5 Tips on Having a Secure Legal Website

Your law firm works hard to secure the issues of your clients, which means you need a data network working just as hard.

Without proper protection, sensitive internal information and case files are valuable targets to internet attacks. Internet hackers can access anything from social security numbers to finances.

This makes it vital to ensure your firm has a secure legal website.

Lawyers aren’t expected to be tech geniuses too, but there are a few things you can do to stay

1. Start from the Top

Who is the senior management at your firm?

If their level of access is available to employees under them, you may be leaving a door open for hackers to walk through. Keep your most valuable information in the safe hands of your higher-ups.

Limit access at different levels of the company and have everyone frequently update their login information. Set time limits for inactive login periods to expire and make sure no passwords are shared or written down.

2. Identify Your Data

Know where you store your data, for how long, and where it comes from.

If everything is on an internal server, consider switching some of your data to a hosting provider. Providers are the professionals on what a secure legal website looks like and how it operates.

Trust them to take care of your data the way clients would go to a Florida Ticket Firm to handle Sunshine State traffic citations.

3. Back It Up

Always have a back-up system running, preferably more than once a day.

Daily back-ups leave you vulnerable to losing an entire 24 hours of work and data. They also give potential hackers a long window of opportunity.

Tighten things up by running hourly back-ups, or have them operate in real-time if possible. The more consistent, the better.

Your hosting provider can help establish a back-up as well, but it is best to have multiple systems storing your data. It’s like a form of insurance for a secure legal website.

4. Use a Firewall

Installing a firewall for your server is like choosing to live in a gated community – it puts a barrier between data and potential threats, like hackers and spammers.

Firewalls can be manually installed in to hardware or operate as a cloud-based system on your software. Once in place, they monitor and filter all incoming information to ensure a secure legal website.

They identify safe information to enter your system and block malicious data from getting through.

5. Stay in the Know

Just as you likely stay updated on policies and procedures in your field of law, you need to brush up on cyber security from time to time.

Hackers and cyber terrorists are advancing their tactics every day. This makes it more urgent to understand your web-safety options.

This can be as easy as replacing your morning paper with reading through a tech site once a week. Or, you may opt for regular email and SMS updates about your website.

Protect Your Clients and Your Company with a Secure Legal Website

Your law firm works too hard to defend your clients in court just to fail them with weak data protection.

Maintaining a secure legal website allows you to focus on the cases in front of you instead of worrying about what may be trying to hack information from behind the screen.

For cyber support and reports, contact us today.

The Role of a Website for Dental Practice Marketing

Are you worried that your dental practice isn’t reaching the right amount of people? An inadequate web presence could be to blame.

According to the latest statistics, 95% of consumers have used the Internet to search for businesses in their area. Is your site optimized to capture your prospective audience?

Today, we’re breaking down just how important a functional and compelling website is when building your dental practice marketing approach.

Ready to learn more? Let’s go!

1. Great Content Draws Visitors In

Strong content is the backbone of any dental practice marketing strategy. Delivering smart, informative, and concise information is a great way to establish thought leadership and stand out from your competitors.

Focus on creating content that is fresh and unique, yet easy to read. Many dental practices will publish content that is overstuffed with keywords in an attempt to boost search rankings, and end up turning an interested reader off.

Ensure that your content is relevant to your profession and features dental concepts and products like Crest whitening strips.

Not sure where to distribute all your data?

Try creating a blog section on your website to host your published content. Then, link to these pages through posts on your social media profiles. If your content is fresh enough, people will click on the link and begin to explore your site.

2. Web Design Builds Brand Identity

When it comes to dental practice marketing, your website serves as a salesperson for your business. It should communicate information about your company through a design that’s clean and user-friendly.

Purchase a high-end design template or hire an experienced web developer to design a one-of-a-kind website for your business. Increased exposure and sales will gradually offset the extra costs.

3. Dental Practice Marketing Converts Visitors into Leads

The most important step in a dental practice marketing strategy is to turn your website visitors into concrete leads, and eventually into customers. Here are a few ways to accomplish this:

Call-to-Action Phrases

Place Call-to-Action (CTA) phrases strategically around your site. A CTA phrase is any statement that encourages readers to take your web content a step further.

