How Website Speed Can Prevent a High Bounce Rate

high bounce

Do the words “high bounce rate” make you nervous? If you answered yes, your website’s page load time should be critically important to you.

Did you know? Even so much as a 1-second delay in the load time of your web page can have serious negative implications.

Per the 2008 study referenced here, a 1-second delay could amount to up to 11% fewer page views, a decrease in customer satisfaction, and fewer conversions. Just imagine how much higher those percentages must be today!

Read on, and we’ll go into more detail about how the speed of your website can affect your bounce rate.

Speed Matters

It should be crystal clear now how important page load times are to the overall success of your website.

Have a slow website with long page load times, and you risk alienating your current customer base and pushing new viewers away before they’ve even gotten a chance to understand your value proposition.

If the home page of your website won’t load quickly enough to satisfy visitors, you’ll suffer from a high bounce rate and they will bounce right off of your website and onto someone else’s.

Optimize Your Website for Mobile Devices

Another important factor certain to impact the success of your website is whether or not it’s been optimized for viewing on mobile devices.

The average amount of devices that a digitally connected consumer owns is 3.64. As this number will likely only continue to increase over the next several years, this isn’t a segment of users you don’t want to risk losing out on.

Optimize your website and each of its individual pages for mobile devices such as tablets and Apple or Android smartphones, and you will benefit from a lower bounce rate on those platforms.

Looking for more information regarding updating and optimizing your website? Head over to our blog for not one, but four great tips!

Don’t Let a High Bounce Rate Get You Down

The key to ensuring that your website does not have a high bounce rate lies in focusing on page load speed, mobile device optimization, and finally, the overall uptime of your website.

Nail these three things, and you’ll be on the fast track to website success with more page views, increased customer satisfaction, and a high conversion rate.

Location Is Everything

Apart from the speed and uptime rate of your website, another crucial consideration for businesses should be the location of your office. Without having access to a reliable, secure, and fast internet connection, it will be much harder to guarantee your website’s success.

If you’re unable to reliably connect to the internet in your office space, how are you supposed to update and monitor your website? In order to see success, you’ll need a stable connection to the internet.

This is where location comes into play. For example, you might want to consider something similar to this Macomb County Office Space.

How We Can Help

If you’re looking to improve the uptime of your website and keep both your current customers and new viewers informed and engaged, you may want to consider contacting us.

We’ll monitor your website for you and ensure your website is active and everything is working as it should be.

Spend less time focusing on your website’s uptime, and you’ll have more time to spend on the important things. Like guaranteeing your web page doesn’t have a troubling bounce rate.

7 Front End Optimization Hacks You Can Do Right Now

front end optimization

It’s frustrating spending hours crafting the perfect piece of content to have it barely get noticed.

That time spent creating and editing feels like a waste because traffic remains stagnant. All-the-while competitors receiving great community reception for content pieces half the quality.

The problem isn’t the content… it’s the front end optimization.

There’s something preventing people from digging in and exploring. Something that Google doesn’t like so you’re ranking lower. What could it be?

There are several elements of the front end that could make a difference. Which is why we’re coming at you with several hacks you can do right now.

Front End Optimization: Hacking a Good UX

User experience is an encompassing area of design taking account of how users “feel” about their experience. It’s a process best outlined through Peter Morville’s user experience Honeycomb.

The honeycomb attributes value if it’s:

  • Useful
  • Desirable
  • Accessible
  • Credible
  • Findable
  • Usable

This model allows the designer to consider all beneficial elements that work off another. It sets a baseline when acting on front end optimization efforts.

Let’s keep this mode of thinking in mind when making improvements with the following hacks:

1. Improving site uptime

Say what you want about bias but improving site uptime would provide the best return on investment if you’re short on time.

After all, what good are the design changes if the site isn’t online?

40% of people will leave if a site takes longer than 2 seconds to load. Combining great Web hosting, a CDN, and website monitoring removes this problem.

