Website Design: How to Attract More Jewelry Buyers

jewelry buyers

Web design can have a huge impact on your jewelry sales. According to Adobe, 59 percent of consumers will take time to engage with content—as long as it’s beautifully designed.

That means if your jewelry website isn’t well-crafted, your buyers will leave before you ever come close to making a sale.

Here’s our take on how to use web design to attract more jewelry buyers and make more sales.

Web Design Tips to Attract More Jewelry Buyers to Your Site

Go for a Polished Look

While there is always room for personal preference in the world of web design, when it comes to your jewelry website, you may want to err on the side of elegance.

That’s because, in general, jewelry is a luxury item. It costs big bucks to purchase and maintain quality jewelry. You want your website to reflect that investment from your buyers.

To achieve an elegant, luxury look, try a few of these tips:

  • Choose a clean, minimal layout.
  • Avoid adding too much extra information or features.
  • Choose a limited color palette—gray and black especially give off a “premium” look.
  • Use lots of white space in your design.
  • Pick a serif font if you want to appear traditional.
  • If you’re trendy and innovative, go with a sans serif.

Offer a Robust Marketplace

If you want to attract more buyers for your line of jewelry, you need to build a solid, varied marketplace of products.

Even if you’re selling a niche jewelry product, try to give buyers multiple options to choose from. Roisdor, for example, offers several varieties of their product at different price points.

The more options you can offer, the better chance you have of drawing in new buyers.

Make Sure It’s Mobile-Friendly

In their research, Adobe also found that eight in 10 users will leave a website if it doesn’t display on their device. That means your site needs to appeal to jewelry buyers no matter how small their screen is.

Make sure your images and layout scale down to fit mobile screens. Go for a vertical scroll layout to make it easier for buyers to browse on their smartphone. Be sure to swap out small, clickable links for large, visible buttons that are easy to tap.

Create a Digital Marketing Strategy

Now that your site is designed, stocked, and mobile-optimized, it’s time to spread the word about your products through digital marketing.

Take the time to come up with a solid strategy to market your site to prospective buyers. Come up with a plan to integrate it with your social channels. Once your buyers are on your website, make sure you’ve given them a clear, easy-to-navigate purchase journey.

Then sit back and start making some sales.

Make Sure Everything Is up and Running with SiteUptime

Most of all, your website needs to work when buyers visit. That means every page should be up and running at all times.

That may sound like a lot to monitor, but SiteUptime can help. We keep track of your website for you, making sure every page loads fast and reliably. If we see a problem, we notify you immediately.

We offer plans to fit every budget, so check out our services today.

How to Build a Secure Financial Website

secure website

Picture this.

You build a beautiful website for your financial service or product. Everything is going smoothly and business is booming.

And then, just like that, your website’s security is compromised. Sounds like a disaster, right?

From gathering information in order to commit theft, to infecting computers with malware or stealing the URL itself, hackers have many reasons for compromising your website’s security. And when financial information is involved, breaches in security become even more serious.

So, how do you protect yourself, your employees, and your clients from these types of attacks? The best way to start is by building a secure website.

Read on to learn how to build a secure website for your financial product or services.

Select Your CMS

By using a CMS, or Content Management System, to manage your website, you can ensure that building your website is both easy and done correctly.

A secure website is built on strong foundations, and using a CMS is a simple way to ensure that your financial website has those foundations.

The key here is to make sure that you are constantly staying on top of patches and software updates that your CMS offers in order to give your site the most up-to-date security possible.

Hire a Web Host

So, you have your domain name, you have a CMS chosen, now what?

It’s time to hire a web host.

And lucky for us, many web hosts offer advanced security options to ensure safety for yourself and your customers.

Make sure that you shop around and ask each prospective hosting company which safety features they offer exactly. A good option to look out for is the use of a Secure File Transfer Protocol, which will heighten the safety of file uploads.

Apply a Firewall

The exact moment that your financial website is created, it is exposed to a multitude of cyber threats.

