{"id":975,"date":"2017-09-13T20:44:04","date_gmt":"2017-09-13T20:44:04","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=975"},"modified":"2017-09-13T20:44:04","modified_gmt":"2017-09-13T20:44:04","slug":"does-your-site-need-to-implement-a-green-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/09\/13\/does-your-site-need-to-implement-a-green-seo-strategy\/","title":{"rendered":"Does Your Site Need to Implement a Green SEO Strategy?"},"content":{"rendered":"

When people think about going green, they most often think of recycling, buying sustainable goods, and investing in energy-efficient products.<\/p>\n

However, you can also go green with your SEO strategy.<\/p>\n

When it comes to increasing your online exposure, going green can offer a huge advantage.<\/p>\n

Unfortunately, many companies are so focused on selling their products and services and ranking for competitive keywords that they overlook the value of green SEO.<\/p>\n

What’s so great about going green? Let’s take a look at why a green SEO strategy may be just what your site needs.<\/p>\n

Your Customers Are On Board<\/h2>\n

Even if your company isn’t solely driven by helping the environment or attracting environmentally-friendly customers,\u00a0(i.e. a farm to table restaurant), your clientele will still appreciate your efforts.<\/p>\n

In fact, according to GfK MRI\u2019s gold-standard Survey of the American Consumer,\u00a0over half of Americans<\/a>\u00a0would be would opt for a slightly more expensive product if it’s good for the environment.<\/p>\n

Plus, being eco-friendly isn’t just something customers prefer, it’s something they expect.<\/p>\n

According to the\u00a0Cone Communications\/Ebiquity Global CSR Study,\u00a0“Nine out of ten consumers\u00a0<\/a>expect companies to do more than make a profit.” They also expect them to put effort into addressing social responsibility and environmental issues.<\/p>\n

By going green with your SEO, you could gain a new level of respect with your current customers and attract a wider customer base. It is very unlikely that a customer will turn you down because of your green efforts.<\/p>\n

Highlighting Going Green With SEO<\/h2>\n

Whether you practice sustainability in your work place, sell eco-friendly products and services, or partner with sustainable companies, you need to find a way to let your customers know about it.<\/p>\n

This is where green SEO comes in. Here’s how you can make your SEO “greener”:<\/p>\n

1. Keywords<\/h3>\n

You already know you need to optimize your site with relevant keywords in order to boost your rankings.<\/p>\n

But, don’t forget to include eco-friendly search terms while doing so. Search terms like “green”, “green business”, “environmentally friendly”, and “eco-friendly” should be listed next to your products and services and your business name.<\/p>\n

For example, if you’re a scrap metal business, your search term could be “scrap metal prices per pound\u00a0<\/a>for green roofers”.<\/p>\n

You should be incorporating these keywords into your content, content headers, title tags, and images.<\/p>\n

2. Backlinks<\/h3>\n

Building links can be a time-consuming endeavor, no matter what line of work you’re in.<\/p>\n

However, link building is important for\u00a0increasing your brand’s visibility,<\/a>\u00a0boosting your traffic, and establishing an online reputation.<\/p>\n

And luckily, there are many great resources out there for building links with green businesses. Local business directories that promote green businesses are a great place to start.<\/p>\n

Be sure to check out Green America National Green Pages, GreenMeLocally, and Greenopia.<\/p>\n

3. Social Media<\/h3>\n

Remember, linking your site content to your social media accounts and vice versa is an important part of SEO.<\/p>\n

Therefore, you’ll also want to go green on\u00a0your social media accounts.\u00a0<\/a><\/p>\n

You can do this by sharing green tips with your followers and asking them to share theirs back, highlighting green initiatives in your community, and show-casing other, non-competitive businesses offering green products and services.<\/p>\n

Green SEO: Wrap Up<\/h2>\n

Hopefully, this article gets you excited about launching your green SEO strategy.<\/p>\n

Launching this kind of SEO can make a huge difference for your business, as you’ll be able to attract more environmentally conscious customers.<\/p>\n

Plus, it’s a great way to get involved in an important cause.<\/p>\n

If you liked learning about green SEO tactics and you’d like to learn more about SEO, be sure to check out this\u00a0beginner’s guide to SEO and PPC campaigns. \u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When people think about going green, they most often think of recycling, buying sustainable goods, and investing in energy-efficient products. However, you can also go green with your SEO strategy. When it comes to increasing your online exposure, going green can offer a huge advantage. Unfortunately, many companies are so focused on selling their products […]<\/p>\n","protected":false},"author":5,"featured_media":976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"\nDoes Your Site Need to Implement a Green SEO Strategy? | SiteUptime Blog<\/title>\n<meta name=\"description\" content=\"When people think about going green, they most often think of recycling, buying sustainable goods, and investing in energy-efficient products. 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