{"id":802,"date":"2017-08-09T19:04:27","date_gmt":"2017-08-09T19:04:27","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=802"},"modified":"2017-08-09T19:04:27","modified_gmt":"2017-08-09T19:04:27","slug":"why-law-firm-websites-need-more-speed","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/08\/09\/why-law-firm-websites-need-more-speed\/","title":{"rendered":"Why Law Firm Websites Need More Speed"},"content":{"rendered":"

It’s\u00a0harsh, but it’s true: it doesn’t matter how great your website is if it’s slow to load.<\/p>\n

You may have spent all of the time and money in the world of perfecting your website<\/a>. But if your site isn’t fast, it isn’t going to matter — and your time and money have gone to waste.<\/p>\n

Your customers will demand near-immediate access to your website, or else they’ll turn to your competition.<\/p>\n

Read on to learn more about why law firm websites need to be fast in order to survive today’s competitive market.<\/p>\n

Why Law Firm Websites Needs to be Fast<\/h2>\n

You Only Have a Matter of Seconds to Impress Your Audience<\/h3>\n

We mentioned earlier that you have a pretty short window of time to impress your audience. Just how short is that window?<\/p>\n

While the exact number is still up for debate, the average customer will only spend 5-10 seconds waiting for a site to load. After that, you’re going to notice a massive drop-off in traffic.<\/p>\n

Think about your own web browsing habits, for example. Chances are that as soon as a website refuses to load, you’re off to the next one.<\/p>\n

Your audience is going to approach law firm websites in the same way. They’re in a hurry! If they can’t get access to your site, it’s going to be your loss.<\/p>\n

Make sure that your site loads quickly or risk losing out on thousands of dollars a year.\u00a0Do your research<\/a> and see how fast your website loads. If it takes more than 3-5 seconds, it’s time to make some changes.<\/p>\n

Take a look at DeSalvo Law<\/a>, for instance. The site loads up almost instantly. Your landing page\u00a0must be as fast as the competition’s. To know your current speed, run a speed check<\/a>.<\/p>\n

Speed Affects Your SEO Ranking<\/h3>\n

It’s common knowledge that law firm websites need to practice quality SEO tactics. However, one of the biggest tactics that falls by the wayside is speed.\u00a0As it turns out, there’s a pretty big connection between speed and SEO ranking.<\/p>\n

Ignoring speed is a huge mistake. It’s such a problem, in fact, that Google will penalize your website and lower your SERP if your site is deemed too slow.<\/p>\n

So even if you’ve spent thousands on that SEO campaign, slow law firm sites will negate it.<\/p>\n

You Can Retool Your Site Easily<\/h3>\n

Now for a bit of good news. If your site is slow, you don’t have to completely start from square one.<\/p>\n

There are a few easy ways that you can increase your loading speed with a few mouse clicks and some patience.<\/p>\n