Is Your Law Firm Website Working? 3 Metrics You Should Monitor

Your law firm website has one job: To convert your visitors into clients.

It’s easy to get wrapped up in how your website looks, or whether it has the latest plugin. But the metrics you should be monitoring are the ones that directly impact your conversion rates. After all, your conversion rate is what puts money in your pocket.

Read on to learn how you can make your website more effective, so you can land more clients this year.

Your Law Firm Website: The 3 Metrics That Matter

Whether you’re a commercial law firm or you deal with personal injury cases like Babcock Partners, it’s important that you’re analyzing the right metrics.

By knowing which metrics are important, you can set S.M.A.R.T goals. This allows you to set milestones along the way so you know if you’re on track to complete your goals.

Here are the 3 metrics you should be analyzing for your law firm website:

1. Number of Visitors

One metric you’ll want to keep an eye on? The number of visitors to your site each month. In order to get a new conversion, that person first needs to land on your website and be impressed by what they see.

This number will be impacted by:

  • Guest posting on other websites
  • Social media campaigns
  • Marketing strategies
  • Testimonials or sharing
  • Google Adwords
  • And more

Keep an eye out for sudden decreases or spikes in traffic. If you see a massive drop off in this number, you’ll need to figure out why it happened. And if the number of visitors suddenly increases, you’ll also want to see why.

Remember to look at how most of your visitors are arriving at your site. Are they coming from search engines or social media sites?

2. Bounce Rate

While it’s great if your website is getting lots of visitors, it’s not so great if they’re only visiting for a few seconds.

Visitors who only click on one page before they exit your website are increasing your bounce rate. This can include people who:

  • Press the back button on their browser
  • Type a different URL into their browser
  • Close the tab or browser window
  • Walk away from their laptop or use another tab (session timeout)
  • Click an external link on your website and leave

It’s imperative that you understand why this is happening. Maybe the copy on your website isn’t persuasive. Maybe the design is confusing. Or maybe your Google ads are misleading.

When analyzing this metric, you should be focusing on decreasing your bounce rate each month.

3. Conversion Rate

A conversion can include:

  • Someone signing up to your email list
  • Somone filling out your inquiry form
  • Someone emailing or calling your business
  • Someone downloading your free report or white paper

The bottom line? Choose the type of conversions that will actually increase your clients. And focus your attention on this goal.

Ready to Get Started?

The above metrics are the most important and should be your main focus if you’re aiming to get more clients in the door.

If you’d like to learn more about how you can improve your law firm website, get in touch today.

3 Golden Rules to Maximize Server Uptime for Your Customer Advocate Site

Server Uptime

Downtime is vastly expensive. And if you’ve ever experienced downtime on your server, you know the consequences well.

Servers go down for a variety of reasons.

It could be an electrical failure. It could be human error. Sometimes you have to take a server offline for updates.

There are a few things you can do to maximize server uptime and minimize downtime.

We’ve put together our top three rules. Scroll down for more!

1. Server Uptime: Be Redundant

In a lot of human systems, you want to eliminate redundancy. But when it comes to computer systems that store data and transmit that data, redundancy could be the difference between life and death.

Redundancies will help keep your network and your server at five nines uptime (99.999%).

What is a redundancy? It’s simple.

A redundancy is a second mode of entry to your data, or even a third or a fourth. It’s like putting multiple exists in a building. If one exit gets blocked, the firemen can access another exit.

It’s the same with your data. If you have access to your data from multiple places, then you no longer have to worry about uptime most of the time. If one server goes down, you have access to your data from another server.

2. Backup The Backups

You know to backup your computer. Why don’t you backup your network data?

Cyber crime represents about 80% of cyber attacks in the year 2017. And your network and server aren’t immune to attack.

If your server goes down because of a cyber attack and you have zero backups, then your data is most likely gone. You need to backup your data in multiple places.

One way of ensuring this kind of redundancy is by using a second host for your website or game. While this might be a slightly expensive option, it’s one of the safest ways of ensuring your data is safe.

From your client’s perspective, if the user end doesn’t go down, nothing happened. For instance, they’ll still be able to access their saved documents, like that important office memo or timeshare cancellation letter when they need to.

This is what server uptime is all about: keeping your client happy.

3. Virtualization is the Redundancy You’re Looking For

Virtualization is like having a split personality. But both personalities are exactly the same. And the second personality is there just in case your first personality gets erased.

