Most online experiences begin with a search engine. Take Google, for example; they’re responsible for 92% of global web traffic.
Want people to visit your website? Then you’ll want to optimize your content for search. If anything, that’s the easiest way to gain SEO organic traffic.
What is organic traffic? It’s traffic that comes to your site through a keyword search in Google or another search engine.
Interested in learning more about how that works? Want to know how to gain visitors? If so, you’re at the right place.
Keep reading for some helpful tips on how to increase organic traffic!
1. Increase Your Page Speed
Page speed refers to how fast the content on your page loads. Generally speaking, the faster it is, the better the on-page user experience.
You don’t want it to be slow as that can affect your bounce rate, page views, and time on page, all of which can affect your search engine ranking.
The good news is that there are several things that you can do to speed up your site. For example, you can optimize images or enable compression. Minifying resources such as HTML, Javascript, and CSS can help as well.
2. Optimize Your Site For Mobile Users
More than 50% of all web traffic comes from smartphones and tablets. Given that, it only makes sense that you’d want to optimize your site for mobile devices.
For one thing, the pages should be easy to navigate; there shouldn’t be any hidden menus. Also, the text should be easy to read. Avoid using small fonts, as that can compromise the readability of your site.
Need some help with the design? You can always hire a professional (e.g., SEO services from Webcitz). Google also has a Mobile-Friendly Test Tool that you can use when you’re designing your site.
3. Use the Right URL Structure
The structure of your URL matters. For starters, you want to keep it between 50 to 60 characters (shorter URLs tend to rank better). And if you can, include 1-2 relevant keywords; separate the words with hyphens if you need to.
Tip: Don’t use underscores in a URL. They won’t be recognized by web crawlers.
Avoid stop words such as but, the, a, or an—they’ll only lengthen your URL slug. Also, you want to avoid naming your pages with numbers (e.g., http://yourwebsite.com/30904.html).
If your users can’t understand your URL, chances are, Google and other search engines won’t be able to either, and that can affect the visibility of your site.
Ways to Increase Organic Traffic
The bottom line is—there are several ways to optimize your website, all of which will increase organic traffic. At the end of the day, it all depends on how visible your site is to search engines.
Did you find this content helpful? For more posts like this, check out the rest of our website tips and tricks section!