Immediately applying a web application firewall will defend your website before the invasions begin.

This is particularly important for websites where customers’ financial information is involved, like a Pay Stub Creator site.

Move to HTTPS for a Secure Website

HTTPS stands for Hyper Text Transfer Protocol Secure. What does it do?

Simply put, it ensures that sensitive information is securely transferred between a server and a website.

Adding as many layers of security to your website possible as you build it will drastically reduce the risk of you or your client’s online safety being compromised.

Change the Name of Your Administrative Folders

Hackers can spot the administrative directories on your website immediately if they’re obvious.

Thankfully, most CMS’s will allow you to rename these directories to disguise them from possible infiltrators.

This is a super easy and quick step that can save you from a lot of attacks in the long run.

It’s That Simple!

To keep your financial website secure, it simply needs to be built with security in mind. And if you follow the steps above, you’ll be providing yourself, your employees, and your customers with the protection that they deserve.

Have any questions? Don’t hesitate to contact us at any time and we’d be more than happy to help.

And to find out more about the services that we offer, check out our service overview.

Stay safe out there!

3 Medical SEO Mistakes Your Practice Could be Making

As a medical practice, chances are that some of your business comes from word of mouth referrals.

But, in today’s digital world, having an online presence is a must. Online referrals can boost your clientele and increase awareness of your practice.

Is your website search engine optimized? Medical SEO is a must if you want users to be able to find information about your practice.

The key to online success is to use proper search engine optimization techniques. Don’t let your practice’s content go unnoticed for any longer.

Keep reading to learn about 3 medical SEO mistakes that you may be making.

1. Poorly Designed Website

Website visitors have high expectations. They want pages that load within 3 seconds. They also expect a sleek and well-designed layout.

The bottom line is that your practice’s website needs to be user-friendly. From the images you choose to the ease of navigation, every element matters.

Your website also needs to be optimized for mobile use. This year, more than 44% of the world’s population will own a smartphone.

This means that a growing number of people are using mobile devices to find information about your practice. Without mobile-optimization, patients are less likely to spend time on your site. This in turn increases bounce rate and decreases conversions.

2. Using the Wrong Metrics

With SEO, most company’s focus on search engine result rankings. For example, Biological Health Services may rank high when users search for “health services in Australia.”

But, as a medical practice, website ranking isn’t as critical of a metric. Instead of focusing on ranking, focus on conversation rates.

Conversion is all about getting patients to make the call to schedule an appointment. As a medical practice, this is the best measure of success.

Other metrics to track include:

  • Keyword ranking
  • Geographical considerations
  • Website visitors vs. in-person patients

When analyzing website metrics, be sure you’re using quality and trending keywords. You’ll also want to determine your traffic demographics. Is the traffic coming from cities and towns that are local to your practice?

Keeping track of the proper metrics will help to determine marketing needs. In turn, you can make any adjustments to your practice’s medical SEO.

3. Lack of Pages for Doctors

Having a well-designed and informational landing page is a must. But, take things a step further by creating individual pages for each doctor in the practice.

When browsing, patients want to connect with individual providers. When creating these pages, be sure to include:

  • Education background
  • Board certifications
  • Testimonials
  • Contact information

Convenient and information pages will persuade patients to schedule their first appointment.

Medical SEO: Wrap Up

When creating a site for your medical practice, avoid the mistakes in this article. The more time you put into optimizing your site, the more visibility it will receive.

Aside from SEO, another important factor of your website’s success is uptime. If your website isn’t available, no one can get to it!

As a medical professional, chances are you don’t have the time to monitor your site’s availability. The good news? Our company can take on this job for you.

At SiteUptime, we monitor your website around the clock. If your site goes down, you’ll be the first one to know about it.

Don’t risk an unavailable site.

Contact our team today to learn about our monitoring services.

What All Top Real Estate Websites Have in Common

Are you struggling to get traffic to your real estate website?

As flooded as the market is, it can be hard to stand out from the crowd. But somehow, there are a few sites that manage to break ahead and steal all the traffic.

