Did you know 37% of U.S. adults say they’ve had the Instagram app on their phone at one point? With roughly one in four adults using the app, it’s clear why it’s considered an important marketing tool.
It’s more important than ever for businesses to have flourishing Instagram accounts. However, building a big audience is certainly easier said than done.
To increase your engagement and sales, you first need more Instagram followers. But how exactly can you build an audience organically?
We’re here to help you out. Keep reading below for our guide on how to get more Instagram followers today!
If you’re not routinely posting, your followers are likely to become disinterested and unfollow. Additionally, you won’t be churning out content to attract new followers, either.
It’s key to develop a posting schedule. Whether that’s once a day or once a week, your Instagram should be posting regularly to keep your audience engaged. If you want to see how your posting schedule affects your audience numbers, you can use this tool to check your follower count.
Of course, it rarely hurts to post content one or more times per day. After all, more content gives you more opportunities to draw in new followers. Just make sure it’s quality content!
You can apply plenty of prior marketing knowledge when learning how to get more Instagram followers. Just as you would on your blog, it’s important to plug your Instagram captions with keywords. However, you can take it a step further by using hashtags, too.
Much like Twitter, Instagram uses a hashtag system. One of the best ways to take advantage of the hashtag system is by reviewing the current top hashtags and using ones that align with your brand.
If you don’t already have a signature look or voice for your brand, now is the time to develop one. The stronger your brand identity, the easier it is to accumulate followers.
Let’s use Target as an example. Not only is it represented by the signature bullseye logo, but it also is easily recognizable by its simple red and white color palette.
You want to make your brand as recognizable as possible through both your image and the tone of your text captions. If a patron or potential customer recognizes your brand’s aesthetic while scrolling their feed, they’ll be more inclined to give you a follow. After all, consumers gravitate towards familiarity.
One of the easiest ways to gain followers on your small business Instagram account is by promoting it across other platforms. If you make a new post, cross-share it with accounts on LinkedIn, Facebook, Twitter, etc.
You can also connect your Instagram profile link to your other social media platforms. Plus, be sure to share both your Instagram account information and any exciting updates to your personal business website, too.
It can be challenging to develop an organic following. It may seem pointless at first, but a large social media following can dramatically change the trajectory of your business. With the tips above, you’ll have no trouble learning how to get more Instagram followers!
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