Category: Marketing

How do you increase brand awareness? It may seem like a challenging but attainable goal: to increase brand awareness. Brand awareness seems like a step toward rankings on search engines or elevating your business.  Searching for the best ways to increase brand awareness can unveil something you may have missed the first time: it begins […]

Freelance work has become more and more of a norm for most Americans, with over 59 million citizens working as independent contractors across the country. There are many benefits to freelance work, but a number of challenges as well.  You run your work as your own company and as such, you have to make all […]

You’ve probably seen the stats: email marketing has a ROI. So, if you’re not including email in your marketing mix, you’re missing out. But email marketing is constantly changing and evolving. It can be hard to keep up! In this post, we’ll share email marketing trends you don’t want to ignore. After reading these tips, […]

TikTok has over one billion monthly users, which proves that businesses must figure out how to cut through the noise. Growing your TikTok page lets you raise brand awareness, tap into a new audience, and prove you’re an industry leader. But if you’re not familiar with the app, it can feel overwhelming, especially if you’re […]

The average laptop lasts three to five years, at best. Sometimes it’s even less, and sometimes it’s a bit more depending on how well you take care of it and spend on it initially. With that said, everyone has to buy a new laptop at some point or another.  And provided you aren’t buying a […]

Instagram is a staple for many businesses. The platform produces some of the best ROIs across the advertising industry. Businesses getting started with Instagram ads wonder: How much does Instagram advertising cost?  This article will explore the average cost of Instagram ads. You will also learn how to lower your costs when advertising on Instagram. […]

Did you know the average Net Promoter Score (NPS) for car dealers is in the range of 3.9 (the lowest is 2.0), while the average Net Promoter Score for Internet service providers is between 0 (the lowest is 1.6) and even 1.9?  So what exactly is a Net Promotor Score (NPS)? And what is a […]

The digital marketing strategy was once thought of as an add-on to a company’s marketing efforts. Now it’s perhaps the most effective part of reaching customers and growing your brand.  In fact, throughout the pandemic, it was one of the only industries to post double-digit gains. You can make it work for you, but you have […]