How Backlinks Can Help Your Flag Commerce Website

most powerful backlinks

As your website jockeys for rank in search engine results, you probably wonder what separates the top five sites from everyone else.

There’s no one thing that does it. Site ranking is based on a complex combination of factors. That said, one thing all of the top sites share is a deep well of the most powerful backlinks.

The good news is that backlinks are something you have more control over than a lot of other ranking factors. You can take actions that help to create powerful backlinks for your site.

Before we dive into the tips for creating backlinks, though, let’s take a look at the different kind of links.

Let’s go!

Internal Linking vs Backlinks

If you’re new to the world of SEO and site building, you might feel overwhelmed by all the terminology. After all, it’s hard to spot the most powerful backlinks if you can’t define a backlink. So let’s do a quick recap of two main kinds of links: internal and external.

Internal links point from one spot on your site to another spot on your site. You can check out a good example of internal linking on this custom flags site. In SEO terms, it’s a good way to show search engine algorithms your site is consistently on topic.

External links or backlinks come from another site to your site. So, let’s say someone loves your custom flags. They post a link on their blog to the product page of the flag they bought.

Boom! That’s a backlink.

Organic Backlinks from Quality Content

Organic backlinks are the most powerful backlinks, which makes them the gold standard.

In simple terms, an organic backlink is one you got with little to no direct action. You didn’t buy the link or trade links with another company. Someone just linked to your content because they thought it was good.

For example, let’s say you put up a blog post about the different durability of flag materials. The CEO of a fabric manufacturer reads it and thinks it’s the best thing she’s ever read on the subject. She links to it in her next blog post.

Getting organic backlinks starts with creating quality content. A series of 200-word blog posts that flog your latest custom flag won’t cut it. Those are glorified ads.

Quality content captures audience attention. In most cases that means it’s useful, informative, or entertaining. A post about material durability falls between useful and informative.

If you wanted to be entertaining, you could write a blog post titled: 5 Ways to Prank Your Friends with Custom Flags. A post like this draws attention from people who like pranks. If you do a good job, they’ll share the link.

Backlink Reclamation

Sometimes people will mention a brand or product, but don’t include a link. This is a golden opportunity to get an easy backlink.

You’ll need to do a bit of legwork to find these sites. Once you find them, it’s just a matter of shooting a quick email. It could be something like this:

“Hi Blogger Q. Public,

I’m Jay Smith, owner of Custom Flagorama. Thanks so much for mentioning us in your post (insert post title here)! I really appreciate it.

I noticed you didn’t link out to our homepage. I was curious if you’d be willing to add a link to help people find us.

If you are, here is the current link: www.flagorama.com

Thanks,

Jay”

This approach has good odds. The person already mentioned you, so they probably won’t mind adding the link. If they don’t want to add the link, you’re no worse off in terms of backlinks.

Social Sharing

People spend a lot of time sharing on, reading on or posting to social media. It’s anyone’s guess how much value search engines give links on social media. Even if links shared via social media don’t count for much as backlinks, you should still share them there.

Why?

It gets that link in front of a lot of people’s eyes. That dramatically increases the odds that someone will include the link in a way that search engines do count as valuable.

Of course, even among the most powerful backlinks, there’s a hierarchy. You hope that your content will get noticed and linked by someone who writes for a high authority site.

For practical purposes, high authority sites publish credible information and command sizeable audiences. Think of major business magazine websites as good examples.

There’s no guarantee it’ll work. Still, getting that link in front of a lot of eyes tilts the odds in your favor.

Go Green

Did you know that around 56% of people will shell out a little more for environmentally-friendly products. Consumers also prefer to buy from environmentally-conscious businesses everything else being equal.

If your custom flag business buys from green businesses or runs as a green business, it’s an avenue to getting the most powerful backlinks.

You can get listed in green business directories, for one. Just make sure to pick curated and reputable directories.

You can write a blog post about why you embrace green initiatives. You can also write a post about how your company went green.

Again, there are no guarantees, but it can encourage green-minded consumers to link to your page. It also makes your business more likely to get profiled by a newspaper or magazine interested in sustainable living.

Parting Thoughts on Most Powerful Backlinks

Building a well of the most powerful backlinks is something you can exert some control over.

Develop quality content that informs, entertains or is useful. People are much more likely to link to that content than a glorified ad.

Reach out to people who already mentioned you on their site and ask them to link to your page. As long as you aren’t pushy, a lot of them probably will.

Share your content on social media. It gets your content in the public eye and may even get you mentioned on a high authority site.

If your custom flag business is green or works with green companies, make a point of mentioning it. People want to do their part to save the planet. It also means they’re likely to post links to you, rather than your competitors.

If you’re looking for more pointers on improving your SEO, check out our post on SEO and PPC.

Categories SEO

7 Reasons to Monitor Your Law Firm Website

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The website for your law office is critical for converting visitors into potential clients. In fact, you should consider your website as a direct extension of your law office.

You want those potential clients who visit your website to feel just as welcome as if they were walking into your law office. Your site should be dynamic, easily accessible, and offer visitors a great experience as they learn about your business and what you have to offer.

Any potential problems with your site will send those potential clients straight to your competitors. Obviously, you want to avoid this problem.

