Potential customers are all around. But if they don’t know you exist, they’ll never spend a dollar with you. That’s where local HVAC SEO comes into play.
Even if you’ve engaged in all the best SEO practices for your site, if you ignore local SEO you’re missing out on business.
Local SEO is the science of ranking as highly as possible in local search results.
Almost half of all Google searches are for local services and products. What does that mean to your HVAC business?
Simply stated, your local HVAC SEO better be good.
Here, we’ll take a look at 7 ways you can improve your local visibility and drive more business.
Let’s get started.
This is where it all starts.
People searching locally are mostly looking for a location and address. This free tool enables you to list you NAP (name, address and location) and some additional information like directions and hours.
This information goes directly on Google Search and Google Maps.
Google will verify you by sending a letter or giving you a call. After you’re approved, you’ll get basic data on how customers find you and where they come from.
You can use this data to further inform your local SEO strategy moving forward.
Starting in June of 2017, Google introduced Google Posts for every GMB account.
This allows you to update local offerings, post about deals and announce upcoming events through your GMB account.
Keeping up with your GMB listing isn’t enough. You need to make sure your location and contact information is consistent and updated across all your online platforms.
These include:
If any of these contain inaccurate or inconsistent information, Google’s search algorithms won’t look favorably on it.
This is a code you embed into your website’s HTML that improves the way your page is presented in search results.
It helps Google recognize elements of your page and lets them know what the content of your page means.
If you don’t have the knowledge to do this yourself, look for a freelance developer that can help.
Your Content, Tags, URL, headers and meta descriptions need to include your city or region and the target keyword for the page.
This lets Google know what location your page is relevant to and the content of the page. It’ll help them get your page properly indexed for searches.
Kaiser AC does a great job of this on their site.
Strong link profiles are vital to performing well in searches.
This strategy is definitely a long-term tactic. If someone tells you they can get a bunch of links fast, beware.
Before people decide where to take their business, they look at reviews and testimonials of your past work. This makes getting your HVAC business on all the relevant review sites absolutely critical.
These include:
If customers can’t find reviews of your work, chances are they won’t bring you their business.
If you’re missing the boat on your local SEO, you’re missing out on business that could push you to the next level.
But remember, even with the best SEO, if your site isn’t up when a customer lands on it, you’ll lose them.
Optimizing your HVAC business for local search is vital, and a crucial step in achieving this is having a specialist in HVAC consulting by your side. An expert in offering dedicated support and business performance analysis. Their knowledge can help you build a scalable and sustainable HVAC company, attracting more customers and boosting your business.
Contact us and get the most reliable website monitoring you can find.
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