Take these three actions:

  1. Upgrade your Web hosting plan
  2. Install Cloudflare or Amazon CDN
  3. Contact us about website monitoring

A great foundation (ie. uptime) will allow the other front end optimization hacks take full effect. Small changes make a big difference with the user experience.

2. Cleaning up the markup

A website becomes convoluted with code as updates and redesigns take effect over the years. Legacy code and plugins linger resulting in incompatibilities and slower page speeds.

Here are a few, quick ways to improve the markup:

  • Use HTML5 for fancy graphics vs .jpegs and .pngs
  • Reduce page file sizes by minifying the HTML, CSS, and JS
  • Swap inline CSS/JS to external files
  • Simulate and optimize page structure

These back end changes will dictate the front end optimization. Faster load speeds and simpler markup lets you explore creative strategies that were hindered by frustrating code.

3. Bringing back embossed

A study by the Nielsen Norman Group found users experiencing “click uncertainty” due to flat UI elements.

The study paired eye-tracking software with modified versions several site pages and domains. The pages showed flat UI elements versus 3D elements.

The results found a lack of stimuli in the flat UI themes.

A flat UI may be easier to scan but the “click uncertainty” is preventing people from taking action because they don’t know what to do. Resulting in fewer conversions.

Try this: Bring back 3D call-to-actions in design elements and measure results against the recent site theme.

4. Ditching the stock

Generic stock photos are a cliche in modern web design.

We spend our time on online social platforms mingling with real people. We’ve become accustomed to seeing one another.

There’s an immediate “blindness” to stock photos when we see them. The NYT’s covered how we ignore generic photos way back in 2010!

Instead, use a combination of:

  • In-house photos (you & employees)
  • Unique, high-quality stock (sparingly)

Choose photos representative of your brand and offers.

Include illustrations and stylization with the photos to create punchy imagery.

5. Using prefetching

Prefetching tells the browser to load elements before user interaction. This reduces page load speed when users navigate away from the page.

An easy way to enable prefetching is attributing links with the rel=”prefetch”.

Tools like Prerender.io creates a cache of JS files. The file is delivered to the browsers and search bots. The middleware reduces load speed resulting in a happy visitor and improved SEO.

Want to learn more? Take a look at CSS-Trick’s guide to prefetching, preloading, and prebrowsing.

6. Going mobile first

Reasons to design for mobile:

  • Most access the web through their phones
  • Android will overtake Windows for Internet usage
  • People use 9 apps per day (30 per month)

The limited “real estate” of a phone screen presents challenges in design.

Design for mobile first by:

  • Removing unnecessary navigation
  • Reducing page file sizes
  • Placing content front-and-center
  • Setting a visual hierarchy
  • Avoiding large graphics

A simple way to implement mobile-first design is by using website-to-app services such as Wix or Squarespace. These tools will take your existing site and convert it into a mobile-friendly design. Then, package it as an app!

The entire process of this conversion should take less than an afternoon. Minus minor tweaking and listing it in app stores.

7. Compressing graphics

A couple hundred extra bits of data can make all the difference in reducing page load speed. Reducing site graphics is easy with the help of file compression tools.

Want to compress images online?

  • Tinypng.com
  • Kraken.io
  • Webresizer.com

Else, use a desktop application to make the tweaks:

  • Photoshop
  • Gimp
  • XnView

These programs contain options to resample photos to keep image quality while reducing file size. In Photoshop, you will find this within the Image Dialog Box when sizing and saving the image.

Feeling lazy and use WordPress? Use the SmushIt plugin to automatically reduce image sizes while keeping the quality.

Experimental Hacks and Measurable Results

What works for one site may not work for another. These hacks may draw upon best practices and experimentation but you should use analytics to verify results.

Tools to help with measuring would include:

  • Crazy Egg (heat mapping)
  • Optimizely (A/B testing)
  • ClickTale (analytics)

UserTesting.com (another great testing tool for our list) recommends an internal approach to major design changes. Set benchmarks and test the new front end optimization features within a closed group before taking it live.

Hungry for more Hacks?

