7 Ways Dry Cleaners Boost Business With Affordable SEO

affordable seo

Back in the day, dry cleaning businesses got their reputation by word of mouth. Today, there’s a new form of word of mouth, and it’s called the internet.

The web is just that — a web of connectivity that helps businesses like yours link up with customers needing your services. But connecting with these individuals is an art of its own. It takes careful planning and consistency to establish and maintain.

And it doesn’t even have to be expensive. A lot of businesses are using affordable SEO methods to raise awareness for their brands. You can do the same.

The following guide will help you understand how affordable SEO can grow your dry cleaning revenue.

1. Build a Responsive Web Design

Google and other search engines love websites that are mobile-friendly. And not only that – your mobile-using visitors will love it as well.

The great thing about a responsive web design is that it caters to both your desktop and mobile device users. Plus, it saves you time and money on building and managing two separate websites.

Then since your site is deemed mobile-friendly, you will get ranked higher in the search engine results pages (SERPs).

2. Get Rid of Any Link Errors

When folks visit your dry cleaners website, they shouldn’t end up at a dead end after clicking on a few links. It’s important to ensure all the links on your site are working.

So be sure to check them all. And if you run into any errors like 404 redirects, then remove the link or correct them. Having these broken links on your website will only hurt your website ranking in the SERPs.

3. Check the Quality of Your Backlinks

And speaking of links, you should also ensure the backlinks in your portfolio are high quality. All this means is having links pointing to your site from websites that are relevant and contain valuable content.

For instance, you don’t want links pointing to your website from a site about water filters. Or a link from a wedding dress website that has low-quality content or that uses blackhat SEO methods.

Remember, Google looks to help visitors find the information they’re looking for. So if you’re pointing dry cleaning customers to a site that doesn’t matter to them, then it will hurt your site rank.

4. Select the Best Keywords and Key Phrases

This is a very important step because it’s how you’ll attract visitors to your site organically. Now that your site is mobile-friendly, you can further boost its visibility by using certain keywords.

Again, relevancy is key here. You want to select keywords and phrases that your customers are using, then place them strategically throughout your content.

This includes your home page, service page, about us page and all the other pages. Your articles, blogs and ads can also use these keywords.

There are different tools you can use to find the best keywords. One, in particular, is the Google Keyword Tool. Here, you want to focus on keywords with a high search count, as well as medium to low competition.

Selecting a bunch of high-competition keywords will only make it more difficult to rank for them. Why? Because all your competitors who’ve already ranked for them will have to get pushed down. And that will take some serious time.

However, some businesses choose to focus on both low and high competition keywords.

5. Optimize All of Your Tags

Your website uses all sorts of code to build its interface. This includes title tags, ALT tags, meta tags and so on. You should optimize all of these, since Google bots read them when crawling your site.

So optimizing your tags will help boost your ranking in the SERPs.

For example, you should place keywords inside of your title tag (which your titles and subheadings should already have anyway). The meta description tag describes the page or blog post, which too should have a keyword or two inside of it.

Then your photos contain ALT tags. Since images aren’t read by Google bots, you can use Alt tags to tell them what the image is about. Just make sure to include a relevant keyword within the tag.

6. Build Up Your Link Profile

Now, there are different ways you can go about building up your link profile. And while you’re doing so, you want to avoid one costly mistake – taking any backlinks you can get.

It’s important to remember that having a handful of quality links means a lot more to Google than hundreds of low-quality links.

And even if you have a mix of high- and low-quality links, the low-quality links will still drag down your ranking. So it’s better to eliminate and avoid low-quality links altogether.

Your best bet is to opt for link placement on sites you know are relevant to your dry cleaning business. For instance, you can write a guest post for sites that revolve around business suits and wedding dresses, fashion, home cleaning and anything else that can relate to dry cleaning.

7. Get On Social Media

You definitely don’t want to overlook the benefits social media offers. It’s one of the most affordable SEO techniques you can use. For one, it boosts your brand visibility. And two, it connects you directly with your customers and prospects.

