How Backlinks Can Help Your Flag Commerce Website

most powerful backlinks

As your website jockeys for rank in search engine results, you probably wonder what separates the top five sites from everyone else.

There’s no one thing that does it. Site ranking is based on a complex combination of factors. That said, one thing all of the top sites share is a deep well of the most powerful backlinks.

The good news is that backlinks are something you have more control over than a lot of other ranking factors. You can take actions that help to create powerful backlinks for your site.

Before we dive into the tips for creating backlinks, though, let’s take a look at the different kind of links.

Let’s go!

Internal Linking vs Backlinks

If you’re new to the world of SEO and site building, you might feel overwhelmed by all the terminology. After all, it’s hard to spot the most powerful backlinks if you can’t define a backlink. So let’s do a quick recap of two main kinds of links: internal and external.

Internal links point from one spot on your site to another spot on your site. You can check out a good example of internal linking on this custom flags site. In SEO terms, it’s a good way to show search engine algorithms your site is consistently on topic.

External links or backlinks come from another site to your site. So, let’s say someone loves your custom flags. They post a link on their blog to the product page of the flag they bought.

Boom! That’s a backlink.

Organic Backlinks from Quality Content

Organic backlinks are the most powerful backlinks, which makes them the gold standard.

In simple terms, an organic backlink is one you got with little to no direct action. You didn’t buy the link or trade links with another company. Someone just linked to your content because they thought it was good.

For example, let’s say you put up a blog post about the different durability of flag materials. The CEO of a fabric manufacturer reads it and thinks it’s the best thing she’s ever read on the subject. She links to it in her next blog post.

Getting organic backlinks starts with creating quality content. A series of 200-word blog posts that flog your latest custom flag won’t cut it. Those are glorified ads.

Quality content captures audience attention. In most cases that means it’s useful, informative, or entertaining. A post about material durability falls between useful and informative.

If you wanted to be entertaining, you could write a blog post titled: 5 Ways to Prank Your Friends with Custom Flags. A post like this draws attention from people who like pranks. If you do a good job, they’ll share the link.

Backlink Reclamation

Sometimes people will mention a brand or product, but don’t include a link. This is a golden opportunity to get an easy backlink.

You’ll need to do a bit of legwork to find these sites. Once you find them, it’s just a matter of shooting a quick email. It could be something like this:

“Hi Blogger Q. Public,

I’m Jay Smith, owner of Custom Flagorama. Thanks so much for mentioning us in your post (insert post title here)! I really appreciate it.

I noticed you didn’t link out to our homepage. I was curious if you’d be willing to add a link to help people find us.

If you are, here is the current link: www.flagorama.com

Thanks,

Jay”

This approach has good odds. The person already mentioned you, so they probably won’t mind adding the link. If they don’t want to add the link, you’re no worse off in terms of backlinks.

Social Sharing

People spend a lot of time sharing on, reading on or posting to social media. It’s anyone’s guess how much value search engines give links on social media. Even if links shared via social media don’t count for much as backlinks, you should still share them there.

Why?

It gets that link in front of a lot of people’s eyes. That dramatically increases the odds that someone will include the link in a way that search engines do count as valuable.

Of course, even among the most powerful backlinks, there’s a hierarchy. You hope that your content will get noticed and linked by someone who writes for a high authority site.

For practical purposes, high authority sites publish credible information and command sizeable audiences. Think of major business magazine websites as good examples.

There’s no guarantee it’ll work. Still, getting that link in front of a lot of eyes tilts the odds in your favor.

Go Green

Did you know that around 56% of people will shell out a little more for environmentally-friendly products. Consumers also prefer to buy from environmentally-conscious businesses everything else being equal.

If your custom flag business buys from green businesses or runs as a green business, it’s an avenue to getting the most powerful backlinks.

You can get listed in green business directories, for one. Just make sure to pick curated and reputable directories.

You can write a blog post about why you embrace green initiatives. You can also write a post about how your company went green.

Again, there are no guarantees, but it can encourage green-minded consumers to link to your page. It also makes your business more likely to get profiled by a newspaper or magazine interested in sustainable living.

