TikTok has over one billion monthly users, which proves that businesses must figure out how to cut through the noise.
Growing your TikTok page lets you raise brand awareness, tap into a new audience, and prove you’re an industry leader. But if you’re not familiar with the app, it can feel overwhelming, especially if you’re not sure how to link it to your brand.
Luckily, we’re here to help you through the process. Here are our top five marketing tips for TikTok.
1. Use the Right Hashtags
An effective way to boost TikTok views is to use suitable hashtags. For instance, if you’re posting about interior design then add “#modernhome”, “#interiordesigners”, and “#homedesign” to reach the right users. Also, in your social media marketing plan, harness the power of trending hashtags, as they will increase your chances of getting discovered.
You should also use popular songs to boost your page. To do this, regularly check the “For You” page to see which music is trending.
2. Post Often
Consistency is key in every social media marketing strategy, and TikTok is no different. As a general rule, the more you post, the easier it is for users to find your account and follow you. At the very least, publish an engaging video once a day for the best results.
3. Cross-Promote Your TikTok
When building a brand, it’s wise to use multiple social media platforms to build a following. Not only does this save time, but you can repurpose your content and see whether it’s more successful on another platform.
So, for instance, if you have an engaged Instagram following, feature your TikToks, as it will drive traffic and show your current followers that you’re creating on another platform.
4. Be Authentic
The most valuable piece of marketing advice is being authentic. Take pride in being different, especially if you’re in a specific niche, as it will help you stand out from the crowd. For example, if you run a jewelry business from your living room, offer your audience behind-the-scenes footage, as it will catch people’s attention as they scroll.
5. Gives Your Audience Value
An essential part of every business marketing plan is giving your audience value.
You must give users a reason to follow you, whether it’s producing entertaining content or sharing industry secrets that will benefit your viewers’ lives. If you’re struggling for TikTok ideas, search sites like Reddit or Quora to see what people are asking about your niche and base a video around that.
Or, for anyone who isn’t an expert, share a funny story, as it builds trust with your audience and proves you’re authentic.
Use These Top Marketing Tips Today
Hopefully, after reading this article, you’re inspired by these TikTok marketing tips.
Start by using the right hashtags, posting regularly, and cross-promoting your TikTok page on other platforms. You should also prioritize giving your audience value and be authentic so you stand out from others. Good luck with your venture!
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