For instance, a CTA phrase at the end of a blog article might say, “Contact us today to learn more about our services!” You can also implore your visitors to share your content on social media.

Social Media Management

Secure more leads by making sure your social media posts are timely and relevant. Respond to comments as soon as you’re able, and make sure service requests are funneled through to the appropriate personnel.

Don’t be afraid to let your personality shine through. People are more likely to invest time in your business if you can come across as likable.

Visible Contact Information

Make sure your contact information is visible on every page of your website and linked at the bottom of your content. You don’t want to miss out on potential customers because they are unsure of how to contact you.

Incorporate User Experience (UX) design into your contact forms to make sure everything is accessible from the perspective of your clients.

Increase Your Exposure and Widen Your Reach

The purpose of your dental website is to give prospects and patients a quick and accessible way to reach you and learn more about your business.

Yet, managing a website can be difficult on your own, especially when problems arise. Once your site is up and running, you’ll want to keep it that way with website monitoring services.

Contact us for more information on how we can help keep your site running smoothly!

3 SEO Sales Tips for Your Ecommerce Website

Are you determined to get your Ecommerce site noticed online but not sure where to start?

According to Forbes, black hat SEO tactics are often unintentional.

These underhanded practices will affect your rankings and can get your Ecommerce site penalized or blacklisted.

Don’t take risks. Follow our 3 easy SEO sales tips to help your Ecommerce site rise to the top of the Search Engine pile legitimately and keep you in business.

1. Use Long Tail Keywords

Are you trying to rank for the same keywords as hundreds of other sites? Your keywords should closely mimic the search behavior of your customers.

When you have an Ecommerce site with many products. Each product presents an opportunity to rank for a keyword.

For example, let’s look at a page optimised for the keyword ‘kratom capsules‘. A quick Google search for these keywords reveals that this Ecommerce store cannot compete with all the others selling the same product.

If you look at the bottom of the search page you will see a wide range of alternative searches that may perform better. ‘Kratom capsules Maeng da’ is an obvious one.

You can do the same kind of research for your own Ecommerce website or use a keyword finder such as SEOBook or Google AdWords to help you out.

Harness the power of local marketing to reduce your keyword competition.

2. Optimize Each Page for SEO Sales

An SEO Audit will point out where your Ecommerce website is failing to generate sales. SEMRush, Screaming Frog or SEOptimer are good ones to try out.

These crawl your website and highlight duplicate content, missing tags and other SEO misses that are keeping your website way down the page rankings.

These mistakes are easy enough to fix once you know where they are. But there’s more.

Every single page has to call out to your customers to generate sales.

Here’s how to do it-

Heading Tags

Make sure your heading tags are unique and descriptive. Instead of ‘cocktail-dress’ try ‘floral-cocktail-dress-petite-sizes’.


Let your website be your salesman. Describe why your product is essential to the reader, and make use of those long tail keywords while you’re at it.


Configure your site with an SSL certificate.

Having that magical ‘s’ at the start of your page URL is a signal to Google and your customers that your site is legitimate.


Snippets are those bits of information that appear below search results in Google. Product rich snippets which include ratings and viewership statistics perform better in searches.

These can be set up in Google AdWords.

3. Calls to Action

Usher the consumer all the way to the ‘Pay’ button with clear calls to action.

This is another chance to slip in a few keywords. For example, instead of ‘Buy’ use ‘Buy Product Name’ in your call to action.

Be Prepared for the Flow of Traffic

No matter how brilliant your SEO sales marketing is, you won’t make a cent if your customers can’t complete their purchase.

Make sure your website is mobile-compatible and up and running at its best when they arrive. People don’t hang around for more than a few seconds waiting for pages to load.

Reliable Website monitoring goes a long way towards making sure your website remains a functioning, sales-friendly tool.

What Could Cause a Website Crash?

website crash

Every business has been there. The day is trucking along, but it’s quieter than normal. The orders aren’t coming in like they normally do, and you can’t pinpoint why.