Parting Thoughts on Most Powerful Backlinks

Building a well of the most powerful backlinks is something you can exert some control over.

Develop quality content that informs, entertains or is useful. People are much more likely to link to that content than a glorified ad.

Reach out to people who already mentioned you on their site and ask them to link to your page. As long as you aren’t pushy, a lot of them probably will.

Share your content on social media. It gets your content in the public eye and may even get you mentioned on a high authority site.

If your custom flag business is green or works with green companies, make a point of mentioning it. People want to do their part to save the planet. It also means they’re likely to post links to you, rather than your competitors.

If you’re looking for more pointers on improving your SEO, check out our post on SEO and PPC.

Categories SEO

How to Target the Right Audience for Your Niche Ecommerce Website

niche ecommerce

In contrast to what many people think, niche marketing is not a disadvantage to your company.

In fact, if you have a product or service that is effectively targeted at a niche market, this could be a great advantage.

Many large companies concentrate on creating a niche of their own. After all, in a niche market there are fewer competitors and you can establish yourself as the best.

And yet, the most difficult aspect of niche ecommerce is how to target the right audience for your product or service.

As a business, it’s important to recognize that you cannot appeal to every section of the market.

1. Who’s Your Perfect Customer?

In niche marketing, one of the first steps towards making sure you’re targeting the right audience is asking yourself about your perfect customer.

It’s obvious really. If you don’t know who your perfect customer is, how could you ever target them.

Many companies simply stop at targeting young women. However, it’s essential to go much narrower. For instance, young high-earning married women who live in metropolitan areas.

2. What does Your Niche Ecommerce Website Sell?

Once you’ve established who your perfect customer would be, you can work out what you want to sell them.

You have to answer more than just, what product would your perfect customer like to buy?

Your products need to be driven by your experience, skills, and interests.

Don’t be put off by thinking that your product is too niche.

There are many successful examples of niche ecommerce businesses.

One great example of this is the MilitaryCoinsUSA challenge coins online company that has established themselves in the niche market of custom military challenge coins.

3. See the World Through Your Customers Eye

The best ecommerce companies learn to see the world as their customers do.

By doing this, you can understand what your perfect customer wants and needs.

And therefore, how you create a customer experience and products that play into this worldview.

However, be careful not to mistakenly image what your customers want.

You can avoid this by communicating with potential customers to determine what you could do better.

4. Monitor Your Competition

You need to make sure you’re up-to-date on what your competitors are up to.

You can even use online tools, such as Adbeat to get an insight into the strategy of your competitors.

You can also follow your competitors on social media, sign up for their mailing list and become a secret shopper. Any of these tactics will give you an idea of what they are doing that you’re not.

5. Enter the Market

After taking into account these top niche marketing tips, you can make sure you launch your niche ecommerce website with an advantage.

Cracking any niche market isn’t easy. If you have something to share from your business experience of targeting a niche audience, leave a comment below to get in touch with us.

Categories SEO

5 SEO Strategies Healthcare Websites Can’t Ignore

Healthcare websites are motivating many users to take action. Real or perceived, there’s often an urgency to make an inquiry, appointment, or purchase.

That’s why healthcare websites need to ensure two things so that they’re ready to help visitors who are primed for action. There can be no downtime and there must be strong SEO (search engine optimization).

Understanding why you can’t afford for your site to be down is straightforward. To shed light on the importance of SEO, we offer 5 strategies to gain visibility in search results.

1. Page Optimization

Every page of your website has visible and hidden information. The goal is to make all information valuable to search engine algorithms.

It starts with the page URL. Keep it short and relevant to the content on the page. For example, yourwebsite.com/filling-prescriptions is better than yourwebsite.com/blog/161208.

Images and the metadata attached to them are important to SEO. Google and other search engines give extra “credit” to pages with relevant images and video.

How do they assess relevance? With metadata.

Pay close attention to the alt text, description, file name and caption metadata fields for each image and video file.

Alt text is a brief description of the image. It’s what you see when you hover over an image. Accessibility devices for visually-impaired users read the alt text.

Search engines use alt text to assess contextual relevance to the page and across the site so try to include the page keyword.

