7 Ways Dry Cleaners Boost Business With Affordable SEO

affordable seo

Back in the day, dry cleaning businesses got their reputation by word of mouth. Today, there’s a new form of word of mouth, and it’s called the internet.

The web is just that — a web of connectivity that helps businesses like yours link up with customers needing your services. But connecting with these individuals is an art of its own. It takes careful planning and consistency to establish and maintain.

And it doesn’t even have to be expensive. A lot of businesses are using affordable SEO methods to raise awareness for their brands. You can do the same.

The following guide will help you understand how affordable SEO can grow your dry cleaning revenue.

1. Build a Responsive Web Design

Google and other search engines love websites that are mobile-friendly. And not only that – your mobile-using visitors will love it as well.

The great thing about a responsive web design is that it caters to both your desktop and mobile device users. Plus, it saves you time and money on building and managing two separate websites.

Then since your site is deemed mobile-friendly, you will get ranked higher in the search engine results pages (SERPs).

2. Get Rid of Any Link Errors

When folks visit your dry cleaners website, they shouldn’t end up at a dead end after clicking on a few links. It’s important to ensure all the links on your site are working.

So be sure to check them all. And if you run into any errors like 404 redirects, then remove the link or correct them. Having these broken links on your website will only hurt your website ranking in the SERPs.

3. Check the Quality of Your Backlinks

And speaking of links, you should also ensure the backlinks in your portfolio are high quality. All this means is having links pointing to your site from websites that are relevant and contain valuable content.

For instance, you don’t want links pointing to your website from a site about water filters. Or a link from a wedding dress website that has low-quality content or that uses blackhat SEO methods.

Remember, Google looks to help visitors find the information they’re looking for. So if you’re pointing dry cleaning customers to a site that doesn’t matter to them, then it will hurt your site rank.

4. Select the Best Keywords and Key Phrases

This is a very important step because it’s how you’ll attract visitors to your site organically. Now that your site is mobile-friendly, you can further boost its visibility by using certain keywords.

Again, relevancy is key here. You want to select keywords and phrases that your customers are using, then place them strategically throughout your content.

This includes your home page, service page, about us page and all the other pages. Your articles, blogs and ads can also use these keywords.

There are different tools you can use to find the best keywords. One, in particular, is the Google Keyword Tool. Here, you want to focus on keywords with a high search count, as well as medium to low competition.

Selecting a bunch of high-competition keywords will only make it more difficult to rank for them. Why? Because all your competitors who’ve already ranked for them will have to get pushed down. And that will take some serious time.

However, some businesses choose to focus on both low and high competition keywords.

5. Optimize All of Your Tags

Your website uses all sorts of code to build its interface. This includes title tags, ALT tags, meta tags and so on. You should optimize all of these, since Google bots read them when crawling your site.

So optimizing your tags will help boost your ranking in the SERPs.

For example, you should place keywords inside of your title tag (which your titles and subheadings should already have anyway). The meta description tag describes the page or blog post, which too should have a keyword or two inside of it.

Then your photos contain ALT tags. Since images aren’t read by Google bots, you can use Alt tags to tell them what the image is about. Just make sure to include a relevant keyword within the tag.

6. Build Up Your Link Profile

Now, there are different ways you can go about building up your link profile. And while you’re doing so, you want to avoid one costly mistake – taking any backlinks you can get.

It’s important to remember that having a handful of quality links means a lot more to Google than hundreds of low-quality links.

And even if you have a mix of high- and low-quality links, the low-quality links will still drag down your ranking. So it’s better to eliminate and avoid low-quality links altogether.

Your best bet is to opt for link placement on sites you know are relevant to your dry cleaning business. For instance, you can write a guest post for sites that revolve around business suits and wedding dresses, fashion, home cleaning and anything else that can relate to dry cleaning.

7. Get On Social Media

You definitely don’t want to overlook the benefits social media offers. It’s one of the most affordable SEO techniques you can use. For one, it boosts your brand visibility. And two, it connects you directly with your customers and prospects.

There’s no better way to engage with hundreds, thousands or even millions of people at once. So you should have profiles and pages set up on platforms like Twitter, Facebook, Pinterest and Google+.

Research where your customer base spends a lot of time and focus on generating content there. Begin conversations and join them whenever you can. It’s not just about making your own posts or promoting your brand.

