In today’s world, business is digital. One of the most important parts of a digital business is SEO — Search Engine Optimization. Are you aware that 75 percent of users never click past the second page of search results?
If you want to land on that key first page, you’re going to need to make use of the best SEO keywords. But how do you make sure you’re using the best keywords for SEO?
If you’ve found yourself asking these questions, you’ve come to the right place. This article will walk you through everything you need to know about finding and using the perfect keywords.
Conduct Proper Research
You’re never going to find the best keywords if you don’t do research. Sure, you can guess what your clients are searching for, but at the end of the day, clients come up with some strange ways to look for your products.
What you have to remember is that “keywords” aren’t usually words. Usually, they’re strings of words that customers put together when looking for your products and services.
For example, if you’re a hamburger restaurant, they might look for you by searching “healthy fries near me”.
Conducting good SEO research also lets you know which keywords your competitors are using. From here you can figure out whether or not you want to compete for those keywords or go for different ones.
It’s difficult to conduct keyword research on your own. We don’t recommend trying it. If you wind up “finding” the wrong keywords, you could end up sacrificing your SEO position.
Contact a great SEO company to help you do your keyword research.
Use Google Searches
There’s no use denying it — when we talk about SEO, we’re mostly talking about Google. Most of your efforts will be concentrated on trying to top Google Search results. Google accounts for over 3/4 of all searches out there.
When you search for something on Google, you can scroll to the bottom, and find a list of suggested searches. These are provided by Google to maximize user experience.
You can also make use of these if you’re trying to maximize your SEO potential. These searches aren’t invented by Google itself, they’re taken from other users. Go where your customers already are, and you’re likely to improve your SEO.
Know When to Follow
This last tip is more philosophical than it is practical. When you come to the world of keywords, there will be times when you and a customer are scrapping for one.
You’ll have to learn when to follow these trends and fight for those keywords, and when you need to set trends on your own.
Understand the Best SEO Keywords
As you can see, finding the best SEO keywords isn’t as easy it seems. You have to conduct complex research, which you can only do effectively when working with an SEO company.
On top of that, use what Google provides you, and learn when to follow trends, and you’ll go far.
For more articles like this, check out our “SEO” section.
