If you’ve been noticing any dips in traffic or a decrease in leads, your SEO could be to blame. Google’s search engine algorithm can be updated as many as 3,000 times a year, meaning it’s important to act on changes quickly to stay ahead.
Don’t wait until it’s too late, keep reading to learn the three surefire signs that indicate your website SEO is sending out SOS signals.
1. Your Website Traffic Is Decreasing
You should be checking your analytics at least every month so you can keep an eye on the health of your website. If you start to notice your website traffic is declining, it may be time to take action on your site.
There are a number of reasons why your website may have lower traffic but one of the main reasons probably is that you’re not ranking on the first page. If your site’s traffic is decreasing it may be time to perform a website SEO audit to make sure you completely understand what’s causing the decrease.
2. Your Website Traffic Isn’t Converting
If you’ve been getting a lot of traffic to your site but aren’t seeing your conversions increase it could indicate that your SEO needs help. This could be caused by pages not being optimized so you’re site is showing up for searches that aren’t relevant to the user.
It’s not enough to have content on your site, you need content that’s written for your audience. Go through your site and check the keywords for the pages and see if that makes sense for your business.
3. Your Website Loads Slowly
The ideal load time for a website is 2-5 seconds. Any longer than that you’re losing out on potential customers and converters. Websites load slowly for a number of reasons, such as:
- Not using a content delivery network (CDN)
- Your CSS isn’t optimized
- Caching issues
- Large image files
- Your website’s code is messy
- Too many plugins
All of these hurt your SEO because Google likes to see websites that are loading faster. If you’re website loads too slow, Google is definitely penalizing you.
How Do I Fix My Website SEO Issues?
The easiest way for you to fix your website SEO issue is to hire a company that specializes in Google SEO. A company that specializes in SEO is going to have the right website SEO tools in order to perform the checks and maintenance on your site.
What’s also great about hiring an SEO specialist is they will stay up to date on Google changes and be able to react fast to change for you.
Fix Your Website SEO Today
Now that you know the three signs that indicate your website SEO needs help, and know how to fix them, get started today! The earlier you start the faster you’ll be able to increase your ranking position.
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