Virtualization is essentially the splitting of one server machine into multiple virtual machines, each with their own operating system. This is a more efficient use of server resources.

It’s also much faster than booting up a whole server. This is great for disaster recovery and can keep your data online with less downtime.

Server uptime will increase if you keep multiple copies on multiple virtual machines on several servers. Sound redundant? That’s because it is.

It’s the ultimate in protection from downtime. And it will keep you close to that five nines uptime you really need.

Next Steps: Monitoring Your Server

If you follow these three rules, you’ll maintain your site and increase your uptime. But keeping track of your downtime and uptime is important.

Check out our monitoring tools that are designed to keep your server up and running!

How the Top Sports Websites Boost Their Traffic

secure website

The sports industry is dominated by big names.

And it’s not surprising when the sports market in North America alone should reach $73.5 billion by 2019. But in such a large industry, there’s plenty of room for competition.

If you want your sports website to succeed, you need to learn from those big names. That’s why we’ve put together some key ways the top sports websites boost their traffic.

Read on below to find out how they do it.

Keywords On Point

Even the best coverage won’t get anywhere with the wrong keywords.

Top sports websites know what sports fans will be searching for. They’ll do research on the most common phrases in their niche. This lets them rule the headlines when game time comes.

Sites that have their keywords in order will jump straight to the top of Google’s news results. That gets sites noticed and lets them control the conversation. Sites that sell sporting goods, like ec3dsports, can use these keywords to get them noticed.

Speedy Coverage

The top sports websites understand that sports have a short news cycle.

If you want to succeed as a sports website, you need to be quick. The fallout of most sporting events will only last a day or so. In some cases, it can be mere hours before post-event news starts to obscure it. The top sites get their articles written and posted ASAP.

Being quick on the draw lets these sites ride the wave of social media and user comments. Articles posted in this short window are more likely to trend. They’ll also show up much higher in search results.

This also lets these sites set the topic of conversation. That way their coverage becomes vital to fans – and that goes double in cases of controversy.

Made to Share

Top sports websites know that discussion is everything in sports.

The first thing fans want to do after a big game is talk about it. Smart sites enter the conversation. Making their content shareable gets them noticed and shared on social media. Once again, this exploits the topics as they trend.

Shareable content can take various forms. A short subtitle video or a captioned image could be all a site needs. Sports sites know the kind of content that goes viral, and they do everything they can to make it happen.

This also lets sites repurpose their content. They can convert stories into short videos and memes to get more mileage out of content that might be about to drop in relevance.

Mobile Content

Mobile-friendly content has become more important than ever for search rankings.

But that might go double for sports sites. As we’ve mentioned, sports are about conversations. Fans will be live tweeting or browsing Facebook while they’re at sporting events and immediately afterward. A lot of readers will be on the move.

The best sites understand this and have mobile-friendly sites so they’re accessible anywhere. Those that don’t immediately cut themselves out of the conversation – and out of the traffic.

Sports websites get to the top by paying attention. They do their research and keep on top of current trends. In a world of speedy articles and intense conversation, they need to be smart with their strategy.

Be sure to follow our blog for more ranking tips and tricks, or contact us to find out how we can help you.

Why Your Auto Site Needs a Web Server Monitoring Service

web server monitoring

You have a business to keep up with. Do you really want to spend your days on the computer trying to figure out what caused a massive outage?

No, that’s why you need reliable web server monitoring. If your site is down for extended periods of time, this impacts your ranking on search engines.

Still on the fence? Here are four other reasons to invest in using a web monitoring service.

Keep Visitors Satisfied

When high traffic comes to your website, will it be prepared? Knowing your website can withstand large amounts of traffic is essential.

If it’s not performing well and has a slow load time, 40% of visitors will leave if it takes more than three seconds. Let’s say it’s down for an hour, can you imagine how much traffic you’re losing out on?

Not only does it include new visitors but returning ones as well. They won’t care if it’s down for a few hours, if they need a service done ASAP, they’ll go elsewhere.

Don’t let that happen. Keep your customers happy with web server monitoring. We’ll tell you when there’s a problem and how to prevent it from happening again.

No Sales Lost Thanks to Web Server Monitoring

While your website is in downtime because it wasn’t properly monitored, this affects sales. Customers come to your site knowing they can purchase a product or service.

If they can’t, they’ll buy it somewhere else and it’s a loss on your end. Websites experience downtime multiple days within the year and that money lost to it adds up to hundreds, even thousands.

