{"id":925,"date":"2017-09-01T19:10:25","date_gmt":"2017-09-01T19:10:25","guid":{"rendered":"https:\/\/blog.siteuptime.com\/?p=925"},"modified":"2017-09-01T19:10:25","modified_gmt":"2017-09-01T19:10:25","slug":"website-management-4-tips-for-updating-your-website","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/09\/01\/website-management-4-tips-for-updating-your-website\/","title":{"rendered":"Website Management: 4 Tips for Updating Your Website"},"content":{"rendered":"

Your website can make or break your business.<\/p>\n

Without a clear and efficient strategy for website management, your site could be left outdated and hard to navigate.<\/p>\n

And that means fewer visitors and fewer potential customers.<\/p>\n

Here we reveal some\u00a0top tips to help you\u00a0ensure that your website is\u00a0consistently relevant and updated.<\/p>\n

1.\u00a0Keep It Simple<\/h2>\n

When it comes to updating your website there is a danger of making it bigger rather than better. This results in\u00a0the\u00a0main focus\u00a0of your\u00a0company becoming\u00a0lost in a busy, overcrowded website.<\/p>\n

Customers want websites which are easy to navigate, clean and simple. That means plenty of white space between images and clearly defined sections, as shown here on the\u00a0EMI\u00a0shielding paint<\/a>\u00a0page.<\/p>\n

Choose a limited palette of colors and intersperse text with relevant images. Simplicity is\u00a0especially important on your homepage as this receives the vast majority of your traffic.<\/p>\n

Stripping back your homepage to the bare essentials will also make\u00a0your ‘call to action’ more prominent, which in turn should\u00a0increase\u00a0leads and sales.<\/p>\n

2. Interact with Your Site<\/h2>\n

It can be difficult to\u00a0know how to update your website when\u00a0you look at it from the company’s perspective.<\/p>\n

Take a step back from your site and try to approach it as a new visitor. \u00a0Is your site easy to navigate? Are some pages slow to load?\u00a0Try to consider common questions your customers have and see how easy it is to find the answers on your site.<\/p>\n

If it’s hard to be objective,\u00a0there are services which\u00a0monitor your website<\/a>. You can even request alerts to update you about any errors or issues\u00a0with your site.<\/p>\n

And\u00a0make\u00a0a point of visiting\u00a0websites in the same industry. Rather than copying,\u00a0use them\u00a0to inspire you with ideas to adapt your own site. Also,\u00a0think about\u00a0what you don’t like about their sites. Your site may be\u00a0guilty of the same mistakes.<\/p>\n

3. Add a Blog<\/h2>\n

A\u00a0company blog is the perfect\u00a0way to update your website, even if you start off with one blog post a month.<\/p>\n

A regularly-updated blog\u00a0adds value and quality to your site. As a result, this helps position your company\u00a0as an authority in your industry<\/a>, meaning improved search engine ranking and more traffic.<\/p>\n

If you’re not sure what to write about, start with something simple such as a brief explanation or comparison of your leading products. For example, if you sell paint, write an article\u00a0about matte and gloss paint, explaining which is more suitable for certain paint jobs.<\/p>\n

Another good idea for inspiration is to talk to your customer support\u00a0team. They’ll know what motivates customers to get in touch with your company. These are the people you want to target so write\u00a0blogs with them in mind.<\/p>\n

4. Regularly Check and Update Other Content<\/h2>\n

If your website already has a regularly updated blog then\u00a0that’s great, but don’t forget about the rest of your site.<\/p>\n

Review all of your main pages to check for outdated or inaccurate information. Perhaps your site has content\u00a0devoted\u00a0products you no longer sell, or your FAQs refer to\u00a0your old return policy.<\/p>\n

Your website management strategy should reflect any changes to your business, as these kinds of errors can lead to visitor\u00a0confusion and customer support issues.<\/p>\n

And if you have a testimonials section then make sure to keep this updated too. Even if the testimonials don’t include a date, it’s a good idea to keep things fresh so that visitors know you have a constant stream of satisfied customers.<\/p>\n

Make Website Management a Regular\u00a0Focus<\/h2>\n

Updating your website should be a regular and ongoing focus for your company, rather than an afterthought.<\/p>\n

Keeping up with website management will ensure that your\u00a0website consistently reflects the changes to your company and the industry as a whole. And, small, regular updates are much easier to implement than drastic changes every now and again.<\/p>\n

Are you thinking of updating your website? For more information about website monitoring services, contact us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keeping you website up to date is the most important part of website management. Click here for 4 tips for staying on track and updating your site regularly.<\/p>\n","protected":false},"author":5,"featured_media":926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,106],"tags":[],"yoast_head":"\nWebsite Management: 4 Tips for Updating Your Website | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"Keeping you website up to date is the most important part of website management. 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