Social media requires more genuine engagement. So follow the golden rule: 30% your content, 60% curated content and 10% promotional content.

In other words, the majority of your posts should be informational and valuable to your audience.

Put Together an Affordable SEO Strategy

Now, it’s time to strategize your affordable SEO plan. The above tips are valuable but don’t stop there. You can find a variety of other useful tips to further boost your Google ranking.

But before you focus on your position in the SERPs, you have to ensure your website hosting is up to par. The last thing you need is for your site to be down more than it’s up.

At SiteUptime, you can have your site monitored 24/7. This way, you know right away when your website is down. Use this to determine whether your web host is any good.

And if not, switch to a company that’s better. If you would like to have your website monitored by a premier service, then contact SiteUptime today!

Why Site Speed Is Crucial for a HVAC Website

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A lot of things could cost you in the world of websites and internet business. From poor content sinking your rankings on Google to bad reviews.

But out of all the things that could go wrong with your HVAC website, site speed is the most expensive.

It’s like an HVAC unit with a dirty filter. You stop getting the results you want eventually.

But why is site speed important? Today we’re going to talk about that.

HVAC Website Site Speed Determines Your Google Ranking

Even if you aren’t up to date on search engine optimization, visibility is still important on Google. And if your site is slow, Google is ready to punish it.

And even mobile website speed, not previously considered, is going to be a Google ranking factor.

Why is ranking on Google a big deal? Well, there’s a saying in SEO: “If you want to hide a dead body, try the second page of Google.”

People don’t typically search past the first page of Google. And if you’re not on the first page of a relevant Google search string, you won’t be found.

The faster your website, the more likely it will rank higher on Google search. There are a ton of other factors that go into Google’s ranking, but site speed is one of the top.

People Don’t Have Patience

If you want to secure leads on your website, you want people to stick around long enough to decide they want your service.

But if your website is slow, they’ll just head out the door and find someone else for their furnace repair.

This is called bounce rate. It’s the rate at which people “bounce” out of your website.

If people stick around to see what you have to offer, this lowers your bounce rate. A low bounce rate is what you should aim for.

But if your website is slow, your bounce rate is sure to be high. And you’ll see fewer customers and even fewer leads. But how fast does your site need to be to keep people interested?

You have mere seconds to catch the attention of users. And 0.1 seconds should be your goal for load speed.

This makes things seem instantaneous. But even if you can’t manage that kind of speed, you need to keep load times under ten seconds.

Even a few seconds of delay will ensure your possible lead will start thinking about something else.

What Causes Slow Speeds?

Anything from slow servers to poor connections could cause a slow HVAC website. But there are a few things you can control on your end.

It’s tempting to use all the widgets and plugins available when building your website. But some of these things will slow down your site.

There’s a balance between making your site look snazzy and building a fast and functioning site.

Services like WordPress include simple default themes that look wonderful and keep your site fast.

If you’re looking to monitor your website speed and diagnose what’s causing it to choke, check out our awesome tools!

5 Tactics That Will Help Rank My Website on Google

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If you’d like to increase your web traffic, it all begins with your Google rankings.

No matter what sort of online business you run, you’ve likely asked yourself, “How can I rank my website on Google?”.

You’re in luck.

Not only will we break down some tips that’ll help you increase your Google rank, we’ll provide enough detail to take action today.

How Can I Increase The Rank Of My Website On Google?

#1: Publish On A Regular Basis

The best thing you can do for yourself is publish your content without stopping and waiting for results.

For instance, if you run a blog, don’t worry about people not reading. The more you publish, the more you’ll draw people in and give them a reason to become followers.

To be sure you’re increasing your Google rank, resolve to put out content regularly and you’ll keep yourself ahead of the game.

#2: Use The Right Keywords

When you need to get the most out of your website ranking, it pays to research the keywords that’ll get you there.

The art of SEO has grown by leaps and bounds, but your bread is always buttered when keeping it basic and finding the most useful search terms. For best results, stick to just one subject per page, and ensure that your keyword density appears organic and natural.

For instance, a blog pushing the best electric smoker will come across as obvious if the exact model number of the product is used repeatedly in a non-conversational manner.

When you get the keywords right, your site will begin working for you.

In fact, the successful use of keywords is as important to your brand as site uptime. Take it seriously and you’ll see serious Google ranking results.