There’s no better way to engage with hundreds, thousands or even millions of people at once. So you should have profiles and pages set up on platforms like Twitter, Facebook, Pinterest and Google+.

Research where your customer base spends a lot of time and focus on generating content there. Begin conversations and join them whenever you can. It’s not just about making your own posts or promoting your brand.

Social media requires more genuine engagement. So follow the golden rule: 30% your content, 60% curated content and 10% promotional content.

In other words, the majority of your posts should be informational and valuable to your audience.

Put Together an Affordable SEO Strategy

Now, it’s time to strategize your affordable SEO plan. The above tips are valuable but don’t stop there. You can find a variety of other useful tips to further boost your Google ranking.

But before you focus on your position in the SERPs, you have to ensure your website hosting is up to par. The last thing you need is for your site to be down more than it’s up.

At SiteUptime, you can have your site monitored 24/7. This way, you know right away when your website is down. Use this to determine whether your web host is any good.

And if not, switch to a company that’s better. If you would like to have your website monitored by a premier service, then contact SiteUptime today!

How to Have a Secure Bail Bonds Site

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Having a secure site is more than just performing regular backups to protect files. Customers need to know that any information they share is protected and confidential.

Soon, Google Chrome will begin warning people of unsecured websites.This means any time someone tries to access a site that’s not secure, Google will display a message within the address bar.

If your site is one of them, people will feel wary about spending any time on it. They’ll begin to wonder if their information can be stolen. That’s a risk you can’t afford to take.

To be a credible secure site, you’ll need to know the basics. Ready to find out what they are?

Let’s get into it!

A Secure Site is Spelled as HTTPS

Have you ever noticed how some websites have ‘HTTP’ or ‘HTTPS’ at the beginning of their URL? This indicates whether the site is secured.

Adopting a URL that begins with HTTPS is the best thing to do. This tells the user it’s a safe site to access.

All information shared is encrypted. No information can be stolen while visiting that site.

Take Action Immigration Bail Bonds for example. Their URL begins with HTTPS so users know hackers can’t track their activities or get a hold of their financial information.

Keep Software Up to Date

Hackers are always on the lookout for websites that aren’t updated regularly. Why?

Because when that software isn’t kept up to date, it’s left vulnerable. There are “holes” hackers can get into to compromise your site.

If your site is operated by a third-party software such as a CMS, be sure to apply those security patches as soon as they become available. If you use a hosting company, they should automatically apply those updates for you.

Use a Strong Password

Not only is it a good habit to have among your personal social media profiles but for your website as well. Hackers can easily locate your admin login page in a matter of seconds.

When they do, they’ll try to hack into your account by figuring out your password. It only takes about a day to crack an eight-character password.

Using a complex password needs to be a requirement if you want a secure site. The moment your files and user data is compromised, it’s hard to recover.

To maximize protection, change your password every two months. Or implement a two-step verification process.

XSS Protection

XSS stands for cross-site scripting. It’s an attack that hackers use to inject malicious codes into your website.

They do so by leaving a comment somewhere on your site with the code. Anyone who sees that comment is automatically affected.

Scary stuff, right? The point of this type of attack is to steal credentials and other data.

If your site allows comments anywhere, even blog posts, change the settings to manually approve every comment. This’ll limit the chance of an XSS attack from happening and it’ll help cut down on spam as well.

Wrapping Up

Keeping your bail bonds website secure is number one. You’re not only protecting your own information but your client’s as well.

They want to feel safe while perusing your site and inputting sensitive information. It’s vital to prevent attacks before they happen.

Want to know what’s going on with your site? Our monitoring system makes it easy to know and our affordable pricing plans make it accessible to everyone.

Ready to get started? Contact us today!

Why Site Speed Is Crucial for a HVAC Website

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A lot of things could cost you in the world of websites and internet business. From poor content sinking your rankings on Google to bad reviews.

But out of all the things that could go wrong with your HVAC website, site speed is the most expensive.