When it is monitored, you can prevent lost sales by knowing what caused the problem and the solutions to take to fix it. This helps you keep more money in your bank account.

Protection From Threats

Cyber attacks are becoming more of a reality in the digital world. Hackers can attack from anywhere and anytime.

They can affect the uptime of your website with denial-of-service (DDoS) attacks. This is when they’ll “flood” your site with information and other systems. In layman’s terms, it means there’s a high amount of false traffic crashing your site.

When not monitored and prevented, it can cause huge setbacks. You’ll need to make sure they didn’t plant any malicious hardware or suspicious downloadable links that can harm your customer’s computers.

Web server monitoring allows you peace of mind knowing you’re protected from any threat, even potential ones. You can take appropriate action to stop cyber attacks before they even try.

Save Time and Money

Auto sites like Tokyo Automotive Subaru repair don’t have time to spend days recovering from a cyber attack or random downtime. They are saved tons of money and valuable time by having their website monitored.

It gives peace of mind knowing everything is under control and they can service their customers through their site. In a day where time is money, you can’t afford to lose out on any of it when it can be resolved with something as affordable as web server monitoring.

Wrapping Up

Don’t take a chance hoping your website will be fine for the whole year. With reasonably priced packages available, investing in us will quickly pay off.

Spend your days focused on your work, not on your affected website. You’ll feel more at ease knowing you trust the experts at SiteUptime.

Ready to get started? Contact us today!

The Best Performance Testing Tools for Your Adult Site

performance testing tools

There’s no doubt about it: users have high expectations when it comes to website speed and performance.

Let’s look at a few telling stats:

  • 47 percent of users expect a site to load in under 2 seconds.
  • 40 percent of users will abandon a site if it doesn’t load in under 3 seconds.
  • 79 percent of users who are dissatisfied with a site’s performance are less likely to return and make a purchase.

Unfortunately, there’s not much you can do to increase someone’s patience with an adult website. Adult site users are used to getting what they want instantly that a few seconds really does feel like an eternity.

But luckily, there is something you can do about your adult site’s performance and speed.

And it all starts with having the right tools.

Let’s take a look at the top performance testing tools you need for your adult site.

Webpagetest

If you have a slow loading site and you want to quickly learn what the deal is, Webpage test is the performance testing tool for you.

The tool comes with compression testing, caching testing, and waterfall charts. These easy-to-read waterfall charts break down the different components of your site so you can easily pinpoint the source of the slow down on your adult site.

Google Page Speed Insights

Google page speed insights provide testing for both mobile devices and desktops.

However, their default is mobile, and this is no accident. More people are conducting searches on their mobile devices than ever before.

Redbot

Redbot is the performance testing tool you need to check your HTTP headers.

Surprisingly, a lot of sites botch their headers. This can lead to the wrong pages showing up on someone’s browser, poor caching, and diminished CDN effectiveness.

Fiddler

Fiddler is an excellent tool that allows you to debug issues on your adult site in many ways.

With Fiddler, you can troubleshoot issues on your website application, conduct esecurity testing and performance evaluations, and debug traffic.

Fiddler has become quite popular and many developers used it to debug in order to view HTTP requests their computer is sending.

If you have a popular site like Bathmate, this is the tool you need.

Load Impact

This tool conducts monitoring and testing for its users.

You can sign-up for a free, basic test or an in-depth analysis. Load Impact tests your site from multiple locations and then generates a report for your adult website.

If you’re looking for a multiple-web performance testing tool, this one is it.

LoadView

LoadView is an on-demand and fully-managed performance testing tool that allows for hassle-free testing.

Many tools perform tests in headless phantom browsers. Fortunately, LoadView isn’t one of these tools. Instead, it’s a tool that performs its test in actual website browsers. This allows for extremely accurate data that closely emulates real users.

It can be deployed in minutes and there are no contracts required. You only pay for what you use.

Performance Testing Tools: Wrap Up

We hope these tools help you with your adult site.

Have you tried out any of these performance testing tools already? Are there any you think are missing from the list?

Let us know in the comments below.

Website Management: 4 Tips for Updating Your Website

website management

Your website can make or break your business.

Without a clear and efficient strategy for website management, your site could be left outdated and hard to navigate.

And that means fewer visitors and fewer potential customers.

Here we reveal some top tips to help you ensure that your website is consistently relevant and updated.