A description is like alt text but with more detail about the image file itself. Examples of what could be in the description field are copyright information, photo date, and Photoshop notes.

If you choose to have a caption appear below the image, keep it short and relevant. This is another place search engines look for the page keyword.

Include the keyword or another word that relates to the content of the page when naming your image. It boosts the page’s relevance “rating” with Google.

The text on your page also influences SEO. At a minimum, you want each page or blog post to be 500 words. The upper limit is generally considered 3,000 words with an ideal count of 1,500-2,000 words.

But don’t throw any words on the page. Google’s algorithms are sophisticated and can “understand” the content. Unnatural language or an abundance of words that don’t relate to the page or site topic will prompt a red flag.

2. Keyword Management

Google’s ability to assess content and context is called semantic SEO and it affects keyword management.

For years, keyword stuffing was the way to land on the first page of results. Now, it will tell Google that you’re forcing content and your site will be “penalized”.

With semantic SEO, pages that use keywords naturally and not too often, have greater value. The good news for healthcare websites is that Google understands that to properly discuss some topics, keywords will be repeated often.

That’s why they check usage against the content and context of the entire site. For example, healthcare websites with many instances of the keyword “prescription drugs” aren’t going to be penalized. But a site that’s supposed to be about puppies would be suspect.

Google’s goal is to position “experts” higher in search results. And the more naturally you write about the topic, the more the algorithms will view the page and entire site as “expert”.

Voice search is another recent development that affects keyword management. People use different words and phrasing when search by voice command compared to typing. Generally, the search terms are longer and less exact.

Good keyword management takes this into consideration and mixes short and long keywords across pages.

3. Quality Backlinks

Links from other sites to yours are backlinks. Search engines store data about every website so they know who is linking to your site.

If the source site belongs to a major company, professional, or expert, Google algorithms deem it reputable. Those are quality links and you want them.

But links from junk sites or unknown people? You don’t want those backlinks.

The bigger and more reputable your business is, the more important backlink checking becomes. There are many free and subscription backlink checking services that can provide you with real-time reports.

Getting a site to remove a link to your site often takes time and patience. And if diplomatic communication with the other site doesn’t work, Google offers a process to disavow low-quality backlinks.

Make backlink management a standard part of your website maintenance process to help keep your SEO healthy.

4. Mobile Readiness

There’s no question that tablets and smartphones are being used more often to search the internet and make online purchases.

In response to this shift, Google updated its algorithms to lower the ranking of static sites.

In short, a static site has all content and functionality coded into each page. The page can only be displayed one way.

Dynamic sites store information about how and when to display content in files separate from page files. This allows the site to “know” what kind of device is being used before displaying the site.

With dynamic sites like Canadian Pharmacy King, interfaces and navigation automatically adapt when viewed on smaller mobile screens. The user experience is better. So is the SEO.

Google is always trying to point its users toward the best information and experiences. They’ve tweaked the algorithms to promote the development of dynamic sites.

If your website isn’t already dynamic, address that right away. Your customers and Google now expect it.

5. Structured Data Markup

Structured data markup, or schema markup, is a “shared vocabulary” created by schema.org, a collective founded by Google, Microsoft, Yahoo, and Yandex. Their mission is to “create, maintain, and promote schemas for structured data on the Internet.”

There are two valuable reasons to make sure your site uses structured data markup.

First, it’s central to search engines “understanding” context and content when ranking pages. It’s a powerful SEO tactic.

Second, despite there being no reason to not use structured data markup, few websites do. That means businesses that do use it gain an advantage over less SEO-savvy competitors.

Bonus Tip About Healthcare Websites

Customer reviews and ratings also tell Google and other search engines about your status as an “expert”.

If you don’t already have this functionality on your site, consider implementing it. It’s a great way to gather authentic and unsolicited feedback and product reviews.

If users can already leave comments or write product ratings and reviews, make sure you encourage participation.

Customer interaction is good for building a positive reputation and for boosting your SEO. But the value of everything falls if your site goes down.

To learn more about monitoring your site server and protecting your business against server failures, check out our knowledge base and contact us today.