If you want to compete with the top real estate websites, you need to take a few tips from their playbooks. And in this article, that’s exactly what we’re doing.

Keep reading for the three things all of the top real estate websites have in common.

Focus on the User

User experience is everything.

Have you ever used a really unfriendly website? Maybe you couldn’t find the information you needed. Maybe it took a year to load. Or there might have even been that terrible MIDI music that you can’t stop.

If you don’t mind a high bounce rate, then go ahead and ignore user experience. But if you want visitors to actually interact with your site, you need to make it about them.

The top real estate websites make user experience top priority. They make their sites easy to use. They make it obvious where they need to click for more information. And brother, you better believe they click.

If you want to get that sort of traffic, you need to focus on user experience.

A Beautiful Design

One of the easiest ways to get people to look at your website is to make it good to look at.

But beautiful design isn’t just easy on the eyes. A well-designed website can actually increase your traffic.

Pleasing colors, beautiful graphics, and interesting animations can make your website a work of art that users just enjoy using. And hey—that automatically improves user experience!

If you really want to go the extra mile, it’s not enough for your website to just be pretty. It has to be memorable too.

Consider adding interactive elements to your site, like this interactive map of Manhattan. Here’s a free idea: hire a designer to make a similar map of available properties.

Photo Gallery? More Like Video Gallery

Trying to compete with the top real estate websites with a plain old photo gallery? Have fun in the loser’s corner.

The big dogs have all moved on to video galleries.

High-quality photos are invaluable for real estate listings. But even the best photos can fall short. Photos have a hard time showing off the true greatness of a good house.

Photos can mislead potential buyers about the layout of the house. And when they walk through the house, they can be disappointed that their ideas and the house don’t line up.

Use video to give truly impressive tours and get visitors’ attention.

Join the Top Real Estate Websites

Using these tips on your website is sure to increase traffic.

But if your website is plagued with outages, it won’t matter how flashy it is. Downtime will sap traffic and undo all the good you’ve done with web design.

Stop site downtime with reliable web monitoring. Contact us today for more info!

The Role of UX in Contact Form Design

There are more than 1 billion websites on the web right now, and that number continues to climb.

So, what are the odds that someone lands on yours? When they do, what are you doing to keep them there and encourage them to come back for more?

Your contact form is the perfect place to turn a casual browser into a long-time customer. By providing a spot for visitors to reach out, ask questions, and learn more about what you do, you’re encouraging them to invest in your brand.

Yet, many companies fail to take advantage of this valuable opportunity, creating a contact form design that’s bland, incomplete, or difficult to use.

Today, we’re talking about the importance of incorporating user experience design (UX) into your contact page.

Ready to learn more? Let’s dive in!

Incorporating UX into Your Contact Form Design

Put simply, UX design is user-centered. It means approaching every aspect of your web design from the user’s point-of-view.

As a webmaster, pages that you think are intuitive and easy to navigate might not be quite as simple for someone with limited design experience.

And the first thing web visitors do with they encounter a confusing website? They leave it.

To make sure your visitors find and use your contact form, it’s important to make it as accessible and user-friendly as possible. Doing so will boost your page’s performance and build brand credibility.

Let’s talk about some considerations to keep in mind.

Optimize Your Input Fields

Your input fields are the places in your form where visitors can type in their information, along with any questions they might have.

These fields offer the client the option for you to contact them, rather than the other way around.

For example, American Voicemail allows visitors to enter their name, email, phone number, and company name, with a promise that the company will call to chat.

When designing the layout of your fields, try the following tactics:

  1. Place all titles and labels above their input fields rather than below
  2. Simplify questions to one per row
  3. Provide an input field that’s the appropriate length for the answer you expect (i.e. don’t leave a one-inch space for an email field).
  4. Limit your form to 3-5 fields.

Highlight Important Data and Minimize the Rest

When someone quickly scans your form, is all the important information front-and-center? Or, will visitors have to dig around to find your phone number, address, and input fields?