#3: Hire A Company To Handle Your SEO

Bringing in a professional search engine optimization company allows you to avoid serious mistakes.

Since these contractors understand how to get higher Google rankings, they’ll provide you with the right strategies for the job. Get referrals on which SEO companies are the best, so you make the right decision.

#4: Make Sure You’re Providing Value

Whenever you want Google success, it’s important that your brand is seen in a positive light.

The last thing you’d want is to increase visibility on a brand that is littered with poor reviews and criticisms.

Keep your yard clean and make sure your company is ready for public consumption. You can keep a clean reputation by always providing value to your customers first. Developing human connections through stellar service will keep you ahead of the game.

Aside from providing value, it’s important to work with an online reputation company. These professionals can clean house on any negative content published about your business around the web.

#5: Use Social Media To Your Advantage

You’ll also need to embrace every social media platform to properly get the word out to your customers.

This is where the web hangs out, so you’ll need to have your voice present. Don’t just create accounts, learn the ins and outs of every social media platform until you’re able to create real engagement.

What Else Should I Know About Ranking My Website On Google?

Google ranking tactics are fluid, so there’s always more to learn and new information to try.

We’d love to hear from you. Drop some Google ranking tips below!

5 Marketing Tips for Wellness Blogs

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Thinking about getting started in the world of wellness blogs? It’s a popular niche. The health and wellness industry is creeping into the trillion dollar category, and many a savvy blogger is reading the signs and trying to break into the industry.

But once you’ve bought your domain and started mapping out your posts, how can you ensure success? Or at least ensure your blog will reach your target audience?

We’ve got 5 great tips for making yourself marketable in the wellness blog world.

Manage Your Focus

It’s important to understand that media consumers come back to blogs again and again because they know what to expect. They know that a particular blogger is going to speak to their sphere of interest.

So narrow your focus. Find a niche within a niche. There are hundreds of sub-categories under the health and wellness umbrella.

Do you want to talk about yoga? Organic eating? Powerlifting? Whatever your interest in wellness, there are people looking for wellness blogs that address that issue.

Once you’ve picked a niche, try not to stray too far outside it. Your audience wants consistency, and you will have an easier time marketing your blog if you stick to your niche.

Engage Your Community

This doesn’t mean just engaging your audience. That goes without saying (or should).

Read other blogs in your niche and in the wellness category in general. Leave comments. Engage on social media and share posts that resonate with you.

Building relationships with other influencers in the industry will help you create pathways with other audiences, and help you build professional networking opportunities with other professionals, lending your blog credibility and tons of opportunity for content.

This engagement is also going to provide you with inspiration and intel into your target audience. Is your audience getting interested in juicing/ Has there been a big spike in searches for mesothelioma survival rates? Whatever your audience is searching for, engaging will let you in on, helping direct your future posts.

Stay Consistent

COnistacy in terms of subject matter is great, but so is consistency in terms of posting.

Like a favorite TV show that comes on every Friday at 8, your audience likes to know that they can count on your for new content on a consistent basis. So whether you post weekly, bi-weekly, or every few days, let your audience know when they can expect new content from you and stick to that schedule.

This serves two purposes.

First, getting into a posting routine and staying with it ensures that you constantly have new content for your audience, which means more to promote, more links back to other posts, and better visibility.

Secondly, by publicizing your posting schedule (“Check back for new posts every Tuesday and Thursday!”) you’re creating an expectation. Your audience will know to head back to your site on those days, boosting traffic and clicks.

Be a Social Media Pro

The beauty of our modern age is that social media is a marketing dream. Add in a working knowledge of SEO on your posts, and your blog might as well be marketing itself.

You don’t need to go crazy, but pick two or three platforms that work well, and use them. Instagram is great for wellness blogs, and facebook and twitter can help boost promotion.

Wellness bloggers should also look into Youtube. Wellness is a visual medium, and using visual platforms can help you sell your brand to your audience.

Practice Authenticity

The most important marketing tip is to be true to who you are. Be authentic.

Consumers aren’t stupid, and they can smell inauthenticity a mile away. They will be able to tell if you’re just putting on a show or if you don’t care about what you are writing.

If you are truly excited and passionate about your content, that will show, and will make marketing your work that much easier.

Marketing Wellness Blogs: Wrapping Up

Being successful in this niche isn’t that different from being successful anywhere else in the blogging world. Let your authenticity shine through, and engage with your people.