Our blog covers a range of website tips and tricks.

You’re bound to find additional front end optimization hacks. Experiment with applying hacks aimed at specific niches that aren’t used within yours. Shake up your industry and set new standards!

You’ve put in the hard work crafting great content. Get it found.

Digital Marketing Strategies for Your Gambling Website

local seo expert

As the owner of a gambling website, you know that you’re facing tons of competition. But do you know just how stiff that competition really is?

Online gambling is growing and there’s little to indicate that’s going to change. In fact, thanks to readily available sites and apps, users are turning away from brick and mortar casinos and heading for gambling websites.

So what should you do if you’re just not getting the numbers you’re after? The answer lies within the realm of digital marketing. Read on for some easy ways you can use digital marketing to boost your gambling site!

Give Your Gambling Website A Makeover

If you’re struggling to bring in the traffic you need to profit, you’ll want to start at square one: your site.

But you’re likely not a web design expert, so how can you know what looks good and what doesn’t?

Simple, just look at some examples.

For instance, we’ll take a look at one of the biggest casino websites on the net, MPLcasino. Browse the site for a moment and look at the way it’s designed. Pay particular attention to the things you’re interacting with the most.

Notice how the menus are laid out in a clear manner. You don’t have to wonder where anything is, it’s all laid out for you.

This is all part of the UX or user experience. Your UX is perhaps the most important element to your design. After all, who would want to visit a site where navigation is difficult and nothing is made clear?

When you’re remodeling your site, design it with the user in mind. The more your focus on your UX, the more accessible your site will be to a general audience.

Finally, make sure once your site is up, it stays up. Invest in a plan to keep your site available to your market at all times or risk losing out on thousands of dollars.

Don’t Forget Social Media

Your site is going to bring in tons of money with a great UX. But how can you draw users there in the first place? Sure, great content is an absolute must.

But you’ll also want to make sure your brand is easily reachable on social media platforms. With billions of people waiting to find out about your brand, social media is one of the best tools available… and it’s free!

If you’re not already on sites like Facebook and Twitter, that should change today. Not only is social media a great way to find out more about your demographic, but you can interact with customers and cross-link to your website.

Run Promotions

One of the best ways to get users to your gambling website is by offering a little something for free. It won’t cost you much and can bring in tons of additional revenue.

Consider offering a discounted purchase on chips, or give them the first slots spin for free. Never underestimate how much people love the concept of free.

Enjoy Increased Profits!

Follow these steps and you’ll have more visitors to your gambling website than ever before. But don’t forget how important it is to keep your website up.

Be sure to get in touch about how your site can be professionally monitored. You’ll have the assurance of a safe, secure site so you can focus on growing your business!

5 Ways a Local SEO Expert Can Help Your Health Site Rank

local seo expert

The world of online marketing is opening doors far and wide for companies and consumers to make new connections.

A user can easily get on a search engine and within seconds find an industry expert in a variety of health specialties. However, it doesn’t necessarily help a user to get results for businesses miles away, as in another city or even another country.

This is why a local SEO expert is crucial to making search results the best they can be.

For users, it ensures a search comes up with the most relevant opportunities on the web.

For businesses and entrepreneurs, local SEO offers a direct line of communication to an immediate market. It boosts the chance to create brand loyalty and conversion rates by letting companies meet users where they are, virtually and geographically.

A Traditional SEO Provider vs. A Local SEO Expert

The main distinction between traditional and local search is content vs. location.

Traditional SEO providers will look at your industry in its entirety. They will analyze big competitors like worldwide providers or established experts, no matter where their brick and mortars are. This is because content is key, and industry content drives trends.

On the other hand, a local SEO expert focuses on an immediate area. He or she works to create engaging content based on a specific market.

In this case, geography is crucial to anything from deciding keywords to analyzing the competition. It narrows the focus for an SEO strategy, and the more focused, the better the results.

The following are five ways a local SEO expert can help build your SEO strategy and improve your health site’s performance.

1. Claim Your Business Listing

Google My Business is the free tool your health site needs in order to reach local consumers.