Then the news comes in. Your website has crashed.

If you’re like most businesses, you have someone on board to correct the problem. But you’ve already lost an entire day of productivity, plus however long the problem takes to fix.  But why is it happening in the first place?

So why is it happening in the first place?

There are a few reasons for a potential website crash, and we can’t list all of them. But we can give you the most common so you can head off trouble before it happens.

So while your tech support team is getting your website back up and running, let’s look at the five most common reasons for a website crash.

1. The Code is Off

Code is the building blocks of the entire internet. Without it, the entire age of technology crumbles.

And while the most worrisome thing here may be the entirety of modern civilization balancing on the backs of web developers, we’re talking about why your website crashed.

If any part of the code for your site is broken, the entire site can potentially go down. Even if the mistake is relatively small, it can cause a website crash.

This is a common problem, especially right after you’ve made updates to your site. So if you’ve recently launched a new website or made recent changes, this is probably your issue.

Even the best web developers sometimes send up with errors in their code, and while it can be tedious to fix, it isn’t a catastrophic problem.

2. You’ve Got Bots

The Internet, as it has developed, has become similar to the human body. In among the inner workings are endless little parasites. Similar to human germs, these spam bots and viruses can cause endless trouble for your website.

Bots and viruses are constantly searching for weaknesses in the back ends of websites. Once they find a weakness, they wriggle their way in and cause mayhem, eventually causing a website crash.

Worse: once you’ve caught the attention of one of these little guys, chances are, more will come running. They are attracted to certain red flags on websites, and if you’ve gotten the attention of one, the others are sure to be close behind.

And worst of all? Spam bots and their ilk don’t even have to break all the way into your website to make it crash. Enough of them trying to break in will do it.

It’s vital to invest in solid security for your site. It helps protect you against bots, but also against physical hackers and malware.

It’s also important to know the red flags that attract these types of bots, and make sure your site doesn’t have any of them.

3. Too Much Traffic

I mean, is there any such thing as “too much traffic”? Well, if you want to keep your website up and running, there is.

Websites are sort of like freeways. They can fit a lot of cars, and you can have a lot of cars on them and still have traffic flowing freely. But put too many cars on one road and everything grinds to a halt.

The analogy isn’t perfect, but the visual still works. If you see rapid growth in terms of your client base and website traffic, but you don’t upgrade the amount of hosting service, you have the perfect recipe for a website crash.

This is especially troublesome if the traffic spike comes out of nowhere. Sometimes, it isn’t true traffic, but bot traffic artificially inflating your numbers, which is a whole problem of its own.

Keep tabs on your web traffic so that you are prepared for surges ahead of time, and keep an eye on any out-of-place surges so you can stop bot traffic before it gets out of hand.

4. Expired Service

This one is an easy fix, but it’s more common than you might think.

You pay to host your website and to own your domain. That yearly fee goes to make sure your website stays up and running. But if for whatever reason, you forget to renew those services, your website simply ceases to exist.

This is especially common if you pay for your website every two or three years. When you’re used to paying bills every month or every year, it can be easy to let a tri-annual bill slip through the cracks.

The easy fix here is to set up your hosting and domain payments on auto draft, so you don’t have to think about them.

5. Faulty Plugins

Most websites allow third party plugins that can help boost your website’s productivity and effectiveness.

Unfortunately, these plugins can also be a vulnerability when it comes to invaders. They can also wreak havoc with your code if they aren’t compatible.

Plugins may also be out of date, which makes them buggy.

Plugins can be a great addition to your website. Just keep an eye on them to make sure they are still doing their jobs and not becoming obsolete.

So What Made Your Website Crash?

It could be any number of things, from code issues to faulty plugins to malicious malware.

A lot of these can be headed off ahead of time.

Make sure your hosting is up to date, keep an eye on your numbers to avoid traffic overload, and stay on top of security measures.

For added protection, take advantage of a service that lets you know when your site is down so that you know before your customers do.