That’s why website monitoring is so important. It allows you peace of mind knowing your website is functioning well so you can focus on what matters – running your business.

Want to know more about why website monitoring matters? We’ve got the answers.

Website Server Uptime

The main goal for your website is to attract new clients. But if those potential clients can’t access your site quickly, they won’t stick around to learn about what you have to offer.

Monitoring the server uptime for your law practice can benefit your business in a number of ways. If your website goes offline, experiences a delay in server uptime, or other potential problems, you will be notified and your hosting provider can correct the problem.

This matters. If your site is down, it could affect your business and cause you to lose clients. Don’t give your competitors an edge. Make sure you have website monitoring in place to ensure quick server uptime and customer satisfaction.

Load Time

Speed and load time certainly makes a difference. In this digital age, people expect your business website to be quick, enjoyable, and easy to navigate. Anything less and you’ve lost them.

Clients should be able to access your various pages, blogs, and all content without any delay. You can perform ping tests that allow you to test your website’s speed.

But your best bet is professional website monitoring. They can easily monitor your website uptime and load time as well as your flash content, videos, and graphics to make sure your visitors have a great experience and stick around.

In Touch With Servers

You are busy – too busy to worry about an outage that can bring down your server. There’s no way to predict when this potentially serious problem might occur, and you already have enough to worry about.

With website monitoring, you will stay in touch with your servers and receive prompt alerts when outages occur. That’s much better than finding out about a problem hours or even days later.

That’s money down the drain.

You can even receive automatic alerts directly to your cell phone to stay on top of any issues as they occur. This can help you avoid a loss of traffic to your site.

It’s More Affordable Than You Think

You may be thinking you can’t afford professional website monitoring. But consider this. Problems with server uptime or an outage could potentially cost you lost revenue and clients.

The longer the outage, the more problems for you. Then you have to put money into hiring someone to correct the problem.

That equals time and money lost. So when you think about it, website monitoring may save you money in the long run.

Website monitoring is actually more affordable than you may realize, and the long-term benefits definitely outweigh the costs.

Troubleshooting

A good website monitoring service makes things easy for you. They provide you with all the necessary details about your network.

This includes service logs, errors, and the time and date errors occur. Reviewing these logs is a good idea. It can help you notice trends and when errors occur.

Having this information helps you to better troubleshoot and predict potential problems before they occur.

Monitoring Visitors

A professional website monitoring service can help you keep track of visitors to your site. A key indicator of the success of any law practice is visitor traffic to your site.

It’s important to know what your visitors are viewing. You can see what content and features they access.

This allows you to see what aspects of your website are working for you. You can see the trends and plan for future demands accordingly.

You also need to know if traffic to your site is increasing or declining. A steady decrease in traffic can indicate problems with your website that you need to address.

There are a number of factors that can lead to an increase in traffic to your site. Your marketing strategies, testimonials, sharing, Adwords, and social media can all play a part.

You want to make sure those visitors have the opportunity to join your email list, fill out an inquiry, call or email you, and download any digital products you offer. Check out how Zanes Law accomplishes this.

And it’s helpful to know how traffic arrives at your website. Knowing if visitors are arriving by clicking on social media ads or through search engines can help you see what’s working and what you may need to change.

The Bottom Line

You have invested your time and energy into your law practice. And your website is an integral part of having a thriving, successful practice.

You want your visitors to experience a pleasant journey navigating your site. And you want those visitors to turn into paying clients.

You can fill your website with relatable content, fantastic testimonials, and eye-catching graphics as Zanes Law Firm does. But if your site is down, that’s dollars lost for you.

The best way to avoid potential problems is to use a reputable website monitoring service. They do the work so you can concentrate on running your business.

Getting Started

If you are interested in or have questions about website monitoring, we’re experts on the subject and would love to help.

We know you want to give your business every opportunity for success, and we can help you understand the benefits and the affordability of website monitoring for your law practice.

Why wait? Contact us today.

Why Websites Need To Install SSL Today

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These days, you can’t be too careful online. The Internet has connected us with people from all over the planet, including people who may mean us harm. That’s why it’s more important than ever to install SSL on your website.

What Is SSL?

SSL stands for “secure sockets layer.” SSL ensures that all data transmitted via a given website is encrypted.

The easiest way to tell if a website has installed SSL is by looking at the URL. If a website has SSL installed, the domain name will include “https://” instead of the default “http://.”

Additionally, websites that install SSL include an icon of a black checkmark somewhere on the site. Beside the checkmark are the words “VeriSign Trusted.”

Why Install SSL?

In one word: security.

Websites are, in essence, a collection of pages. Anyone who is watching your internet traffic can grab whatever data you have pulled up.

Often, we think of big company and government websites that house sensitive data as the only ones who should concern themselves with security. After all, does it matter what we post on social sites such as Facebook and Twitter?

It does, actually. A traffic watcher will see your e-mail and password when you type it into a website that does not have SSL installed. Because the information is laid bare, they can grab that info and then log into your account and take more of your information.

When someone has your name, contact information, and photos, they can do a lot of damage. They can post your address and photos for the whole world to see, including potential predators. They can also close your account, start a new account as you, and damage your online reputation.

Looking Out For Your Customers

You don’t want to take any chances with your customers’ information. Whether you’re a Los Angeles truck accident lawyer or a New York construction company owner, you rely on customers using your website. And they rely on your site not risking a data compromise with their information.