Optimizing your profile gives you a chance to appear on Google’s three-pack. The three-pack is a list of the three most relevant search results based on location and other information.

Google My Business allows your local SEO expert to add an address, contact number, photos, and reviews to your profile.

When all the information is uploaded, the listing feels almost like a company tour to the user.

Web visitors are able to gather a quick understanding of who you are and what you do, thanks to all the resources provided at the click of a button. This listing allows your health site to showcase your establishment’s quality of care.

Data ranging from your available operating hours to recent reviews on your health services help paint a picture for potential clients.

2. Write Targeted Ad Copy

Appearing on an organic search result is one thing, but enticing consumers to choose your listing is another.

This is why targeting your ad’s copy as much as possible is crucial, especially for local SEO success.

An ad’s copy includes the title and description.

Your title needs to be as direct as possible. Your local SEO expert will help you get to the point without wasting space on unnecessary words like “Home” or “Blog” – which are often the titles of the section your link is under.

Instead, you can incorporate local terms to show how relevant your ad is.

For instance, if you are a health provider in London, mention the kind of practice you do and include “London” as well.

3. Utilize Links Better Than Before

Links are what all SEO strategies come back to.

No matter how near or far, the kind of industry or the overall goal, the only way an online consumer has access to you is through links.

Some companies make the mistake of only using internal links on their site. This helps users navigate from learning about the company to scrolling through specific services.

However, a local SEO expert knows including your link on popular blogs and industry sites can significantly improve performance.

For example, featuring your health site on a page like UKHealthAlert.com can redirect users to your site. Often times, this increases the level of trust users have from the start and gets them excited to see what you have to offer.

4. Track Competitors

One of the main ways to build your SEO strategy is to see what competitors are already doing.

This can quickly become a confusing, daunting task when looking at all the health sites out there. However, if you narrow your comparison to what the trends in your area are, the process is much more effective.

A local SEO expert can do his or her job much faster when the list of competitors goes from worldwide to area-based. They can get an in-depth look at what nearby health offices are doing and better determine what your site needs to do to catch up.

Plus, having a geographical barrier on which competitors to focus on improves the long-term planning process.

On a global scale, new companies pop up left and right. This requires a higher sense of urgency and awareness when tracking organic search performance against other health sites.

However, it is not as common for new health offices to frequently open in your region. This lowers the need to be on the lookout for competing sites, which allows for more time to focus on your site’s success.

5. Choose Keywords with Proximity in Mind

Local SEO experts understand the micro-moments happening in your area.

They know keywords go beyond what competitors are doing or what industry standards are. Keyword optimization can be as simple as adding “near me”, or ” in (insert city or region).”

Adding this small detail can have large successes.

It responds to the immediate need of consumers to know, buy, or go somewhere in the near future.

This type of SEO strategy feels as natural for the advertiser as it does for the audience. It is a direct result of what we do every day — look for immediate satisfaction and convenient options for our needs.

Local SEO and Web Monitoring: Your Perfect Match

If you are not focusing your health site’s organic search strategy in your area, you are overdue for an appointment with a local SEO expert.

Make the switch from a traditional umbrella to a targeted, in-depth approach.

This can dramatically increase brand awareness and loyalty from the consumers around you, which gets more people in the door.

Once your health site is SEO-optimized, make sure it’s always up and running. Contact us today to learn more about our website monitoring services!

5 Smart Tips for Having a Secure Insurance Website

Secure Website

Insurance sites are home to highly valuable information, including both internal company operations and private user details.

Although most site users will navigate your pages in good faith, some could be looking for ways to hack the system. They may be in search of personal details or big money. Either way, all it takes is one hole in your website security to open a world of access.

Knowing what it takes to have a secure website is not common knowledge, but thankfully, there are a few key places to start.

Here are five tips for keeping your insurance site under protection at all times.

1. Use a Trusted Host

It is much easier to be proactive than reactive when it comes to site security. Before you do anything to boost the user experience or search performance of your site, you need to make sure it operates on a trusted host.

