{"id":835,"date":"2017-08-14T20:39:56","date_gmt":"2017-08-14T20:39:56","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=835"},"modified":"2017-08-14T20:39:56","modified_gmt":"2017-08-14T20:39:56","slug":"why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/","title":{"rendered":"Why Creating a Blog Post that Doubles as a Business Post Is a Great Marketing Technique"},"content":{"rendered":"

Everyone knows that an online presence is an important business tool.<\/p>\n

That may seem obvious, but many businesses still fail when it comes to their online strategy. Are you looking to increase web traffic? Blog posts are a great way to do it.<\/p>\n

Blog posts are a great resource because they educate, excite, and engage consumers with your brand. It comes as no surprise that B2B marketers that use blogs get 67% more leads<\/a> than those that do not.<\/p>\n

Your business post needs to accomplish several different things. You’re looking to push your brand without being overly self-promoting. Additionally, a good blog post should move the funnel of the sales cycle. This all needs to be accomplished through a fun entertaining post.<\/p>\n

Here are a few reasons why your posts can be a great marketing technique for your business.<\/p>\n

Create a Conversation<\/h2>\n

A blog and business post is a great tool because it helps to create a conversation about your brand.<\/p>\n

People might come to your site specifically for a blog post. They can read the post, learn more about your brand, and talk about your brand in the future.<\/p>\n

They can also share these posts with others. This can help to create engagement on social media such as Facebook and Twitter.<\/p>\n

Another benefit of blog posts is they can create engagement with the readers. Your business can invite readers to connect, ask questions, and interact with the brand.<\/p>\n

All of these factors help lead readers down the sales funnel. Make sure you monitor the right metrics<\/a> to find out if your message is effective.<\/p>\n

Powerful Call to Action<\/h2>\n

The key to any business post is to get readers interested in making a purchase. One powerful marketing tool that accomplishes this is the call to action.<\/p>\n

A call to action is something on your post that provokes an action response in the reader. This doesn’t necessarily have to be a purchase. It just needs to be something to entice a reader to take a next step on the buyer’s journey.<\/p>\n

Take the website for this\u00a0spray foam insulation <\/a>as an example. The site is chock full of powerful CTAs that draw the readers attention. The reader has to weave through a “click here to call” button, a “leave us a review” button, and a “request a free quote” button.<\/p>\n

Marketing is all about getting people to take action. Blog posts – with the help of CTAs – do just that.<\/p>\n

Images and Video<\/h2>\n

Let’s face it: no one likes to read bulky text. So it’s important to include images and videos on your website.<\/p>\n

A blog post is a great way to include these elements on your site. Large optimized images draw the readers attention and get them to click.<\/p>\n

Likewise, videos can also be a useful tool. They help to express originality and personality to your brand while still educating readers.<\/p>\n

Setting yourself apart from the competition can be difficult. But videos and images allow you a better chance to stand out from the crowd.<\/p>\n

Your Next Business Post<\/h2>\n

Thinking about writing a business post?<\/p>\n

There are many powerful tools at your disposal to make sure you are prepared. Make sure your site is ready for business by contacting us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"

Looking to increase website traffic? Blog posts are a great way to do it. Creating a blog post that doubles as a business post markets your company and service.<\/p>\n","protected":false},"author":5,"featured_media":836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nWhy Creating a Blog Post that Doubles as a Business Post Is a Great Marketing Technique | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Looking to increase website traffic? Blog posts are a great way to do it. Creating a blog post that doubles as a business post markets your company and service.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Creating a Blog Post that Doubles as a Business Post Is a Great Marketing Technique | SiteUptime Blog\" \/>\n<meta property=\"og:description\" content=\"Looking to increase website traffic? Blog posts are a great way to do it. Creating a blog post that doubles as a business post markets your company and service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteUptime Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-14T20:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2017\/08\/business-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1744\" \/>\n\t<meta property=\"og:image:height\" content=\"1090\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Site Uptime Tips, Tricks, and Hacks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\",\"name\":\"Site Uptime\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2016\/11\/logo.png\",\"width\":268,\"height\":67,\"caption\":\"Site Uptime\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"name\":\"SiteUptime Blog\",\"description\":\"Website Monitoring\",\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.siteuptime.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2017\/08\/business-post.jpg\",\"width\":1744,\"height\":1090,\"caption\":\"business post\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#webpage\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/\",\"name\":\"Why Creating a Blog Post that Doubles as a Business Post Is a Great Marketing Technique | SiteUptime Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#primaryimage\"},\"datePublished\":\"2017-08-14T20:39:56+00:00\",\"dateModified\":\"2017-08-14T20:39:56+00:00\",\"description\":\"Looking to increase website traffic? Blog posts are a great way to do it. Creating a blog post that doubles as a business post markets your company and service.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#\/schema\/person\/0c5da25d1e73b52a001cde949f064a84\"},\"headline\":\"Why Creating a Blog Post that Doubles as a Business Post Is a Great Marketing Technique\",\"datePublished\":\"2017-08-14T20:39:56+00:00\",\"dateModified\":\"2017-08-14T20:39:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/14\/why-creating-a-blog-post-that-doubles-as-a-business-post-is-a-great-marketing-technique\/#primaryimage\"},\"articleSection\":\"Website Tips and Tricks\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#\/schema\/person\/0c5da25d1e73b52a001cde949f064a84\",\"name\":\"Site Uptime Tips, Tricks, and Hacks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9225861cfb200610ac9071a40b5dc27?s=96&d=mm&r=g\",\"caption\":\"Site Uptime Tips, Tricks, and Hacks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/835"}],"collection":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":1,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions\/837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/media\/836"}],"wp:attachment":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}