How to Create a Successful Digital Marketing Campaign

digital marketing campaign

Chances are you came across this post via a Google search or a link from one of your favorite sites. Wouldn’t you like potential customers to do the same when it comes to your products and services?

Digital is the top way to market these days. The $194 billion spent on digital advertising last year says so.

If you haven’t integrated a digital marketing campaign into your company’s overall strategy, it’s time to start doing so.

Here’s how you can catch up.

1. Create a Digital Strategy

There is a misconception that digital marketing revolves around trends, but that isn’t entirely true.

Trends come and go. A successful and enduring digital presence for your business or brand is based on what makes you unique.

Before setting out to conquer the online world, be sure to analyze every aspect of your traditional business model. Iron out any flaws you find before broadcasting them online. For example, any online ordering system will fail without effective procedures and people to back it up.

A digital strategy consulting session with an outside party can help you to pinpoint these weaknesses before you start work on a digital marketing campaign.

2. Know Your Aims

Assuming you already know your target market intimately and have studied all your competitors’ moves, it is time to set some goals.

You cannot measure the success of your digital marketing campaign without knowing what you wanted to achieve in the first place.

Set up a number of “baby steps” or benchmarks for each of your stages and measure them constantly. Educate each member of your team with regard to his or her role in these stages and provide accountability.

3. Be True to Your Brand

Research keywords and search inquiries related to your products and services. Try to choose no more than five keywords to target in all your communications.

Set up a brand book for the use of these as well as your company’s  logo, colors, tone of voice, and brand personality. Then design, check and re-check your marketing efforts well in advance with these guidelines in mind.

4. Set Up Your Empire

You have an awesome, fast, up-to-date website that works all the time right? Use it.

Your website is the gateway between you and your customers. Check out how you can optimize your site with your newly elected keywords. Focus your efforts in the meta-titles and descriptions, Alt text and page URLs.

Every item of your social media campaign and other online marketing efforts should lead here. Planning this pathway is at the core of every digital marketing campaign.

Track your online efforts constantly and hone them accordingly.

5. Guide Customers Along the Purchase Journey

Knowing what to do with your customers once you have lured them to your website is a key part of planning your strategy.

Will a service consultant call them? Will you send a follow-up email? Will they leave with a free gift?

All these options should be aimed at one thing: getting the sale. Plan the stages beyond the digital realm carefully to ensure your business prospers.

Taking Your Digital Marketing Campaign to the Next Level

All these stages can be broken down into much smaller, more intricate steps.

There are many online resources and digital marketing experts to help you make sense of the process along the way.

Once you’re up and running with your digital campaign, make sure your site is live and active so visitors can find you! Contact us for more information on how we can help!

Does Your Site Need to Implement a Green SEO Strategy?

green seo

When people think about going green, they most often think of recycling, buying sustainable goods, and investing in energy-efficient products.

However, you can also go green with your SEO strategy.

When it comes to increasing your online exposure, going green can offer a huge advantage.

Unfortunately, many companies are so focused on selling their products and services and ranking for competitive keywords that they overlook the value of green SEO.

What’s so great about going green? Let’s take a look at why a green SEO strategy may be just what your site needs.

Your Customers Are On Board

Even if your company isn’t solely driven by helping the environment or attracting environmentally-friendly customers, (i.e. a farm to table restaurant), your clientele will still appreciate your efforts.

In fact, according to GfK MRI’s gold-standard Survey of the American Consumer, over half of Americans would be would opt for a slightly more expensive product if it’s good for the environment.

Plus, being eco-friendly isn’t just something customers prefer, it’s something they expect.

According to the Cone Communications/Ebiquity Global CSR Study, “Nine out of ten consumers expect companies to do more than make a profit.” They also expect them to put effort into addressing social responsibility and environmental issues.

By going green with your SEO, you could gain a new level of respect with your current customers and attract a wider customer base. It is very unlikely that a customer will turn you down because of your green efforts.

Highlighting Going Green With SEO

Whether you practice sustainability in your work place, sell eco-friendly products and services, or partner with sustainable companies, you need to find a way to let your customers know about it.