Following these tips will ensure that you grow your blog in no time.

What are your favorite health and wellness blogs? Let us know in the comments below!

5 Tips on Website Speed from the Best Contractor Websites

best contractor websites

In fact, Did you know 40% of consumers will leave a website that takes more than 3 seconds to load?

If you’re a contractor, it’s important to have a website that can keep up with customer demands. And today’s customers demand that your website page load fats!

The best contractor websites are clean, fast, and easy to use. So, don’t sit around and lose clients by failing to make site improvements. Instead, get ahead of your competition, and create the speediest and most efficient website possible.

How can you improve your site speed to become one of the best contractor websites? Read on to learn 5 easy tips.

Tip 1: Check Your Actual Website Speed

To increase your website’s speed, you need to know what load time you’re working with. Google’s PageSpeed Insight tool will give you a thorough analysis on your page in under a minute. It’ll also give you a report for both mobile and desktop users.

If you want a second opinion, check out Pingdon, another free site that tests your load time and analyzes it.

Check out Homeclick if you’d like to see what a fast loading webpage looks like.

Tip 2: Optimize Your Images

While it’s important for the design of your website to be eye-catching, you need to make sure you’re optimizing speed and user efficiency. One way to do this is by optimizing and reducing the file sizes of your photos, which will reduce page load time.

To do that, compress your images using a free tool like TinyPNG. This will allow you to reduce file size without decreasing the quality of the image.

It’s also best to optimize all your images before you upload them to your server. With Google, you can also choose an option that lets you download your already optimized images so you can just upload them to your server.

Tip 3: Install a Caching Plugin

Caching plugins store a copy of a given web page in a couple locations. They do this so that your browser doesn’t need to go all the way back to the server every time you load the same page. By caching your pages, you can reduce the number of requests to your service, which will speed up load time.

A caching plug will make it easier for customers to easily view your different pages like “About Us”, “Contact Us”, and “Services”, etc.

Tip 4: Reduce the Number of Plugins on Your Site

While analytic plugins and performance ones are great, they lengthen the load time of your pages. Check your HTML code regularly to confirm that you still need all the plugins you’ve installed. Remove any that aren’t adding any additional benefits.

Tip 5: Consider a Dedicated Hosting Plan

To be one of the best contractor websites, you need to be using the best website host.

Many hosting services provide shared hosting, which means other websites are housed on the same server. If you go with a dedicated hosting plan, however, you can guarantee you’ll be the only one on a server, which will guarantee a faster website.

Final Thoughts on Being One of the Best Contractor Websites

If you want to find leads and generate revenue, you need a website that reflects your speed and efficiency as a contractor. By following these tips, you can increase website speed, retain customers, and get a lead against your competitors.

Once these tips begin showing real results, don’t forget to come back and share your experience with us.

Why Your Bounce Rate Average Needs to Stay Low

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When your website loads 2 seconds slower than usual, your bounce rate increases by more than 100%.

The bounce rate represents the percentage of visitors that leave your site without clicking to another page. Every one-page visitor to your website counts as a bounce, regardless of how long they viewed the page.

However, unlike with most other metrics, such as conversion rates, a high bounce rate average indicates something is wrong.

Keep reading to find out the top reasons why you should always strive for a low bounce rate average!

A Low Bounce Rate Improves SEO Efforts

All businesses want to rank high on search engines like Google and Bing. Ranking higher means more web traffic, which ultimately leads to more revenue. As a result, businesses invest heavily in SEO strategies.

However, a high bounce rate can work against this goal. Search engines tend to view sites with high bounce rates as lower quality. Therefore, if you want to avoid getting penalized by search engines, you need to aim for a lower bounce rate.

A High Bounce Rate Might Indicate Poor Mobile Design

While a high bounce rate average is a red flag for search engines, it may also highlight another problem.

More than 50% of Google users avoid recommending a business with a lackluster mobile site. Mobile users who visit your site and leave immediately might be doing so because they find your mobile site design off-putting.

To fix your mobile woes, consider responsive web design. With this type of web design, your site automatically adapts to the screen size of the visitor. Due to a better visual experience, visitors have more incentive to stay on your site.

Website Speed Affects Your Bounce Rate

As discussed earlier, slower sites tend to have higher bounce rates. Visitors become frustrated with sites that don’t load properly, so they seek alternatives. Since they have plenty of alternatives to choose from, they may never come back again.