It’s like an HVAC unit with a dirty filter. You stop getting the results you want eventually.

But why is site speed important? Today we’re going to talk about that.

HVAC Website Site Speed Determines Your Google Ranking

Even if you aren’t up to date on search engine optimization, visibility is still important on Google. And if your site is slow, Google is ready to punish it.

And even mobile website speed, not previously considered, is going to be a Google ranking factor.

Why is ranking on Google a big deal? Well, there’s a saying in SEO: “If you want to hide a dead body, try the second page of Google.”

People don’t typically search past the first page of Google. And if you’re not on the first page of a relevant Google search string, you won’t be found.

The faster your website, the more likely it will rank higher on Google search. There are a ton of other factors that go into Google’s ranking, but site speed is one of the top.

People Don’t Have Patience

If you want to secure leads on your website, you want people to stick around long enough to decide they want your service.

But if your website is slow, they’ll just head out the door and find someone else for their furnace repair.

This is called bounce rate. It’s the rate at which people “bounce” out of your website.

If people stick around to see what you have to offer, this lowers your bounce rate. A low bounce rate is what you should aim for.

But if your website is slow, your bounce rate is sure to be high. And you’ll see fewer customers and even fewer leads. But how fast does your site need to be to keep people interested?

You have mere seconds to catch the attention of users. And 0.1 seconds should be your goal for load speed.

This makes things seem instantaneous. But even if you can’t manage that kind of speed, you need to keep load times under ten seconds.

Even a few seconds of delay will ensure your possible lead will start thinking about something else.

What Causes Slow Speeds?

Anything from slow servers to poor connections could cause a slow HVAC website. But there are a few things you can control on your end.

It’s tempting to use all the widgets and plugins available when building your website. But some of these things will slow down your site.

There’s a balance between making your site look snazzy and building a fast and functioning site.

Services like WordPress include simple default themes that look wonderful and keep your site fast.

If you’re looking to monitor your website speed and diagnose what’s causing it to choke, check out our awesome tools!

5 Tactics That Will Help Rank My Website on Google

my website on google

If you’d like to increase your web traffic, it all begins with your Google rankings.

No matter what sort of online business you run, you’ve likely asked yourself, “How can I rank my website on Google?”.

You’re in luck.

Not only will we break down some tips that’ll help you increase your Google rank, we’ll provide enough detail to take action today.

How Can I Increase The Rank Of My Website On Google?

#1: Publish On A Regular Basis

The best thing you can do for yourself is publish your content without stopping and waiting for results.

For instance, if you run a blog, don’t worry about people not reading. The more you publish, the more you’ll draw people in and give them a reason to become followers.

To be sure you’re increasing your Google rank, resolve to put out content regularly and you’ll keep yourself ahead of the game.

#2: Use The Right Keywords

When you need to get the most out of your website ranking, it pays to research the keywords that’ll get you there.

The art of SEO has grown by leaps and bounds, but your bread is always buttered when keeping it basic and finding the most useful search terms. For best results, stick to just one subject per page, and ensure that your keyword density appears organic and natural.

For instance, a blog pushing the best electric smoker will come across as obvious if the exact model number of the product is used repeatedly in a non-conversational manner.

When you get the keywords right, your site will begin working for you.

In fact, the successful use of keywords is as important to your brand as site uptime. Take it seriously and you’ll see serious Google ranking results.

#3: Hire A Company To Handle Your SEO

Bringing in a professional search engine optimization company allows you to avoid serious mistakes.

Since these contractors understand how to get higher Google rankings, they’ll provide you with the right strategies for the job. Get referrals on which SEO companies are the best, so you make the right decision.

#4: Make Sure You’re Providing Value

Whenever you want Google success, it’s important that your brand is seen in a positive light.

The last thing you’d want is to increase visibility on a brand that is littered with poor reviews and criticisms.

Keep your yard clean and make sure your company is ready for public consumption. You can keep a clean reputation by always providing value to your customers first. Developing human connections through stellar service will keep you ahead of the game.

