The Google search engine algorithm is the basis of any good digital marketing campaign. SEO is essential, and most campaigns center their efforts around some interaction with keywords, rankings, or optimization. The algorithm sits at the center of that process, and it’s very important to understand what you can about the algorithm in order to […]
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Ever wonder how some sites happen to land at the top of the search results for most searches in your niche? They might not have the best information, but they somehow gather all of the traffic. The secret is a good SEO strategy. Quality content is essential, but you’ve got to sweeten the pot with […]
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There are so many different factors one must understand when it comes to SEO. Search engine optimization is definitely a wormhole. But not all factors are equal, and some matter a lot more than others. This naturally begs the question, what are the SEO ranking factors that matter most? Here are 7 search engine ranking factors […]
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There are a lot of different concerns a small business owner needs to stay on top of to ensure their enterprise is a success. In this modern era, one of those elements is their ability to get word of their business out to potential customers on the internet. Optimizing your web presence for the benefit of […]
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If you’ve been noticing any dips in traffic or a decrease in leads, your SEO could be to blame. Google’s search engine algorithm can be updated as many as 3,000 times a year, meaning it’s important to act on changes quickly to stay ahead. Don’t wait until it’s too late, keep reading to learn the […]
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Search Engine Optimization is a reflection of the Web as a whole. As the Web changes, so do the SEO strategies. While best practices are essential for success, it’s important to try cutting-edge strategies that reflect the larger Web shift. Here are the top SEO trends to look out for in 2021 (and beyond). Ok, […]
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Companies that don’t blog fail to expose their business to 8 out of 10 potential customers. If you want to maximize the number of times your business shows up in the search engines — you need to have a blog. A large part of small business search engine optimization is putting content out there, so […]
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Most Google updates and algorithm changes are so small you never even notice them. However, there are others that are so massive you can’t ignore them. Regardless of if you notice them or not, you need to ensure you make adjustments to your site to appease changes as they come about. If you still aren’t […]
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