This is where green SEO comes in. Here’s how you can make your SEO “greener”:

1. Keywords

You already know you need to optimize your site with relevant keywords in order to boost your rankings.

But, don’t forget to include eco-friendly search terms while doing so. Search terms like “green”, “green business”, “environmentally friendly”, and “eco-friendly” should be listed next to your products and services and your business name.

For example, if you’re a scrap metal business, your search term could be “scrap metal prices per pound for green roofers”.

You should be incorporating these keywords into your content, content headers, title tags, and images.

2. Backlinks

Building links can be a time-consuming endeavor, no matter what line of work you’re in.

However, link building is important for increasing your brand’s visibility, boosting your traffic, and establishing an online reputation.

And luckily, there are many great resources out there for building links with green businesses. Local business directories that promote green businesses are a great place to start.

Be sure to check out Green America National Green Pages, GreenMeLocally, and Greenopia.

3. Social Media

Remember, linking your site content to your social media accounts and vice versa is an important part of SEO.

Therefore, you’ll also want to go green on your social media accounts. 

You can do this by sharing green tips with your followers and asking them to share theirs back, highlighting green initiatives in your community, and show-casing other, non-competitive businesses offering green products and services.

Green SEO: Wrap Up

Hopefully, this article gets you excited about launching your green SEO strategy.

Launching this kind of SEO can make a huge difference for your business, as you’ll be able to attract more environmentally conscious customers.

Plus, it’s a great way to get involved in an important cause.

If you liked learning about green SEO tactics and you’d like to learn more about SEO, be sure to check out this beginner’s guide to SEO and PPC campaigns.  

3 Golden Rules to Maximize Server Uptime for Your Customer Advocate Site

Server Uptime

Downtime is vastly expensive. And if you’ve ever experienced downtime on your server, you know the consequences well.

Servers go down for a variety of reasons.

It could be an electrical failure. It could be human error. Sometimes you have to take a server offline for updates.

There are a few things you can do to maximize server uptime and minimize downtime.

We’ve put together our top three rules. Scroll down for more!

1. Server Uptime: Be Redundant

In a lot of human systems, you want to eliminate redundancy. But when it comes to computer systems that store data and transmit that data, redundancy could be the difference between life and death.

Redundancies will help keep your network and your server at five nines uptime (99.999%).

What is a redundancy? It’s simple.

A redundancy is a second mode of entry to your data, or even a third or a fourth. It’s like putting multiple exists in a building. If one exit gets blocked, the firemen can access another exit.

It’s the same with your data. If you have access to your data from multiple places, then you no longer have to worry about uptime most of the time. If one server goes down, you have access to your data from another server.

2. Backup The Backups

You know to backup your computer. Why don’t you backup your network data?

Cyber crime represents about 80% of cyber attacks in the year 2017. And your network and server aren’t immune to attack.

If your server goes down because of a cyber attack and you have zero backups, then your data is most likely gone. You need to backup your data in multiple places.

One way of ensuring this kind of redundancy is by using a second host for your website or game. While this might be a slightly expensive option, it’s one of the safest ways of ensuring your data is safe.

From your client’s perspective, if the user end doesn’t go down, nothing happened. For instance, they’ll still be able to access their saved documents, like that important office memo or timeshare cancellation letter when they need to.

This is what server uptime is all about: keeping your client happy.

3. Virtualization is the Redundancy You’re Looking For

Virtualization is like having a split personality. But both personalities are exactly the same. And the second personality is there just in case your first personality gets erased.

Virtualization is essentially the splitting of one server machine into multiple virtual machines, each with their own operating system. This is a more efficient use of server resources.

It’s also much faster than booting up a whole server. This is great for disaster recovery and can keep your data online with less downtime.

Server uptime will increase if you keep multiple copies on multiple virtual machines on several servers. Sound redundant? That’s because it is.

It’s the ultimate in protection from downtime. And it will keep you close to that five nines uptime you really need.

Next Steps: Monitoring Your Server

If you follow these three rules, you’ll maintain your site and increase your uptime. But keeping track of your downtime and uptime is important.