One way that these key elements can get lost is by adding too much information to your contact form or muddying it up with too many anti-spam measures.

A Busybody Design

To improve conversion rates, keep your contact data and information short and sweet. Your headquarters address, phone number, and email address, along with operating hours and your input fields are often all that’s needed.

A contact form design that’s filled with maps, images, and individual contact information for your executives can be confusing to follow. Stick with the basics and delegate the rest of the info to your “Team” page or a similar section.

A Note on Captchas

It’s important to ensure the security of your website, as well as safeguard user information. One way to do this is to add a captcha form to your contact page.

From clicking “I am not a robot” to repeating a series of jumbled letters and numbers, there are a few ways companies accomplish this.

Yet, studies show that time-consuming captcha forms can reduce a company’s conversion rate by 3.2%.

By brushing up on your HTML and JavaScript skills, you can easily create a form that’s both spam-free and user-friendly without this user verification step.

Up and Running: A Contact Form That Delivers

Focusing on user experience during the contact form design process ensures your visitors know you understand them and want them to reach out.

Another way to prove your dedication? Ensure your website is always live and running, whenever prospects and customers want to talk to you.

Our remote monitoring services help maximize your uptime so you never miss an opportunity to connect.

Contact us for more information!

How to Add a Scheduling System to Your Website (That Actually Works)

Automation of systems is popping up in nearly every industry imaginable.

From food orders to shopping at retail stores, the ability to perform tasks without talking to an employee is a great development. It helps both customers and businesses.

Automation has become mainstream enough that many customers now expect it. In one survey, 42 percent reported that they preferred to schedule appointments online, instead of over the phone.

If you aren’t offering this service, you’re letting down nearly half of your potential client base.

If you’re ready to see how adding online scheduling can revolutionize how you run your company, keep reading to learn how to start adding one to your website today.

Finding the Right Online Scheduling Software

There are a variety of options out there for online scheduling.

If you run a specialized business, you’ll need a scheduling system that meets the demands of your industry. For instance, an interpreter scheduling platform would better suit filling client’s interpreter needs than a general scheduling system.

They range from paid versions to free ones. A quick Google search will turn up hundreds of options. Some are better than others, but most of them will get the job done.

Before you decide on one, it’s a good idea to do your research. Look for reviews of each service and pay attention to any repeat problems that others who have downloaded that program has experienced. For instance, slow operation could slow down your entire website, and lead to disgruntled customers.

Here are a few good options to get you started.

Calendly.com

With both free and paid versions, Calendly is a good option for businesses just getting started with online scheduling.

Start by creating a free account, and Calendly will walk you through integrating their system into your website. This program will sync appointments scheduled through it to Google Calendar, Office 365, iCloud, or Outlook.

AcuityScheduling.com

Acuity Scheduling offers three paid versions to meet different business needs.

Using this software, clients will be able to see your availability, book, and even pay for appointments.

Try Acuity Scheduling’s free 14-day trial to see if this software is right for your business.

Vcita.com

Vcita’s software is designed for both appointment scheduling and event sign ups, eliminating up to 70 percent of the back and forth communication usually required between businesses and clients.

Vcita is a paid software, but they do offer a free trial to see if it is the right option for you.

Start Using a Scheduling System on Your Website Today!

Giving your customers the ability to schedule appointments online will not only save you time but could lead to increased business. Current and new clients will appreciate the ease and flexibility online scheduling offers.

One of the biggest reasons why an online scheduling system is so popular is because customers can book appointments after hours.

If customers try to book appointments elsewhere only to find out that they have to play phone tag during an office’s business hours, they may start looking into other businesses that offer easier scheduling options.

Having an online scheduling program in place won’t do your company any good if it is constantly out of commission. Keep track of how your website and software is running with our reliable website monitoring. Contact us today to learn more!

5 Lead Marketing Tips to Get More Life Coaching Clients

lead marketing

Are you passionate but struggling to get clients?