When you take risks with data, you gain a reputation for not being trustworthy or reliable. Even if you’re lucky enough not to experience a hack, not securing your customers’ data will lead to customers leaving you or avoiding you all together.

Optimizing Your Website

An added benefit of installing SSL is increased SEO.

SEO (search engine optimization) is a web design process that influences search engines’ results. Nearly every professional website implements some sort of SEO plan in order to increase potential customer reach.

One way search engines determine how to rank your site is security. Having SSL installed on your site increases your site’s security, which in turn increases your ranking. The higher your ranking, the higher the probability of your website reaching potential customers.

Getting SSL Certification

To install SSL, you only need to purchase certification from your website’s host. Simple enough, right?

The hard part is updating your website to accommodate its new SSL. Necessary updates include relinking all current links as well as changing your Google Analytics and AdWords information. If you skip out on these updates, your site will malfunction and not be usable until you perform them.

Get More Web Protection–Now!

High-quality web protection isn’t limited to just installing SSL. At SiteUptime, we offer around-the-clock web monitoring that protects you and your customers from hacks.

To find out more about the benefits of web moderation, reach out to us today!

How to Improve Your Shop’s Image Speed

image speed

Are you at risk of losing customers because of slow-loading images?

Nearly 50% of people expect sites to load in two seconds or less.

Even sites with lots of images.

Images are critical to online stores. Yet, they can also be the very reason your site is slow and frustrating for potential customers.

To help you keep your site running as fast as possible, here are some tips and tricks for managing your image files and maximizing image speed.

Image Dimensions and File Size

The two critical aspects of image dimension are the ratio of its size when viewed on its own and its size when displayed on the web page. The goal is a 1:1 ratio.

Let’s use an image that’s 1200 x 1200 pixels when viewed on its own, as an example. If the coding on the web page dictates that it be displayed as 300 x 300, it will take extra time to reduce the image before the viewer sees it.

That lag time can be even longer if the image has to be, in effect, cropped to fit a space with different dimensions. Using the example above, it would take even longer for a 1200 x 1200 image to be “squeezed” into a 400 x 200 space.

Of course, most of these delays are fractions of seconds, but when it comes to your site’s speed, seconds matter.

Whether you’re a big retailer with hundreds of products or selling this cool dice tray on Kickstarter, managing your file dimensions and size can turn a turtle-slow site into a speedy hare.

Resolution for Image Speed

Image resolution also affects image speed. Digital cameras, especially professional-grade ones, create high-resolution images by default.

In simple terms, resolution reflects how close together the pixels are in a digital image. If there are many tightly-packed pixels, the image is sharp and high-resolution.

By contrast, images with fewer pixels and more space around each make images “fuzzy” or low-res.

“Web quality” image resolution is ideal for maximizing site speed without sacrificing user experience. It produces a clear on-screen image and reduces the file size.

If you have your products photographed by a professional, ask them to compress the files. The images will still be high-resolution but the files will be smaller than the raw images.

You then have the flexibility of further manipulating the files and improving image speed on the page.

Metadata

Every image file has fields for data that help “identify” the content. Some fields are automatically filled in, especially images taken with phone cameras.

Other fields require input.

Too much metadata can slow image speed.

The fields that are easiest to manage and when lean provide the best return on speed are alt text, caption, and description.

Alt Text

There are two good reasons for using the alt text field. One, it’s good for SEO (search engine optimization). Two, it’s critical to making your site accessible to customers with visual impairment.

Alt text is the words that appear when you hover your mouse over an image. Assistive devices use it to “understand” an image.

The key to using alt text well is to use concise and specific language to describe the image. You want users who need that information to get a clear “picture”.

But you don’t want to use too many words because they can slow the image speed.

Pro tip: Use the keyword that relates to the product page to get good SEO value from the alt text.

Caption and Description

These metadata fields have similarities but are not the same. Knowing which one(s) to use depends on the purpose of the image.

Captions appear with the image. Think of them as the image headline. From the perspective of metadata, this is the largest field.

Use captions to draw attention to a certain image instead of captioning every image.

The description metadata field isn’t visible to site visitors. But it matters to search engines. Google and others use the contents of this field for SEO.

For that reason, you might not want to skip using the description field. But keep the content concise relevant to the page related to the image to not reduce image speed or SEO value.

If you have the skills or interest to dig deeper into what might be bloating your image files, Google offers some guidance.

Mobile-Friendly

It’s now a basic expectation that every site has a mobile version that adapts its display according to the device used.

Creating this functionality is standard among professional web developers. It also comes with all recent WordPress templates and similar products.

But you also need to ensure the images you upload are suitable for mobile use. Those that can’t be automatically resized will decrease image speed.

Content Delivery Network

By default, your site is served up from a single location. We may not realize it, but the physical location of the host server affects speed.

The further a visitor’s internet service provider (ISP) is from the hosting service server, the longer page and file requests take to reach them.

Content Delivery Networks (CDN) eliminate that problem.

When you subscribe to a CDN, your site’s static files, including images and CSS, are stored on servers around the world. That reduces the time needed for files to “travel” to users.

Staying Current

If your site uses a Content Management System (CMS) such as WordPress, make sure you’re always using the most recent version of the core template and all plugins.