If you have an issue with the speed of your website, there are several ways you can go about fixing it. For starters, you can crop your images to make them smaller and avoid using TIFF or BMP formats. You can also try minifying your code.

What Constitutes a High Bounce Rate?

The average bounce rate is approximately 40.5%. However, comparing your bounce rate to the worldwide average isn’t very helpful. There are a couple reasons why.

First, some industries have higher bounce rates than others. For instance, retail sites tend to have higher bounce rates than service sites.

Second, bounce rates vary depending on content type as well. For example, if a visitor goes to Slickplan to obtain contact info, they can get everything they’re looking for on only one page. However, a multi-page article on the same site should have a lower bounce rate.

If you need help finding your bounce rate benchmark, use Google Analytics. It allows you to compare your rate to the industry average. Furthermore, segment your data based on content type.

Maintaining a Low Bounce Rate Average

We know that web design and loading speed are both critical for minimizing bounces.

However, even if you take steps to ensure your design and speed are on point, site downtime can still increase your bounces. If your website goes down, visitors can’t load your site. As a result, they’ll leave immediately.

If you want to ensure your website doesn’t stay down for too long, check out our plans!

How Social Advertising on Facebook Can Grow Your Email List

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It probably feels like you’ll be old and gray before you have a good sized email list. You may have even accepted this as fact. But with social advertising, you can grow your email list much faster than you think.

If watching your list grow is sort of like watching paint dry, that doesn’t mean something is wrong with you. People are out there. You just need to know how to find them.

You need a shortcut that you haven’t tried yet. You want a method so simple that it almost feels like cheating.

Social advertising is your answer. In this article, we’ll show you how it’s done.

Buying Subscribers

You read that right. The key to building your list is by buying subscribers. It needs to be a part of your digital marketing campaign.

Things like mastering SEO, writing epic blog posts or commenting on other popular blogs will get you nowhere when it comes to building your list. Especially if you’re a beginner.

You can guest blog all day, interview a dozen influencers in your industry or reach out to A-list bloggers all you want. It’s not going to build your email list as fast as you hoped.

Those are great things to do, but it takes months to get a few hundred subs.

You’re probably thinking that buying subscribers sounds completely crazy or is some sort of a scam. But don’t worry, we’re not referring to buying a huge list of spam emails and slamming them with posts.

This is far more respectable and much more effective.

Learn From Pint-Sized Entrepreneurs

When you were a kid, you might have had a lemonade stand. If you did, you know that location was critical.

It’s no different for building your email list. You can’t grow it just by adding a sign-up page to your site and hoping people stumble by. Most people you want to reach don’t know about you and will never find you.

So you want to set up shop in the “busy part of town”. These days, that’s Facebook.

Facebook has a boatload of people who would be interested in your business if they knew about you. But you’ll need to pay a little bit to reach those people.

That’s where Facebook social advertising comes into play.

Facebook Social Advertising is Perfect, Even If You’re Almost Broke

You might dismiss the idea of advertising for subscribers for a couple reasons:

  1. You shouldn’t have to spend money for subs, it should happen on its own
  2. Facebook advertising is expensive
  3. The learning curve is too steep

The reality is that none of this is true. Have you spent money on website themes, development, or list-building plugins? Then there’s no reason not to spend money for subs.

You probably didn’t end up at that last safety seminar by chance. Somebody probably spent a little money on Facebook to let you know about it.

While it’s true that Facebook advertising takes awhile to master, you don’t have to be a master to spend a little money and get immediate results.

Then, you can learn more as you go.

Creating an Enticing Facebook Ad

First, you need to set up your Facebook ad account in Facebook Business Manager.

Once that’s done, you’re ready to create your first ad.

For best results when starting out, you’ll want to focus on three essential elements of your ad. These are:

  1. An attractive incentive to sign up with a landing page that showcases the incentive
  2. An image that engages the audience
  3. Ad copy that’s intimate and not for “the masses”

Your incentive should be something that’s in line with what your business does and has a lot of perceived value.

Then decide on the demographics you want to target and how much you want to spend. You can get decent reach for as little as $20.

You’re On Your Way

There’s a lot more than can be said about social advertising. It’s a great way to quickly build your list.

