{"id":990,"date":"2017-09-14T23:25:59","date_gmt":"2017-09-14T23:25:59","guid":{"rendered":"https:\/\/www.siteuptime.com\/blog\/?p=990"},"modified":"2017-09-14T23:25:59","modified_gmt":"2017-09-14T23:25:59","slug":"is-your-law-firm-website-working-3-metrics-you-should-monitor","status":"publish","type":"post","link":"https:\/\/www.siteuptime.com\/blog\/2017\/09\/14\/is-your-law-firm-website-working-3-metrics-you-should-monitor\/","title":{"rendered":"Is Your Law Firm Website Working? 3 Metrics You Should Monitor"},"content":{"rendered":"

Your law firm website has one job: To convert your visitors into clients.<\/p>\n

It’s easy to get wrapped up in how your website looks, or whether it has the latest plugin. But the metrics you should be monitoring are the ones that directly impact your conversion rates. After all, your conversion rate is what puts money in your pocket.<\/p>\n

Read on to learn how you can make your website more effective, so you can land more clients this year.<\/p>\n

Your Law Firm Website: The 3 Metrics That Matter<\/h2>\n

Whether you’re a commercial law firm or you deal with personal injury cases like Babcock Partners<\/a>,\u00a0it’s important that you’re analyzing the right metrics.<\/p>\n

By knowing which metrics are important, you can set S.M.A.R.T goals<\/a>. This allows you to set milestones along the way so you know if you’re on track to complete your goals.<\/p>\n

Here are the 3 metrics you should be analyzing for your law firm website:<\/p>\n

1. Number of Visitors<\/h3>\n

One metric you’ll want to keep an eye on? The number of visitors to your site each month. In order to get a new conversion, that person first needs to land on your website and be impressed by what they see.<\/p>\n

This number will be impacted by:<\/p>\n