Pay extra close attention to any image-related plugins.

If you continue using outdated software and systems, you’re not gaining the benefit of improvements to image speed, which is everyone’s concern.

You could also be missing out on features that address new security issues or offer greater functionality.

Next Steps

Proactively managing your image files to optimize speed, SEO, and user experience can yield strong results.

Your business relies on people being able to get the information they want and be visually compelled to buy from your online store.

Don’t frustrate them with slow-loading images. Or worse, your site being offline.

Make sure you have reliable monitoring of your site server to protect your business against server failures.

Contact us today to learn more!

Why Your Adult Website Needs Server Uptime Monitoring

server uptime

Your business relies on the Internet.

In fact, every business now relies on the Internet. Even traditional, brick-and-mortar businesses report that maintaining an online presence has led to boosted sales and consumer interactions.

Your adult website, though, is run solely through the Internet. So if you experience an issue with your website, you experience an issue with your business. One such issue you may experience is hiccups in your server uptime.

What Is Server Uptime?

Server uptime refers simply to when your server is up and running smoothly. The site loads without trouble and videos don’t experience shuttering or go blank.

In contrast, server downtime refers to when your server goes down. With the server down, visitors–potential customers–can’t access your content.

There are measures you can take to prevent issues with your server uptime. The most common and reliable one is server uptime monitoring.

Why Your Adult Website Needs Server Uptime Monitoring

There are several reasons why you should seriously consider having your website’s server uptime monitored.

1. Knowing Your Site’s Stats At All Times

Many moderation services give you the option of keeping track of your adult website’s day-to-day operations. Such operations aren’t exclusive to just whether or not your website is running.

These services allow you to check whether or not you have too many elements on your adult website. Adult websites are known for having element-heavy content, but there is such a thing as having too much content.

When your site has too much content, it will load at a sluggish pace. If your site takes longer than a few seconds to load all content, viewers will go where they won’t have to wait as long.

Many moderation services also allow you to see your search engine ranking. You’ll be notified if you make it into Google’s top-10 search results.

2. Addressing Decreased Search Engine Rankings

Nowadays, search engine optimization is all the rage when it comes to online marketing. The reason why is because search engines are how we find things. From Johnny Depp’s birthday to how nuclear fission works, search engines are the most convenient way to find any piece of immediate information.

Search engine technology has improved by leaps and bounds in the past few years. Now search engines have “red flags” they look for when they compiling results. Sites that have these red flags are ranked lower than those that don’t.

Server downtime is a huge red flag. If your site is down for more than one or two days, search engines such as Google will place it at the bottom of their results.

3. Maintaining Your Loyal Customer Base and Sales

Maintaining a strong traffic-to-lead conversion is important. What’s even more important is maintaining a loyal customer base.

Whereas leads come and go, loyal customers come and go and then come back again. They spend more money on you, and they’ll forgive you if you make a mistake. Loyal customers are the ones who stick with your business through thick and thin.

There are numerous adult websites out there offering much the same content as your website. The competition is stiff.

If your website is down for any period of time, those loyal customers won’t be able to access your services. They can’t renew their subscription, rent an escort, or view any live shows. As a result, they will go elsewhere on the Internet.

That equals lost revenue for you.

It isn’t a huge shock. When Amazon’s website crashed in June of 2007 for a few short hours, the Internet superstar lost over $3,000,000 in revenue. Luckily, it’s a big enough company that it was able to recover from the blow.

The adult website industry doesn’t have that financial cushion. It banks on providing new content quickly. As such, it’s imperative that your website be up at all times.

4. Addressing Poor Site Performance

Adult websites are element-heavy.

They feature long videos with a list of suggested videos below the main show. A lot of times, those suggested videos run previews to give viewers a taste of what’s in store.

Adult websites also feature a lot of images. Escort services typically have a page on which all available escorts are listed along with a photo of them. To learn more about escort services, check out Angels of London’s website.

Then there are the live shows to consider. Many adult websites feature live feed as part of their push to constantly add new content.

To provide that live feed, your adult website’s server has to be in tip-top condition. Live feed supported by a less than stellar server will frequently shutter and freeze. That’s if the feed loads at all.

5. Preventing Hackers and Other Cyber Attacks

The threat of hackers and cyberspace attacks is higher than ever.

When a hacker breaches your adult site’s security, he or she can cause some serious damage. And we’re not just talking about short-term, server downtime damage.

First, a hacker can insert malicious code into your website. What that code does is limited to the hacker’s imagination.

The malicious code can simply shut down your website for a time. It can also cause a virus to automatically be downloaded to all browsers’ computers.

Consider the Ashley Madison hack of 2015. The hackers posted the site’s customer list, which included some customers’ full names. The post led to permanent reputation damage for both Ashley Madison and some of its customers.

Adult website browsing and subscription is a private, personal choice. Most customers who go to adult websites don’t want their friends or family to know.

As a business owner, you want to make sure your website is known as a reputable, trustworthy source for adult entertainment. Server moderation can alert you when suspicious activity or a data breach occurs. That way, you can address the issue swiftly and prevent any more damage from occurring.

Need Server Uptime Monitoring? Contact Us!

At SiteUptime, we understand your business relies on your website to maintain sales and your loyal customer base. We also understand your security and performance concerns.

