YouTube has become such an integral part of our lives that it’s almost hard to believe it’s only been around since 2005.
YouTube has come a long way since those early days. YouTube is now outpacing reality, with hundreds of hours of content being uploaded every minute.
If you have a YouTube channel, it can be hard to make your channel stand out amongst all the other content.
Read on as we look at some key YouTube marketing tips to help your channel grow.
1. Know Your Audience
The key to all social media marketing is to focus on your audience.
The trouble is, the audience you’re aiming for may not be the audience you actually have. You can use YouTube analytics to learn a lot about your audience, from their demographics to the times they watch your content.
You may be surprised what you learn about the type of people who watch your content.
2. Make Content Your Audience Loves
The key to content creation is the same as with any form of entertainment: give the audience what they want.
Your analysis should tell you which of your YouTube videos are the most popular, and which don’t gain much traction. You should use this information to inform the decisions you make about the content you make next.
The more content you make, the better you’ll be able to hit that sweet spot.
3. Consider Paid Ads
If your content is popular, you can make money from your YouTube videos via ads, but you can also use ads to promote your own content too.
YouTube isn’t the only option when it comes to placing ads. You can read on here about the differences between Facebook ads and YouTube ads, and learn which offers the better ROI.
4. Optimize Your Content
Did you know that YouTube is the second largest search engine on the planet, after Google?
Whether you’re posting regular videos or streaming on YouTube, no one is going to be able to watch your content if they can’t find it. That’s why you need to make sure that your content is optimized so that it’s easier for people to find when they search.
This includes choosing the right title, description, and more.
5. Schedule Your Videos
YouTube analytics will let you know when people are most likely to watch your content.
That gives you the perfect opportunity to schedule your new stuff so that it pops up just when people are usually watching content like yours. The beauty with scheduling is that you can set it and forget it; you don’t need to sit hovering over the upload button until the right time rolls around.
Follow These YouTube Marketing Tips For Success
YouTube marketing can be hugely effective at helping you to grow your YouTube channel. The tips above should help, but there is plenty more to learn. The key is to do your research and ensure you are working from a place of knowledge rather than just trying things at random and hoping something sticks.
If you’re looking for more great content, then please be sure to take a good look at the rest of the site.