Aside from providing value, it’s important to work with an online reputation company. These professionals can clean house on any negative content published about your business around the web.

#5: Use Social Media To Your Advantage

You’ll also need to embrace every social media platform to properly get the word out to your customers.

This is where the web hangs out, so you’ll need to have your voice present. Don’t just create accounts, learn the ins and outs of every social media platform until you’re able to create real engagement.

What Else Should I Know About Ranking My Website On Google?

Google ranking tactics are fluid, so there’s always more to learn and new information to try.

We’d love to hear from you. Drop some Google ranking tips below!

5 Marketing Tips for Wellness Blogs

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Thinking about getting started in the world of wellness blogs? It’s a popular niche. The health and wellness industry is creeping into the trillion dollar category, and many a savvy blogger is reading the signs and trying to break into the industry.

But once you’ve bought your domain and started mapping out your posts, how can you ensure success? Or at least ensure your blog will reach your target audience?

We’ve got 5 great tips for making yourself marketable in the wellness blog world.

Manage Your Focus

It’s important to understand that media consumers come back to blogs again and again because they know what to expect. They know that a particular blogger is going to speak to their sphere of interest.

So narrow your focus. Find a niche within a niche. There are hundreds of sub-categories under the health and wellness umbrella.

Do you want to talk about yoga? Organic eating? Powerlifting? Whatever your interest in wellness, there are people looking for wellness blogs that address that issue.

Once you’ve picked a niche, try not to stray too far outside it. Your audience wants consistency, and you will have an easier time marketing your blog if you stick to your niche.

Engage Your Community

This doesn’t mean just engaging your audience. That goes without saying (or should).

Read other blogs in your niche and in the wellness category in general. Leave comments. Engage on social media and share posts that resonate with you.

Building relationships with other influencers in the industry will help you create pathways with other audiences, and help you build professional networking opportunities with other professionals, lending your blog credibility and tons of opportunity for content.

This engagement is also going to provide you with inspiration and intel into your target audience. Is your audience getting interested in juicing/ Has there been a big spike in searches for mesothelioma survival rates? Whatever your audience is searching for, engaging will let you in on, helping direct your future posts.

Stay Consistent

COnistacy in terms of subject matter is great, but so is consistency in terms of posting.

Like a favorite TV show that comes on every Friday at 8, your audience likes to know that they can count on your for new content on a consistent basis. So whether you post weekly, bi-weekly, or every few days, let your audience know when they can expect new content from you and stick to that schedule.

This serves two purposes.

First, getting into a posting routine and staying with it ensures that you constantly have new content for your audience, which means more to promote, more links back to other posts, and better visibility.

Secondly, by publicizing your posting schedule (“Check back for new posts every Tuesday and Thursday!”) you’re creating an expectation. Your audience will know to head back to your site on those days, boosting traffic and clicks.

Be a Social Media Pro

The beauty of our modern age is that social media is a marketing dream. Add in a working knowledge of SEO on your posts, and your blog might as well be marketing itself.

You don’t need to go crazy, but pick two or three platforms that work well, and use them. Instagram is great for wellness blogs, and facebook and twitter can help boost promotion.

Wellness bloggers should also look into Youtube. Wellness is a visual medium, and using visual platforms can help you sell your brand to your audience.

Practice Authenticity

The most important marketing tip is to be true to who you are. Be authentic.

Consumers aren’t stupid, and they can smell inauthenticity a mile away. They will be able to tell if you’re just putting on a show or if you don’t care about what you are writing.

If you are truly excited and passionate about your content, that will show, and will make marketing your work that much easier.

Marketing Wellness Blogs: Wrapping Up

Being successful in this niche isn’t that different from being successful anywhere else in the blogging world. Let your authenticity shine through, and engage with your people.

Following these tips will ensure that you grow your blog in no time.

What are your favorite health and wellness blogs? Let us know in the comments below!

5 Tips on Website Speed from the Best Contractor Websites

best contractor websites

In fact, Did you know 40% of consumers will leave a website that takes more than 3 seconds to load?