Check out our monitoring tools that are designed to keep your server up and running!

Why Your Eco Marketing Isn’t as Green as You Think

Save the whales…collect the whole set! It’s a fun joke, but it’s utterly ironic in the face of the current “green” trend in marketing lately.

If you can claim to be eco-friendly in some fashion or another, you might boost your numbers. But how eco-friendly is your marketing strategy? Are you just saying you’re eco-friendly? Can you deliver what you promise?

Let’s take a few moments to look at what a real and sustainable eco marketing strategy looks like. And then we’ll see if your strategy stands up to the test. Scroll on to see.

1. The Three Legs of the Eco Marketing Stool

Stools are only as good as the legs holding them up. And if one leg breaks, the whole thing comes tumbling down along with its occupant.

The three legs of a sustainable marketing plan are these: Approachable, Doable, and Believable.


What do you imagine when you hear “approachable?” Do you imagine someone who is forceful about their beliefs to the point of exclusion? Or do you imagine someone who just wants to share their beliefs?

Being eco-friendly is founded on belief. It ties into a particular worldview. And this worldview is quickly becoming the norm in our society.

Two things you can do to make your eco marketing approachable:

1. Make it Inclusive

Plug into to how your customers and clients feel about the environment and how society feels as a whole. Don’t try and push extremes as those will push people away.

2. Make it Neighborly

Does the cause affect your clients and customers directly? If you’re not seeing the numbers, it could be a simple matter of thinking too big. Try and find a way to connect the cause directly to your clients’ situation.


How believe is your ploy to affect change? Are you trying to save a whole rainforest? That might not be believable.

Are you trying to raise money for an eco development non-profit organization? Some organization that promotes sustainable farm practices?

Are you donating money from every transaction to help biohazard cleanup in the nation’s rivers and streams? You have to remember that it’s the small believable things your customers will be willing to help out with.

Find ways to make your own business eco-friendly. And then, use those actions in your eco marketing plan.


If you can’t follow through with the promises you include in your eco marketing, how long do you think you’ll retain people’s loyalty? Promise the moon only if you can deliver the moon.

Don’t promise the moon and deliver the sky.

If you do promise more than you can deliver, you’ll sink your marketing ship and damage your credibility.

Instead, start small. Where can you donate funds? How can you change your own practices in your own business?

Are there eco-friendly businesses in your area with whom you can affiliate? From a coalition of eco-friendly businesses and offer customers discounts on each other’s businesses for coming to yours.

If you reach too high, you’ll end up looking like the over-zealous eco-pirates on Whale Wars.

Standing Out and Keeping Up

Whatever your marketing theme is, make sure it stands on all three legs.

Now is the time to evaluate your brand and its message. Once everything’s up and running the way you’d like, make sure it stays there and works for you — and the audience that’s listening.

5 Dental Website Marketing Tips You Should Know About

dental website marketing

The dental hygiene industry is booming these days. Thanks to the Affordable Care Act, many dental practices are seeing a spike in new and recurring patient visits.

The key to getting your fair share of the growing population of dental patients is to make your practice more visible.

And what better way to do that than through the internet?

Building a professional website and posting regularly can drive foot traffic to your dental office.

In order to do this successfully, you’ll need to sharpen your dental website marketing skills.

Read on to learn how to do just that.

Enhance Your SEO Marketing Strategy

Search engine optimization will help Google index your pages higher on the results list. And this will ultimately assist your audience find your website in the first place.

It’s important to have a keyword list that is specifically targeted towards your customer base. If you need help with keyword research, you can always consult with an SEO expert.

Combine Social Media with Your SEO Strategy

You shouldn’t believe that SEO is all that’s needed for your dental website marketing plan. In order to up your return, you’ll need to dive into the wonderful world of social media.

Social media plays a big role in ranking websites and attracting audiences. If you don’t already have any social media profiles, then it’s time to make one and start posting useful content.

Research where your audience hangs out and create profiles there.

Is your target audience on Facebook? Are they frequent Instagram posters? Do they mainly use Pinterest?