Categories SEO

5 Signs Your Medical Site Needs a Website Speed Optimization Service

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Did you know that a mere 1-second delay in load time could cost you 11% in lost visitors? And worse yet, for each second delay, you lose another 11%.

If your medical website takes 5 seconds to load, you’ve lost over 50% of your traffic. Ouch!

You can only do so much to speed up your site. But a website speed optimization service can help take speed to the next level by optimizing everything.

Let’s explore 5 signs you need to optimize your speed.

1) You’ve Got a High Bounce Rate

The traffic’s pouring in. You can see it in Google Analytics. But nothing much is happening after that. People just leave.

They don’t read any of your nice blogs, watch your videos or schedule an appointment.

They’re bouncing. A high bounce rate can indicate that your pages are partially loading or loading slowly.

Site speed is the biggest example of “first impressions matter.”

If your site is slow, a potential customer might wonder, then what else is wrong with it?

A website speed optimization service can help send the right first impression every time to delight customers and improve your rankings.

2) You’re Getting Attention on Social But Little Traffic

People love your social content. They’re sharing your videos and even your blogs. But little of this interaction is turning into click-throughs.

They may actually be clicking through. But because load time is so slow, they leave before analytics even realizes you had a visitor.

These are lost opportunities that a website speed optimization service could help you reclaim.

3) Your Patients are Complaining

Ask the front desk. They probably get all the complaints. But they never tell the people who can fix it unless you ask them. They may not realize what a big deal this is.

Ask the questions. Survey patients about pain points with the site. And work to do it better.

4) You’ve Got a Lot of Duplication in Your Code

It’s the eternal plight in the coding world. Code gets put on top of code. You end up with duplications. These snippets seem harmless enough.

But they’re not. During loading, this code must still be read. It can cause delays.

Additionally, having certain sections load before others could improve the UX of your site. Patients today want a great user experience like they get on the Atlanta Face and Body facelifts website.

A website speed optimization service will help you clear the clutter and prioritize what loads first to improve user experience on the site.

5) You Think It’s Okay to Be Slow on Mobile if You’re Fast on Desktops

It’s not okay to be slow on mobile in this day and age. According to Wired, 47% of people expect a site to load in 2 seconds regardless of what device they’re on. Nearly 60% of searches now take place on mobile.

It matters.

Website Speed Optimization Service

If you’re struggling to speed up your website on your own don’t delay, it could be costing your medical website a lot. A speed optimization service can help you regain these lost visits and lost patients.

What experience have you had with these services? Comment below.

Categories SEO

Weed Websites that Rank: Learn from the Leaders

weed websites

We live in an interesting time in the world when it comes to the most controversial plant in history.

States are changing their medical and recreational marijuana laws left and right. While this has huge implications for society, business is one of the key areas where these changes will take place.

Many are jumping into the fray, so if you have a marijuana business, you’re competing with more companies than ever.

If you hope to compete, you’ll need to find out the best search engine ranking tips to carry you through.

Let’s consider some strategies used by the top weed websites so that you can use them in your own business.

Tips From The Best Weed Websites

Tip #1: Review Some Strains

If you hope to increase your ranking like the best weed websites do develop a deep database of strains. Weed strain reviews are among the most important and common information that people search for.

Imagine getting ready to make a weed run, and not only do you not know where you’re going to buy from, you have no idea what strains to get.

After finding a dispensary by using a search engine like leafbuyer, you’ll want to figure out the effects you’ll get from any Indica or Sativa purchase.

Regular weed users are particular about their strains so that they’re getting the desired balance of euphoria, creativity or focus if this is what you desire, or a heavier high with couch-like if this isn’t prohibitive to their day.

When you give people options on the strains they’re shopping for, you’ll rack up traffic and rankings — especially if you hire an SEO company for help.

Tip #2: Create Stellar Content

Think of your website like its a network.

HBO needed The Wire and The Sopranos to become a household name, while AMC needed Mad Men and Breaking Bad to break through the noise. If you want to differentiate yourself from other weed websites, you need some go-to content that’ll do the same for you.

Create a blog, YouTube channel or podcast that marijuana users are dying to subscribe to. Whether you make it entertainment based and weed-centric or keep people up to date with the changes in marijuana legislation, shoot to provide value and be the best.