If you’re a contractor, it’s important to have a website that can keep up with customer demands. And today’s customers demand that your website page load fats!

The best contractor websites are clean, fast, and easy to use. So, don’t sit around and lose clients by failing to make site improvements. Instead, get ahead of your competition, and create the speediest and most efficient website possible.

How can you improve your site speed to become one of the best contractor websites? Read on to learn 5 easy tips.

Tip 1: Check Your Actual Website Speed

To increase your website’s speed, you need to know what load time you’re working with. Google’s PageSpeed Insight tool will give you a thorough analysis on your page in under a minute. It’ll also give you a report for both mobile and desktop users.

If you want a second opinion, check out Pingdon, another free site that tests your load time and analyzes it.

Check out Homeclick if you’d like to see what a fast loading webpage looks like.

Tip 2: Optimize Your Images

While it’s important for the design of your website to be eye-catching, you need to make sure you’re optimizing speed and user efficiency. One way to do this is by optimizing and reducing the file sizes of your photos, which will reduce page load time.

To do that, compress your images using a free tool like TinyPNG. This will allow you to reduce file size without decreasing the quality of the image.

It’s also best to optimize all your images before you upload them to your server. With Google, you can also choose an option that lets you download your already optimized images so you can just upload them to your server.

Tip 3: Install a Caching Plugin

Caching plugins store a copy of a given web page in a couple locations. They do this so that your browser doesn’t need to go all the way back to the server every time you load the same page. By caching your pages, you can reduce the number of requests to your service, which will speed up load time.

A caching plug will make it easier for customers to easily view your different pages like “About Us”, “Contact Us”, and “Services”, etc.

Tip 4: Reduce the Number of Plugins on Your Site

While analytic plugins and performance ones are great, they lengthen the load time of your pages. Check your HTML code regularly to confirm that you still need all the plugins you’ve installed. Remove any that aren’t adding any additional benefits.

Tip 5: Consider a Dedicated Hosting Plan

To be one of the best contractor websites, you need to be using the best website host.

Many hosting services provide shared hosting, which means other websites are housed on the same server. If you go with a dedicated hosting plan, however, you can guarantee you’ll be the only one on a server, which will guarantee a faster website.

Final Thoughts on Being One of the Best Contractor Websites

If you want to find leads and generate revenue, you need a website that reflects your speed and efficiency as a contractor. By following these tips, you can increase website speed, retain customers, and get a lead against your competitors.

Once these tips begin showing real results, don’t forget to come back and share your experience with us.

A Beginner’s Guide to Cloud Monitoring

cloud monitoring

93% of businesses using cloud services. Monitoring those clouds has become increasingly important. Cloud monitoring is the process of managing and reviewing the function of any given cloud asset.

Through monitoring software, cloud owners are given access and control over their cloud. As an administrator of any given cloud, you can check the health of the cloud device and its various elements. You can check things like operation status and workflow.

However, there are concerns about which types of clouds to use. There are public clouds that have limited control and visibility for monitoring. Private clouds offer much more internal monitoring possibilities and flexibility.

Regardless of which type of cloud you use, monitoring its workflow, safety, and infrastructure is important. We’ve one the research for you and have made a guide to keeping your cloud in optimal shape:

How It Works

Web-hosted applications that store your data and allow others to access it over the internet is a cloud. Consumers use clouds on a daily basis by using things like Dropbox or Gmail.

Businesses also use clouds and in similar ways. They use additional software options that help them subscribe to business applications or rent server space for their various needs. They rely on clouds for customer service through things like site speed.

Monitoring Tools

Cloud monitoring works by offering a set of tools that can survey and monitor the resources of an application. These applications are used through the cloud. The tools come from either in-house tools from the cloud provider or tools from separate providers.

In-house tools from the provider are a great option because the tools come with the service. You don’t have to install any additional hardware for this. The independent option is different because their service provider is probably different than their software service provider. This creates cloud monitoring that isn’t quite as seamless.

