Popular Social Media Platforms

These Are the Most Popular Social Media Platforms

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Did you know that more than 3.5 billion people from around the world use social media regularly?

Social media is one of the biggest reasons people are getting so much screen time.

Whether you want to catch up with an old friend, the news, or show your creativity, there is an app for you.

Continue reading to discover the most popular social media platforms used today!


One of the most popular social media platforms that people have gotten familiar with is Facebook.

Facebook became the dominant social media application after MySpace made its debut. The reason that this application became so successful is that it was user-friendly and appropriate for businesses as well. People from all over the world use Facebook to connect.

You can comment, like, and make posts on Facebook that help influence your feed. The more friends and businesses that you follow, the more customized your feed will become. With more than 2.8 billion Facebook users, this is a great way to find pages and groups that you enjoy.

Many people use Facebook social media software to keep up with local and current news around the world. Facebook is an excellent source for information, but keep in mind that not everything will be accurate. The company does an excellent job trying to keep misinformation off of the site for a better experience.

Facebook Messenger

Facebook Messenger is connected to Facebook but has some unique capabilities.

Downloading this application is easy and will send you directly to your Facebook inbox. Within this application, you can chat with friends individually or form group chats. Aside from sending messages, you can also do video and voice calls.

Many people recommend using Facebook Messenger if you don’t have a data plan for easy communication. This is an excellent alternative to cell phone plans because they work similarly; however, this app comes at no cost.

Within Facebook Messenger, you can still access other people’s profiles and information. Once you click on someone’s profile, it will direct you to the Facebook app and immediately show you their account.

Other things that you can do on Facebook Messenger are check to see who is currently online and view stories that people posted. The messages are all stored unless they get deleted.


If you enjoy Facebook but want to see only videos and photos, Instagram is the social media platform to try.

Instagram is connected to Facebook; however, you don’t need a Facebook account to use Instagram. Facebook owns the Instagram company, though, making it easy to post on multiple platforms simultaneously.

Many people use Instagram for business marketing. Online influencers also use Instagram because it is such a user-friendly application. Much like Facebook, you can comment, like, and send direct messages to people that you follow.

Did you know that you can get IG followers without following people back? Many sites can help you expand your business or influencing your brand. Instagram is an excellent place for businesses to showcase their work and gain customers.

Another reason that people use Instagram is so that they can show their friends and family what is going on in their life. Many important moments in life can be captured and stored on Instagram for future reference.


If you are looking for a social media application that will fulfill your crafty side, Pinterest is what you need.

Pinterest is a fun platform that allows you to view anything from crafts to recipes and even advice. People use this as a blogging site to follow certain pages and save links for their interests. The links and photos get pinned to boards that you create.

There is plenty of customization on this application. You can communicate with other people on Pinterest and even sell items through the platform. Pinterest is used by all kinds of people that want to learn more about their hobbies and interests.

Although this social media platform doesn’t cover the news, you can still stay updated with the latest trends. Many people use this application for makeup tutorials and DIY projects. If you are a resourceful person, Pinterest will be of great interest to you.

Those that need inspiration can use Pinterest to get motivated for anything. There are helpful quotes to get you through the day, spiritual practices, and information about living a more purposeful life.


Tiktok is one of the newer social media platforms that has taken control.

If you are looking for a place to watch short videos, there are endless ones to scroll past on this application. Tiktok is used to post various videos that can relate to hobbies, comedy, or even current events. If you follow the news channels, this is an excellent source for getting up-to-date information.

Many people use Tiktok as online influencers; they can grow their following by interacting with people online. On this application, you can like, follow, comment, and message people directly. It is a great place to communicate with people who have common interests.

Current trends are found on Tiktok, and videos are being uploaded every second. If you want to know what is going on worldwide, you can do so with this application.

As you like certain videos and pages, your “for you page” will become customized to your liking. The algorithms used on this platform are very precise, and you will only see things you have an interest in as you build up your history.

Not only can you watch hilarious or informative videos, but you can also view tutorials on how to get things done around the house. Many people also use this to bring awareness to problems that are occurring around the world.