When you create fans through great content, your site will shoot to the top of rankings as a natural byproduct.

Tip #3: Use The Right Keywords

No matter what sort of site you run, keywords are still critically important.

Stay up to date with marijuana news and consider creating content that uses relevant keywords. For instance, using the name of a piece of legislation or a new award-winning strain will keep your site fresh in Google.

If you don’t know where to begin with keywords, you can get employ some SEO keyword tips that will get you started.

Consider these tips and browse some of our posts to wrap your mind around what it takes to have a successful weed website!

Categories SEO

5 Sure-Fire Tips for Improving Your Vaping Website Rank

A vaping website is the core of the business. It’s how customers find the business, learn about the business and decide if they want more information or make a purchase.

What if people can’t find your business to begin with? Your business can suffer. Some studies have shown that 75% of searchers don’t go past the first page of search results. Out of those search results, the vast majority of clicks go to the first three search results.

How can you be sure your vaping website is ready for business? Read on for five tips to rank a website and increase the chances of increased business.

Ready for Local Search

If you have a retail location, it should be set up for local search. Up to 50% of local searches result in a store visit within 24 hours.

The top consideration in local search results is how close your location is to the person searching for a vaping website.

Creating content specific to your local market has a high impact on local search results. You can write about community events and local laws about vaping.

Another way to get your vaping website optimized for local searches is to set you your My Business Listing on Google. Think of it this way, if you don’t set up your Google My Business listing, how will Google know to put your business on a map search?

In addition to location, local content and Google My Business, the recommendations listed below will also help rank your business in local search results.

The Difference Between Vaping Juice and Link Juice

A vaping website owner is well aware of what vaping juice is. In the world of SEO, there’s link juice.

The first thing to understand about search engines is that they rely on users to make money. If a search engine sends users to bad or irrelevant websites, people won’t use that search engine. As a result, the search engine won’t make money.

It’s in the search engine’s interest to send traffic to websites it thinks are high quality and relevant. One way to determine that is through the number of links a website has.

That’s where link juice comes in. Link juice is the number and quality of links a website has. This applies to both internal and external links. If a vaping website has only a few internal and external links, the less influence search engines think the website has.

If a website as a lot of links, that’s a sign to search engines that the website has some value to readers.

Remember that all links aren’t created equal. It doesn’t mean that you should get any link that you can. That can do more harm than good. Links should be of high-quality and relevant. That sends a signal to search engines that

Writing a guest post for a popular vaping blog can send traffic to your website. It can also tell search engines that your website is relevant and rank your website higher in search results.

Keywords & Content for Your Vaping Website

To rank your website high in search engines, you have to get inside your customers head for a minute or two.

Ask yourself how they would search for your business online. Would they use 2 words such as vaping store or would they look for a specific product? Are they searching on their phone or at a computer?

How they search for you will help you determine what kind of content you should have on your website. It’s about meeting the needs of your potential customers.

You also have to strike a balance between having a search term that’s too broad and a keyword that’s too specific.

For example, if you have your vaping website’s main keyword as vaping, it’s so broad, that you’ll get lost. However, if you focus keywords on vaping pros and cons or vaping products, you’ll have a better chance to rank because it’s more specific. You can also choose keywords around specific products that you carry.

Once you have your keywords, you can then create content around them. For example, if you have a keyword for vaping pros and cons, you can write an article called “The Definitive List of Vaping Pros and Cons.”

That’s a simplified content strategy that can start to generate results for the website.

Have a Solid Social Media Strategy

A good social media strategy can improve your website’s presence in search engines. Marketing experts do debate whether or not social media matters in your website’s search rankings on Google.

Even if there’s zero impact on search rankings, there are three very good reasons why you need a good social media strategy.

  • Social Media profiles appear in search results. If someone were to search for your company, they’ll come across your website. They’ll also see that you have social media profiles, extending the credibility of your company.
  • The major social media sites have their own search engines. YouTube even ranks higher than Bing as the second most used search engine.
  • Google may not take social media into account, but Bing does. Yes, Google gets a vast majority of searches, but Bing is second and shouldn’t be written off.