But this information should convince you that it’s worth the time and effort and get you on your way.

One last thing: when sending thousands of new users to your site, you’ll want to make sure your site is up and active.

If you want to be the first to know when your site goes down, create a monitor that’ll alert you.

When the traffic starts showing up, you’ll be glad you’re in the know.

How to Attract Adventure Seekers with Your Travel Web Design

travel web design

Did you know that effective travel web design is quite different than web design for most other industries? The travel and tourism industry is a huge piece of the worldwide economic pie. In fact, it accounted for $7.6 trillion in 2016 alone.

What that means to your travel website is a lot of opportunities and a lot of competition.

Can you believe that the average traveler checks out 38 different websites before deciding on their next vacation?

That means your site needs to stand out from the crowd.

In this article, we’ll take a look at 4 travel web design secrets that’ll help you book more customers.

How to Use Content Blocks

Content blocks are a flexible way to display all kinds of information on a user’s screen while giving each tidbit of information its own area and identity.

The Florence walking tour website is a great example of this.

Content blocks can:

  • Contain text
  • Contain images
  • Have a combination of images and text
  • Be used in interactive contact forms
  • Include animations or rollover effects causing color changes, callouts, and text and image changes
  • Be presented to the user as a basic grid or collage style grid

Each option gives the user a different experience that’s interactive and fun.

Use Subdued Fonts and Colors

The colors and fonts you use are the basic design elements that will affect the weight of the interface for the user.

Travel sites often become very cluttered with words and images. You’re trying to get as much information out there as you can.

By choosing a monochrome design or using muted and subdued fonts and colors, you’ll “soften up” a cluttered user experience.

This makes content such as activity guides easier to browse and your main call-to-action buttons stand out. This is especially true when you contrast your calls-to-action in a bold color like red.

Full-Screen Images Are Worth More Than a Thousand Words

Are you going to buy music without hearing it first? Would you spend hard-earned money on food you’ve never tasted?

This is no different in the travel industry.

Big, robust images are an absolutely essential ingredient in travel web design. If you want your user to book with you, they’re going to want a powerful visual experience on your website.

Give it to them.

Big images entice travelers and get them excited about a potential trip. They can also be a powerful storytelling tool.

Use less text and more images on the interface. Carefully select the images you want to use.

It’ll make for a much more effective user experience.

Transparencies Create Layers

When you use transparencies, you can tackle several needs at the same time.

First, users can see through different layers of content. It creates a layering effect that builds anticipation of what they’ll see when they’re with you in person.

You can also use transparencies as rollover effects. There are many ways to do this that can be incorporated into your design.

Transparencies can also help to soften up images and lend refinement to otherwise dull images.

Travel Web Design That Works

It’s important to remember that a travel website is nothing like a website that sells widgets. You’re selling a visual experience.

Once your website is designed and rolled out, it’s also important to remember to get reliable website monitoring.

It’ll keep you abreast of any downtimes that could cost you business.

We hope you’ll make use of this design information, and we’ll see you soon!

5 Local SEO Benefits for Your Window Cleaning Business

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Windows cleaning may not seem like an internet-focused business, but looks can be deceiving.)

The world is filled with on-demand web services, and businesses taking advantage of various tactics to sell. Even window cleaner services need to keep up!

Never fear, though! Follow these five tips, and see how SEO benefits your window cleaning business.

Web Users Love Local Services

When you’re a window cleaner, your business thrives off dedicated, long-term customers. (Posts on that and more here) Lucky for you, SEO is great for this!

Google themselves found that on average four in five users want to find local businesses when they search. When it came to location-based business like stores, salons, etc. 34% of users visited the location the same day.

What this means for you is that local results lead users to action.

If you’re unsure of how to get yourself on search results, don’t worry. Tools like Google My Business, Yelp, and more are easy to set up, and quickly get local searchers seeing you in their results.

Websites Let People Get in Touch during Busy Days

Most of the time, you’ll probably be cleaning windows.

The last thing you want is an unhappy customer because you had to take a 30-minute interrogative phone call! SEO benefits your customers by letting them get in touch via email, Facebook, Twitter, and so on.

This is handy as you can then focus on the cleaning, and respond to questions and request between jobs.

Relevant Info Keeps Users Engaged

SEO is all about getting rid of needless fluff to get your website more visits.