Choosing a domain provider is like shopping for Top Quote Life Insurance — you can only afford to go with the best.

The right host will be transparent about its security policy and offer premium backup services. It will also be sure to protect all file uploads.

Some hosts can be free while others offer different plans based on the level of protection and ownership you are looking for.

Since an insurance site deals with sensitive information, choose a host with the strongest level of protection, no matter the price tag.

2. Understand SSL Is a Must

SSL, or Secure Sockets Layer, is not an option. It is one of the most valuable things you can have in your secure website toolbox.

It encrypts the connection between a site and a browser, which increases the level of trust for both you and your consumers. This blocks out any third parties from entering forms like transactions and user sign-ups.

The most telling sign of an SSL-encrypted site is having an “s” at the end of “http.”

3. Protect All Passwords

No matter how powerful your server password may be, your system is still at risk if you don’t educate employees and users on password protection.

An easy way to do so is to have an automatic password update for employees. This can run every quarter or six months to remind your team to change their passwords.

The same goes for users, although you may not want to make them change a password as often. A good tactic is to have new members of your insurance policy start with a complex password using a mix of letters, numbers, and symbols.

4. Monitor Your Site

Setting up a strong website is one thing, but making sure it stays secure is another.

Having a trusted service monitor your site is the same as having security cameras for your home or brick and mortar location. It keeps an eye on everything 24/7, while taking some pressure off you.

Site monitoring services alert you when your system is down.

This does not necessarily mean a cause for security panic, but it always good to know if there is a glitch in the user experience.

5. Validate Everything

Most insurance websites have some sort of user forms, from contact information to policy sign-ups and payments.

No matter the use of your forms, be sure to validate them.

Validation only lets complete, trusted information go through. It can save a simple mistake like an incomplete form, or prevent a malicious line of code from entering your site.

Either way, no validation is not worth the risk.

We’ll Help You Maintain a Secure Website

Keep track of your site security all day every day with a trusted monitor.

Our system uses multiple resources to check and double-check site performance.

You can never be too safe, but you can be too lenient. Stay on the right side of site security and contact us today.

7 HVAC SEO Tips to Improve Your Local Visibility

hvac seo

Potential customers are all around. But if they don’t know you exist, they’ll never spend a dollar with you. That’s where local HVAC SEO comes into play.

Even if you’ve engaged in all the best SEO practices for your site, if you ignore local SEO you’re missing out on business.

Local SEO is the science of ranking as highly as possible in local search results.

Almost half of all Google searches are for local services and products. What does that mean to your HVAC business?

Simply stated, your local HVAC SEO better be good.

Here, we’ll take a look at 7 ways you can improve your local visibility and drive more business.

Let’s get started.

1. Boost Your HVAC SEO By Getting Listed On Google My Business (GMB)

This is where it all starts.

People searching locally are mostly looking for a location and address. This free tool enables you to list you NAP (name, address and location) and some additional information like directions and hours.

This information goes directly on Google Search and Google Maps.

Google will verify you by sending a letter or giving you a call. After you’re approved, you’ll get basic data on how customers find you and where they come from.

You can use this data to further inform your local SEO strategy moving forward.

2. Utilize Google Posts In Your GMB

Starting in June of 2017, Google introduced Google Posts for every GMB account.

This allows you to update local offerings, post about deals and announce upcoming events through your GMB account.

3. Keep Your NAP Consistent And Updated Across All Channels

Keeping up with your GMB listing isn’t enough. You need to make sure your location and contact information is consistent and updated across all your online platforms.

These include:

  • Your website
  • Review sites
  • Social media pages
  • Directory listings

If any of these contain inaccurate or inconsistent information, Google’s search algorithms won’t look favorably on it.

4. Use Schema Markup

This is a code you embed into your website’s HTML that improves the way your page is presented in search results.

It helps Google recognize elements of your page and lets them know what the content of your page means.

If you don’t have the knowledge to do this yourself, look for a freelance developer that can help.