1. Keep It Simple

When it comes to updating your website there is a danger of making it bigger rather than better. This results in the main focus of your company becoming lost in a busy, overcrowded website.

Customers want websites which are easy to navigate, clean and simple. That means plenty of white space between images and clearly defined sections, as shown here on the EMI shielding paint page.

Choose a limited palette of colors and intersperse text with relevant images. Simplicity is especially important on your homepage as this receives the vast majority of your traffic.

Stripping back your homepage to the bare essentials will also make your ‘call to action’ more prominent, which in turn should increase leads and sales.

2. Interact with Your Site

It can be difficult to know how to update your website when you look at it from the company’s perspective.

Take a step back from your site and try to approach it as a new visitor.  Is your site easy to navigate? Are some pages slow to load? Try to consider common questions your customers have and see how easy it is to find the answers on your site.

If it’s hard to be objective, there are services which monitor your website. You can even request alerts to update you about any errors or issues with your site.

And make a point of visiting websites in the same industry. Rather than copying, use them to inspire you with ideas to adapt your own site. Also, think about what you don’t like about their sites. Your site may be guilty of the same mistakes.

3. Add a Blog

A company blog is the perfect way to update your website, even if you start off with one blog post a month.

A regularly-updated blog adds value and quality to your site. As a result, this helps position your company as an authority in your industry, meaning improved search engine ranking and more traffic.

If you’re not sure what to write about, start with something simple such as a brief explanation or comparison of your leading products. For example, if you sell paint, write an article about matte and gloss paint, explaining which is more suitable for certain paint jobs.

Another good idea for inspiration is to talk to your customer support team. They’ll know what motivates customers to get in touch with your company. These are the people you want to target so write blogs with them in mind.

4. Regularly Check and Update Other Content

If your website already has a regularly updated blog then that’s great, but don’t forget about the rest of your site.

Review all of your main pages to check for outdated or inaccurate information. Perhaps your site has content devoted products you no longer sell, or your FAQs refer to your old return policy.

Your website management strategy should reflect any changes to your business, as these kinds of errors can lead to visitor confusion and customer support issues.

And if you have a testimonials section then make sure to keep this updated too. Even if the testimonials don’t include a date, it’s a good idea to keep things fresh so that visitors know you have a constant stream of satisfied customers.

Make Website Management a Regular Focus

Updating your website should be a regular and ongoing focus for your company, rather than an afterthought.

Keeping up with website management will ensure that your website consistently reflects the changes to your company and the industry as a whole. And, small, regular updates are much easier to implement than drastic changes every now and again.

Are you thinking of updating your website? For more information about website monitoring services, contact us today.

How to Speed Up Your Online Medical Store

online medical store

Has your online medical store slowed to a crawl? Bad news: This is losing you customers and costing you money.

Google has announced that page speed is a ranking factor for its Mobile First Index. And considering that mobile browsing has overtaken desktop browsing, this is something you need to think about.

Read on, to learn how you can speed up your online medical store.

Speeding Up Your Online Medical Store

Whether your website’s focus is on mesothelioma or arthritis, melanoma or supplements, it needs to load quickly if you want customers to buy your products.

Amazon found that slowing page speed by 1% could cost the company up to $1.6 billion annually. And Google found that an extra four tenths of a second can be the difference between 8 million searches- and millions of fewer adverts.

Luckily, there are a few things you can do to make a massive difference to your page speed:

Check Your Web Host

So you’re getting lots of traffic to your store.

Awesome!

But that traffic is causing your website to slow down.

Not so awesome.

Poor server performance is usually due to your web host. Cheap web hosts will host your website on a shared server, meaning you’re sharing resources and space with lots of other websites.

Your server can only serve a limited number of people at one time. You can speed this up by shopping around for a trustworthy web host and upgrading to a package that allows you to have more traffic.

Use Browser Caching

When you set expires headers for resources like images, your customer’s browsers will store them in their cache. That means that the page will load faster the next time that visitor returns since those images are already available and ready to go in the browser.

Remove Unnecessary Add-ons and Plugins

These can greatly reduce your website speed, particularly if you’re using WordPress, Drupal, or Joomla.

It’s also important to remember that it’s not just about the total number of plugins you have on your website, but also about their quality. If you’ve chosen well, you could have a much faster online medical store with 50 plugins, compared to a competitor who has 10.

Avoid those that perform a lot of remote requests, load lots of styles and scripts, and add too many extra database queries.

Check Your Images

Any good medical store will have attractive images. But if they’re not optimized, your website may take far too long to load.