Just like writing any kind of content, whatever you put out there must be of value to readers. Otherwise, you will be ignored.

Site Speed and Uptime in SEO

Finally, your site’s speed and uptime are considered in rankings. Search engines rank for websites that provide a good user experience.

If your vaping website takes too long to load or is down, users will look elsewhere for what they need.

Click here for an excellent example of site speed.

It makes sense to invest in service that monitors that for you so you can focus on your business.

Stay up to Date on Latest Changes

Google changes its algorithm about 600 times every year. That’s a lot of tweaks that can have a major impact on your business.

It helps to have a team of experts to save time so you don’t have to figure everything out on your own.

Our services will help you ensure your website is up and we’ll let you know when it’s not. Contact us today for a demo.

Categories SEO

5 Tricks for Improving Your Imaging Website Ranking

imaging website

If you have an imaging website, the concept of SEO is probably something you’re familiar with. You need search engines to take your work seriously if you want to build a profitable online business.

Your rankings are important.

So just doing a few things here and there won’t cut it: at the same time, everything you can do will put more money in your pocket.

There’s no such thing as spending too much time on your SEO strategy, and following these five tips will go a long way towards improving your rankings.

Start With Keyword Research For Your Imaging Website

Even if your website ranks well, it’s important to rank well for the right things. If you have a good keyword research strategy, you can make sure you’re targetting your SEO as well as you can.

Keyword research is the core of search engine optimization. If your imaging website isn’t using it, you can bet your competitors are. You should make this a regular part of your marketing actions to succeed in online marketing.

Have an Imaging Website With Compelling Design and Content

One of the most important things for a website to have is compelling content. Blogging on a regular schedule is essential not just to SEO but to branding.

Websites like SmashBrand exist to improve your brand. But on top of their services, you should also be committed to creating high-quality posts for your website.

Really focus on the “high-quality” element of this equation. If you post meaningless clickbait, you will hurt your website in the form of a high bounce rate. The goal of your content strategy should be getting people on your site and keeping them on your site.

Avoid Bad Link Penalties

If you have an older imaging website, this is particularly essential. Search engines used to (and still do) care about a lot of people linking to your site.

This makes sense. A lot of links mean a lot of people who find your content useful. But what doesn’t make sense is that, in the old days, they didn’t care who linked to your site.

This meant a number of companies would buy links from sketchy databases that were made to manipulate search engines. Because Google knows all, they eventually caught on and penalized websites for these links. Make sure there are no bad links to your site to be sure you aren’t losing money to an unknown penalty.

Reduce Load Time

Did you know that long load times can hurt your website’s ranking? The problem is twofold: first, people don’t like websites that take forever. If customers don’t like it, neither do search engines.

This is doubled by the fact we mentioned before: a high bounce rate is bad for your site. Page speed matters, so make sure you know your speed and go as fast as you can.

Make Sure Your Site Is Up

If your site is down, your ranking will suffer. A short-term outage can be so much more than just an hour of lost traffic: it can be life or death for the SEO strategy of your marketing website.

We offer a variety of plans for business owners who want to know when their website is down. Our packages allow you to be informed by an e-mail, text, or phone call. So don’t leave things up to chance: sign up today!

Categories SEO

7 Ways Dry Cleaners Boost Business With Affordable SEO

affordable seo

Back in the day, dry cleaning businesses got their reputation by word of mouth. Today, there’s a new form of word of mouth, and it’s called the internet.

The web is just that — a web of connectivity that helps businesses like yours link up with customers needing your services. But connecting with these individuals is an art of its own. It takes careful planning and consistency to establish and maintain.

And it doesn’t even have to be expensive. A lot of businesses are using affordable SEO methods to raise awareness for their brands. You can do the same.

The following guide will help you understand how affordable SEO can grow your dry cleaning revenue.

1. Build a Responsive Web Design

Google and other search engines love websites that are mobile-friendly. And not only that – your mobile-using visitors will love it as well.

The great thing about a responsive web design is that it caters to both your desktop and mobile device users. Plus, it saves you time and money on building and managing two separate websites.

Then since your site is deemed mobile-friendly, you will get ranked higher in the search engine results pages (SERPs).