If you enjoy sending videos and photos to friends, Snapchat is a fun social media application to try.

On Snapchat, you can use various photo filters to create unique photos and engage with your friends. You can post things to your story for everyone to see or send content individually.

This application makes talking to your friends and family effortless. Just know that your messages will end up disappearing.

Many businesses use Snapchat to engage with customers and gain followers. They post interactive videos and photos, sometimes including ones with special promotions!

One of the best features of Snapchat is that you can zoom out to view what is going on around the world. If you want to see all of the action from a football game in Germany, you can scroll to your map and click on what people are posting. This makes it easy to experience life through the eyes of other people.


Not all social media platforms are used for online influencers and DIY projects.

LinkedIn is a more professional social media platform. It can act as a resume when you are searching for jobs and help people find your talents. This application has many resources and will increase your professional presence.

Once you provide information about the job opportunities you are interested in, you can apply to jobs. This application allows you to quickly upload your resume and cover letter. You can send it to whatever industry or business you want to get experience in.

Although this is an excellent source for finding jobs, it can also be used for communication. This social media platform has a similar layout to Facebook. You can like, comment, and send messages to people with the click of a button.

Do your best to keep your LinkedIn profile updated so that you can learn about opportunities in your area and around the country.


Did you know that more than 65% of people in the United States find their news on social media?

Twitter is one of the best sources to get information about current events and local news. Businesses and people can post content and interact with their followers. What makes Twitter different from Facebook, however, is that there are limits on how long the posts can be.

People use Twitter for much more than just catching the news. This social media platform allows people to stay connected with each other and provide quick updates. You can support pages and people on this application and help grow businesses.

Many companies use Twitter to expand PR awareness and grow their customer databases. The more that they interact on Twitter, the more familiar people become with their brand.

If you enjoy keeping up with celebrities, this is a great site. You can get the latest updates from their lives and see what they are up to.


Many benefits of social media revolve around posting helpful quotes and links.

Tumblr has become a primary source for people to get the support that they need. On this application, users can post content like photos, videos, and audio files. Followers can interact with these posts by commenting on them and leaving their thoughts.

This application is in blog format and used by many different people. The more that you upload to your profile you more unique your page will become. Since this is a blogging tool, people can upload poems and written short pieces to share with their followers.

The community on this application is very supportive, which makes making posts easy to do. You can display your artwork or write with people who have an interest in your work. This helps grow businesses and can get you to engage with your community.


For people who are looking for a social media site that is in blog format, Reddit is a fun application.

Reddit is a place for people to post questions and content on any interest or topic. People can comment on these posts from around the world and share their opinions and stories. Each post is called a thread, and within each thread, there can be subthreads.

This is a great place to find information about a variety of topics. You can discover more about experiences that people have had and pose interesting questions.

Some schools even use Reddit to make blog posts and interact with other students.


Many people are using social media to post videos, and one of the most popular spots to do so is on YouTube.

YouTube has been around since 2005 and has only grown in popularity. It is a place to post videos, no matter how long they are, and interact with people. YouTube users can like and follow certain pages that they are interested in.

People can stay current with the local and global news by following different channels. You can also find tutorial videos and compilation videos of fails on this application. It is easy to spend hours on YouTube because there is such a variety of content to view.

One of the newest features that YouTube is offering is streaming services. Similar to AppleTV and Hulu+, you can watch your favorite shows and movies with a subscription. You can also view live TV from YouTube if you pay for the ability!

Enjoy the Most Popular Social Media Platforms

If you want to stay current with news and friends, you must use the most popular social media platforms.

Social media applications are used in the business world, and they are also used to help connect friends. There are many different apps that you can try depending on what you are looking for. Facebook, Instagram, and Tiktok are some of the top contenders when it comes to social media.

Keeping up on social media trends can help you stay current and knowledgeable about the world around you. Social media for businesses is also increasing, especially on LinkedIn and Facebook.

Without social media, you might have a more difficult time communicating with people. Social media makes engaging with others more enjoyable, even if you are an introvert.

Be sure to check out our blog for more articles about using social media and growing your business!