{"id":901,"date":"2017-08-29T19:30:40","date_gmt":"2017-08-29T19:30:40","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=901"},"modified":"2017-08-29T19:30:40","modified_gmt":"2017-08-29T19:30:40","slug":"pest-control-marketing-seo-tips-to-squash-competitors","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/08\/29\/pest-control-marketing-seo-tips-to-squash-competitors\/","title":{"rendered":"Pest Control Marketing: SEO Tips to Squash Competitors"},"content":{"rendered":"

When it comes to pest control marketing, it can be hard to find new customers. Most research is done online so how can you be found?<\/p>\n

By having a great online presence, of course. 82% of customers<\/a> conduct research online.<\/p>\n

Quite a large percentage, right? Here are a few ways to up your SEO game.<\/p>\n

Keywords<\/h2>\n

Keywords are important for getting found through Google or another search engine. When people search for a company using a specific keyword, all pages that include it will show up.<\/p>\n

When keywords are optimized, there’s a better chance of ranking higher on SERPs, which leads on to the next topic.<\/p>\n

Optimized Keywords<\/h3>\n

Also known as keyword research, it’s the process of conducting research and selecting the most relevant keywords to get traffic from search engines. Utilizing this, there’s a greater chance of one clicking your website as it relates to their search inquiry.<\/p>\n

Getting Found<\/h2>\n

How can a website be found when there are hundreds of thousands already on Google? Let’s take a look at certain ways to get more traffic.<\/p>\n

Google My Business<\/h3>\n

This is a great way of getting seen by those in a specific area. When people Google, “best termite companies<\/a>“, a list shows up with a map above giving the locations of termite companies near them.<\/p>\n

This increases online presence as your company will automatically be on the first page. Sometimes it’s better to rank higher with a Google My Business page other than a website. Here are great ways to ensure your Google My Business page is effective.<\/p>\n