{"id":910,"date":"2017-08-30T19:30:05","date_gmt":"2017-08-30T19:30:05","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=910"},"modified":"2017-08-30T19:30:05","modified_gmt":"2017-08-30T19:30:05","slug":"benefits-of-seo-for-your-financial-website","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/","title":{"rendered":"Benefits of SEO for Your Financial Website"},"content":{"rendered":"

You’ve heard all the hype about SEO. You know it’s worked for other business, and you’re thinking about giving it a shot. But you’re hesitant- can SEO really be beneficial for a financial website?<\/p>\n

The answer is a resounding yes. Virtually every kind of business can benefit from SEO.<\/p>\n

Quite honestly, you are making a huge mistake if you aren’t implementing SEO tactics on your financial website.\u00a0Every day you choose not to use SEO, you’re losing money and customers.<\/p>\n

Let’s take a look at the benefits of SEO for your financial website.<\/p>\n

Increased Traffic<\/h2>\n

When you implement SEO tactics,<\/a> your site will start ranking higher and higher in the search engines.<\/p>\n

And high rankings will get you a lot more than just bragging rights.<\/p>\n

The number one spot on Google gets 33 percent of search traffic.<\/a>\u00a0And, 75 percent of users never bother to scroll past the first page.<\/p>\n

Ranking on the first spot of Google is obviously the goal. But really, ranking anywhere on the first page can result in a huge boost in traffic to your site.<\/p>\n

Low Cost<\/h2>\n

Organic listings, unlike other forms of advertising, are free.<\/p>\n

Of course, you will need to invest some money and time into your SEO strategy.<\/p>\n

However, once you’ve done this, you’ll see increased traffic to your site that doesn’t cost you a thing. You will never have to pay Google or another company a fee anytime someone clicks on your site link.<\/p>\n

SEO drives traffic to your site all day long, in a cost-efficient manner, even when you’re not working.<\/p>\n

Quality Visitors<\/h2>\n

When someone finds your site through a search engine, it isn’t by accident.<\/p>\n

Someone was actually searching for a solution to a problem, and your financial website provided that solution.<\/p>\n

This means you don’t have to push visitors with ads or other persuasion tactics.\u00a0They\u00a0are coming to your site already interested in your financial services.<\/p>\n

For example, WireLend,<\/a> a trusted company for installment loans, doesn’t use any pushy sales tactics on their home page.<\/p>\n

Brand Credibility<\/h2>\n

People tend to have trust issues with brands.<\/p>\n

Earning a customer’s trust is a hard-won battle, especially for those working in the financial sector. But, it’s a heck of a lot easier if you’ve got high Google rankings going for you.<\/p>\n

Landing towards the top of a Google search tells people you’re a credible, trustworthy source of information. On the flip side, ranking further back in searches will make people skeptical of your financial business.<\/p>\n

Measurable<\/h2>\n

You never have to wonder if your SEO is working.<\/p>\n

SEO results are measurable. You can measure conversions, the sources of these conversions, the effectiveness of keywords, and your website rankings.<\/a><\/p>\n

There are plenty of SEO tools out there to measure results. Or, you can hire an SEO company.<\/p>\n

Long-term Results<\/h2>\n

It may take awhile for your financial website to start reaping the benefits of SEO.<\/p>\n

It may even take up to a year to move up in rankings. But, just as it’s hard to move up in rankings, so too is it hard to move down.<\/p>\n

Your hard earned results will not disappear overnight. The only way this would happen would be if there’s a big change in Google’s algorithm.<\/p>\n

Benefits of SEO: Wrap Up<\/h2>\n

As you can see, the benefits of SEO for your financial website are pretty extensive.<\/p>\n

If you have any questions about these benefits or about SEO in general, please drop a comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you looking for better ways to market your financial website? Consider the benefits of SEO. Click here to find out how SEO can help your site.<\/p>\n","protected":false},"author":5,"featured_media":911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nBenefits of SEO for Your Financial Website | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Are you looking for better ways to market your financial website? Consider the benefits of SEO. Click here to find out how SEO can help your site.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of SEO for Your Financial Website | SiteUptime Blog\" \/>\n<meta property=\"og:description\" content=\"Are you looking for better ways to market your financial website? Consider the benefits of SEO. Click here to find out how SEO can help your site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/\" \/>\n<meta property=\"og:site_name\" content=\"SiteUptime Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-30T19:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2017\/08\/benefits-of-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1688\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Site Uptime Tips, Tricks, and Hacks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\",\"name\":\"Site Uptime\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2016\/11\/logo.png\",\"width\":268,\"height\":67,\"caption\":\"Site Uptime\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/\",\"name\":\"SiteUptime Blog\",\"description\":\"Website Monitoring\",\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.siteuptime.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/wp-content\/uploads\/2017\/08\/benefits-of-SEO.jpg\",\"width\":1688,\"height\":1125,\"caption\":\"benefits of seo\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#webpage\",\"url\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/\",\"name\":\"Benefits of SEO for Your Financial Website | SiteUptime Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#primaryimage\"},\"datePublished\":\"2017-08-30T19:30:05+00:00\",\"dateModified\":\"2017-08-30T19:30:05+00:00\",\"description\":\"Are you looking for better ways to market your financial website? Consider the benefits of SEO. Click here to find out how SEO can help your site.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#\/schema\/person\/0c5da25d1e73b52a001cde949f064a84\"},\"headline\":\"Benefits of SEO for Your Financial Website\",\"datePublished\":\"2017-08-30T19:30:05+00:00\",\"dateModified\":\"2017-08-30T19:30:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.siteuptime.com\/blog\/2017\/08\/30\/benefits-of-seo-for-your-financial-website\/#primaryimage\"},\"articleSection\":\"Website Tips and Tricks\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#\/schema\/person\/0c5da25d1e73b52a001cde949f064a84\",\"name\":\"Site Uptime Tips, Tricks, and Hacks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.siteuptime.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9225861cfb200610ac9071a40b5dc27?s=96&d=mm&r=g\",\"caption\":\"Site Uptime Tips, Tricks, and Hacks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/910"}],"collection":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/comments?post=910"}],"version-history":[{"count":1,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/910\/revisions"}],"predecessor-version":[{"id":912,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/posts\/910\/revisions\/912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/media\/911"}],"wp:attachment":[{"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/media?parent=910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/categories?post=910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siteuptime.com\/blog\/wp-json\/wp\/v2\/tags?post=910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}