil down to website speed. You could have the most well-designed site, but if it takes more than a few seconds to load you’ll lose business.<\/p>\n

In order to make sure your site is running optimally, it’s a good idea to run a speed check. Here are some of the top reasons you need to run a speed check on your website ASAP.<\/p>\n

Lost Traffic Means Lost Money<\/h2>\n

As of now, your goal as a site owner is likely to get as much traffic as possible. And that’s a good goal, generally speaking. But you’ll need to get a bit more specific.<\/p>\n

You should strive to have the fastest site possible, otherwise, you’ll lose business.<\/p>\n

How quickly will people turn away from your site? On average, you have about 4-7 seconds<\/a> tops before customers get fed up and leave.<\/p>\n

And while that may not sound so bad right now, do the math. If you’re losing a few customers each day, and even one of those customers was going to make a sale, that’s lost income.<\/p>\n

Running a speed check is essentially a doctor’s visit for your website. You’ll need to find out the general health of your page before you can begin implementing changes.<\/p>\n

A Speed Check Will Help With SEO Compliance<\/h2>\n

Another reason to run a speed check is to help with your SEO ranking. If you’re not familiar, SEO stands for search engine optimization.<\/p>\n

If you think about Google as a digital marketing ladder, your SEO ranking represents which rung you’re on. The goal, as you can imagine, is to make it to the top of the front page.<\/p>\n

This is easier said than done. If you’re already working on great SEO-focused content, that’s great!<\/p>\n

But you’ll still need a fast site.<\/p>\n

When the algorithm takes your website into account, Google factors in speed. The faster your site, the better.<\/p>\n

Conversely, if your site is found to be too slow or user-unfriendly, you’ll likely suffer a penalty. Don’t get left out in the cold, Google has made it easy to test your speed<\/a>.<\/p>\n

Certain Page Elements May Affect Your Speed<\/h2>\n

If you’re concerned that altering your website will take too much time and energy, there’s a bit of good news. It doesn’t necessarily have to.<\/p>\n

In fact, reducing your site’s load time could be as simple as compressing a few images. Try and refrain from using too many photos, as they may bog down your homepage.<\/p>\n

Other common factors include buggy code or redirects on mobile devices.<\/p>\n

Oftentimes, you or your webmaster can go into the site’s code and make a few adjustments. You’ll be up and running before you know it!<\/p>\n

Keeping Your Site Safe<\/h2>\n

Now that you’ve got a fast site, make sure it stays up. SiteUptime is a professional monitoring service that will routinely check your website.<\/p>\n

And it costs absolutely nothing to sign up<\/a>! Register today or get in touch<\/a> to keep your business online and running faster than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"

It is hard to speed up your website if you don’t know what’s slowing it down. Discover why you need to run a speed check for your site in this post.<\/p>\n","protected":false},"author":5,"featured_media":659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nWhy You Need to Run a Speed Check for Your Site | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"It is hard to speed up your website if you don't know what's slowing it down. 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