Functions and Evaluations

All in all, these tools perform important functions that help look for problems that can create problems in your business and transactions therein. It can eliminate problems when delivering service to customers and also help with evaluations on performance.

From security monitoring to customer behaviors, cloud monitoring can be a great asset your business. The security aspect of a cloud is increasingly important with hacks happening on a regular basis.

Keep It Safe

Keeping your network safe through security can help your team detect any breaches. They can teach you where your business is weak security-wise in the cloud and help you secure your cloud foundation before any attacks occur. With improved function and security comes improved speed.

As your cloud works with effortless fervor, the speed of your system will also increase and improve the user experience. Speed is a great conduit to a satisfied customer. Through cloud monitoring, you can look at your speed metrics and analyze data that helps you reach optimal service levels.

Why Cloud Monitoring Is Important For Safety

Some of the most notable benefits of cloud monitoring tools are having form and structure in place. With everything in place, you’ll have solutions that can be built for your organization and specific business type.

Based on the size of your business, if your cloud activity increases, monitoring tools can simply scale your cloud up for fit your consumer needs. What’s more, when your business subscribes to cloud monitoring it can save you money in the long run.

You won’t be paying for startup or infrastructure. This gives you the option to share maintenance costs with other business users. You won’t suffer from interruptions or problems that can locally hurt your workflow. The tools that come with your monitoring service can also be used on many devices.

Your business is probably operating and serving customers on desktop computers, phones, iPads, etc. With tools seamlessly working through all of these devices, your business transactions can be monitored on any app. You can monitor them from any location as long as there is internet access.

The world just got a whole lot smaller with cloud monitoring services.

It’s An Efficient Process

When your business makes monitoring cloud services part of your company and budget, you’ll be able to set goal. You can also plan ahead with the tools in place. Consider what activities you’d like to have monitored and get specific about them.

Not every aspect of your business can be measured and reported. Focus on the most important parts and think about the data that will be the most useful to you and your company. Then, you’ll have a comprehensive view of your company performance as all of the data and information is shown through one single platform.

You’ll be able to analyze, make changes, and change paths much easier when all of the information is organized in a simple form in one place. Is your company growing? Simply scale the monitoring tools to fit your growth.

You may experience increased costs, but with growth comes monitoring expenditures and analytic costs.

Always have a backup plan especially with our current weather patterns. Test your cloud monitoring tools to see exactly what occurs when there is a power outage or a security breach. When certain levels are met, evaluate how the alert system reacted.

Find a company with great reviews and testimonials. Finding a company that is tried, tested, and true can save you and your website.

Monitor and Rest Easy

Monitoring is important for any business or organization. Companies rely heavily on their cloud and its performance capabilities. Avoid mistakes many companies make by suffering major losses with data breaches. Systems that aren’t safe or efficient will experience a loss of customers through poor customer service.

Know exactly what’s going on in your cloud. Use tools to collect data on how it’s performing well, and also consider the areas it’s inefficient in. From total security to providing stability during outages or breaches, monitoring is the key to safety and success.

When you’re ready for cloud monitoring services your company needs to operate at the best levels possible, contact us today.

5 Reasons Web Server Monitoring Is A Must For Your Photo Blanket Website

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Running an online business can be a great way to make some extra money, be your own boss, or start an exciting career.

But running a web-based business isn’t without its challenges.

One major challenge that online business owners struggle with is keeping their site running, addressing downtime, and protecting their site from cyber attacks.

Luckily, web server monitoring can eliminate those challenges, and make it easy to provide great customer service every time! Keep reading to learn more about why web monitoring is essential or every photo blanket company.

1. Building a Reputation for Your Company

When it comes to operating a photo blanket shop, your website is everything.

Customers expect to be able to visit your site at any time and design an awesome blanket. If your website is constantly experiencing downtime, customers aren’t going to be impressed.

With web server monitoring, you’ll know the moment that your site goes down. That way you can react and get it up and going again, without hurting your company’s reputation.