Customers only want to know what they absolutely need to know. In fact, Google also found that a majority of smartphone users purchased from a company or brand because they found the information useful.

In other words, keep your info on your website to the bare minimum. Let users quickly and easily get in touch with you. If your site gets to the point, you’ll get the job.

User-Friendly Websites Keeps Users Friendly

We’ve found that good design leads to better customer interaction. If users find that your website is easy to use, they’re more likely to share it with friends.

If you keep your website minimal, easy to navigate, and professional-looking, users will have no problem getting in touch with you.

Good design shows customers you have good practice in all areas of your business. Using good design SEO benefits your customer’s interaction with you, which convinces them to stay loyal to your business.

SEO Benefits Organic Growth

Everything we’ve covered above falls under SEO-friendly practices. There’s no doubt word-of-mouth is essential to this process.

However, there’s no doubt word-of-mouth is essential to this process. Nothing convinces someone of a service more than the recommendation of a friend.

Better SEO means more customer visits, which means more interaction, rates, and shares on the customer’s part. More interaction, rates, and shares mean more customer visits.

More customer visits lead to more jobs and a better income!

A Clean Conclusion

So there are your five SEO benefits for even a window cleaning business!

It’s can be a hard process though, so if you have any questions, please get in touch. We are more than happy to help you expand your business online.

5 Ecommerce Tools To Help You Sell More Products Online

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Congratulations! After careful research and planning, you launched your ecommerce store.

You built a website with beautiful photos and clever descriptions. Your products are priced to sell.

But, wait. There’s more you can do to guarantee success for your online store.

Boost Sales with Ecommerce Tools

Try the following ecommerce tools to boost your sales.

1. Website Add-Ons

These ecommerce tools will engage with visitors while they’re on your site.

Each one is available as an add-on to your website store. You can use more than one tool to encourage people to buy.

  • Up Sell – Suggest more options when an item put in the cart.
  • Cross Sell – Bundle offers for products that go well together.
  • Abandoned Carts – Email reminder for those who leave products in carts.
  • Out of Stock – Notify customers when the depleted stock is available.
  • Exit Offers – sell to someone about to leave your store with a special offer

2. Mobile Apps

Did you know that 51% of Americans report they make online purchases using their cell phones? Another way to boost sales is to build your own mobile app.

Shoppers can browse and buy products within the app. It delivers discounts, rewards, and personalization. According to a study by Clutch, these are the features buyers mobile shoppers want.

3. Social Media Integration

Everyone includes social share buttons and callouts on their websites. Many consumers spend time on social media every day. It makes sense for ecommerce to sell on the social media channels.

Facebook, Instagram, Twitter and Pinterest users can buy products through their mobile apps.

It’s easy to create a Shop tab on your Facebook page. Customers can buy your products without leaving Facebook.

4. Email Campaigns

Don’t forget email as a way to generate sales. People seem to prefer to communicate with companies via email. It’s easy, convenient and doesn’t require membership.

Automated emails and email campaigns that nurture leads can increase orders. Here are a few examples of effective email messages:

Welcome

People expect to receive a welcome email after subscribing or making a purchase. Some companies use a welcome email series. The series could be a welcome, special offer, brand overview, and links to information.

Reengagement

Reconnect with people on your email list who haven’t purchased recently. You can feature a special incentive to encourage them to shop. It could be a free product, a discount, or a chance to win something.

Educational Content

This is helpful information designed to build a relationship. Give customers new ideas on how to use your product. Talk about the company history and staff. Share other customer success stories. Show how your products solve problems.

Reviews are useful educational content. A positive review of your best home microdermabrasion system shows potential consumers your product.

Updates

Keep customers informed about new products and promotions. But, don’t overdo it. Too many messages will make people unsubscribe. Send relevant messages at a reasonable rate.

5. Analytics

One of the most important ecommerce tools is analytics. Statistics give you key insights into your website and online marketing channels.

Google Analytics is the most popular tool for web analytics because it’s easy to use and free. It lets you send sales data to your Google Analytics account. This shows which sales come from specific channels (social, email, website, mobile).

Whether you use Google Analytics, or another website analytics tool the insights help. Use the information to fine-tune your site so customers have a positive experience.

Keep Your Store Open 24/7

Don’t forget to contact SiteUptime.com to keep your ecommerce business up and running. Our professional monitoring services cut downtime so customers can always reach your store.