Take the Time to Claim Your Business Listing

And when you do, make sure to update all of the information. Fill out as many of the details in your business listing as possible. Make sure they match across all platforms.

Doing this will help users find accurate information about your business, such as phone numbers, hours of operation, payment options, email addresses, the website URL and physical address.

Also, take special care to ensure your company name is spelled accurately. For example, Orthodontic Associates can easily be misspelled, which could hurt your SEO and traffic.

Start a Blog On Your Website

Having a blog will allow you to use more of your target keywords, which will help boost your website ranking.

It can also help draw in bigger crowds. If your headlines and topics are catchy and valuable, you can promote them on social media and help draw attention to the company.

Some content ideas you might consider include advice columns, how-to pieces, prevention tips, case studies and even video tutorials. Videos and images are also a must-have to make your content more appealing and engaging.

Continuously Audit Your Dental Website

Is your current strategy the best strategy? Or are there areas that need tweaking? Is your website down too often? If so, you need a way to check it to ensure your hosting provider is working correctly.

It’s important to audit all aspects of your strategy to see what’s working and what’s not.

Analytic tools will prove useful in these instances. You should monitor incoming traffic to determine if your keywords are working and whether your social media profiles are performing optimally.

Identify what needs to be changed and start A/B testing until you get it right.

Stay On Top of Your Dental Website Marketing

The more you know about website marketing, the easier it will be to use the web to attract more patients. Hopefully, you’ll find this guide useful in your journey to grow your dental practice!

Did we miss anything? Let us know in the comments!

How the Top Sports Websites Boost Their Traffic

secure website

The sports industry is dominated by big names.

And it’s not surprising when the sports market in North America alone should reach $73.5 billion by 2019. But in such a large industry, there’s plenty of room for competition.

If you want your sports website to succeed, you need to learn from those big names. That’s why we’ve put together some key ways the top sports websites boost their traffic.

Read on below to find out how they do it.

Keywords On Point

Even the best coverage won’t get anywhere with the wrong keywords.

Top sports websites know what sports fans will be searching for. They’ll do research on the most common phrases in their niche. This lets them rule the headlines when game time comes.

Sites that have their keywords in order will jump straight to the top of Google’s news results. That gets sites noticed and lets them control the conversation. Sites that sell sporting goods, like ec3dsports, can use these keywords to get them noticed.

Speedy Coverage

The top sports websites understand that sports have a short news cycle.

If you want to succeed as a sports website, you need to be quick. The fallout of most sporting events will only last a day or so. In some cases, it can be mere hours before post-event news starts to obscure it. The top sites get their articles written and posted ASAP.

Being quick on the draw lets these sites ride the wave of social media and user comments. Articles posted in this short window are more likely to trend. They’ll also show up much higher in search results.

This also lets these sites set the topic of conversation. That way their coverage becomes vital to fans – and that goes double in cases of controversy.

Made to Share

Top sports websites know that discussion is everything in sports.

The first thing fans want to do after a big game is talk about it. Smart sites enter the conversation. Making their content shareable gets them noticed and shared on social media. Once again, this exploits the topics as they trend.

Shareable content can take various forms. A short subtitle video or a captioned image could be all a site needs. Sports sites know the kind of content that goes viral, and they do everything they can to make it happen.

This also lets sites repurpose their content. They can convert stories into short videos and memes to get more mileage out of content that might be about to drop in relevance.

Mobile Content

Mobile-friendly content has become more important than ever for search rankings.

But that might go double for sports sites. As we’ve mentioned, sports are about conversations. Fans will be live tweeting or browsing Facebook while they’re at sporting events and immediately afterward. A lot of readers will be on the move.

The best sites understand this and have mobile-friendly sites so they’re accessible anywhere. Those that don’t immediately cut themselves out of the conversation – and out of the traffic.

Sports websites get to the top by paying attention. They do their research and keep on top of current trends. In a world of speedy articles and intense conversation, they need to be smart with their strategy.

Be sure to follow our blog for more ranking tips and tricks, or contact us to find out how we can help you.