For all your server uptime moderation needs, please don’t hesitate to reach out to us. We’ll be happy to set you up with a reliable moderation plan!

How to Target the Right Audience for Your Niche Ecommerce Website

niche ecommerce

In contrast to what many people think, niche marketing is not a disadvantage to your company.

In fact, if you have a product or service that is effectively targeted at a niche market, this could be a great advantage.

Many large companies concentrate on creating a niche of their own. After all, in a niche market there are fewer competitors and you can establish yourself as the best.

And yet, the most difficult aspect of niche ecommerce is how to target the right audience for your product or service.

As a business, it’s important to recognize that you cannot appeal to every section of the market.

1. Who’s Your Perfect Customer?

In niche marketing, one of the first steps towards making sure you’re targeting the right audience is asking yourself about your perfect customer.

It’s obvious really. If you don’t know who your perfect customer is, how could you ever target them.

Many companies simply stop at targeting young women. However, it’s essential to go much narrower. For instance, young high-earning married women who live in metropolitan areas.

2. What does Your Niche Ecommerce Website Sell?

Once you’ve established who your perfect customer would be, you can work out what you want to sell them.

You have to answer more than just, what product would your perfect customer like to buy?

Your products need to be driven by your experience, skills, and interests.

Don’t be put off by thinking that your product is too niche.

There are many successful examples of niche ecommerce businesses.

One great example of this is the MilitaryCoinsUSA challenge coins online company that has established themselves in the niche market of custom military challenge coins.

3. See the World Through Your Customers Eye

The best ecommerce companies learn to see the world as their customers do.

By doing this, you can understand what your perfect customer wants and needs.

And therefore, how you create a customer experience and products that play into this worldview.

However, be careful not to mistakenly image what your customers want.

You can avoid this by communicating with potential customers to determine what you could do better.

4. Monitor Your Competition

You need to make sure you’re up-to-date on what your competitors are up to.

You can even use online tools, such as Adbeat to get an insight into the strategy of your competitors.

You can also follow your competitors on social media, sign up for their mailing list and become a secret shopper. Any of these tactics will give you an idea of what they are doing that you’re not.

5. Enter the Market

After taking into account these top niche marketing tips, you can make sure you launch your niche ecommerce website with an advantage.

Cracking any niche market isn’t easy. If you have something to share from your business experience of targeting a niche audience, leave a comment below to get in touch with us.

Categories SEO

5 SEO Strategies Healthcare Websites Can’t Ignore

Healthcare websites are motivating many users to take action. Real or perceived, there’s often an urgency to make an inquiry, appointment, or purchase.

That’s why healthcare websites need to ensure two things so that they’re ready to help visitors who are primed for action. There can be no downtime and there must be strong SEO (search engine optimization).

Understanding why you can’t afford for your site to be down is straightforward. To shed light on the importance of SEO, we offer 5 strategies to gain visibility in search results.

1. Page Optimization

Every page of your website has visible and hidden information. The goal is to make all information valuable to search engine algorithms.

It starts with the page URL. Keep it short and relevant to the content on the page. For example, yourwebsite.com/filling-prescriptions is better than yourwebsite.com/blog/161208.

Images and the metadata attached to them are important to SEO. Google and other search engines give extra “credit” to pages with relevant images and video.

How do they assess relevance? With metadata.

Pay close attention to the alt text, description, file name and caption metadata fields for each image and video file.

Alt text is a brief description of the image. It’s what you see when you hover over an image. Accessibility devices for visually-impaired users read the alt text.

Search engines use alt text to assess contextual relevance to the page and across the site so try to include the page keyword.

A description is like alt text but with more detail about the image file itself. Examples of what could be in the description field are copyright information, photo date, and Photoshop notes.

If you choose to have a caption appear below the image, keep it short and relevant. This is another place search engines look for the page keyword.

Include the keyword or another word that relates to the content of the page when naming your image. It boosts the page’s relevance “rating” with Google.

The text on your page also influences SEO. At a minimum, you want each page or blog post to be 500 words. The upper limit is generally considered 3,000 words with an ideal count of 1,500-2,000 words.

But don’t throw any words on the page. Google’s algorithms are sophisticated and can “understand” the content. Unnatural language or an abundance of words that don’t relate to the page or site topic will prompt a red flag.

2. Keyword Management

Google’s ability to assess content and context is called semantic SEO and it affects keyword management.

For years, keyword stuffing was the way to land on the first page of results. Now, it will tell Google that you’re forcing content and your site will be “penalized”.

With semantic SEO, pages that use keywords naturally and not too often, have greater value. The good news for healthcare websites is that Google understands that to properly discuss some topics, keywords will be repeated often.

That’s why they check usage against the content and context of the entire site. For example, healthcare websites with many instances of the keyword “prescription drugs” aren’t going to be penalized. But a site that’s supposed to be about puppies would be suspect.

Google’s goal is to position “experts” higher in search results. And the more naturally you write about the topic, the more the algorithms will view the page and entire site as “expert”.

Voice search is another recent development that affects keyword management. People use different words and phrasing when search by voice command compared to typing. Generally, the search terms are longer and less exact.

Good keyword management takes this into consideration and mixes short and long keywords across pages.