2. Get Rid of Any Link Errors

When folks visit your dry cleaners website, they shouldn’t end up at a dead end after clicking on a few links. It’s important to ensure all the links on your site are working.

So be sure to check them all. And if you run into any errors like 404 redirects, then remove the link or correct them. Having these broken links on your website will only hurt your website ranking in the SERPs.

3. Check the Quality of Your Backlinks

And speaking of links, you should also ensure the backlinks in your portfolio are high quality. All this means is having links pointing to your site from websites that are relevant and contain valuable content.

For instance, you don’t want links pointing to your website from a site about water filters. Or a link from a wedding dress website that has low-quality content or that uses blackhat SEO methods.

Remember, Google looks to help visitors find the information they’re looking for. So if you’re pointing dry cleaning customers to a site that doesn’t matter to them, then it will hurt your site rank.

4. Select the Best Keywords and Key Phrases

This is a very important step because it’s how you’ll attract visitors to your site organically. Now that your site is mobile-friendly, you can further boost its visibility by using certain keywords.

Again, relevancy is key here. You want to select keywords and phrases that your customers are using, then place them strategically throughout your content.

This includes your home page, service page, about us page and all the other pages. Your articles, blogs and ads can also use these keywords.

There are different tools you can use to find the best keywords. One, in particular, is the Google Keyword Tool. Here, you want to focus on keywords with a high search count, as well as medium to low competition.

Selecting a bunch of high-competition keywords will only make it more difficult to rank for them. Why? Because all your competitors who’ve already ranked for them will have to get pushed down. And that will take some serious time.

However, some businesses choose to focus on both low and high competition keywords.

5. Optimize All of Your Tags

Your website uses all sorts of code to build its interface. This includes title tags, ALT tags, meta tags and so on. You should optimize all of these, since Google bots read them when crawling your site.

So optimizing your tags will help boost your ranking in the SERPs.

For example, you should place keywords inside of your title tag (which your titles and subheadings should already have anyway). The meta description tag describes the page or blog post, which too should have a keyword or two inside of it.

Then your photos contain ALT tags. Since images aren’t read by Google bots, you can use Alt tags to tell them what the image is about. Just make sure to include a relevant keyword within the tag.

6. Build Up Your Link Profile

Now, there are different ways you can go about building up your link profile. And while you’re doing so, you want to avoid one costly mistake – taking any backlinks you can get.

It’s important to remember that having a handful of quality links means a lot more to Google than hundreds of low-quality links.

And even if you have a mix of high- and low-quality links, the low-quality links will still drag down your ranking. So it’s better to eliminate and avoid low-quality links altogether.

Your best bet is to opt for link placement on sites you know are relevant to your dry cleaning business. For instance, you can write a guest post for sites that revolve around business suits and wedding dresses, fashion, home cleaning and anything else that can relate to dry cleaning.

7. Get On Social Media

You definitely don’t want to overlook the benefits social media offers. It’s one of the most affordable SEO techniques you can use. For one, it boosts your brand visibility. And two, it connects you directly with your customers and prospects.

There’s no better way to engage with hundreds, thousands or even millions of people at once. So you should have profiles and pages set up on platforms like Twitter, Facebook, Pinterest and Google+.

Research where your customer base spends a lot of time and focus on generating content there. Begin conversations and join them whenever you can. It’s not just about making your own posts or promoting your brand.

Social media requires more genuine engagement. So follow the golden rule: 30% your content, 60% curated content and 10% promotional content.

In other words, the majority of your posts should be informational and valuable to your audience.

Put Together an Affordable SEO Strategy

Now, it’s time to strategize your affordable SEO plan. The above tips are valuable but don’t stop there. You can find a variety of other useful tips to further boost your Google ranking.

But before you focus on your position in the SERPs, you have to ensure your website hosting is up to par. The last thing you need is for your site to be down more than it’s up.

At SiteUptime, you can have your site monitored 24/7. This way, you know right away when your website is down. Use this to determine whether your web host is any good.

And if not, switch to a company that’s better. If you would like to have your website monitored by a premier service, then contact SiteUptime today!