5. Optimize Your Content, Tags and URL

Your Content, Tags, URL, headers and meta descriptions need to include your city or region and the target keyword for the page.

This lets Google know what location your page is relevant to and the content of the page. It’ll help them get your page properly indexed for searches.

Kaiser AC does a great job of this on their site.

6. Work on Local Link Building

Strong link profiles are vital to performing well in searches.

This strategy is definitely a long-term tactic. If someone tells you they can get a bunch of links fast, beware.

7. Get Your Business On Review Sites

Before people decide where to take their business, they look at reviews and testimonials of your past work. This makes getting your HVAC business on all the relevant review sites absolutely critical.

These include:

  • Foursquare
  • Yelp
  • White Pages
  • Yellow Pages
  • Angie’s List
  • Yahoo Local
  • Google+ Local

If customers can’t find reviews of your work, chances are they won’t bring you their business.

Local HVAC SEO Is Critical To Your Success

If you’re missing the boat on your local SEO, you’re missing out on business that could push you to the next level.

But remember, even with the best SEO, if your site isn’t up when a customer lands on it, you’ll lose them.

Contact us and get the most reliable website monitoring you can find.

5 SEO Tips for Your Fashion E Commerce Website

Fashion E Commerce Website

Having a fashion e commerce website can be an excellent business, but in order to sell your clothes and accessories, you’ve got to get people onto your website first.

A great way to boost website traffic and increase your sales is to use search engine optimization. This is a method that helps rank your website higher on search engines, which leads to views and visibility for your site.

This is important considering almost half of all e-commerce traffic comes from a Google search.

Keep reading to learn 5 SEO tips for your fashion website.

1. Website Layout

This might not seem related to SEO, but it definitely has a huge impact on both SEO as well as keeping customers on your website.

Try and keep things looking neat and ordered on your main page by putting products in distinct categories. This will make the products easy to find and also easily searchable, which will boost your SEO.

The categories and organization serve to create keywords built right into your website. If you look at NICKI brand’s official site, you can see how they’ve clearly separated the items into categories, which makes the site easy to sort through and easy to search for.

2. Fashion E Commerce Website Keyword Research

We mention keywords earlier, so let’s define them. Keywords are specific things that people often type into search engines.

Doing keyword research is a huge part of SEO; you want to include keywords people often search for within your fashion e commerce website, so that your site will show up when people search for those words.

However, you want to be careful not to use generic keywords that hundreds of other sites are using. Think about it: people might often search for “black boots”, but how many hundreds of thousands of websites use the words “black boots” as their product page names?

Stick to more unique keywords and make sure your product pages named after the product itself instead of generic, overused descriptors.

3. Unique Product Pages

A mistake many sites make is to re-use the same names and descriptions of products for multiple different product pages. By implementing unique meta for each product page, your website will stand out in search results against websites using similar meta for multiple products.

4. Remove Out of Stock Items

Have you ever tried to go to a product, have it been out of stock, and then the website re-directed you somewhere else? It is annoying, to say the least, and it can frustrate your customers, leading them away from your site.

If you’re out of an item or a product, you should remove it from your pages and update the product page to reflect the stock status. Keep the customers on your website by suggested alternate items on the page as well.

5. Fashion Blog

Having a fashion blog on your website can be tricky, but when done right, blogging can be a great way to increase your traffic and boost SEO.

Avoid creating a blog that is sales-y or that pushes your own products too much. Good content can boost brand recognition, conversion rates, and customer engagement, which brings more people to your site and increases your ranking.

Bottom Line

Your clothes can be the most trendy and stylish things out there right now, but that won’t mean anything if you can’t get people on your site. Following these strategies is a great way to increase your fashion website’s rankings and increase website traffic.

If you need any more help with SEO, check out our e-commerce marketing guide for more tips and tricks. You can also contact us with any questions.

5 Mistakes to Avoid on Your Weed Website

weed websites

There are over 1 billion websites in the world today. And with this number constantly growing, business websites and blogs have to meet certain criteria to be visited and ranked high on Google.