3. Quality Backlinks

Links from other sites to yours are backlinks. Search engines store data about every website so they know who is linking to your site.

If the source site belongs to a major company, professional, or expert, Google algorithms deem it reputable. Those are quality links and you want them.

But links from junk sites or unknown people? You don’t want those backlinks.

The bigger and more reputable your business is, the more important backlink checking becomes. There are many free and subscription backlink checking services that can provide you with real-time reports.

Getting a site to remove a link to your site often takes time and patience. And if diplomatic communication with the other site doesn’t work, Google offers a process to disavow low-quality backlinks.

Make backlink management a standard part of your website maintenance process to help keep your SEO healthy.

4. Mobile Readiness

There’s no question that tablets and smartphones are being used more often to search the internet and make online purchases.

In response to this shift, Google updated its algorithms to lower the ranking of static sites.

In short, a static site has all content and functionality coded into each page. The page can only be displayed one way.

Dynamic sites store information about how and when to display content in files separate from page files. This allows the site to “know” what kind of device is being used before displaying the site.

With dynamic sites like Canadian Pharmacy King, interfaces and navigation automatically adapt when viewed on smaller mobile screens. The user experience is better. So is the SEO.

Google is always trying to point its users toward the best information and experiences. They’ve tweaked the algorithms to promote the development of dynamic sites.

If your website isn’t already dynamic, address that right away. Your customers and Google now expect it.

5. Structured Data Markup

Structured data markup, or schema markup, is a “shared vocabulary” created by schema.org, a collective founded by Google, Microsoft, Yahoo, and Yandex. Their mission is to “create, maintain, and promote schemas for structured data on the Internet.”

There are two valuable reasons to make sure your site uses structured data markup.

First, it’s central to search engines “understanding” context and content when ranking pages. It’s a powerful SEO tactic.

Second, despite there being no reason to not use structured data markup, few websites do. That means businesses that do use it gain an advantage over less SEO-savvy competitors.

Bonus Tip About Healthcare Websites

Customer reviews and ratings also tell Google and other search engines about your status as an “expert”.

If you don’t already have this functionality on your site, consider implementing it. It’s a great way to gather authentic and unsolicited feedback and product reviews.

If users can already leave comments or write product ratings and reviews, make sure you encourage participation.

Customer interaction is good for building a positive reputation and for boosting your SEO. But the value of everything falls if your site goes down.

To learn more about monitoring your site server and protecting your business against server failures, check out our knowledge base and contact us today.

Categories SEO

4 Benefits of Having a Site Analysis Performed on Your SEO Website

site analysis

Have you noticed that your visitor count has been seriously dwindling recently?

Have you made adjustments to your website and attempted to improve its overall usability, but haven’t seen any results?

Do you just feel like your website isn’t as optimized as you’d like?

If you answered “yes” to any of these questions, then it sounds like you could benefit from a professional site analysis.

Also referred to as a website audit, these services offer a whole host of benefits that can help you to better connect with your target market and rise higher in search engine rankings.

Ready to learn more about how an audit can benefit your website? Then keep on reading.

1. You’ll Learn What’s Not Working

One of the biggest reasons to have a site analysis performed?

To figure out what’s going wrong on your website. Often, you might think you’re aware of the problems on your site. For example, you might blame the large image sizes on your homepage for a slow loading time.

But in reality, the fault is actually with the autoplay videos and pop-up ads.

If you incorrectly pinpoint these errors, you’ll end up making unnecessary changes to your site. Usually, this will only cause you to fall further in the rankings.

Site auditors have access to the most up-to-date analytical tools, so they’ll be able to uncover errors you weren’t even aware of. This can lead to increased site security, more intuitive navigation, and faster site speed.

They’ll be able to run numerous simultaneous tests and analytics, so you’ll get the answers you need without having to disrupt your workflow.

2. Your Content Will Improve

You already know that having a blog is an essential part of your digital marketing strategy. Not only does it help to make you an authority in your industry, it also gives you a great opportunity to use SEO content strategies like keywords.

But is your content fully optimized? Is it written in a voice your customers can connect with? Are your keywords seamlessly incorporated into the content of your website? What other places could you sneak in keywords (for example, image file names and HTML tags.)

This is what a site audit can help you to discover. SEO experts will also tell you whether or not you need to vary the type of content you’re using. Are you taking advantage of multiple social media platforms?

Is your content a wall of text, or is it broken up by images and videos? Are the links embedded in your content broken? What gaps are there in your current content/

Stronger content will help to get you closer to the first page of Google. Plus, it will also open you up to untapped markets.

3. You’ll Learn More About Your Competitors

Sure, you’ve certainly been guilty of stalking your competitors on social media.

But do you know why they’re doing better than you are?

A site audit can help you find out, so that you can adjust your content and site accordingly. Often, this will start with an analysis of your keywords. For example, let’s say your competition is a national chain, and you’re a small family business.

If you’re both using the same keywords in your content, the bigger chain is going to outrank you every single time. An audit will help you to focus on the keywords that you can use to outrank your competition.

An audit will also examine the kinds of links your competitors use in their content. Would any of them work on your website? Could you reach out to the companies being linked to, and ask them to write a guest post on your blog?

Finally, an audit will take a look at your website content and ensure that it’s different from your competition’s. You might think that imitating what they do online will help to win you customers.