You probably already know that you can build a solid income as a life coach, as long as you build your business the right way.

To help you land coaching clients, here are 5 lead marketing tips to help you grow your business as a life coach!

1. Make Sure Your Website is Optimized for Lead Marketing

When traffic finds you via social media, email marketing, or search engines, you need your site to be up-to-date and properly maintained.

Whether you’re driving potential customers to a standard website or to dedicated landing pages with a builder such as ClickFunnels, use effective copy and sharp imagery to tell your story.

2. Give Value That Can’t Be Refused

No matter where your traffic is coming from, understand that in 2017, consumers are constantly blasted with online promotional ads.

In order to see an increased number of leads and grow your customer base, you’ll need to create offers that give away the farm.

The value that you create can come in the form of discounts, package deals, exclusive sessions, events, and more. You are only limited by your creativity!

3. Support Your Core Offer With Great Content

Your core offer is the main product or service that you’re selling to potential customers. As a life coach, your core offer might be one-on-one coaching sessions.

You can also provide tons of value in the content that supports your core offer. By supporting your core offer with content, you’ll improve your lead marketing by gradually encouraging people to become a client.

Content can include anything from lead magnet blogs and e-books to a coaching podcast or YouTube video series.

4. Always Have a Call to Action

Up until now, we’ve focused on your website, the value in your offers, and your content. All three of those marketing strategies are incomplete without a call to action.

A call to action gives potential customers a direct path to take the next step in engaging with you.

Here are a few examples:

  1. In a Facebook post, a call to action might be a link and copy urging users to visit your blog.
  2. On a contact landing page, a call to action might be a button allowing leads to request a free consultation.
  3. On a thank you page, social sharing links are calls to action that can help your content’s virility.

When in doubt, try attending programs such as The Avatar Course to network with other professionals and get inspiration on how they’re calling their audiences to action.

5. Embrace Retargeting to Capture Your Audience

Retargeting is the last tip on our list of lead marketing tips.

Take advantage of the power of tools like the Facebook Pixel and Google’s remarketing pixel. Be sure that they’re installed on your website so that you can properly track traffic.

These pixels allow you to retarget your website audiences with ads, increasing your engagement and lead conversion rates.

Kick Your Coaching Business Into High Gear!

With these 5 lead marketing tips, the possibilities are endless for building your unique life coaching brand and landing your ideal clients.

Have these tips sparked any new ideas for you? Let us know in the comments!

The Role of a Website for Dental Practice Marketing

Are you worried that your dental practice isn’t reaching the right amount of people? An inadequate web presence could be to blame.

According to the latest statistics, 95% of consumers have used the Internet to search for businesses in their area. Is your site optimized to capture your prospective audience?

Today, we’re breaking down just how important a functional and compelling website is when building your dental practice marketing approach.

Ready to learn more? Let’s go!

1. Great Content Draws Visitors In

Strong content is the backbone of any dental practice marketing strategy. Delivering smart, informative, and concise information is a great way to establish thought leadership and stand out from your competitors.

Focus on creating content that is fresh and unique, yet easy to read. Many dental practices will publish content that is overstuffed with keywords in an attempt to boost search rankings, and end up turning an interested reader off.

Ensure that your content is relevant to your profession and features dental concepts and products like Crest whitening strips.

Not sure where to distribute all your data?

Try creating a blog section on your website to host your published content. Then, link to these pages through posts on your social media profiles. If your content is fresh enough, people will click on the link and begin to explore your site.

2. Web Design Builds Brand Identity

When it comes to dental practice marketing, your website serves as a salesperson for your business. It should communicate information about your company through a design that’s clean and user-friendly.

Purchase a high-end design template or hire an experienced web developer to design a one-of-a-kind website for your business. Increased exposure and sales will gradually offset the extra costs.

3. Dental Practice Marketing Converts Visitors into Leads

The most important step in a dental practice marketing strategy is to turn your website visitors into concrete leads, and eventually into customers. Here are a few ways to accomplish this:

Call-to-Action Phrases

Place Call-to-Action (CTA) phrases strategically around your site. A CTA phrase is any statement that encourages readers to take your web content a step further.