If you own a marijuana business, you’ve probably researched the weed websites of your competitors for inspiration.

So you start by adding a few images of your products. You create some text to describe it and think you’re all set. But in today’s digital space, making marketing mistakes can cost you a lot of time, customers and money.

For your website to bring in buyers, you have to make it user-friendly, full of valuable content and optimized for search engines.

So keep reading to discover the 5 most common mistakes you could be making with your weed website and how to fix them.

1. You Don’t Optimize Your Website

Many business owners are not very familiar with digital marketing terms like SEO and how it can affect their website.

But basically, optimizing your website for the search engines to find and rank it should be the first thing you do before launching.

For starters, do research on the keywords in your niche, as related to your products or services. Then, use them wisely in your web copy, blog posts, and image descriptions.

2. You Don’t Have Quality Content

Weed websites should never underestimate the power of content. Be it written, visual or animated, quality content will take your site (and business) to the next level.

For example, having a company blog is a powerful tool for attracting customers and connecting with them. You can publish news about your business, present new products and offer useful information to your readers.

The more value you offer, the bigger the ROI (Return on Investment) will be. And turning visitors into paying customers means you’ve gained their trust and loyalty.

Also, Google loves websites with fresh and useful content and rank them higher as a result.

3. You Don’t Have the Products Menu on Your Website

No matter what weed product you sell on your website, you should have a special menu for them on your homepage.

For example, the Healthy Hemp company has its entire list of products listed on their Products page. So when people search for a hemp product, they’re more likely to land on their website and check out their shop.

4. Your Website Is Not Mobile-Friendly

You can and will earn a penalty from Google if your website is not fully optimized for mobile devices.

Users are on the go and access the Internet from their smartphones and tablets. So being mobile-responsive is not a choice, but a must.

You can check if your website is mobile-friendly through Google’s own test. You’ll also get suggestions on how to improve your results.

5. Your Website Is Slow

Unless you’re stuck in 1995, site speed should be among your number one priorities.

Customers won’t hesitate to click the X button if the site doesn’t load fast enough. Aim for at least 2 seconds (or less).

Weed Websites Can Bring in New Customers

No website is perfect, but you can try to make yours close by avoiding these mistakes. You’ll discover you can bring in a lot of new customers through your website!

Have any questions about site speed and performance? Contact us today!

5 Key Tips for Having a Secure Adult Website

secure website

Are you concerned that your adult website might be susceptible to attacks? You should be.

According to a 2015 ITRC data breach report, more than 170 million personal records were exposed via 780 data breaches.

In May 2017, Credit firm Equifax exposed personal data for 143 million US customers in a massive hack.

Each day presents new threats, with hackers getting smatter paired with advancements in technology. You might now be wondering why hackers would be interested in your innocuous website that stores no credit card information.

Theft is not the only agenda in the mind of a hacker. Hackers may want to destroy your reputation or expose your customers’ profiles for personal gain.

While you can never undo the damage done by hackers, you can take measures to prevent future hacking attempts. Here are the five tips to having a secure website.

1. Be Updated

You need to keep platforms and any installed scrips updated to foil hacking attempts.

If there are security holes in your website’s software, hackers might exploit them to gain access to your system. CMS providers like Joomla, WordPress and their ilk release security updates regularly to make their systems less vulnerable to attacks.

If you use WordPress, you can easily spot the updates icon in the dashboard. The updates icon is located in the top left corner, next to your site’s name.

Updating your website regularly makes it less vulnerable to attacks.

2. Switch to HTTPS

HTTPS or Hypertext Transfer Protocol Secure is the secure version of HTTP, the protocol over which information is sent between a website and a browser.

Since HTTPS is a secure protocol, all communications between your browser and the website you are connected to are encrypted.

While HTTPs is a necessity for online transactions, it’s also a great tool for sites that store sensitive information.

3. Your Host Matters

According to a 2012 infographic on WP security breaches, 41% of websites are hacked through security vulnerabilities in their hosting platform.