However, it often just makes you look unoriginal and lazy. A site audit will help you to develop a stronger content strategy that sets you apart from the competition.

4. You’ll Increase Your Conversions

Of course, the best thing about having a quality site analysis performed? It will help you to increase your conversions and generate more revenue from online sales.

How?

First of all, the changes experts make to your site after an audit will help you to rise in the search engine rankings. This means you’ll have an increased visibility, especially when it comes to the local market.

Additionally, an expert analysis will also test the success of your current keyword strategy. Remember that the phrases people use to search for your products/services is constantly in flux.

What people typed into search bars to look for your website two weeks ago may not be what they use today.

You can learn more about the specific language your target market uses online through sites like Felicity Jane or Moz, which help businesses learn how to rank on the first page of Google search engine results. An audit will even help you to create more effective advertising campaigns for the future.

A site analysis ensures you’re using the most effective content marketing strategies, in addition to strengthening the more technical sides of your website.

Ready To Get Started On Your Site Analysis?

Thanks to this post, you’re much more aware of just a few of the many benefits of having a site analysis performed.

However, you may be concerned about the potential expense of a full website audit. Don’t panic. There are several online tools and websites you can rely on to help you assess your website.

We’re one of the best.

At Site Uptime, we offer affordable and reliable website monitoring, so you’ll know immediately if something on your site doesn’t seem quite right.

Remember, none of the changes you’ve made to increase your site’s effectiveness will make any difference if you’re website is down. When your site goes offline or crashes, you need to know the minute it happens.

We also offer a free monthly plan that includes a public statistics page, half-hourly website checks, and an easy-to-use control panel.

Register with us to ensure you always have eyes on your website. Be sure to check out our blog for more invaluable tips about your digital marketing strategy.

Can Popunder Ads Hurt Your Web Traffic?

popunder

Advertising on your website is harder than ever.

A survey for InsightsOne found that 87% of Americans entirely ignore companies that offer irrelevant ads on websites they visit.

Lousy advertising translates to a bad user experience, which in turn means your webpage will be ranked lower on search engines. So, the question remains: How can we advertise in a way that won’t hurt our rating?

For some, the answer is popunder ads. But is this helping webpage ranks or adding to the problem?

Benefits of Popunder Advertising

After years of experience, the internet has become wise to popup advertisements. Users are accustomed to closing popups before they continue to their desired webpage, making them less valuable than ever.

Many websites have turned to popunder ads to face this problem. These ads open in a browser behind the user’s target page and aren’t usually noticed until you close or move your primary browser.

By the time you see the ad, you probably will have visited multiple sites and not even realize where the ad originated.

Popunders don’t disrupt the user experience the way banners and popups do.

There’s also a better chance the user will read the ad if they’ve already consumed their desired content.

User Experience

With the majority of website traffic coming from mobile devices, Google is starting to crack-down on intrusive pop advertisements.

It’s not lowering the rank of every website that uses them, but websites that misuse pop ads can expect a lower standing on Google.

Target Your Ads

Whether you use popover ads or popunder ads, it’s essential to make the copy consistent with what your user is searching. If you’re on S:CRAFT looking for shutters, an ad for a weight loss pill won’t be relevant.

Search engine ranking is all about user experience. Irrelevant and intrusive advertisements will hurt the user experience, and your website ranking will plummet as a result.

Don’t Be Sneaky

In short: don’t try to trick the user. Strategies that attempt to fool your website visitors include:

  • Ads that show a fake “close” button
  • Ads that restrict user action
  • Ads that use persuasive, misleading terminology

Users are wise to these tactics, and search engines are too. Disrupting the user experience will result in a lower ranking for your webpage.

Users expect to see ads, but when these ads interfere with how easily they can navigate your site, you’ll start running into SEO rank problems.

Better Ads = A Better Rating

Popunder ads don’t inherently lower the SEO rating of your webpage. In fact, these types of ads can be less disruptive when used correctly, leading to a higher ranking for your website on Google.

By the same token, don’t think that advertising this way is a one-size-fits-all solution to a higher SEO rank. If you use the wrong tactics, your rank will suffer the consequences.

You have to develop an advertising strategy that will be the least disruptive to your user. Using popunders won’t fix your ranking problem by themselves.

Check out our website for more tips on ranking and website management!

7 Reasons Why You Should Monitor Your Website

monitoring solutions

Your website is one of the most important parts of your business. From getting your products in front of potential customers to increasing your brand’s trustworthiness, your website is often the first part of your business a potential customer sees. But do you know how it’s really performing?

There is a lot of valuable data about your website that you might not even be aware of. Things like the amount of time it is offline or loading speed seriously affect how customers interact with your site, or why they might choose not to use it at all.

To get at this data, you need monitoring solutions. When you register for monitoring solutions, you will have all the data you need, right at your fingertips.

So why do you need to monitor your website? We’ve got the top seven reasons that you need monitoring solutions.

1. Get Alerted When Your Site Goes Offline

Notice that we said, when your site goes down, not if. No matter how good your website is, it is going to go down at some point. Even Google, with its top of the line Site Reliability Engineering, isn’t up 100% of the time.

There are lots of reasons your site may go down. A poor hosting service, a sudden spike in traffic, malware, or a faulty plugin could all become the culprit. What matters is how you react.