For instance, a CTA phrase at the end of a blog article might say, “Contact us today to learn more about our services!” You can also implore your visitors to share your content on social media.

Social Media Management

Secure more leads by making sure your social media posts are timely and relevant. Respond to comments as soon as you’re able, and make sure service requests are funneled through to the appropriate personnel.

Don’t be afraid to let your personality shine through. People are more likely to invest time in your business if you can come across as likable.

Visible Contact Information

Make sure your contact information is visible on every page of your website and linked at the bottom of your content. You don’t want to miss out on potential customers because they are unsure of how to contact you.

Incorporate User Experience (UX) design into your contact forms to make sure everything is accessible from the perspective of your clients.

Increase Your Exposure and Widen Your Reach

The purpose of your dental website is to give prospects and patients a quick and accessible way to reach you and learn more about your business.

Yet, managing a website can be difficult on your own, especially when problems arise. Once your site is up and running, you’ll want to keep it that way with website monitoring services.

Contact us for more information on how we can help keep your site running smoothly!

What Could Cause a Website Crash?

website crash

Every business has been there. The day is trucking along, but it’s quieter than normal. The orders aren’t coming in like they normally do, and you can’t pinpoint why.

Then the news comes in. Your website has crashed.

If you’re like most businesses, you have someone on board to correct the problem. But you’ve already lost an entire day of productivity, plus however long the problem takes to fix.  But why is it happening in the first place?

So why is it happening in the first place?

There are a few reasons for a potential website crash, and we can’t list all of them. But we can give you the most common so you can head off trouble before it happens.

So while your tech support team is getting your website back up and running, let’s look at the five most common reasons for a website crash.

1. The Code is Off

Code is the building blocks of the entire internet. Without it, the entire age of technology crumbles.

And while the most worrisome thing here may be the entirety of modern civilization balancing on the backs of web developers, we’re talking about why your website crashed.

If any part of the code for your site is broken, the entire site can potentially go down. Even if the mistake is relatively small, it can cause a website crash.

This is a common problem, especially right after you’ve made updates to your site. So if you’ve recently launched a new website or made recent changes, this is probably your issue.

Even the best web developers sometimes send up with errors in their code, and while it can be tedious to fix, it isn’t a catastrophic problem.

2. You’ve Got Bots

The Internet, as it has developed, has become similar to the human body. In among the inner workings are endless little parasites. Similar to human germs, these spam bots and viruses can cause endless trouble for your website.

Bots and viruses are constantly searching for weaknesses in the back ends of websites. Once they find a weakness, they wriggle their way in and cause mayhem, eventually causing a website crash.

Worse: once you’ve caught the attention of one of these little guys, chances are, more will come running. They are attracted to certain red flags on websites, and if you’ve gotten the attention of one, the others are sure to be close behind.

And worst of all? Spam bots and their ilk don’t even have to break all the way into your website to make it crash. Enough of them trying to break in will do it.

It’s vital to invest in solid security for your site. It helps protect you against bots, but also against physical hackers and malware.

It’s also important to know the red flags that attract these types of bots, and make sure your site doesn’t have any of them.

3. Too Much Traffic

I mean, is there any such thing as “too much traffic”? Well, if you want to keep your website up and running, there is.

Websites are sort of like freeways. They can fit a lot of cars, and you can have a lot of cars on them and still have traffic flowing freely. But put too many cars on one road and everything grinds to a halt.

The analogy isn’t perfect, but the visual still works. If you see rapid growth in terms of your client base and website traffic, but you don’t upgrade the amount of hosting service, you have the perfect recipe for a website crash.

This is especially troublesome if the traffic spike comes out of nowhere. Sometimes, it isn’t true traffic, but bot traffic artificially inflating your numbers, which is a whole problem of its own.