2. Prevent Lost Sales and Leads

Downtime on your website means that customers aren’t able to buy off your site. It also means that new customers won’t even be able to visit your website for the first time.

Lost sales and leads can be devastating for a company that does all of its business online. Make sure that your photo blanket business is landing as many sales as possible by investing in monitoring to keep your site running smoothly, and to allow you to fix it right away when it isn’t.

3. Fast Reactions to Security Threats

By the year 2021, cyber attacks are estimated to hit $6 trillion a year.

If you think that your business is too small to be the target of these attacks, think again. Over 40 percent of all cyber attacks target small businesses.

Protect your photo blanket business by using web server monitoring to detect attempted attacks as soon as they happen.

When they do, make sure to address the attacks as quickly as possible. You’ll need to warn your customers that an attack on their information may have occurred, and take actions to prevent any future attacks from happening.

4. SEO Strategies

A little known risk of not investing in web server monitoring is a negative effect on any SEO strategies that you’ve been implementing on your website.

Even though monitoring won’t directly affect your site, prolonged or repeated downtime will cause Google to rank your site poorly for bad performance.

5. Less Work and Stress for You

When you’re running a business, constantly worrying about your website being down or being attacked by cybercriminals is the last thing you’ll want to do. If your site does go down or experience a cyber attack, you’ll have to spend tons of time fixing it and reversing any damage that’s already occurred.

That time would be much better spent expanding your business, implementing marketing tactics, and more.

Spend your time on more productive tactics by leaving your web monitoring to the professionals. Running a photo blanket company can be a rewarding and exciting choice. Click here for more ideas of what a successful photo blanket business could be.

Implement Web Server Monitoring Today

Keep your site up and running and find out the moment that attempted cyber attacks occur by investing in web server monitoring.

Leave the monitoring to us, and we’ll alert you by phone, text, or email when a problem arises on your website. Contact us today to see how our monitoring can help keep your website running smoothly!

Why Your Bounce Rate Average Needs to Stay Low

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When your website loads 2 seconds slower than usual, your bounce rate increases by more than 100%.

The bounce rate represents the percentage of visitors that leave your site without clicking to another page. Every one-page visitor to your website counts as a bounce, regardless of how long they viewed the page.

However, unlike with most other metrics, such as conversion rates, a high bounce rate average indicates something is wrong.

Keep reading to find out the top reasons why you should always strive for a low bounce rate average!

A Low Bounce Rate Improves SEO Efforts

All businesses want to rank high on search engines like Google and Bing. Ranking higher means more web traffic, which ultimately leads to more revenue. As a result, businesses invest heavily in SEO strategies.

However, a high bounce rate can work against this goal. Search engines tend to view sites with high bounce rates as lower quality. Therefore, if you want to avoid getting penalized by search engines, you need to aim for a lower bounce rate.

A High Bounce Rate Might Indicate Poor Mobile Design

While a high bounce rate average is a red flag for search engines, it may also highlight another problem.

More than 50% of Google users avoid recommending a business with a lackluster mobile site. Mobile users who visit your site and leave immediately might be doing so because they find your mobile site design off-putting.

To fix your mobile woes, consider responsive web design. With this type of web design, your site automatically adapts to the screen size of the visitor. Due to a better visual experience, visitors have more incentive to stay on your site.

Website Speed Affects Your Bounce Rate

As discussed earlier, slower sites tend to have higher bounce rates. Visitors become frustrated with sites that don’t load properly, so they seek alternatives. Since they have plenty of alternatives to choose from, they may never come back again.

If you have an issue with the speed of your website, there are several ways you can go about fixing it. For starters, you can crop your images to make them smaller and avoid using TIFF or BMP formats. You can also try minifying your code.

What Constitutes a High Bounce Rate?

The average bounce rate is approximately 40.5%. However, comparing your bounce rate to the worldwide average isn’t very helpful. There are a couple reasons why.

First, some industries have higher bounce rates than others. For instance, retail sites tend to have higher bounce rates than service sites.