When your website goes down unexpectedly, there are a number of serious costs to your business.

On top of financial costs, there are costs to your reputation as well. If a customer tries to go to your website and it is offline, they may go to a competitor. But the frustration of your site being down may mean that they may keep going to that competitor in the future as well.

For example, a website like Personalfinance-online.com has online tools to help people run their businesses. If someone wants to use one of their tools and you go to their website, only to find that their site is down, they aren’t going to stick around trying to refresh for very long. They are going to Google a new solution and go to a competitor.

That is why web monitoring solutions are so critical. These services constantly monitor your website 24/7, checking it more than a thousand times each day.

That way, when you get an alert that your website has gone offline, you can respond immediately. With a quick response, you can get your site back online as quickly as possible, reducing any possible damage.

2. Know Your Site’s Stability Over Time

Is your website suddenly going down all the time? Or is its performance actually improving? Without using monitoring solutions, there is no way for you to know.

It’s important to be able to compare your website’s current performance to the past if you are trying to troubleshoot issues. If you notice that your website is suddenly going down significantly more often in the past two months, you can consider what might have changed to cause this.

Did you change your hosting service, or did you install a new plugin? You can narrow down the possible causes in order to solve the problem.

Once you know what is going wrong and why you can build a solution and make sure your site spends as much time online as possible.

3. Save Time and Gain Peace of Mind

Without using monitoring solutions, the only way to know the status of your website is to check it yourself.

There is no way that you can check your website as many times as a monitoring service can. Website monitoring is needed 24 hours a day, 7 days a week. You wouldn’t be able to take time to sleep, let alone get anything else done!

But even if you are just checking your website’s status periodically throughout the day, that takes time and attention from running the other aspects of your business. Plus, due to peering issues, even if your website appears online to you, it might be inaccessible to users in other locations.

With web monitoring solutions, you get more effective and more frequent monitoring than you could ever do yourself. Plus the only time you will need to react is if an outage occurs.

It also gives you peace of mind. If you aren’t getting alerts, you can rest assured that everything is running as it should.

It is one less thing to worry about in your workday. Even more importantly, you don’t have to stress about it in your time off.

If you have ever been the person checking their website from a holiday or at a family outing, you will appreciate having one less thing to worry about. Since you know everything online is business as usual, you can go back to living in the moment.

4. Be In Control During Downtime

When you have your website monitored, you will know immediately when it goes down. We already talked about the benefit of being able to start solving the problem as soon as possible, but what if it is something that will take a bit of time to fix?

Getting a downtime alert lets you take control of the situation, even if you can’t get your website back online right away. You can show your customers that you are aware of the problem and are working to solve it.

You can release statements on your social media accounts that you are working to solve the outage problem. Tell customers that you are there to answer any questions they may have, and give updates as to when the site will be back online.

This helps keep customers from getting frustrated. Plus, the professionalism of your response can help mitigate any reputational damage from the outage. This way, you can turn a potential disaster into an opportunity to interact with your customers.

5. Be Sure of Your Website’s Speed

Do you know how quickly the pages on your website load? The loading speed of your website is a big Google ranking signal, meaning that pages that load faster will show up higher in Google’s search results.

To be counted as “fast” by Google, your pages need to load in two seconds. Ideally, though, your site should consistently load faster than that. For most users, even two seconds is too long to wait.

When you use web monitoring services, you will always know how fast your website loads. If you are clocking in at over two seconds, you will know that it is time to start working on a solution.

You can check this data over time to look for any changes in the speed, and backtrack to figure out where you have made a change. This will let you know which solutions are working, and which ones aren’t.

6. Get Honesty From Your Hosting Company

Using a monitoring solution to keep an eye on your website produces a ton of valuable data. You will have accurate statistics about your site’s uptime and loading speed.

This data is very useful to have on hand if you ever need to make a complaint to your hosting company. If you want to talk to them because your site is down for an unacceptable amount of time, you’re more like to get help if you can prove this claim with data.

Since a hosting company’s poor infrastructure is one of the major reasons that your website might go down, this data can also let you know if it is time to look for a new web host.

7. Monitoring Solutions are Easy and Effective

Website monitoring is a no-brainer. After a quick set-up process, it will run entirely on its own. The only time that you will need to do anything is to respond to an issue when your site goes offline.

It is a solution that can improve your website and help it run more efficiently. You can respond to problems as they arise, rather than getting an embarrassing notification from your own customers that your site is offline.

Plus, the longer you stick with the same monitoring service, the more data you will have access to. This will lead to more effective troubleshooting and analysis in the future, as your database grows.

When you use monitoring solutions, it is an easy and effective way to protect your website and your reputation online.

Wrapping Up

Web monitoring solutions are an absolutely essential part of your website. Knowing that your website is running smoothly and getting alerts when it isn’t helps make sure an outage doesn’t cost you or your reputation. You can respond to issues proactively, searching for solutions and keeping your customers up to date in the meantime.

It will save you time and give you peace of mind, knowing that you don’t need to constantly check your website. Plus, you will get valuable data to troubleshoot any issues and plan solutions to downtime problems.

It is easy to get started, and an effective way to constantly monitor performance. If you want to find out more about monitoring solutions or set up your solution today, contact us for more information.