Keep tabs on your web traffic so that you are prepared for surges ahead of time, and keep an eye on any out-of-place surges so you can stop bot traffic before it gets out of hand.

4. Expired Service

This one is an easy fix, but it’s more common than you might think.

You pay to host your website and to own your domain. That yearly fee goes to make sure your website stays up and running. But if for whatever reason, you forget to renew those services, your website simply ceases to exist.

This is especially common if you pay for your website every two or three years. When you’re used to paying bills every month or every year, it can be easy to let a tri-annual bill slip through the cracks.

The easy fix here is to set up your hosting and domain payments on auto draft, so you don’t have to think about them.

5. Faulty Plugins

Most websites allow third party plugins that can help boost your website’s productivity and effectiveness.

Unfortunately, these plugins can also be a vulnerability when it comes to invaders. They can also wreak havoc with your code if they aren’t compatible.

Plugins may also be out of date, which makes them buggy.

Plugins can be a great addition to your website. Just keep an eye on them to make sure they are still doing their jobs and not becoming obsolete.

So What Made Your Website Crash?

It could be any number of things, from code issues to faulty plugins to malicious malware.

A lot of these can be headed off ahead of time.

Make sure your hosting is up to date, keep an eye on your numbers to avoid traffic overload, and stay on top of security measures.

For added protection, take advantage of a service that lets you know when your site is down so that you know before your customers do.

How to Create a Successful Digital Marketing Campaign

digital marketing campaign

Chances are you came across this post via a Google search or a link from one of your favorite sites. Wouldn’t you like potential customers to do the same when it comes to your products and services?

Digital is the top way to market these days. The $194 billion spent on digital advertising last year says so.

If you haven’t integrated a digital marketing campaign into your company’s overall strategy, it’s time to start doing so.

Here’s how you can catch up.

1. Create a Digital Strategy

There is a misconception that digital marketing revolves around trends, but that isn’t entirely true.

Trends come and go. A successful and enduring digital presence for your business or brand is based on what makes you unique.

Before setting out to conquer the online world, be sure to analyze every aspect of your traditional business model. Iron out any flaws you find before broadcasting them online. For example, any online ordering system will fail without effective procedures and people to back it up.

A digital strategy consulting session with an outside party can help you to pinpoint these weaknesses before you start work on a digital marketing campaign.

2. Know Your Aims

Assuming you already know your target market intimately and have studied all your competitors’ moves, it is time to set some goals.

You cannot measure the success of your digital marketing campaign without knowing what you wanted to achieve in the first place.

Set up a number of “baby steps” or benchmarks for each of your stages and measure them constantly. Educate each member of your team with regard to his or her role in these stages and provide accountability.

3. Be True to Your Brand

Research keywords and search inquiries related to your products and services. Try to choose no more than five keywords to target in all your communications.

Set up a brand book for the use of these as well as your company’s  logo, colors, tone of voice, and brand personality. Then design, check and re-check your marketing efforts well in advance with these guidelines in mind.

4. Set Up Your Empire

You have an awesome, fast, up-to-date website that works all the time right? Use it.

Your website is the gateway between you and your customers. Check out how you can optimize your site with your newly elected keywords. Focus your efforts in the meta-titles and descriptions, Alt text and page URLs.

Every item of your social media campaign and other online marketing efforts should lead here. Planning this pathway is at the core of every digital marketing campaign.

Track your online efforts constantly and hone them accordingly.

5. Guide Customers Along the Purchase Journey

Knowing what to do with your customers once you have lured them to your website is a key part of planning your strategy.

Will a service consultant call them? Will you send a follow-up email? Will they leave with a free gift?

All these options should be aimed at one thing: getting the sale. Plan the stages beyond the digital realm carefully to ensure your business prospers.

Taking Your Digital Marketing Campaign to the Next Level

All these stages can be broken down into much smaller, more intricate steps.

There are many online resources and digital marketing experts to help you make sense of the process along the way.

Once you’re up and running with your digital campaign, make sure your site is live and active so visitors can find you! Contact us for more information on how we can help!