When looking for hosting services, look for security options availed by various service providers and go for the one with the best features.

It may cost you more money but will provide the protection you need to maintain a secure website.

4. Install Security Plugins

Once your site is up to date, you may want to install some security plugins to boost its protection from hacking attempts.

For example, Bulletproof Security and iThemes Security plugins are viable options if you use WordPress. These plugins are available free of charge.

Security plugins are a necessity in an adult site to thwart any form of hacking attempts seeking to expose users information. An adult site like Lovesita Call Girl Paris, for example, needs top security to keep its clients information confidential.

5. Strengthen Network Security

Computer users in your company may inadvertently open the door for hackers to access your system if network security rules are violated.

To strengthen network security, always ensure that passwords are frequently changed, and logins expire after a short period of inactivity. It’s also advisable to ensure all devices plugged into the system are first scanned for malware.

Wrapping Up on Having a Secure Website

Your adult website needs to be secure to fulfill its purpose and protect your customer’s sensitive data.

Apart from hackers, having a website that is not secure can put you at the mercy of spammers. Spammers may not interfere with your clients’ confidential data but will fill your site with spam links and comments.

But it’s not all doom and gloom on the web. By adopting these security measures, you’ll never have to contend with hackers or spammers.

For more information about website security and monitoring services, contact us today.

5 Smart Tips for a Secure Loan Forgiveness Website

In 2016, we saw some of the largest cyber-attacks in history. It’s now commonplace for a website to take protective measures to ensure data is not breached and sensitive materials are kept safe. You owe it to your clients to take steps to maintain a secure website.

Loan forgiveness websites handle people’s sensitive, personal information regarding loans and finances. This type of information isn’t something you want to be exposed.

But how do you know you’ve taken the right precautions when it comes to web security? Hackers are now able to get around multiple security measures, so it isn’t good enough to do the bare minimum.

The Proper Steps to a Secure Website

In order to provide protection and peace of mind to yourself and your clients, we’ve put together some tips for keeping your website safe. Following each of these tips should help lock your website down and prevent hackers from getting their hands on your client’s information.

1. Make Sure Software is Always Updated

Hackers like to find vulnerability within software as a way of infiltrating a website. In response, software companies are always providing updates that help fix security flaws. It’s important that you always stay up to date on these updates.

These updates should always be applied to each and every computer in your network. A single infected computer could be the way in for a hacker. Any content management systems or project tracking systems need to be updated as well.

2. Use HTTPS Protocol

The HTTPS protocol is becoming very common as a way to ensure security over the web. Seeing the “s” after “http” ensures that encryption exists between a server and the user’s browser. If users of your site are providing anything that needs to remain private, https should be used.

Many loan websites like navient student loan forgiveness include payment or login pages which are always delivered via the https protocol. There are services that will help you enable https for a more secure website. This service is now either quite inexpensive or free in some cases.

3. Keep Local and Offsite Backups

Restoring your website to the most recent backup is often the best way to recover from an attack. You need to always make sure your web server is being backed up every day. Talk to your webmaster and make sure that backups are happening and that they are being kept locally and offsite.

4. Keep Error Messages Secure

A secure website shouldn’t give too much information away in its error messages. Make sure any sensitive information like database passwords are excluded from error pages.

Never provide full exception details in error messages. This could make complicated cyber-attacks much easier. A good rule of thumb is to only show users what they need to know in error messages.

5. Maintain Strong Passwords

It’s very important that you always keep strict password specification for server and admin access to your site. Maintaining strong password practices is something that should never be overlooked.

When storing passwords, they should always be encrypted. Using hashed passwords is also highly recommended. Hashed passwords aren’t able to be decrypted, which helps limit vulnerability during an attack.

Reliable Website Security

Loan forgiveness websites owe it to their clients to maintain the highest web security standards. Don’t let yourself be caught off guard by an attack and risk exposing important personal and financial data.

SiteUptime provides advanced remote website monitoring services. Contact us today to learn more.