The higher the size and quality of your images, the longer they’ll take to load. That’s why you should reduce your image size whenever possible. Check out the Smush Image Compressor to make it easy.

Reduce HTTP Requests

80% of your medical store’s load time is spent downloading various pieces of each page. This includes Flash, scripts, stylesheets, images etc.

Each one of these elements has an HTTP request, which means the more components you have on each page, the longer it takes to load.

For this reason, remember these things:

  • Streamline how many elements you have on each page
  • Swap out images for CSS whenever you can
  • Try to combine your style sheets
  • Aim to reduce your scripts and keep them at the bottom of each page

Wrapping Up

As you can see, there are many different things you can do to speed up your site.

But one of the most important things you can do is monitor your site so you know when you’re having problems. Get in touch to find out how we can help.

5 Great Tips to Optimize Your Investment Solutions Site

fotolia 163756118 subscription monthly m

Investment solutions are all about understanding a system in order to take advantage of its inefficiencies. The same should be said for optimizing your website for search engines.

Improving SEO is one of the quickest and most cost effective ways to draw more customers to your website. It’s the best kind of investment: low risk, high reward.

Here are five tips to know in order to capitalize on the SEO of your investment solutions website.

1. Research Your Competition

The first step is to examine the content keywords used by the top five investment solutions websites that come up on Google.

Using tools like KeywordSpy you can discover the profitable keywords and ad-copy combinations used by competitors in order to learn how and why Google’s algorithm favors them above all other sites.

Compare this analysis with the content keywords used on your site.

2. Narrow Your List of Investment Solutions Keywords

From this analysis, you should have a sizable list of potential keywords to adopt for your site.

However, you should be wary about using common keywords and search engine terms. You want your investment solutions website to still stick out.

You should also keep in mind your specific clientele. Think about what they will be looking for from their perspective.

For example, if you offer real estate investment solutions like 1031 Gateway, use keywords that relate to that specific service.

This is a good method to discover keywords that will be unique to your site and your site alone.

After coming up with a list of unique keywords, disperse them through your site. Monitor your progress with these keywords.

3. Integrate Your Keywords

Once you’ve established your list of keywords it’s important to know where to place them throughout your site.

Keywords should appear both in the design of your site, like on the menu bar and in your existing content.

Using keywords on page titles helps search engines establish what the page is about. One to three keywords should exist somewhere on these designated pages.

Content that relates naturally to these keywords is also a must. Search engine algorithms are looking for legitimate content that will be most helpful to their users.

Pages with 800 to 2,000 words which naturally relate to these keywords have shown to perform well.

4. Monitor Your Progress

Keep track of your site’s traffic on a weekly basis.

If after a certain period of time you notice that the improvement in your traffic is minimal, choose other keywords off your initial list to try.

Keep tinkering with keywords until you find a combination that works.

5. Make Sure Your Site Is Working

After establishing your investment solutions site near the top of the search engine rankings, the last thing you want to do is lose it.

One of the easiest ways to lose your ranking is suffering from website downtime.

This is the amount of time your site is loading unusually slow or is not working altogether.

The longer this happens, the more Google or another search engine will lose faith in your website as being reliable enough to recommend visiting.

It’s important to know when your website is suffering from downtime as soon as possible.

Make sure you don’t sacrifice the hard work you put into your website’s SEO and register for a website monitor.

The Importance of Uptime When You Buy & Sell Online

buy sell

What’s the purpose of a website if it’s unavailable?

If you use the Internet to buy & sell, your site needs to load and function properly every hour of every day.

Without a working website, users cannot enjoy the service you provide. Want to learn about site uptime? Looking to ensure that your website is up and running around the clock?

Continue reading to learn all about website availability.

Understanding Site Availability

Uptime is defined as the period of time that your website is operational. Having 100% uptime is impossible. The key is to have as little downtime as possible.

Your hosting company’s service level agreement should list an uptime percentage. With these percentages, a decimal can make a world of difference.

Consider these uptime translations.

Five minutes of downtime a year translates to 99.999% uptime. A 99.99% uptime equates to 53 minutes of downtime a year. And a 99.9% uptime translates to 8 hours and 45 minutes of downtime a year.

You’ll want to aim for at least 99.9% yearly uptime.

Uptime is a Must to Buy & Sell Online

Be sure that your hosting company provides an acceptable downtime percentage.

