Category: Marketing

According to a survey conducted by Web Strategies in February 2020, firms were expected to spend at least 8.6% of their revenue on marketing last year. This average was no surprise given that the yearly marketing budget for most companies is usually between 6.5% and 10%. That’s approximately $65,000 to $100,000 for a company with a revenue of $1,000,000. Marketing […]

One of the pillars of society over the past few centuries, the mail system has been a primary source of communication across the globe. That is why mail is still a fantastic way to advertise for any business. Some experts may assume that television, email, or the internet are the best avenues to reach customers. But there […]

So you’ve got a new product or service that you want to promote. What do you do? If your answer doesn’t include business press releases, you’re going wrong. While press releases are often thought of as an old marketing tactic, they still have a lot of uses in the modern era. Tens of thousands of […]

Did you know that 49% of companies are currently using marketing automation tools or software? More than half of B2B companies (55%) are using the technology and seeing the benefits. Marketing automation tools are a time saver, help increase consumer engagement, create timely communications, and provide increased opportunities. Keep reading, and we will walk you through […]

Did you know that there are over 30 million small businesses in the USA? Many people have made good use of the economic upturn of the last few years to set up their own business.  However, this has created some issues. Markets in many industries are now crowded. Add to this the effect of COVID-19, and […]

As a healthcare professional, you’ve taken an oath to prioritize your patient’s health and well-being above all else. Your specialty is in providing healthcare to the public. However, you must also do what’s best for your facility – on some level, you have to think like a business owner.  When it comes to expanding your […]

With so much competition out there, it has never been more important to stand out from the crowd. That way, you can reach potential customers and ensure the success of your brand. Traditional marketing channels are simply not as effective as they used to be. When it comes to inbound vs outbound marketing, the latter […]

Social media is an essential tool if you want to understand what your audience thinks of your company. You can leverage its use by listening to what your customers say about; Your company Your competitors Your industry There are two ways you can analyze and track your customers’ feedback: Social media monitoring– this involves gathering […]