Second, bounce rates vary depending on content type as well. For example, if a visitor goes to Slickplan to obtain contact info, they can get everything they’re looking for on only one page. However, a multi-page article on the same site should have a lower bounce rate.

If you need help finding your bounce rate benchmark, use Google Analytics. It allows you to compare your rate to the industry average. Furthermore, segment your data based on content type.

Maintaining a Low Bounce Rate Average

We know that web design and loading speed are both critical for minimizing bounces.

However, even if you take steps to ensure your design and speed are on point, site downtime can still increase your bounces. If your website goes down, visitors can’t load your site. As a result, they’ll leave immediately.

If you want to ensure your website doesn’t stay down for too long, check out our plans!

How Social Advertising on Facebook Can Grow Your Email List

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It probably feels like you’ll be old and gray before you have a good sized email list. You may have even accepted this as fact. But with social advertising, you can grow your email list much faster than you think.

If watching your list grow is sort of like watching paint dry, that doesn’t mean something is wrong with you. People are out there. You just need to know how to find them.

You need a shortcut that you haven’t tried yet. You want a method so simple that it almost feels like cheating.

Social advertising is your answer. In this article, we’ll show you how it’s done.

Buying Subscribers

You read that right. The key to building your list is by buying subscribers. It needs to be a part of your digital marketing campaign.

Things like mastering SEO, writing epic blog posts or commenting on other popular blogs will get you nowhere when it comes to building your list. Especially if you’re a beginner.

You can guest blog all day, interview a dozen influencers in your industry or reach out to A-list bloggers all you want. It’s not going to build your email list as fast as you hoped.

Those are great things to do, but it takes months to get a few hundred subs.

You’re probably thinking that buying subscribers sounds completely crazy or is some sort of a scam. But don’t worry, we’re not referring to buying a huge list of spam emails and slamming them with posts.

This is far more respectable and much more effective.

Learn From Pint-Sized Entrepreneurs

When you were a kid, you might have had a lemonade stand. If you did, you know that location was critical.

It’s no different for building your email list. You can’t grow it just by adding a sign-up page to your site and hoping people stumble by. Most people you want to reach don’t know about you and will never find you.

So you want to set up shop in the “busy part of town”. These days, that’s Facebook.

Facebook has a boatload of people who would be interested in your business if they knew about you. But you’ll need to pay a little bit to reach those people.

That’s where Facebook social advertising comes into play.

Facebook Social Advertising is Perfect, Even If You’re Almost Broke

You might dismiss the idea of advertising for subscribers for a couple reasons:

  1. You shouldn’t have to spend money for subs, it should happen on its own
  2. Facebook advertising is expensive
  3. The learning curve is too steep

The reality is that none of this is true. Have you spent money on website themes, development, or list-building plugins? Then there’s no reason not to spend money for subs.

You probably didn’t end up at that last safety seminar by chance. Somebody probably spent a little money on Facebook to let you know about it.

While it’s true that Facebook advertising takes awhile to master, you don’t have to be a master to spend a little money and get immediate results.

Then, you can learn more as you go.

Creating an Enticing Facebook Ad

First, you need to set up your Facebook ad account in Facebook Business Manager.

Once that’s done, you’re ready to create your first ad.

For best results when starting out, you’ll want to focus on three essential elements of your ad. These are:

  1. An attractive incentive to sign up with a landing page that showcases the incentive
  2. An image that engages the audience
  3. Ad copy that’s intimate and not for “the masses”

Your incentive should be something that’s in line with what your business does and has a lot of perceived value.

Then decide on the demographics you want to target and how much you want to spend. You can get decent reach for as little as $20.

You’re On Your Way

There’s a lot more than can be said about social advertising. It’s a great way to quickly build your list.

But this information should convince you that it’s worth the time and effort and get you on your way.

One last thing: when sending thousands of new users to your site, you’ll want to make sure your site is up and active.

If you want to be the first to know when your site goes down, create a monitor that’ll alert you.

When the traffic starts showing up, you’ll be glad you’re in the know.