As someone in the buy & sell industry, high levels of downtime can be costly. When your site is down, you risk loss of business.

The amount of profit loss will depend on your hourly earnings. For bigger companies, minutes of downtime can equal hundreds of thousands of lost dollars.

No matter if you sell tegaderm dressing or pet products, uptime is crucial.

It’s safe to say uptime is pertinent to your business’ success. Here are 5 ways to ensure uptime for your buy & sell website.

1. Prepare for Component Failures

Failures happen, and more often than not, they’re unpredictable. Hardware can fail as it ages. Software can go down because of corruption or a virus.

To avoid downtime when failure hits, be sure to:

  • Implement data backups
  • Know your hosting availability SLAs
  • Use security management

2. Upgrade Without Downtime

As time passes, your system will require updates. In fact, updates are a must to ensure the integrity of your data.

In the future, plan to make upgrades to:

  • Hardware
  • Devices
  • Software
  • Operating systems

Usually system upgrades require downtime. However, there are options to upgrade without rendering your website unreachable.

Consider using server clustering as well as managed hosting services.

3. Use a Monitoring Service

Monitoring services ping you web servers every few minutes. If a ping is unsuccessful, you are notified.

These services are useful for when the site isn’t actively monitored.

Imagine your website going down in the middle of the night when you’re sound asleep. Without knowing, your site could be down for hours.

Ensure the monitoring service you choose is reputable.

Monitoring Services You Can Trust

Looking for top-notch monitoring services? Want to know when your website is down before your customers do?

If so, SiteUptime can help.

Our services can notify you via SMS or email when your website goes down. We even offer an alternative check to minimize false positives.

We value site uptime just as much as our customers do.

Contact us today to learn more about our monitoring services. Ensure you never lose a sale to a broken website.

Website Crashes: The True Cost for Transport Companies

website crashes

As of 2017, approximately 55% of small businesses have a website.

Transport companies rely on their websites to boost credibility and maximize their opportunities. Websites also enable them to provide higher quality customer service.

However, as the role of websites expand, so do the risks associated with downtime. Website crashes can now spell disaster for businesses across all industries. On average, it costs a company anywhere from $1 to more than $100,000  every minute a website is down.

Read on to learn about a few specific ways website crashes can impact your business.

The Immediate Effects of Crashes

Unlike planned downtime, website crashes are often completely unexpected. As a result, if nobody is monitoring your site, you might not realize it’s down for quite a while.

However, top moving companies attract many of their leads through their websites. For example, when customers compare movers quotes, they often visit several sites in one sitting. Most transport companies simply cannot afford to miss out on this type of online traffic.

Due to an abundance of options, most customers won’t wait for your site to come back online. Since they don’t know why your site is down, they’ll just consider other options.

Keep in mind that a crash also affects employees who rely on your website. In this case, a crash can halt business until you figure out how to resolve the situation.

Long-Term Effects on Customer Satisfaction

You’ll definitely notice an immediate impact from downtime. However, crashes also impact the long-term profitability of your brand.

Reliability is one of the many components of the customer experience. An unreliable company will steadily lose business over time.

Prolonged downtime indicates unreliability. Therefore, customers expect you to have a website downtime strategy in place so you can respond quickly.

But you should also consider the importance online reviews for local businesses. Nearly 9 out 10 consumers trust online reviews as much as peer recommendations. If you experience a crash that impacts customer service, expect negative reviews.

Negative reviews end up harming local SEO rankings as well. When someone searches for a keyword on Google, the top 3 businesses from Google maps pop up. Having bad local reviews will prevent you from getting a spot in these rankings.

Do Crashes Affect Search Engine Rankings?

In the past, many webmasters used to fear downtime because they knew a crash could harm SERP rankings. Back then, Google’s bot would only crawl every website about once per month. So, if your site went down during that time, you faced a stiff penalty.

Thankfully, Google now crawls your site more regularly. As a result, minor website crashes won’t put a dent in your SERP rankings.

However, extended periods of downtime can still impact your ranking. Therefore, you need to take necessary steps to ensure you’re prepared to deal with a serious crash.

Minimizing the Impact of Website Crashes

To reduce the impact of a crash, create backups of your database as often as possible. Invest in a DNS backup service if you can as well.

As soon as a crash occurs, inform all your users via social media. Just remember that the faster you detect downtime, the faster you can respond.

If you want to keep tabs on the status of your site, feel free to contact us to see how we can help. You can also start by comparing our website monitoring plans.